הקצאת טירגוט

הצגת מודעות ליצירת ביקוש נשלטת באמצעות טירגוט שמוקצה לשותף הורה, למפרסם, לפריט ולתבניות של קבוצות מודעות.

כדי להגיע ללקוחות האידיאליים ולשפר את ביצועים ברמת הקמפיין, כדאי להשתמש בטירגוט שהוקצה לפריט במלאי שטחי פרסום ולקבוצת מודעות בקמפיין ליצירת ביקוש.

החלטה איפה להקצות את הטירגוט

אפשר להקצות טירגוט גם לפריטים בקמפיינים ליצירת ביקוש וגם לקבוצות של מודעות.

כדאי להקצות טירגוט לפריט ליצירת ביקוש אם רוצים שהטירגוט יחול על כל המודעות שמוצגות במסגרת הפריט הזה. אחרת, צריך להקצות טירגוט לקבוצות של מודעות ספציפיות.

תמיכה בטירגוט לפי סוג משאב בקמפיין ליצירת ביקוש

כל סוג משאב תומך בסוגים מסוימים של טירגוט.

זו רשימה של סוגי הטירגוט שנתמכים בפריטי קמפיין ליצירת ביקוש:

  • TARGETING_TYPE_CARRIER_AND_ISP
  • TARGETING_TYPE_DAY_AND_TIME
  • TARGETING_TYPE_DEVICE_MAKE_MODEL
  • TARGETING_TYPE_DEVICE_TYPE
  • TARGETING_TYPE_GEO_REGION
  • TARGETING_TYPE_KEYWORD
  • TARGETING_TYPE_LANGUAGE
  • TARGETING_TYPE_NEGATIVE_KEYWORD_LIST
  • TARGETING_TYPE_OPERATING_SYSTEM
  • TARGETING_TYPE_POI

בהמשך מפורטים סוגי הטירגוט שנתמכים בקבוצות של מודעות ליצירת ביקוש:

  • TARGETING_TYPE_AGE_RANGE
  • TARGETING_TYPE_APP
  • TARGETING_TYPE_APP_CATEGORY
  • TARGETING_TYPE_AUDIENCE_GROUP
  • TARGETING_TYPE_CATEGORY
  • TARGETING_TYPE_GENDER
  • TARGETING_TYPE_GEO_REGION
  • TARGETING_TYPE_HOUSEHOLD_INCOME
  • TARGETING_TYPE_KEYWORD
  • TARGETING_TYPE_LANGUAGE
  • TARGETING_TYPE_PARENTAL_STATUS
  • TARGETING_TYPE_URL
  • TARGETING_TYPE_YOUTUBE_CHANNEL
  • TARGETING_TYPE_YOUTUBE_VIDEO

התמיכה ב-TARGETING_TYPE_GEO_REGION, ב-TARGETING_TYPE_POI וב-TARGETING_TYPE_LANGUAGE תלויה בהגדרה של השדה demandGenSettings.geoLanguageTargetingEnabled במשאב ההורה LineItem. אם הערך בשדה הוא True, אפשר להקצות טירגוט לפי מיקום ושפה רק לפריט הראשי. אם הערך בשדה הוא false, אפשר להקצות את הטירגוט הזה רק לקבוצות מודעות ספציפיות.

חיפוש אפשרויות טירגוט זמינות

הטירגוט מזוהה על סמך הסוג שלו. כדי לזהות אפשרויות טירגוט, אפשר להשתמש באחת מהשיטות הבאות:

אחזור טירגוט קיים

הטירגוט הקיים מגביל את הטירגוט שאפשר להוסיף לפריט או לקבוצת מודעות.

פריטים וקבוצות של מודעות בקמפיינים ליצירת ביקוש מציגים רק טירגוט שעבר בירושה.TARGETING_TYPE_KEYWORD כלומר, צריך לאחזר את הטירגוט של המפרסם, פריט הקו וקבוצת המודעות כדי לקבל תמונה מלאה של כל הטירגוט שמשפיע על הצגת המודעות.

אחזור המיקוד הקיים בכל סוגי טירגוט באמצעות בקשות bulk list.

אחזור של טירגוט קיים של שותפים ומפרסמים

כך מקבלים את הטירגוט הקיים של מפרסם, כולל טירגוט שותפים שעבר בירושה:

Java

// Provide the ID of the advertiser.
long advertiserId = advertiser-id;

// Configure the list request.
Advertisers.ListAssignedTargetingOptions request =
    service.advertisers().listAssignedTargetingOptions(advertiserId);

// Create the response and nextPageToken variables.
BulkListAdvertiserAssignedTargetingOptionsResponse response;
String nextPageToken = null;

do {
  // Create and execute the list request.
  response = request.setPageToken(nextPageToken).execute();

  // Check if response is empty.
  if (response.isEmpty()) {
    System.out.printf(
        "No targeting is currently assigned to advertiser ID '%s'",
        advertiserId);
    break;
  }

  // Iterate over retrieved assigned targeting options.
  for (AssignedTargetingOption assignedTargetingOption :
      response.getAssignedTargetingOptions()) {
    System.out.printf(
        "Assigned Targeting Option %s found.%n", assignedTargetingOption.getName());
  }

  // Update the next page token.
  nextPageToken = response.getNextPageToken();
} while (!Strings.isNullOrEmpty(nextPageToken));

Python

# Provide the ID of the advertiser.
advertiser_id = advertiser-id

# Create the page token variable.
next_page_token = ""

while True:
  # Execute the list request.
  response = (
      service.advertisers()
      .listAssignedTargetingOptions(
          advertiserId=advertiser_id,
          pageToken=next_page_token,
      )
      .execute()
  )

  # If response is not empty, display the retrieved assigned targeting
  # options.
  if response:
    for assigned_targeting_option in response.get(
        "assignedTargetingOptions", []
    ):
      ato_name = assigned_targeting_option.get(
          "name", None
      )
      if ato_name:
        print(f"Assigned Targeting Option {ato_name}.")
  else:
    print(f"No targeting is currently assigned to {advertiser_id}.")
    sys.exit(1)
  # Update the next page token.
  # Break out of loop if there is no next page.
  if "nextPageToken" in response:
    next_page_token = response["nextPageToken"]
  else:
    break

PHP

// Provide the ID of the advertiser.
$advertiserId = advertiser-id;

$retrievedTargeting = array();

$response = null;
$nextPageToken = null;

do {
    $optParams = array(
        'pageToken' => $nextPageToken
    );

    // Call the API, getting all the assigned targeting options for the
    // identified advertiser.
    try {
        $response = $this
            ->service
            ->advertisers
            ->listAssignedTargetingOptions(
                $advertiserId,
                $optParams
            );
    } catch (\Exception $e) {
        $this->renderError($e);
        return;
    }

    if (!empty($response->getAssignedTargetingOptions())) {
        $retrievedTargeting = array_merge(
            $retrievedTargeting,
            $response->getAssignedTargetingOptions()
        );
    }

    // Update the next page token.
    $nextPageToken = $response->getNextPageToken();
} while (
    !empty($response->getAssignedTargetingOptions())
    && !empty($nextPageToken)
);

// Print information returned by the bulk list request.
if (!empty($retrievedTargeting)) {
    printf(
        "<p>The following targeting was retrieved for advertiser ID %s:</p><ul>",
        $advertiserId);
    foreach ($retrievedTargeting as $assignedTargetingOption) {
        printf(
            "<li>Assigned Targeting Option %s found.</li>",
            $assignedTargetingOption->getName());
    }
    print("</ul>");
} else {
    printf(
        "<p>No targeting is currently assigned to advertiser ID %s.</p>",
        $advertiserId);
}

אחזור של טירגוט של פריט

כך מקצים את הטירגוט הקיים ישירות לפריט:

Java

// Provide the ID of the advertiser.
long advertiserId = advertiser-id;

// Provide the ID of the line item.
long lineItemId = line-item-id;

// Configure the list request.
LineItems.BulkListAssignedTargetingOptions request =
    service
        .advertisers()
        .lineItems()
        .bulkListAssignedTargetingOptions(advertiserId)
        .setLineItemIds(Arrays.asList(lineItemId));

// Create the response and nextPageToken variables.
BulkListAssignedTargetingOptionsResponse response;
String nextPageToken = null;

do {
  // Create and execute the list request.
  response = request.setPageToken(nextPageToken).execute();

  // Check if response is empty.
  if (response.isEmpty()) {
    System.out.printf(
        "No targeting is currently assigned to '%s'",
        lineItemId);
    break;
  }

  // Iterate over retrieved assigned targeting options.
  for (LineItemAssignedTargetingOption liAssignedOption :
      response.getLineItemAssignedTargetingOptions()) {
    System.out.printf(
        "Assigned Targeting Option %s found.%n",
        liAssignedOption.getAssignedTargetingOption().getName());
  }

  // Update the next page token.
  nextPageToken = response.getNextPageToken();
} while (!Strings.isNullOrEmpty(nextPageToken));

Python

# Provide the ID of the parent advertiser.
advertiser_id = advertiser-id

# Provide the ID of the line item.
line_item_id = line-item-id

# Create the page token variable.
next_page_token = ""

while True:
  # Execute the list request.
  response = (
      service.advertisers()
      .lineItems()
      .bulkListAssignedTargetingOptions(
          advertiserId=advertiser_id,
          lineItemIds=[line_item_id],
          pageToken=next_page_token,
      )
      .execute()
  )

  # If response is not empty, display the retrieved assigned targeting
  # options line items.
  if response:
    for assigned_option in response.get(
        "lineItemAssignedTargetingOptions", []
    ):
      ato_name = assigned_option.get("assignedTargetingOption", {}).get(
          "name", None
      )
      if ato_name:
        print(f"Assigned Targeting Option {ato_name} found.")
  else:
    print(f"No targeting is currently assigned to {line_item_id}.")
    sys.exit(1)
  # Update the next page token.
  # Break out of loop if there is no next page.
  if "nextPageToken" in response:
    next_page_token = response["nextPageToken"]
  else:
    break

PHP

// Provide the ID of the advertiser.
$advertiserId = advertiser-id;

// Provide the ID of the line item.
$lineItemId = line-item-id;

$retrievedLineItemTargeting = array();

$response = null;
$nextPageToken = null;

do {
    $optParams = array(
        'lineItemIds' => array($lineItemId),
        'filter' => $filter,
        'pageToken' => $nextPageToken
    );

    // Call the API, getting all the assigned targeting options for the
    // identified line item.
    try {
        $response = $this
            ->service
            ->advertisers_lineItems
            ->bulkListAssignedTargetingOptions(
                $advertiserId,
                $optParams
            );
    } catch (\Exception $e) {
        $this->renderError($e);
        return;
    }

    if (!empty($response->getLineItemAssignedTargetingOptions())) {
        $retrievedLineItemTargeting = array_merge(
            $retrievedLineItemTargeting,
            $response->getLineItemAssignedTargetingOptions()
        );
    }

    // Update the next page token.
    $nextPageToken = $response->getNextPageToken();
} while (
    !empty($response->getLineItemAssignedTargetingOptions())
    && !empty($nextPageToken)
);

// Print information returned by the bulk list request.
if (!empty($retrievedLineItemTargeting)) {
    printf(
        "<p>The following targeting was retrieved for line item ID %s:</p><ul>",
        $lineItemId);
    foreach ($retrievedLineItemTargeting as $assignedTargetingOption) {
        printf(
            "<li>Assigned Targeting Option %s found.</li>",
            $assignedTargetingOption->getAssignedTargetingOption()->getName());
    }
    print("</ul>");
} else {
    printf(
        "<p>No targeting is currently assigned to line item ID %s.</p>",
        $lineItemId);
}

אחזור של טירגוט קיים של קבוצת מודעות

כדי להקצות את הטירגוט הקיים ישירות לקבוצת מודעות:

Java

// Provide the ID of the parent advertiser.
long advertiserId = advertiser-id;

// Provide the ID of the ad group.
long adGroupId = ad-group-id;

// Configure the list request.
AdGroups.BulkListAssignedTargetingOptions request =
    service
        .advertisers()
        .adGroups()
        .bulkListAssignedTargetingOptions(advertiserId)
        .setAdGroupIds(Arrays.asList(adGroupId));

// Create the response and nextPageToken variables.
BulkListAdGroupAssignedTargetingOptionsResponse response;
String nextPageToken = null;

do {
  // Create and execute the list request.
  response = request.setPageToken(nextPageToken).execute();

  // Check if response is empty.
  if (response.isEmpty()) {
    System.out.printf(
        "No targeting is currently assigned to '%s'",
        adGroupId);
    break;
  }

  // Iterate over retrieved assigned targeting options.
  for (AdGroupAssignedTargetingOption adGroupAssignedOption :
      response.getAdGroupAssignedTargetingOptions()) {
    System.out.printf(
        "Assigned Targeting Option %s found.%n",
        adGroupAssignedOption.getAssignedTargetingOption().getName());
  }

  // Update the next page token.
  nextPageToken = response.getNextPageToken();
} while (!Strings.isNullOrEmpty(nextPageToken));

Python

# Provide the ID of the parent advertiser.
advertiser_id = advertiser-id

# Provide the ID of the ad group.
ad_group_id = ad-group-id

# Create the page token variable.
next_page_token = ""

while True:
  # Execute the list request.
  response = (
      service.advertisers()
      .adGroups()
      .bulkListAssignedTargetingOptions(
          advertiserId=advertiser_id,
          adGroupIds=[ad_group_id],
          pageToken=next_page_token,
      )
      .execute()
  )

  # If response is not empty, display the retrieved assigned targeting
  # options line items.
  if response:
    for assigned_option in response.get(
        "adGroupAssignedTargetingOptions", []
    ):
      ato_name = assigned_option.get("assignedTargetingOption", {}).get(
          "name", None
      )
      if ato_name:
        print(f"Assigned Targeting Option {ato_name} found.")
  else:
    print(f"No targeting is currently assigned to {ad_group_id}.")
    sys.exit(1)
  # Update the next page token.
  # Break out of loop if there is no next page.
  if "nextPageToken" in response:
    next_page_token = response["nextPageToken"]
  else:
    break

PHP

// Provide the ID of the parent advertiser.
$advertiserId = advertiser-id;

// Provide the ID of the ad group.
$adGroupId = line-item-id;

$retrievedAdGroupTargeting = array();

$response = null;
$nextPageToken = null;

do {
    $optParams = array(
        'adGroupIds' => array($adGroupId),
        'pageToken' => $nextPageToken
    );

    // Call the API, getting all the assigned targeting options for the
    // identified ad group.
    try {
        $response = $this
            ->service
            ->advertisers_adGroups
            ->bulkListAssignedTargetingOptions(
                $advertiserId,
                $optParams
            );
    } catch (\Exception $e) {
        $this->renderError($e);
        return;
    }

    if (!empty($response->getAdGroupAssignedTargetingOptions())) {
        $retrievedAdGroupTargeting = array_merge(
            $retrievedAdGroupTargeting,
            $response->getAdGroupAssignedTargetingOptions()
        );
    }

    // Update the next page token.
    $nextPageToken = $response->getNextPageToken();
} while (
    !empty($response->getAdGroupAssignedTargetingOptions())
    && !empty($nextPageToken)
);

// Print information returned by the bulk list request.
if (!empty($retrievedAdGroupTargeting)) {
    printf(
        "<p>The following targeting was retrieved for ad group ID %s:</p><ul>",
        $adGroupId);
    foreach ($retrievedAdGroupTargeting as $assignedTargetingOption) {
        printf(
            "<li>Assigned Targeting Option %s found.</li>",
            $assignedTargetingOption->getAssignedTargetingOption()->getName());
    }
    print("");
} else {
    printf(
        "<p>No targeting is currently assigned to ad group ID %s.</p>",
        $adGroupId);
}

הקצאת טירגוט למשאבים

צריך לשלוח בקשות נפרדות כדי לעדכן את הטירגוט של פריט קו ושל קבוצת מודעות.

הקצאת טירגוט של פריט

כך מוסיפים את לוגיקת הטירגוט הבאה לפריט:

  • המודעות מוצגות רק במחשבים.

  • אל תגיש הצעות מחיר על מלאי שטחי פרסום שמוצג לצד תוכן שתואם למילת המפתח ice cream.

Java

// Provide the ID of the parent advertiser.
long advertiserId = advertiser-id;

// Provide the ID of the line item.
long lineItemId = line-item-id;

// Build list of targeting delete requests.
List<DeleteAssignedTargetingOptionsRequest> deleteRequests =
    new ArrayList<>();

// Build delete targeting request for device types to remove from targeting
// in order to only target computer devices.
List<String> deviceTypesToDelete =
    Arrays.asList(
        "DEVICE_TYPE_CONNECTED_TV",
        "DEVICE_TYPE_SMART_PHONE",
        "DEVICE_TYPE_TABLET");
DeleteAssignedTargetingOptionsRequest deleteDeviceTypeRequest =
    new DeleteAssignedTargetingOptionsRequest()
        .setTargetingType("TARGETING_TYPE_DEVICE_TYPE")
        .setAssignedTargetingOptionIds(deviceTypesToDelete);
deleteRequests.add(deleteDeviceTypeRequest);

// Build list of targeting create requests.
List<CreateAssignedTargetingOptionsRequest> createRequests =
    new ArrayList<>();

// Build the "ice cream" negative keyword assigned targeting option.
AssignedTargetingOption keywordAssignedTargetingOption =
    new AssignedTargetingOption()
        .setKeywordDetails(
            new KeywordAssignedTargetingOptionDetails()
                .setKeyword("ice cream")
                .setNegative(true));
createRequests.add(
    new CreateAssignedTargetingOptionsRequest()
        .setTargetingType("TARGETING_TYPE_KEYWORD")
        .setAssignedTargetingOptions(
            Arrays.asList(keywordAssignedTargetingOption)));

// Build the bulk edit targeting request.
BulkEditAssignedTargetingOptionsRequest bulkEditTargetingRequest =
    new BulkEditAssignedTargetingOptionsRequest()
        .setLineItemIds(Arrays.asList(lineItemId))
        .setCreateRequests(createRequests)
        .setDeleteRequests(deleteRequests);

// Execute the bulk edit targeting request.
BulkEditAssignedTargetingOptionsResponse response =
    service
        .advertisers()
        .adGroups()
        .bulkEditAssignedTargetingOptions(
            advertiserId,
            bulkEditTargetingRequest
        )
        .execute();

// Display API response information.
if (response.getUpdatedLineItemIds() != null && !response.getUpdatedLineItemIds().isEmpty()) {
  System.out.printf(
      "Targeting configurations for %s were successfully updated.%n",
      response.getUpdatedLineItemIds().get(0));
}
if (response.getFailedLineItemIds() != null && !response.getFailedLineItemIds().isEmpty()) {
  System.out.printf(
      "Targeting configurations for %s failed to update.%n",
      response.getFailedLineItemIds().get(0));
}
if (response.getErrors() != null && !response.getErrors().isEmpty()) {
  System.out.println("The failed updates were caused by the following errors:");
  for (Status error : response.getErrors()) {
    System.out.printf("Code %s: %s%n", error.getCode(), error.getMessage());
  }
} else {
  System.out.println("No successful or failed updates were reported.");
}

Python

# Provide the ID of the parent advertiser.
advertiser_id = advertiser-id

# Provide the ID of the line item.
line_item_id = line-item-id

# Build the "ice cream" negative keyword assigned targeting option.
keyword_assigned_targeting_option = {
    "keywordDetails": {"keyword": "ice cream", "negative": True}
}

# Build the delete request for device type targeting to remove all device
# types to only target computers.
device_type_delete_request = {
    "targetingType": "TARGETING_TYPE_DEVICE_TYPE",
    "assignedTargetingOptionIds": [
        "DEVICE_TYPE_SMART_PHONE",
        "DEVICE_TYPE_CONNECTED_TV",
        "DEVICE_TYPE_TABLET"
    ],
}

# Create a bulk edit request.
bulk_edit_targeting_request = {
    "lineItemIds": [line_item_id],
    "createRequests": [
        {
            "targetingType": "TARGETING_TYPE_KEYWORD",
            "assignedTargetingOptions": [
                keyword_assigned_targeting_option
            ],
        }
    ],
    "deleteRequests": [
        device_type_delete_request
    ]
}

# Build and execute request.
response = (
    service.advertisers()
    .lineItems()
    .bulkEditAssignedTargetingOptions(
        advertiserId=advertiser_id, body=bulk_edit_targeting_request
    )
    .execute()
)

# Print the request results.
if (
    "updatedLineItemIds" in response
    and len(response["updatedLineItemIds"]) != 0
):
  print(
      f'Targeting configurations for {response["updatedLineItemIds"][0]} '
      "were successfully updated."
  )
elif (
    "failedLineItemIds" in response
    and len(response["failedLineItemIds"]) != 0
):
  print(
      f'Targeting configurations for {response["failedLineItemIds"][0]} '
      "failed to update."
  )
  if "errors" in response and len(response["errors"]) != 0:
    print("The failed updates were caused by the following errors:")
    for error in response["errors"]:
      print(f'Code {error["code"]}: {error["message"]}')
else:
  print("No successful or failed updates were reported.")

PHP

// Provide the ID of the parent advertiser.
$advertiserId = advertiser-id;

// Provide the ID of the line item.
$lineItemId = line-item-id;

$deleteRequests = array();

// Build request to delete all other existing device type targeting
// options to only target computer devices.
$deleteDeviceTypeAssignedTargetingOption =
    new Google_Service_DisplayVideo_DeleteAssignedTargetingOptionsRequest();
$deleteDeviceTypeAssignedTargetingOption->setTargetingType(
    'TARGETING_TYPE_DEVICE_TYPE'
);
$deleteDeviceTypeAssignedTargetingOption->setAssignedTargetingOptionIds(
    array(
        'DEVICE_TYPE_CONNECTED_TV',
        'DEVICE_TYPE_SMART_PHONE',
        'DEVICE_TYPE_TABLET'
    )
);
$deleteRequests[] = $deleteDeviceTypeAssignedTargetingOption;

$createRequests = array();

// Build the "ice cream" negative keyword assigned targeting option.
$keywordDetails =
    new Google_Service_DisplayVideo_KeywordAssignedTargetingOptionDetails();
$keywordDetails->setKeyword('ice cream');
$keywordDetails->setNegative(true);
$keywordAssignedTargetingOption =
    new Google_Service_DisplayVideo_AssignedTargetingOption();
$keywordAssignedTargetingOption->setKeywordDetails($keywordDetails);
$createKeywordAssignedTargetingOption =
    new Google_Service_DisplayVideo_CreateAssignedTargetingOptionsRequest();
$createKeywordAssignedTargetingOption->setTargetingType(
    'TARGETING_TYPE_KEYWORD'
);
$createKeywordAssignedTargetingOption->setAssignedTargetingOptions(
    array($keywordAssignedTargetingOption)
);
$createRequests[] = $createKeywordAssignedTargetingOption;

$body =
    new Google_Service_DisplayVideo_BulkEditAssignedTargetingOptionsRequest();

$body->setLineItemIds(array($lineItemId));
$body->setCreateRequests($createRequests);
$body->setDeleteRequests($deleteRequests);

// Call the API, editing the assigned targeting options for the
// identified line item.
try {
    $response = $this
        ->service
        ->advertisers_lineItems
        ->bulkEditAssignedTargetingOptions(
            $advertiserId,
            $body
        );
} catch (\Exception $e) {
    $this->renderError($e);
    return;
}

// Print information returned by the bulk edit request.
// List updated line item IDs.
if (empty($response->getUpdatedLineItemIds())) {
    print '<p>No line items were successfully updated.</p>';
} else {
    print '<p>The targeting of the following line item IDs were '
        . 'updated:</p><ul>';
    foreach ($response->getUpdatedLineItemIds() as $id) {
        printf('<li>%s</li>',$id);
    }
    print '</ul>';
}

// List line item IDs that failed to update.
if (empty($response->getFailedLineItemIds())) {
    print '<p>No line items failed to update.</p>';
} else {
    print '
The targeting of the following line item IDs failed to '
        . 'update:</p><ul>';
    foreach ($response->getFailedLineItemIds() as $id) {
        printf('<li>%s</li>',$id);
    }
    print '</ul>';
}

// List the errors thrown when the targeting was updated.
if (empty($response->getErrors())) {
    print '<p>No errors were thrown.</p>';
} else {
    print '<p>The following errors were thrown when attempting to '
        . 'update the targeting:</p><ul>';
    foreach ($response->getErrors() as $error) {
        printf(
            '<li>%s: %s</li>',
            $error->getCode(),
            $error->getMessage()
        );
    }
    print '</ul>';
}

הקצאת טירגוט לקבוצת מודעות

כך מוסיפים לקבוצת מודעות את לוגיקת הטירגוט הבאה:

  • הצגת המודעות להורים בלבד.

  • לא להציג מודעות בערוץ YouTube שצוין.

Java

// Provide the ID of the parent advertiser.
long advertiserId = advertiser-id;

// Provide the ID of the ad group.
long adGroupId = ad-group-id;

// Provide the YouTube channel ID to negatively target.
String youtubeChannelId = youtube-channel-id;

// Build list of targeting create requests.
List<CreateAssignedTargetingOptionsRequest> createRequests =
    new ArrayList<>();

// Build YouTube channel assigned targeting option.
AssignedTargetingOption youtubeChannelAssignedTargetingOption =
    new AssignedTargetingOption()
        .setYoutubeChannelDetails(
            new YoutubeChannelAssignedTargetingOptionDetails()
                .setChannelId(youtubeChannelId)
                .setNegative(true));
createRequests.add(
    new CreateAssignedTargetingOptionsRequest()
        .setTargetingType("TARGETING_TYPE_YOUTUBE_CHANNEL")
        .setAssignedTargetingOptions(
            Arrays.asList(youtubeChannelAssignedTargetingOption)));

// Build parental status assigned targeting option.
AssignedTargetingOption parentalStatusAssignedTargetingOption =
    new AssignedTargetingOption()
        .setParentalStatusDetails(
            new ParentalStatusAssignedTargetingOptionDetails()
                .setParentalStatus("PARENTAL_STATUS_PARENT"));
createRequests.add(
    new CreateAssignedTargetingOptionsRequest()
        .setTargetingType("TARGETING_TYPE_PARENTAL_STATUS")
        .setAssignedTargetingOptions(
            Arrays.asList(parentalStatusAssignedTargetingOption)));

// Create a bulk edit request.
BulkEditAdGroupAssignedTargetingOptionsRequest bulkEditTargetingRequest =
    new BulkEditAdGroupAssignedTargetingOptionsRequest()
        .setAdGroupIds(Arrays.asList(adGroupId))
        .setCreateRequests(createRequests);

// Configure the list request.
BulkEditAdGroupAssignedTargetingOptionsResponse response =
    service
        .advertisers()
        .adGroups()
        .bulkEditAssignedTargetingOptions(
            advertiserId,
            bulkEditTargetingRequest
        )
        .execute();

// Display API response information.
if (response.getUpdatedAdGroupIds() != null && !response.getUpdatedAdGroupIds().isEmpty()) {
  System.out.printf(
      "Targeting configurations for %s were successfully updated.%n",
      response.getUpdatedAdGroupIds().get(0));
}
if (response.getFailedAdGroupIds() != null && !response.getFailedAdGroupIds().isEmpty()) {
  System.out.printf(
      "Targeting configurations for %s failed to update.%n",
      response.getFailedAdGroupIds().get(0));
}
if (response.getErrors() != null && !response.getErrors().isEmpty()) {
  System.out.println("The failed updates were caused by the following errors:");
  for (Status error : response.getErrors()) {
    System.out.printf("Code %s: %s%n", error.getCode(), error.getMessage());
  }
} else {
  System.out.println("No successful or failed updates were reported.");
}

Python

# Provide the ID of the parent advertiser.
advertiser_id = advertiser-id

# Provide the ID of the ad group.
ad_group_id = ad-group-id

# Provide the YouTube channel ID to negatively target.
yt_channel_id = youtube-channel-id

# Build the assigned targeting option to negatively target the given YouTube
# channel.
youtube_channel_assigned_targeting_options = [
    {
        "youtubeChannelDetails": {
            "channelId": yt_channel_id,
            "negative": True
        }
    },
]

# Build the assigned targeting options to target only parents.
parental_status_assigned_targeting_options = [
    {
        "parentalStatusDetails": {
            "parentalStatus": "PARENTAL_STATUS_PARENT"
        }
    },
]

# Create a bulk edit request.
bulk_edit_targeting_request = {
    "adGroupIds": [ad_group_id],
    "createRequests": [
        {
            "targetingType": "TARGETING_TYPE_YOUTUBE_CHANNEL",
            "assignedTargetingOptions": (
                youtube_channel_assigned_targeting_options
            )
        },
        {
            "targetingType": "TARGETING_TYPE_PARENTAL_STATUS",
            "assignedTargetingOptions": (
                parental_status_assigned_targeting_options
            ),
        }
    ]
}

# Build and execute request.
response = (
    service.advertisers()
    .adGroups()
    .bulkEditAssignedTargetingOptions(
        advertiserId=advertiser_id, body=bulk_edit_targeting_request
    )
    .execute()
)

# Print the request results.
if (
    "updatedAdGroupIds" in response
    and len(response["updatedAdGroupIds"]) != 0
):
  print(
      f'Targeting configurations for {response["updatedAdGroupIds"][0]} '
      "were successfully updated."
  )
elif (
    "failedAdGroupIds" in response
    and len(response["failedAdGroupIds"]) != 0
):
  print(
      f'Targeting configurations for {response["failedAdGroupIds"][0]} '
      "failed to update."
  )
  if "errors" in response and len(response["errors"]) != 0:
    print("The failed updates were caused by the following errors:")
    for error in response["errors"]:
      print(f'Code {error["code"]}: {error["message"]}')
else:
  print("No successful or failed updates were reported.")

PHP

// Provide the ID of the parent advertiser.
$advertiserId = advertiser-id;

// Provide the ID of the ad group.
$adGroupId = ad-group-id;

// Provide the YouTube channel ID to negatively target.
$youtubeChannelId = youtube-channel-id;

$createRequests = array();

// Build YouTube channel assigned targeting option and add to create
// requests.
$youtubeChannelDetails =
    new Google_Service_DisplayVideo_YoutubeChannelAssignedTargetingOptionDetails();
$youtubeChannelDetails->setChannelId($youtubeChannelId);
$youtubeChannelDetails->setNegative(true);
$youtubeChannelAssignedTargetingOption =
    new Google_Service_DisplayVideo_AssignedTargetingOption();
$youtubeChannelAssignedTargetingOption->setYoutubeChannelDetails(
    $youtubeChannelDetails
);
$createYoutubeChannelAssignedTargetingOption =
    new Google_Service_DisplayVideo_CreateAssignedTargetingOptionsRequest();
$createYoutubeChannelAssignedTargetingOption->setTargetingType(
    'TARGETING_TYPE_YOUTUBE_CHANNEL'
);
$createYoutubeChannelAssignedTargetingOption
    ->setAssignedTargetingOptions(
        array($youtubeChannelAssignedTargetingOption)
    );
$createRequests[] = $createYoutubeChannelAssignedTargetingOption;

// Build parental status assigned targeting option and add to create
// requests.
$parentalStatusDetails =
    new Google_Service_DisplayVideo_ParentalStatusAssignedTargetingOptionDetails();
$parentalStatusDetails->setParentalStatus('PARENTAL_STATUS_PARENT');
$parentalStatusAssignedTargetingOption =
    new Google_Service_DisplayVideo_AssignedTargetingOption();
$parentalStatusAssignedTargetingOption->setParentalStatusDetails(
    $parentalStatusDetails
);
$createParentalStatusAssignedTargetingOption =
    new Google_Service_DisplayVideo_CreateAssignedTargetingOptionsRequest();
$createParentalStatusAssignedTargetingOption->setTargetingType(
    'TARGETING_TYPE_PARENTAL_STATUS'
);
$createParentalStatusAssignedTargetingOption
    ->setAssignedTargetingOptions(
        array($parentalStatusAssignedTargetingOption)
    );
$createRequests[] = $createParentalStatusAssignedTargetingOption;

$body =
    new Google_Service_DisplayVideo_BulkEditAdGroupAssignedTargetingOptionsRequest();

$body->setAdGroupIds(array($adGroupId));
$body->setCreateRequests($createRequests);

// Call the API, editing the assigned targeting options for the
// identified ad group.
try {
    $response = $this
        ->service
        ->advertisers_adGroups
        ->bulkEditAssignedTargetingOptions(
            $advertiserId,
            $body
        );
} catch (\Exception $e) {
    $this->renderError($e);
    return;
}

// Print information returned by the bulk edit request.
// List updated ad group IDs.
if (empty($response->getUpdatedAdGroupIds())) {
    print '<p>No ad groups were successfully updated.</p>';
} else {
    print '<p>The targeting of the following ad group IDs were '
        . 'updated:</p><ul>';
    foreach ($response->getUpdatedAdGroupIds() as $id) {
        printf('<li>%s</li>',$id);
    }
    print '</ul>';
}

// List ad group IDs that failed to update.
if (empty($response->getFailedAdGroupIds())) {
    print '<p>No ad groups failed to update.</p>';
} else {
    print '<p>The targeting of the following ad group IDs failed to '
        . 'update:</p><ul>';
    foreach ($response->getFailedAdGroupIds() as $id) {
        printf('<li>%s</li>',$id);
    }
    print '</ul>';
}

// List the errors thrown when the targeting was updated.
if (empty($response->getErrors())) {
    print '<p>No errors were thrown.</p>';
} else {
    print '<p>The following errors were thrown when attempting to '
        . 'update the targeting:</p><ul>';
    foreach ($response->getErrors() as $error) {
        printf(
            '<li>%s: %s</li>',
            $error->getCode(),
            $error->getMessage()
        );
    }
    print '</ul>';
}
הקודם
יצירת קבוצת מודעות בקמפיין ליצירת ביקוש
הבא
יוצרים נכסים שמצורפים למודעות