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Place Action policies
In order to ensure a consistent user experience when interacting with Place
Action links, all Place Action platform providers must adhere to the following
guidelines:
Place Action links or buttons must lead users directly to either a merchant location search page (for chains) or the orderable menu page. Redirection to the platform provider's homepage or unrelated pages is not permitted.
Place Action links must allow the user to complete the designated action. For example, merchants must have functional payment systems to allow online order completion.
The first step of the ordering flow must not require users to sign in or create an account. Users should be allowed to browse menus before any login or account creation is required.
The payment details must not be requested until users have added items to their cart.
Place Action links must allow the user to complete the designated action.
For example, an ‘ordering’ link must allow the user to complete an order without
placing a phone call or going to another site or app.
The following categories are currently enabled for the Actions Center Business
Link and Redirect integrations:
Restaurants
Business offering online services
Retail merchants
Adherence to this policy will be proactively monitored on a regular basis.
Violation of the policy can result in perpetual removal of all Place Action
links provided by the platform provider.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-06-30 UTC."],[[["Place Action links must direct users to a dedicated merchant landing page, specific to the location if applicable, and enable them to complete the intended action (e.g., ordering) without redirects."],["Partners must comply with Support & maintenance guidelines and refrain from sending user Personal Identification Information (PII) to Google without explicit consent or legal permission."],["Eligible merchant categories for the Actions Center Business Link and Redirect integrations currently include restaurants, businesses offering online services, and retail merchants."],["Partners can upload inventory outside of the eligible categories, but it will not be published or displayed."],["Non-compliance with the Place Action policy can lead to the permanent removal of all associated links provided by the platform."]]],["Place Action links must direct users to a merchant's dedicated landing page, not the platform's homepage, allowing completion of the designated action without redirects. Partners must adhere to support and maintenance guidelines. User PII should not be sent to Google without user consent. Enabled categories include restaurants, online services, and retail. Non-compliant inventory will not go live. Policy violations may result in the permanent removal of all Place Action links.\n"]]