Disable personalized ads with PPT

AI-generated Key Takeaways

• The Publisher Privacy Treatment (PPT) API allows publishers to disable personalized ads for specific ad requests.

• To turn off ad personalization, add &ppt=1 to your ad tag's parameters.

• In cases of multiple user privacy signals, the most restrictive signal will be prioritized.

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The Publisher Privacy Treatment (PPT) API is an optional tool that lets publishers indicate whether to turn off ads personalization for an ad request.

By default, ad requests to Google are served personalized ads. To turn off ads personalization for an ad request, append &ppt=1 to your ad tag parameters, as shown in the following example:

https://pubads.g.doubleclick.net/gampad/ads?iu=/21775744923/external/single_ad_samples&output=vast&ppt=1

Note: For ad requests with multiple user privacy signals, the most restrictive signal takes precedence. See the Publisher Privacy Treatment API documentation for specific examples.