This page describes the types used to annotate promotional email and their associated properties. These types and properties are included in a promotional email's header as JSON-LD.
The Organization type lets you specify a logo to include in the promotion.
|logo||ImageObject or URL||The associated logo. See best practices for Logo URL.|
The DiscountOffer type lets you specify the value of deal as part of the promotion. You can include a discount code and specify dates for which the discount is valid.
|description||Text||The text on deal badge. See best practices for Deal Badge.|
|discountCode||Text||The discount code of the offer. See best practices for Discount Code.|
|availabilityStarts||DateTime||The offer is valid from this date and time.|
|availabilityEnds||DateTime||The offer is valid up until this date and time. See best practices for Expiration Date.|
The PromotionCard type supports two different layouts:
- Layout with a single image.
- Layout with several images organized in a list of catalog cards.
PromotionCard with the single image
|promotionCardLayout||PromotionCardLayoutType||Layout type, should be SingleImageLayout.|
|image||ImageObject or URL||Single image preview of the email. See best practices for Single image preview.|
PromotionCard with multiple images organized in catalog cards *
|promotionCardLayout||PromotionCardLayoutType||Layout type, should be CatalogCardLayout.|
|image||ImageObject or URL||Image to display on a catalog card. See best practices for Catalog card image preview.|
|headline||Text||Title of the catalog card.|
|potentialAction||ViewAction||This attribute should contain an URL of the landing page for the catalog card.|
|price||Number or Text||Price to show on the catalog card **.|
|priceCurrency||Text||The currency (in 3-letter ISO 4217 format) of the price.|
|discountValue||Number or Text||Discount amount that should be applied to the price. Discount price is calculated by using the next formula: Discount price = price - discountValue.|
|promotedItemDate||DateTime||Date to show on the catalog card **.|
* Email annotation can have up to six promotion cards.
** A catalog card can display either price or promotedItemDate at the same time.
The EmailMessage type lets you include alternative annotations for the email.
|subjectLine||Text||An alternative subject line shown when deal badge or discount code is also displayed. See best practices for Subject Line.|