Erez Pedro

Erez Pedro

User Research, Interaction Design, Sprint Master

Zichron Yaacov, Israel

Skills

  • Google certified Sprint Master
  • UX Strategy
  • User Research
  • Usability testing
  • Information Architecture
  • Design for Situation Awareness
  • Information Visualization
  • User Experience Design
  • UX Prototyping
  • Contextual Inquiry

Biography

Erez has over 19 years’ experience as a top-tier UX Architect in North American (Texas Instruments and SDRC) and Israeli companies. Erez brings a wide range expertise and experience in domains ranging from e-commerce, education, military, social, communications and medical systems. Over the years Erez has developed a unique perspective in his role as UI/UX architect and teams' leader. In 2010 Erez co-founded CodeValue were he is the UI/UX group leader.

A proven expert in human factors, interaction design and information architecture, and in technology. Erez’s current focus is on driving UX strategy using user research, and design for situation awareness, information visualization and usability.

Erez’s innovative solutions build upon his in-depth knowledge covering all aspects of UI/UX design, allowing him to utilize a variety of advanced user centric design tools & methodologies for creating optimized experiences.

Erez is experienced in a range of client form-factors, platforms, and technologies. He taught UX design at Shenkar College and still mentors startups and company teams.

Erez holds a B.Sc. in Physics & Mathematics from the Hebrew University of Jerusalem and a Masters in Design (M.E.Des) from the University of Calgary, Canada.

Erez hold a US patent in UX.