Viewability

  • Viewability targeting allows you to bid on impressions based on the likelihood of them being seen by users.

  • Options range from 10% to 90% viewability, allowing you to select the minimum visibility threshold for your bids.

  • VIEWABILITY_UNSPECIFIED is a default placeholder and does not represent an actual viewability option.

  • Higher viewability percentages may result in fewer impressions but potentially higher engagement rates.

Possible viewability targeting options.

Enums
VIEWABILITY_UNSPECIFIED Default value when viewability is not specified in this version. This enum is a placeholder for default value and does not represent a real viewability option.
VIEWABILITY_10_PERCENT_OR_MORE Bid only on impressions that are at least 10% likely to be viewable.
VIEWABILITY_20_PERCENT_OR_MORE Bid only on impressions that are at least 20% likely to be viewable.
VIEWABILITY_30_PERCENT_OR_MORE Bid only on impressions that are at least 30% likely to be viewable.
VIEWABILITY_40_PERCENT_OR_MORE Bid only on impressions that are at least 40% likely to be viewable.
VIEWABILITY_50_PERCENT_OR_MORE Bid only on impressions that are at least 50% likely to be viewable.
VIEWABILITY_60_PERCENT_OR_MORE Bid only on impressions that are at least 60% likely to be viewable.
VIEWABILITY_70_PERCENT_OR_MORE Bid only on impressions that are at least 70% likely to be viewable.
VIEWABILITY_80_PERCENT_OR_MORE Bid only on impressions that are at least 80% likely to be viewable.
VIEWABILITY_90_PERCENT_OR_MORE Bid only on impressions that are at least 90% likely to be viewable.