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Criteria
For a merchant to be eligible for this integration, they need to meet the
following criteria:
The business must have a physical location with an address that Google can
match to our Maps database.
Any 'action_link' that you provide must point to merchant-specific pages
where the user performs an action based on your integration type, such as
ordering food or booking an appointment.
As Google reviews new merchant verticals, Google reserve the right to include or
exclude merchants as we see appropriate.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-05-20 UTC."],[[["\u003cp\u003eMerchants must have a verifiable physical address and provide action links directing users to perform specific actions like booking appointments.\u003c/p\u003e\n"],["\u003cp\u003eGoogle maintains the right to include or exclude merchants based on ongoing reviews of business verticals.\u003c/p\u003e\n"],["\u003cp\u003eIntegration involves a multi-step process including setup, sandbox testing and review, production implementation and review, and final launch.\u003c/p\u003e\n"]]],["Merchants must have a physical location verifiable on Google Maps and provide action links to merchant-specific pages for user actions like booking. The integration process requires these steps: Setup, Feeds in Sandbox, Conversion Tracking in Sandbox, Sandbox Review, Feeds in Production, Conversion Tracking in Production, Production Review, and Launch. Google may include or exclude merchants during reviews. Refer to Place Action policies for detailed eligibility criteria.\n"],null,["# Integration overview\n\nCriteria\n--------\n\nFor a merchant to be eligible for this integration, they need to meet the\nfollowing criteria:\n\n- The business must have a physical location with an address that Google can match to our Maps database.\n- Any 'action_link' that you provide must point to merchant-specific pages where the user performs an action based on your integration type, such as ordering food or booking an appointment.\n\n| **Note:** For more details on eligibility, take a look at [Place Action\n| policies](/actions-center/verticals/reservations/redirect/policies/integration-policies)\n\nAs Google reviews new merchant verticals, Google reserve the right to include or\nexclude merchants as we see appropriate."]]