Add links to your Event ticket

  • There are four ways to add links to event tickets, including using EventClass or EventObject properties for general links and appLinkData for app-specific links at the bottom of the pass.

  • App linking allows you to direct users to your app or website directly from the Google Wallet pass, enhancing user engagement.

  • To enable app linking, set the EventObject.appLinkData or EventClass.appLinkData field to the URI or package name of your app or website.

  • The appLinkData field supports linking to both Android and web apps, providing flexibility in your call-to-action.

  • When setting app links, ensure the displayText is limited to 30 characters for optimal display on the pass.

There are four ways to add links to a event ticket.

  • Use EventClass.LinksModuleData to add links to all event tickets that are associated with the EventClass.
  • Use EventObject.LinksModuleData to add a link to a specific event ticket EventObject.
  • Use EventObject.appLinkData to place an app link at the bottom of that particular Pass.
  • Use EventClass.appLinkData to place an app link at the bottom of all the passes of that class.

One benefit of app linking is that it empowers your call-to-action to navigate users to your branded experiences from Google Wallet. Links with this feature appear at the bottom of the Pass.

Feature example

Issuer Name Applink Data Example
Issuer

For a given event ticket, set the field EventObject.appLinkData to the URI or Package name of your app or website.

See the format and context of the appLinkData field in the following source code: The displayText field is limited to 30 characters. 

  {
    "id": string,
    "classId": string,
    …
    …
    …
    "appLinkData": {
      "androidAppLinkInfo": {
        "appTarget": {
          "packageName": "com.google.android.gm",
        }
      },
      "webAppLinkInfo": {
        "appTarget": {
           "targetUri": {
              "uri": "https://mail.google.com/mail/",
              "description": "Web link for Gmail"
           }
        }
      }
      "displayText": {
        "defaultValue": {
           "value": "Our awesome app!"
        }
      }
    }
  }
For posterity the following implementation will also work. 
{
  "id": string,
  "classId": string,
  …
  …
  …
  "appLinkData": {
    "androidAppLinkInfo": {
      "appTarget": {
        "targetUri": {
          "uri": "https://play.google.com/store/apps/details?id=com.google.android.gm",
            "description": "Play store link for Gmail app"
        }
      }
    }
  }
}