This page describes the types used to annotate promotional email and their associated properties. These types and properties are included in a promotional email's header as JSON-LD.
The Organization type lets you specify a logo to include in the promotion.
|logo||ImageObject or URL||The associated logo. See best practices for Logo URL.|
The DiscountOffer type lets you specify the value of deal as part of the promotion. You can include a discount code and specify dates for which the discount is valid.
|description||Text||The text on deal badge. See best practices for Deal Badge.|
|discountCode||Text||The discount code of the offer. See best practices for Discount Code.|
|availabilityStarts||DateTime||The offer is valid from this date and time.|
|availabilityEnds||DateTime||The offer is valid up until this date and time. See best practices for Expiration Date.|
The PromotionCard type lets you include the primary image displayed to represent the promotion.
|image||ImageObject or URL||Single image preview of the email. See best practices for Single image preview.|
The EmailMessage type lets you include alternative annotations for the email.
|subjectLine||Text||An alternative subject line shown when deal badge or discount code is also displayed. See best practices for Subject Line.|