How users are engaging with your site
- Google Analytics
- You launched. Now what? How many people are using your site? How active are they? Where did they come from? How are they using your product? Google Analytics answers this for your web and mobile applications, in realtime, and more. And it's free.
Improve conversions on your site (A/B Testing)
- Website Optimizer
- Your site's goal is to persuade visitors to take some action — sign up, purchase a product, donate to a cause, take a survey. It's easy to track webpage traffic and conversions once they happen, but it can be tough — and time consuming — to anticipate what sort of page content will motivate your potential customers to take that desired action. Website optimization helps you to design a page that maximizes the effectiveness of your site.