Report Type: feedItem

Performance metrics and configuration attributes for feed items (for example, sitelink, location, call or app extensions).

This report can only be returned by an asynchronous request (that is, via the Reports.request() method).

Request excerpt

Send a regular Reports.request() request body, but specify "reportType": "feedItem".

{
...
  "reportType": "feedItem",
  "columns": [
    {
      "columnName": string,
      "headerText": string,
      "startDate": string,
      "endDate": string
    }
  ],
  "filters": [
    {
      "column": {
        "columnName": string,
      },
      ...
    },
    ...
  ],
...
}

For each column that you want returned or filtered in the report, specify the columnName listed in the table below. You can also optionally specify headerText, startDate, and endDate. Note that some columns cannot be filtered; refer to "Filterable" in the table below.

columnNameDescriptionBehaviorTypeFilterable
status The status of the feed item: Active, Paused, or Removed. attribute Status Yes
engineStatus Additional status of the feed item in the external engine account. Possible statuses (depending on the type of external account) include review, active, etc. attribute String Yes
creationTimestamp Timestamp of the feed item's creation, formatted in ISO 8601. attribute Timestamp Yes
lastModifiedTimestamp Timestamp of the feed item's most recent modification, formatted in ISO 8601. attribute Timestamp Yes
agency Agency name. attribute String Yes
agencyId DS agency ID. attribute ID Yes
advertiser Advertiser name. attribute String Yes
advertiserId DS advertiser ID. attribute ID Yes
account Engine account name. attribute String Yes
accountId DS engine account ID. attribute ID Yes
accountType Engine account type: Google AdWords, Bing Ads, Yahoo Japan Listing Ads, Yahoo Search Marketing, Yahoo Gemini, Baidu, or Comparison Shopping. attribute Engine type Yes
sitelinkDisplayText The feed item's sitelink display text. attribute String Yes
sitelinkDescription1 The feed item's sitelink description 1. attribute String Yes
sitelinkDescription2 The feed item's sitelink description 2. attribute String Yes
sitelinkLandingPageUrl The feed item's sitelink landing page URL. attribute String Yes
sitelinkClickserverUrl The feed item's sitelink clickserver URL name. attribute String Yes
locationBusinessName The name of a business defined in an upgraded location extension. attribute String Yes
locationCategory The category defined for a business in an upgraded location extension. attribute String Yes
locationDetails Details about a business defined in an upgraded location extension. attribute String Yes
callPhoneNumber A call extension's phone number. attribute String Yes
callCountryCode A call extension's country code. attribute String Yes
callIsTracked Returns true if a call extension's calls will be tracked, false otherwise. attribute Boolean Yes
callCallOnly Returns true if a call extension is set to only show a phone number. Returns false if both the call and a link will be shown. attribute Boolean Yes
callConversionTracker The name of the conversion tracker associated with this call extension, if any exists. attribute String Yes
callConversionTrackerId The ID of the conversion tracker associated with this feed item, if any exists. attribute ID Yes
appId The app ID defined for an app extension. attribute String Yes
appStore The app store type (Apple App Store, Google Play Store) defined for an app extension. attribute App store Yes
feedItemId The feed item row id. attribute ID Yes
feedId The feed table id attribute ID Yes
clicksWithFeedItemShowing Clicks on any link in the ad while the feed item was displayed. This column only returns a value in a feed item report or in a report that is segmented by a feed-item column. metric Integer Yes
costWithFeedItemShowing Cost of all ads when the feed item was showing. This column only returns a value in a feed item report or in a report that is segmented by a feed-item column. metric Money Yes
dfaActions The total number of DFA actions. metric Integer Yes
dfaRevenue Aggregate revenue generated by DFA transactions. metric Money Yes
dfaTransactions The total number of DFA transactions. metric Integer Yes
dfaWeightedActions Weighted sum of DFA actions. metric Number Yes
avgCpc Average cost per click. metric Money Yes
avgCpm Average cost per thousand impressions. metric Money Yes
avgPos Average position. metric Number Yes
clicks Aggregate clicks. metric Integer Yes
cost Aggregate cost paid to engine account(s). metric Money Yes
ctr Average click-through rate. metric Number Yes
impr The total number of impressions. metric Integer Yes
adWordsConversions The data that the advertiser has set up to be reported in the AdWords Conversions column. When an AdWords conversion action is created, the advertiser can choose whether to count those conversions in the Conversions reporting column. metric Number Yes
adWordsConversionValue Aggregate value of AdWords conversions. metric Number Yes
adWordsViewThroughConversions The total number of AdWords view-through conversions. metric Integer Yes
visits The total number of DS visits. metric Integer Yes
date Segments the report by days; each row and its aggregate metrics are split into multiple rows, one for each day. This column returns the date of each row. segment Date Yes
monthStart Segments the report by months; each row and its aggregate metrics are split into multiple rows, one for each month. This column returns the first day of the month of each row. segment Date Yes
monthEnd Segments the report by months; each row and its aggregate metrics are split into multiple rows, one for each month. This column returns the last day of the month of each row. segment Date Yes
quarterStart Segments the report by quarters; each row and its aggregate metrics are split into multiple rows, one for each quarter. This column returns the first day of the quarter of each row. segment Date Yes
quarterEnd Segments the report by quarters; each row and its aggregate metrics are split into multiple rows, one for each quarter. This column returns the last day of the quarter of each row. segment Date Yes
weekStart Segments the report by weeks (Sunday to Saturday); each row and its aggregate metrics are split into multiple rows, one for each week. This column returns the first day (Sunday) of each row. segment Date Yes
weekEnd Segments the report by weeks (Sunday to Saturday); each row and its aggregate metrics are split into multiple rows, one for each week. This column returns the last day (Saturday) of each row. segment Date Yes
yearStart Segments the report by years; each row and its aggregate metrics are split into multiple rows, one for each year. This column returns the first day of the year of each row. segment Date Yes
yearEnd Segments the report by years; each row and its aggregate metrics are split into multiple rows, one for each year. This column returns the last day of the year of each row. segment Date Yes
floodlightGroup Segments the report by Floodlight groups; each row and its aggregate metrics are split into multiple rows, up to one for each Floodlight group. This column returns the Floodlight group name of each row. Note that some metrics do not have Floodlight segmented values, such as clicks and visits. segment String Yes
floodlightGroupId Segments the report by Floodlight groups; each row and its aggregate metrics are split into multiple rows, up to one for each Floodlight group. This column returns the DS Floodlight group ID of each row. Note that some metrics do not have Floodlight segmented values, such as clicks and visits. segment ID Yes
floodlightGroupTag Segments the report by Floodlight groups; each row and its aggregate metrics are split into multiple rows, up to one for each Floodlight group. This column returns the Floodlight group tag of each row. Note that some metrics do not have Floodlight segmented values, such as clicks and visits. segment String Yes
floodlightActivity Segments the report by Floodlight activities; each row and its aggregate metrics are split into multiple rows, up to one for each Floodlight activity. This column returns the Floodlight activity name of each row. Note that some metrics do not have Floodlight segmented values, such as clicks and visits. segment String Yes
floodlightActivityId Segments the report by Floodlight activities; each row and its aggregate metrics are split into multiple rows, up to one for each Floodlight activity. This column returns the DS Floodlight activity ID of each row. Note that some metrics do not have Floodlight segmented values, such as clicks and visits. segment ID Yes
floodlightActivityTag Segments the report by Floodlight activities; each row and its aggregate metrics are split into multiple rows, up to one for each Floodlight activity. This column returns the Floodlight activity tag of each row. Note that some metrics do not have Floodlight segmented values, such as clicks and visits. segment String Yes

Send feedback about...

DoubleClick Search API