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Introduction to the Physical Web

Scott Jenson introduces the Physical Web. The Physical Web is an extension of the web into the physical world so you can walk up and interact with any device, from a lost dog collar to a zipCar, all without installing an application first. Every smart device links to a web page so things can offer simple information, like a phone number, or more complex interactions like unlocking a car door. With the Physical Web, your phone or tablet can find the things around you and let you interact with whatever you’re interested in.