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You can make sure the right people are viewing your content by making your content search-friendly. This is called search engine optimization (SEO), which can result in more interested people coming to your site. Learn what you can do to make sure that your site works well with Google Search.
Googlebot pointing to a search result and explaining structured data

Develop your Search presence with structured data

Using structured data can improve how people discover and engage with your content on Google Search. Learn how other developers have used structured data to connect with people in new ways.
  • Increased chances of discovery and conversion

    Structured data provides people with a new way to interact with and click through to your site. Learn how Eventbrite saw a 100% increase in the typical year-over-year growth of traffic from Google Search.
  • More interactive results

    Structured data enables more interactive search experiences on Google, featuring elements from your page, such as your logo, reviews, ratings, images, and more. Explore the search gallery to see what features your site could be eligible for.
  • Motivated visitors

    You’re more likely to attract people who are looking for exactly your content. Learn how Rakuten used structured data to increase time on site 1.5x.
A screenshot of Search Console

Monitor, test, and debug your site with Search Console

Search Console is a free tool from Google that helps developers, website owners, and SEO professionals understand how their site is performing on Google Search.
A crane is lifting up a website, showing how you can debug something
No matter what JavaScript framework you're using, you can learn how to make sure your JavaScript-powered website works well on Google Search.

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Looking for help that's not so technical?

The SEO starter guide covers other aspects of SEO, like authoring content.