Rental Car Reservation

Use cases

The following use cases show common examples of how the RentalCarReservation schema is used. Use these examples to ensure that your markup is properly structured.

Basic reservation confirmation

Embed the following markup in your email when you send a car rental reservation confirmation.

JSON-LD


<script type="application/ld+json">
{
  "@context": "http://schema.org",
  "@type": "RentalCarReservation",
  "reservationNumber": "546323",
  "reservationStatus": "http://schema.org/Confirmed",
  "underName": {
    "@type": "Person",
    "name": "John Smith"
  },
  "reservationFor": {
    "@type": "RentalCar",
    "name": "Economy Class Car",
    "model": "Civic",
    "brand": {
      "@type": "Brand",
      "name": "Honda"
    },
    "rentalCompany": {
      "@type": "Organization",
      "name": "Hertz"
    }
  },
  "pickupLocation": {
    "@type": "Place",
    "name": "Hertz San Diego Airport",
    "address": {
      "@type": "PostalAddress",
      "streetAddress": "1500 Orange Avenue",
      "addressLocality": "San Diego",
      "addressRegion": "CA",
      "postalCode": "94043",
      "addressCountry": "US"
    }
  },
  "pickupTime": "2027-08-05T16:00:00-07:00",
  "dropoffLocation": {
    "@type": "Place",
    "name": "Hertz LAX",
    "address": {
      "@type": "PostalAddress",
      "streetAddress": "1234 First Street",
      "addressLocality": "Los Angeles",
      "addressRegion": "CA",
      "postalCode": "94043",
      "addressCountry": "US"
    }
  },
  "potentialAction": {
    "@type": "ConfirmAction",
    "target": "http://cheapcar.com/confirm?id=546323"
  },
  "dropoffTime": "2027-08-06T20:00:00-07:00"
}
</script>

Microdata


<div itemscope itemtype="http://schema.org/RentalCarReservation">
  <meta itemprop="reservationNumber" content="546323"/>
  <link itemprop="reservationStatus" href="http://schema.org/Confirmed"/>
  <div itemprop="underName" itemscope itemtype="http://schema.org/Person">
    <meta itemprop="name" content="John Smith"/>
  </div>
  <div itemprop="reservationFor" itemscope itemtype="http://schema.org/RentalCar">
    <meta itemprop="name" content="Economy Class Car"/>
    <meta itemprop="model" content="Civic"/>
    <div itemprop="brand" itemscope itemtype="http://schema.org/Brand">
      <meta itemprop="name" content="Honda"/>
    </div>
    <div itemprop="rentalCompany" itemscope itemtype="http://schema.org/Organization">
      <meta itemprop="name" content="Hertz"/>
    </div>
  </div>
  <div itemprop="pickupLocation" itemscope itemtype="http://schema.org/Place">
    <meta itemprop="name" content="Hertz San Diego Airport"/>
    <div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">
      <meta itemprop="streetAddress" content="1500 Orange Avenue"/>
      <meta itemprop="addressLocality" content="San Diego"/>
      <meta itemprop="addressRegion" content="CA"/>
      <meta itemprop="postalCode" content="94043"/>
      <meta itemprop="addressCountry" content="US"/>
    </div>
  </div>
  <meta itemprop="pickupTime" content="2027-08-05T16:00:00-07:00"/>
  <div itemprop="dropoffLocation" itemscope itemtype="http://schema.org/Place">
    <meta itemprop="name" content="Hertz LAX"/>
    <div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">
      <meta itemprop="streetAddress" content="1234 First Street"/>
      <meta itemprop="addressLocality" content="Los Angeles"/>
      <meta itemprop="addressRegion" content="CA"/>
      <meta itemprop="postalCode" content="94043"/>
      <meta itemprop="addressCountry" content="US"/>
    </div>
  </div>
  <meta itemprop="dropoffTime" content="2027-08-06T20:00:00-07:00"/>
  <div itemprop="potentialAction" itemscope itemtype="http://schema.org/ConfirmAction">
    <link itemprop="target" href="http://cheapcar.com/confirm?id=546323"/>
  </div>
</div>

Update a reservation

You may update a reservation simply by sending the updated reservation information and setting modifiedTime to the time of the update.

JSON-LD


<script type="application/ld+json">
{
  "@context": "http://schema.org",
  "@type": "RentalCarReservation",
  "reservationNumber": "546323",
  "reservationStatus": "http://schema.org/Confirmed",
  "underName": {
    "@type": "Person",
    "name": "John Smith"
  },
  "reservationFor": {
    "@type": "RentalCar",
    "name": "Economy Class Car",
    "model": "Civic",
    "brand": {
      "@type": "Brand",
      "name": "Honda"
    },
    "rentalCompany": {
      "@type": "Organization",
      "name": "Hertz"
    }
  },
  "pickupLocation": {
    "@type": "Place",
    "name": "Hertz San Diego Airport",
    "telephone": "(619) 767-5700",
    "address": {
      "@type": "PostalAddress",
      "streetAddress": "1500 Orange Avenue",
      "addressLocality": "San Diego",
      "addressRegion": "CA",
      "postalCode": "94043",
      "addressCountry": "US"
    }
  },
  "pickupTime": "2027-08-05T16:00:00-07:00",
  "dropoffLocation": {
    "@type": "Place",
    "name": "Hertz LAX",
    "telephone": "(619) 000-0000",
    "address": {
      "@type": "PostalAddress",
      "streetAddress": "1234 First Street",
      "addressLocality": "Los Angeles",
      "addressRegion": "CA",
      "postalCode": "94043",
      "addressCountry": "US"
    }
  },
  "potentialAction": {
    "@type": "ConfirmAction",
    "target": "http://carrentals.com/confirm?id=546323"
  },
  "dropoffTime": "2027-08-06T20:00:00-07:00",
  "modifiedTime": "2027-05-01T08:30:00-08:00",
  "modifyReservationUrl": "http://united.com/modifyreservation.html"
}
</script>

Microdata


<div itemscope itemtype="http://schema.org/RentalCarReservation">
  <meta itemprop="reservationNumber" content="546323"/>
  <link itemprop="reservationStatus" href="http://schema.org/Confirmed"/>
  <div itemprop="underName" itemscope itemtype="http://schema.org/Person">
    <meta itemprop="name" content="John Smith"/>
  </div>
  <div itemprop="reservationFor" itemscope itemtype="http://schema.org/RentalCar">
    <meta itemprop="name" content="Economy Class Car"/>
    <meta itemprop="model" content="Civic"/>
    <div itemprop="brand" itemscope itemtype="http://schema.org/Brand">
      <meta itemprop="name" content="Honda"/>
    </div>
    <div itemprop="rentalCompany" itemscope itemtype="http://schema.org/Organization">
      <meta itemprop="name" content="Hertz"/>
    </div>
  </div>
  <div itemprop="pickupLocation" itemscope itemtype="http://schema.org/Place">
    <meta itemprop="name" content="Hertz San Diego Airport"/>
    <meta itemprop="telephone" content="(619) 767-5700"/>
    <div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">
      <meta itemprop="streetAddress" content="1500 Orange Avenue"/>
      <meta itemprop="addressLocality" content="San Diego"/>
      <meta itemprop="addressRegion" content="CA"/>
      <meta itemprop="postalCode" content="94043"/>
      <meta itemprop="addressCountry" content="US"/>
    </div>
  </div>
  <meta itemprop="pickupTime" content="2027-08-05T16:00:00-07:00"/>
  <div itemprop="dropoffLocation" itemscope itemtype="http://schema.org/Place">
    <meta itemprop="name" content="Hertz LAX"/>
    <meta itemprop="telephone" content="(619) 000-0000"/>
    <div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">
      <meta itemprop="streetAddress" content="1234 First Street"/>
      <meta itemprop="addressLocality" content="Los Angeles"/>
      <meta itemprop="addressRegion" content="CA"/>
      <meta itemprop="postalCode" content="94043"/>
      <meta itemprop="addressCountry" content="US"/>
    </div>
  </div>
  <meta itemprop="dropoffTime" content="2027-08-06T20:00:00-07:00"/>
  <meta itemprop="modifiedTime" content="2027-06-01T08:30:00-07:00"/>
  <link itemprop="modifyReservationUrl" href="http://united.com/modifyreservation.html"/>
  <div itemprop="potentialAction" itemscope itemtype="http://schema.org/ConfirmAction">
    <link itemprop="target" href="http://cheapcar.com/confirm?id=546323"/>
  </div>
</div>

Cancellation

You may cancel a reservation by setting reservationStatus to http://schema.org/Cancelled.

If you send an email confirming the cancellation of a reservation to a user, include the following markup. The markup is largely the same, the only difference is the reservationStatus field. You could also add modifiedTime which will make it easier for Google to keep track of the reservation.

JSON-LD


<script type="application/ld+json">
{
  "@context": "http://schema.org",
  "@type": "RentalCarReservation",
  "reservationNumber": "546323",
  "reservationStatus": "http://schema.org/Cancelled",
  "underName": {
    "@type": "Person",
    "name": "John Smith"
  },
  "reservationFor": {
    "@type": "RentalCar",
    "name": "Economy Class Car",
    "model": "Civic",
    "brand": {
      "@type": "Brand",
      "name": "Honda"
    },
    "rentalCompany": {
      "@type": "Organization",
      "name": "Hertz"
    }
  },
  "pickupLocation": {
    "@type": "Place",
    "name": "Hertz San Diego Airport",
    "telephone": "(619) 767-5700",
    "address": {
      "@type": "PostalAddress",
      "streetAddress": "1500 Orange Avenue",
      "addressLocality": "San Diego",
      "addressRegion": "CA",
      "postalCode": "94043",
      "addressCountry": "US"
    }
  },
  "pickupTime": "2027-08-05T16:00:00-07:00",
  "dropoffLocation": {
    "@type": "Place",
    "name": "Hertz LAX",
    "telephone": "(619) 000-0000",
    "address": {
      "@type": "PostalAddress",
      "streetAddress": "1234 First Street",
      "addressLocality": "Los Angeles",
      "addressRegion": "CA",
      "postalCode": "94043",
      "addressCountry": "US"
    }
  },
  "potentialAction": {
    "@type": "CancelAction",
    "target": "http://carrentals.com/cancel?id=546323"
  },
  "dropoffTime": "2027-08-06T20:00:00-07:00",
  "modifiedTime": "2027-06-04T10:30:00-07:00",
  "modifyReservationUrl": "http://united.com/modifyreservation.html"
}
</script>

Microdata


<div itemscope itemtype="http://schema.org/RentalCarReservation">
  <meta itemprop="reservationNumber" content="546323"/>
  <link itemprop="reservationStatus" href="http://schema.org/Cancelled"/>
  <div itemprop="underName" itemscope itemtype="http://schema.org/Person">
    <meta itemprop="name" content="John Smith"/>
  </div>
  <div itemprop="reservationFor" itemscope itemtype="http://schema.org/RentalCar">
    <meta itemprop="name" content="Economy Class Car"/>
    <meta itemprop="model" content="Civic"/>
    <div itemprop="brand" itemscope itemtype="http://schema.org/Brand">
      <meta itemprop="name" content="Honda"/>
    </div>
    <div itemprop="rentalCompany" itemscope itemtype="http://schema.org/Organization">
      <meta itemprop="name" content="Hertz"/>
    </div>
  </div>
  <div itemprop="pickupLocation" itemscope itemtype="http://schema.org/Place">
    <meta itemprop="name" content="Hertz San Diego Airport"/>
    <meta itemprop="telephone" content="(619) 767-5700"/>
    <div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">
      <meta itemprop="streetAddress" content="1500 Orange Avenue"/>
      <meta itemprop="addressLocality" content="San Diego"/>
      <meta itemprop="addressRegion" content="CA"/>
      <meta itemprop="postalCode" content="94043"/>
      <meta itemprop="addressCountry" content="US"/>
    </div>
  </div>
  <meta itemprop="pickupTime" content="2027-08-05T16:00:00-07:00"/>
  <div itemprop="dropoffLocation" itemscope itemtype="http://schema.org/Place">
    <meta itemprop="name" content="Hertz LAX"/>
    <meta itemprop="telephone" content="(619) 000-0000"/>
    <div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">
      <meta itemprop="streetAddress" content="1234 First Street"/>
      <meta itemprop="addressLocality" content="Los Angeles"/>
      <meta itemprop="addressRegion" content="CA"/>
      <meta itemprop="postalCode" content="94043"/>
      <meta itemprop="addressCountry" content="US"/>
    </div>
  </div>
  <meta itemprop="dropoffTime" content="2027-08-06T20:00:00-07:00"/>
  <meta itemprop="modifiedTime" content="2027-06-04T10:30:00-07:00"/>
  <link itemprop="modifyReservationUrl" href="http://united.com/modifyreservation.html"/>
  <div itemprop="potentialAction" itemscope itemtype="http://schema.org/ConfirmAction">
    <link itemprop="target" href="http://cheapcar.com/confirm?id=546323"/>
  </div>
</div>

Example with all supported fields

For reference, here is an example with all supported fields populated:

JSON-LD


<script type="application/ld+json">
{
  "@context": "http://schema.org",
  "@type": "RentalCarReservation",
  "reservationNumber": "546323",
  "reservationStatus": "http://schema.org/Confirmed",
  "url": "http://carrentals.com/view/546323",
  "underName": {
    "@type": "Person",
    "name": "John Smith",
    "email": "john@mail.com"
  },
  "programMembership": {
    "@type": "ProgramMembership",
    "memberNumber": "1234567",
    "program": "AAA"
  },
  "bookingAgent": {
    "@type": "Organization",
    "name": "Car Rentals Internationaly",
    "url": "http://carrentals.com/"
  },
  "bookingTime": "2027-01-14T13:05:00-05:00",
  "modifiedTime": "2027-03-14T13:05:00-05:00",
  "confirmReservationUrl": "http://carrentals.com/confirm?id=546323",
  "cancelReservationUrl": "http://carrentals.com/cancel?id=546323",
  "checkinUrl": "http://carrentals.com/checkin?id=546323",
  "modifyReservationUrl": "http://carrentals.com/edit?id=546323",
  "potentialAction": [
    {
      "@type": "ConfirmAction",
      "target": "http://carrentals.com/confirm?id=546323"
    },
    {
      "@type": "CancelAction",
      "target": "http://carrentals.com/cancel?id=546323"
    },
    {
      "@type": "EditAction",
      "target": "http://carrentals.com/edit?id=546323"
    },
    {
      "@type": "CheckInAction",
      "target": "http://carrentals.com/checkin?id=546323"
    }
  ],
  "reservationFor": {
    "@type": "RentalCar",
    "name": "Economy Class Car",
    "model": "Civic",
    "brand": {
      "@type": "Brand",
      "name": "Honda"
    },
    "description": "Sedan 4 Door, 5 Seatbelts, Automatic transmission",
    "rentalCompany": {
      "@type": "Organization",
      "name": "Hertz"
    }
  },
  "pickupLocation": {
    "@type": "Place",
    "name": "Hertz San Diego Airport",
    "address": {
      "@type": "PostalAddress",
      "streetAddress": "1500 Orange Avenue",
      "addressLocality": "San Diego",
      "addressRegion": "CA",
      "postalCode": "94043",
      "addressCountry": "US"
    },
    "telephone": "+1-800-123-4567"
  },
  "pickupTime": "2027-08-05T16:00:00-07:00",
  "dropoffLocation": {
    "@type": "Place",
    "name": "Hertz LAX",
    "address": {
      "@type": "PostalAddress",
      "streetAddress": "1234 First Street",
      "addressLocality": "Los Angeles",
      "addressRegion": "CA",
      "postalCode": "94043",
      "addressCountry": "US"
    },
    "telephone": "+1-800-123-4567"
  },
  "dropoffTime": "2027-08-06T20:00:00-07:00",
  "price": "119.00",
  "priceCurrency": "USD"
}
</script>

Microdata


<div itemscope itemtype="http://schema.org/RentalCarReservation">
  <meta itemprop="reservationNumber" content="546323"/>
  <link itemprop="reservationStatus" href="http://schema.org/Confirmed"/>
  <link itemprop="url" href="http://carrentals.com/view/546323"/>
  <div itemprop="underName" itemscope itemtype="http://schema.org/Person">
    <meta itemprop="name" content="John Smith"/>
    <meta itemprop="email" content="john@mail.com"/>
  </div>
  <div itemprop="programMembership" itemscope itemtype="http://schema.org/ProgramMembership">
    <meta itemprop="memberNumber" content="1234567"/>
    <meta itemprop="program" content="AAA"/>
  </div>
  <div itemprop="bookingAgent" itemscope itemtype="http://schema.org/Organization">
    <meta itemprop="name" content="Car Rentals Internationaly"/>
    <link itemprop="url" href="http://carrentals.com/"/>
  </div>
  <meta itemprop="bookingTime" content="2027-01-14T13:05:00-05:00"/>
  <meta itemprop="modifiedTime" content="2027-03-14T13:05:00-05:00"/>
  <link itemprop="confirmReservationUrl" href="http://carrentals.com/confirm?id=546323"/>
  <link itemprop="cancelReservationUrl" href="http://carrentals.com/cancel?id=546323"/>
  <link itemprop="modifyReservationUrl" href="http://carrentals.com/edit?id=546323"/>
  <link itemprop="checkinUrl" href="http://carrentals.com/checkin?id=546323"/>
  <div itemprop="potentialAction" itemscope itemtype="http://schema.org/ConfirmAction">
    <link itemprop="target" href="http://carrentals.com/confirm?id=546323"/>
  </div>
  <div itemprop="potentialAction" itemscope itemtype="http://schema.org/CancelAction">
    <link itemprop="target" href="http://carrentals.com/cancel?id=546323"/>
  </div>
  <div itemprop="potentialAction" itemscope itemtype="http://schema.org/EditAction">
    <link itemprop="target" href="http://carrentals.com/edit?id=546323"/>
  </div>
  <div itemprop="potentialAction" itemscope itemtype="http://schema.org/CheckInAction">
    <link itemprop="target" href="http://carrentals.com/checkin?id=546323"/>
  </div>
  <div itemprop="reservationFor" itemscope itemtype="http://schema.org/RentalCar">
    <meta itemprop="name" content="Economy Class Car"/>
    <meta itemprop="model" content="Civic"/>
    <div itemprop="brand" itemscope itemtype="http://schema.org/Brand">
      <meta itemprop="name" content="Honda"/>
    </div>
    <meta itemprop="description" content="Sedan 4 Door, 5 Seatbelts, Automatic transmission"/>
    <div itemprop="rentalCompany" itemscope itemtype="http://schema.org/Organization">
      <meta itemprop="name" content="Hertz"/>
    </div>
  </div>
  <div itemprop="pickupLocation" itemscope itemtype="http://schema.org/Place">
    <meta itemprop="name" content="Hertz San Diego Airport"/>
    <div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">
      <meta itemprop="streetAddress" content="1500 Orange Avenue"/>
      <meta itemprop="addressLocality" content="San Diego"/>
      <meta itemprop="addressRegion" content="CA"/>
      <meta itemprop="postalCode" content="94043"/>
      <meta itemprop="addressCountry" content="US"/>
    </div>
    <meta itemprop="telephone" content="+1-800-123-4567"/>
  </div>
  <meta itemprop="pickupTime" content="2027-08-05T16:00:00-07:00"/>
  <div itemprop="dropoffLocation" itemscope itemtype="http://schema.org/Place">
    <meta itemprop="name" content="Hertz LAX"/>
    <div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">
      <meta itemprop="streetAddress" content="1234 First Street"/>
      <meta itemprop="addressLocality" content="Los Angeles"/>
      <meta itemprop="addressRegion" content="CA"/>
      <meta itemprop="postalCode" content="94043"/>
      <meta itemprop="addressCountry" content="US"/>
    </div>
    <meta itemprop="telephone" content="+1-800-123-4567"/>
  </div>
  <meta itemprop="dropoffTime" content="2027-08-06T20:00:00-07:00"/>
  <meta itemprop="price" content="119.00"/>
  <meta itemprop="priceCurrency" content="USD"/>
</div>

Test your markup

You can validate your markup using the Email Markup Tester Tool. Paste in your markup code and click the Validate button to scan the content and receive a report on any errors present.

Specification

Review the details of your email to see if any of these properties apply to your reservation. By marking up these additional properties you allow Google to display a much richer description of the reservation to the user.

RentalCarReservation

Type name: RentalCarReservation

Extends Reservation

Name Type Description
bookingAgent Organization or Person Booking agent or agency. Also accepts a string (e.g. "").
bookingAgent.name Text Name of the agent/service.
bookingAgent.url URL Website of the agent/service.
bookingTime DateTime Date the reservation was made.
cancelReservationUrl URL Web page where reservation can be cancelled.
checkinUrl URL Webpage where the passenger can check in.
confirmReservationUrl URL Web page where reservation can be confirmed.
dropoffLocation
(Required)
AutoRental or Place Where the car is returned.
dropoffLocation.address
(Required)
PostalAddress Address of the dropoff location.
dropoffLocation.address.addressCountry
(Required)
Text or Country Country of dropoff location.
dropoffLocation.address.addressLocality
(Required)
Text Locality (e.g. city) of dropoff location.
dropoffLocation.address.addressRegion
(Required)
Text Region (e.g. State) of dropoff location.
dropoffLocation.address.postalCode
(Required)
Text Postal code of dropoff location.
dropoffLocation.address.streetAddress
(Required)
Text Street address of dropoff location.
dropoffLocation.name
(Required)
Text Name of the dropoff location.
dropoffLocation.telephone Text (recommended for Confirmation Cards/Search Answers) Telephone number of the Place.
dropoffTime
(Required)
DateTime When the car is returned.
modifiedTime DateTime (recommended for Confirmation Cards/Search Answers) Time the reservation was last modified.
modifyReservationUrl URL (recommended for Confirmation Cards/Search Answers) Web page where reservation can be modified.
pickupLocation
(Required)
AutoRental or Place Where the car is picked up.
pickupLocation.address
(Required)
PostalAddress Address of the pickup location.
pickupLocation.address.addressCountry
(Required)
Text or Country Country of pickup location.
pickupLocation.address.addressLocality
(Required)
Text Locality (e.g. city) of pickup location.
pickupLocation.address.addressRegion
(Required)
Text Region (e.g. State) of pickup location.
pickupLocation.address.postalCode
(Required)
Text Postal code of pickup location.
pickupLocation.address.streetAddress
(Required)
Text Street address of pickup location.
pickupLocation.name
(Required)
Text Name of the pickup location.
pickupLocation.telephone Text (recommended for Confirmation Cards/Search Answers) Telephone number of the Place.
pickupTime
(Required)
DateTime When the car is picked up.
potentialAction
(Required)
CheckInAction, ConfirmAction, CancelAction or Actions supported for RentalCarReservation.
price Text Total price of the RentalCarReservation.
priceCurrency Text The currency (in 3-letter ISO 4217 format) of the RentalCarReservation's price.
programMembership ProgramMembership Any membership in a frequent flyer, hotel loyalty program, etc. being applied to the reservation.
programMembership.memberNumber Text The identifier of the membership.
programMembership.program Text The name of the program.
reservationFor
(Required)
The car that is reserved.
reservationFor.brand
(Required)
Brand The brand associated with the RentalCar.
reservationFor.brand.name
(Required)
Text Name of the Brand.
reservationFor.description Text A short description of the RentalCar.
reservationFor.model
(Required)
Text RentalCar's model.
reservationFor.name
(Required)
Text Name of the RentalCar.
reservationFor.rentalCompany
(Required)
Organization The company renting the car. Also accepts a string (e.g. "Hertz").
reservationFor.rentalCompany.name
(Required)
Text Name of the rental company.
reservationNumber
(Required)
Text The number or id of the reservation.
reservationStatus
(Required)
ReservationStatus Current status of the reservation.
underName
(Required)
Organization or Person The driver.
underName.email Text Email address.
underName.name
(Required)
Text Name of the Person.
url URL Web page where reservation can be viewed.

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