HouseholdIncome

  • Display & Video 360 API v2 is no longer in use.

  • Advertisers can target audiences based on U.S. household income brackets.

  • Targeting options include lower 50%, as well as top 10%, 11-20%, 21-30%, 31-40%, and 41-50% income percentiles.

  • HOUSEHOLD_INCOME_UNSPECIFIED acts as a placeholder and does not reflect an actual income group, while HOUSEHOLD_INCOME_UNKNOWN signifies an undefined household income for the audience.

Possible household income targeting options.

Enums
HOUSEHOLD_INCOME_UNSPECIFIED Default value when household income is not specified in this version. This enum is a placeholder for default value and does not represent a real household income option.
HOUSEHOLD_INCOME_UNKNOWN The household income of the audience is unknown.
HOUSEHOLD_INCOME_LOWER_50_PERCENT The audience is in the lower 50% of U.S. household incomes.
HOUSEHOLD_INCOME_TOP_41_TO_50_PERCENT The audience is in the top 41-50% of U.S. household incomes.
HOUSEHOLD_INCOME_TOP_31_TO_40_PERCENT The audience is in the top 31-40% of U.S. household incomes.
HOUSEHOLD_INCOME_TOP_21_TO_30_PERCENT The audience is in the top 21-30% of U.S. household incomes.
HOUSEHOLD_INCOME_TOP_11_TO_20_PERCENT The audience is in the top 11-20% of U.S. household incomes.
HOUSEHOLD_INCOME_TOP_10_PERCENT The audience is in the top 10% of U.S. household incomes.