Every new line item needs to declare whether or not they will serve Eurpoean Union (EU) political ads. Display & Video 360 API and SDF uploads that don't provide declarations will fail. See our deprecations page for more details.
Stay organized with collections
Save and categorize content based on your preferences.
AI-generated Key Takeaways
Digital content is labeled with rating tiers to indicate the appropriate audience.
Tiers range from unrated content to content specifically for mature audiences, with options for general, parental guidance, teen, and family audiences as well.
A tier labeled "unspecified" is a placeholder and doesn't represent an actual rating.
YouTube and Partners line items may utilize a "families" tier, suitable for family audiences and falling under the "general" tier.
Possible digital content label rating tiers.
Enums
CONTENT_RATING_TIER_UNSPECIFIED
Content label is not specified in this version. This enum is a place holder for a default value and does not represent a real content rating.
CONTENT_RATING_TIER_UNRATED
Content that has not been labeled.
CONTENT_RATING_TIER_GENERAL
Content suitable for general audiences.
CONTENT_RATING_TIER_PARENTAL_GUIDANCE
Content suitable for most audiences with parental guidance.
CONTENT_RATING_TIER_TEENS
Content suitable for teen and older audiences.
CONTENT_RATING_TIER_MATURE
Content suitable only for mature audiences.
CONTENT_RATING_TIER_FAMILIES
Content suitable for family audiences. It is a subset of CONTENT_RATING_TIER_GENERAL. Only applicable to YouTube and Partners line items.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-09-09 UTC."],[],["The document defines six content rating tiers for digital content. `UNSPECIFIED` is a placeholder, while `UNRATED` indicates unlabeled content. `GENERAL` is for all audiences, and `PARENTAL_GUIDANCE` suggests supervision. `TEENS` is for teen and older audiences, and `MATURE` is exclusively for mature audiences. Lastly, `FAMILIES` is a specific subset of `GENERAL` applicable only to certain platforms.\n"]]
