লক্ষ্য নির্ধারণ করুন

একটি লাইন আইটেম তার প্যারেন্ট পার্টনার এবং বিজ্ঞাপনদাতার জন্য নির্ধারিত টার্গেটিং উত্তরাধিকারসূত্রে লাভ করে।

কার্যকরী ইম্প্রেশন কেনার উপর মনোযোগ কেন্দ্রীভূত করতে একটি লাইন আইটেমে আরও টার্গেটিং নির্ধারণ করুন।

উপলব্ধ টার্গেটিং বিকল্পগুলি খুঁজুন

টার্গেটিং তার প্রকারভেদের উপর ভিত্তি করে চিহ্নিত করা হয়। নিম্নলিখিত উপায়গুলির মধ্যে একটি ব্যবহার করে টার্গেটিং বিকল্পগুলি চিহ্নিত করুন:

বিদ্যমান টার্গেটিং কীভাবে পুনরুদ্ধার করবেন

বিদ্যমান টার্গেটিং একটি লাইন আইটেমে কী ধরনের টার্গেটিং যোগ করা যাবে তা সীমাবদ্ধ করে। একটি বাল্ক লিস্ট রিকোয়েস্ট ব্যবহার করে বিভিন্ন টার্গেটিং টাইপ জুড়ে একটি লাইন আইটেমের জন্য বিদ্যমান টার্গেটিং পুনরুদ্ধার করুন।

একটি লাইন আইটেমের জন্য বিদ্যমান টার্গেটিং পাওয়ার উপায় নিচে দেওয়া হলো:

জাভা 

// Provide the ID of the parent advertiser.
long advertiserId = advertiser-id;

// Provide the ID of the line item.
long lineItemId = line-item-id;

// Configure the list request.
LineItems.BulkListAssignedTargetingOptions request =
    service
        .advertisers()
        .lineItems()
        .bulkListAssignedTargetingOptions(advertiserId)
        .setLineItemIds(Arrays.asList(lineItemId));

// Create the response and nextPageToken variables.
BulkListAssignedTargetingOptionsResponse response;
String nextPageToken = null;

do {
  // Create and execute the list request.
  response = request.setPageToken(nextPageToken).execute();

  // Check if response is empty.
  if (response.isEmpty()) {
    System.out.printf("No targeting is currently assigned to '%s'", lineItemId);
    break;
  }

  // Iterate over retrieved assigned targeting options.
  for (LineItemAssignedTargetingOption liAssignedOption :
      response.getLineItemAssignedTargetingOptions()) {
    System.out.printf(
        "Assigned Targeting Option %s found.%n",
        liAssignedOption.getAssignedTargetingOption().getName());
  }

  // Update the next page token.
  nextPageToken = response.getNextPageToken();
} while (!Strings.isNullOrEmpty(nextPageToken));

পাইথন 

# Provide the ID of the parent advertiser.
advertiser_id = advertiser-id

# Provide the ID of the line item.
line_item_id = line-item-id

# Create the page token variable.
next_page_token = ""

while True:
  # Execute the list request.
  response = (
      service.advertisers()
      .lineItems()
      .bulkListAssignedTargetingOptions(
          advertiserId=advertiser_id,
          lineItemIds=[line_item_id],
          pageToken=next_page_token,
      )
      .execute()
  )

  # If response is not empty, display the retrieved assigned targeting
  # options line items.
  if response:
    for assigned_option in response.get(
        "lineItemAssignedTargetingOptions", []
    ):
      ato_name = assigned_option.get("assignedTargetingOption", {}).get(
          "name", None
      )
      if ato_name:
        print(f"Assigned Targeting Option {ato_name} found.")
  else:
    print(f"No targeting is currently assigned to {line_item_id}.")
    sys.exit(1)
  # Update the next page token.
  # Break out of loop if there is no next page.
  if "nextPageToken" in response:
    next_page_token = response["nextPageToken"]
  else:
    break

পিএইচপি 

// Provide the ID of the parent advertiser.
$advertiserId = advertiser-id;

// Provide the ID of the line item.
$lineItemId = line-item-id;

$retrievedLineItemTargeting = array();

$response = null;
$nextPageToken = null;

do {
    $optParams = array(
        'lineItemIds' => array($lineItemId),
        'filter' => $filter,
        'pageToken' => $nextPageToken
    );

    // Call the API, getting all the assigned targeting options for the
    // identified line item.
    try {
        $response = $this
            ->service
            ->advertisers_lineItems
            ->bulkListAssignedTargetingOptions(
                $advertiserId,
                $optParams
            );
    } catch (\Exception $e) {
        $this->renderError($e);
        return;
    }

    if (!empty($response->getLineItemAssignedTargetingOptions())) {
        $retrievedLineItemTargeting = array_merge($retrievedLineItemTargeting,$response->getLineItemAssignedTargetingOptions());
    }

    // Update the next page token.
    $nextPageToken = $response->getNextPageToken();
} while (
    !empty($response->getLineItemAssignedTargetingOptions())
    && !empty($nextPageToken)
);

// Print information returned by the bulk list request.
if (!empty($retrievedLineItemTargeting)) {
    printf("<p>The following targeting was retrieved for line item ID %s:</p><ul>", $lineItemId);
    foreach ($retrievedLineItemTargeting as $assignedTargetingOption) {
        printf(
            "<li>Assigned Targeting Option %s found.</li>",
            $assignedTargetingOption->getAssignedTargetingOption()->getName());
    }
    print("</ul>");
} else {
    printf("<p>No targeting is currently assigned to '%s'</p>", $lineItemId);
}

কীভাবে টার্গেটিং নির্ধারণ করতে হয়

বাল্ক এডিট রিকোয়েস্ট ব্যবহার করে বিভিন্ন টার্গেটিং টাইপের লাইন আইটেমগুলোর টার্গেটিং আপডেট করুন।

একটি নতুন লাইন আইটেমে নিম্নলিখিত টার্গেটিং লজিকটি যোগ করার পদ্ধতি নিচে দেওয়া হলো:

  • শুধুমাত্র ব্রাউজারের মধ্যে প্রদর্শিত এবং অপ্টিমাইজ করা বিজ্ঞাপন ইনভেন্টরিতেই বিড করুন।
  • প্রদত্ত চ্যানেলগুলিতে কোনো সাইট বা অ্যাপে পরিবেশন করবেন না।

  • শুধুমাত্র প্রদত্ত ভৌগোলিক অঞ্চলের ডিভাইসগুলিতে বিজ্ঞাপন পরিবেশন করুন।

জাভা 

// Provide the ID of the parent advertiser.
long advertiserId = advertiser-id;

// Provide the ID of the line item.
long lineItemId = line-item-id;

// Provide the list of Channel resource IDs to negatively target.
// These can be retrieved using advertisers.channels.list.
List<String> negativeChannelIds = negative-channel-ids;

// Provide the list of Targeting Option IDs of the geographic regions to
// target.
// These can be retrieved using targetingTypes.targetingOptions.search.
List<String> regionIds = region-ids;

// Create list of assigned targeting options to create.
List<CreateAssignedTargetingOptionsRequest> createRequests = new ArrayList<>();

// Build and add the web-optimized environment assigned targeting option.
AssignedTargetingOption environmentAssignedTargetingOption =
    new AssignedTargetingOption()
        .setEnvironmentDetails(
            new EnvironmentAssignedTargetingOptionDetails()
                .setEnvironment("ENVIRONMENT_WEB_OPTIMIZED"));
createRequests.add(
    new CreateAssignedTargetingOptionsRequest()
        .setTargetingType("TARGETING_TYPE_ENVIRONMENT")
        .setAssignedTargetingOptions(Arrays.asList(environmentAssignedTargetingOption)));

// Build and add list of negative channel assigned targeting options.
List<AssignedTargetingOption> negativeChannelAssignedTargetingOptions = new ArrayList<>();
for (String negativeChannelId : negativeChannelIds) {
  negativeChannelAssignedTargetingOptions.add(
      new AssignedTargetingOption()
          .setChannelDetails(
              new ChannelAssignedTargetingOptionDetails()
                  .setNegative(true)
                  .setChannelId(Long.parseLong(negativeChannelId))));
}
createRequests.add(
    new CreateAssignedTargetingOptionsRequest()
        .setTargetingType("TARGETING_TYPE_CHANNEL")
        .setAssignedTargetingOptions(negativeChannelAssignedTargetingOptions));

// Build and add list of geographic assigned targeting options.
List<AssignedTargetingOption> geoRegionAssignedTargetingOptions = new ArrayList<>();
for (String regionId : regionIds) {
  geoRegionAssignedTargetingOptions.add(
      new AssignedTargetingOption()
          .setGeoRegionDetails(
              new GeoRegionAssignedTargetingOptionDetails().setTargetingOptionId(regionId)));
}
createRequests.add(
    new CreateAssignedTargetingOptionsRequest()
        .setTargetingType("TARGETING_TYPE_GEO_REGION")
        .setAssignedTargetingOptions(geoRegionAssignedTargetingOptions));

// Create a bulk edit request.
BulkEditAssignedTargetingOptionsRequest bulkEditTargetingRequest =
    new BulkEditAssignedTargetingOptionsRequest()
        .setLineItemIds(Arrays.asList(lineItemId))
        .setCreateRequests(createRequests);

// Configure the bulk edit request.
BulkEditAssignedTargetingOptionsResponse response =
    service
        .advertisers()
        .lineItems()
        .bulkEditAssignedTargetingOptions(advertiserId, bulkEditTargetingRequest)
        .execute();

// Display API response information.
if (response.getUpdatedLineItemIds() != null && !response.getUpdatedLineItemIds().isEmpty()) {
  System.out.printf(
      "Targeting configurations for %s were successfully updated.%n",
      response.getUpdatedLineItemIds().get(0));
}
if (response.getFailedLineItemIds() != null && !response.getFailedLineItemIds().isEmpty()) {
  System.out.printf(
      "Targeting configurations for %s failed to update.%n",
      response.getFailedLineItemIds().get(0));
}
if (response.getErrors() != null && !response.getErrors().isEmpty()) {
  System.out.println("The failed updates were caused by the following errors:");
  for (Status error : response.getErrors()) {
    System.out.printf("Code %s: %s%n", error.getCode(), error.getMessage());
  }
} else {
  System.out.println("No successful or failed updates were reported.");
}

পাইথন 

# Provide the ID of the parent advertiser.
advertiser_id = advertiser-id

# Provide the ID of the line item.
line_item_id = line-item-id

# Provide the list of Channel resource IDs to negatively target.
# These can be retrieved using advertisers.channels.list.
negative_channel_ids = negative-channel-ids

# Provide the list of Targeting Option IDs of the geographic regions to target.
# These can be retrieved using targetingTypes.targetingOptions.search.
region_ids = region-ids

# Build the web-optimized environment assigned targeting option.
environment_assigned_targeting_option = {
    "environmentDetails": {"environment": "ENVIRONMENT_WEB_OPTIMIZED"}
}

# Build the negative Channel assigned targeting options.
negative_channel_assigned_targeting_options = []
for id in negative_channel_ids:
  negative_channel_assigned_targeting_options.append(
      {"channelDetails": {"channelId": id, "negative": True}}
  )

# Build the geographic region assigned targeting options.
geographic_assigned_targeting_options = []
for id in region_ids:
  geographic_assigned_targeting_options.append(
      {"geoRegionDetails": {"targetingOptionId": id}}
  )

# Create a bulk edit request.
bulk_edit_targeting_request = {
    "lineItemIds": [line_item_id],
    "createRequests": [
        {
            "targetingType": "TARGETING_TYPE_ENVIRONMENT",
            "assignedTargetingOptions": [
                environment_assigned_targeting_option
            ],
        },
        {
            "targetingType": "TARGETING_TYPE_CHANNEL",
            "assignedTargetingOptions": (
                negative_channel_assigned_targeting_options
            ),
        },
        {
            "targetingType": "TARGETING_TYPE_GEO_REGION",
            "assignedTargetingOptions": geographic_assigned_targeting_options,
        },
    ],
}

# Build and execute request.
response = (
    service.advertisers()
    .lineItems()
    .bulkEditAssignedTargetingOptions(
        advertiserId=advertiser_id, body=bulk_edit_targeting_request
    )
    .execute()
)

# Print the request results.
if (
    "updatedLineItemIds" in response
    and len(response["updatedLineItemIds"]) != 0
):
  print(
      f'Targeting configurations for {response["updatedLineItemIds"][0]} '
      "were successfully updated."
  )
elif (
    "failedLineItemIds" in response
    and len(response["failedLineItemIds"]) != 0
):
  print(
      f'Targeting configurations for {response["failedLineItemIds"][0]} '
      "failed to update."
  )
  if "errors" in response and len(response["errors"]) != 0:
    print("The failed updates were caused by the following errors:")
    for error in response["errors"]:
      print(f'Code {error["code"]}: {error["message"]}')
else:
  print("No successful or failed updates were reported.")

পিএইচপি 

// Provide the ID of the parent advertiser.
$advertiserId = advertiser-id;

// Provide the ID of the line item.
$lineItemId = line-item-id;

// Provide the list of Channel resource IDs to negatively target.
// These can be retrieved using advertisers.channels.list.
$negativeChannelIds = negative-channel-ids;

// Provide the list of Targeting Option IDs of the geographic regions to
// target.
// These can be retrieved using targetingTypes.targetingOptions.search.
$regionIds = region-ids;

// Create list of assigned targeting options to create.
$createRequests = array();

// Build environment assigned targeting option and add to create
// requests.
$environmentDetails = new Google_Service_DisplayVideo_EnvironmentAssignedTargetingOptionDetails();
$environmentDetails->setEnvironment('ENVIRONMENT_WEB_OPTIMIZED');
$environmentAssignedTargetingOption = new Google_Service_DisplayVideo_AssignedTargetingOption();
$environmentAssignedTargetingOption->setEnvironmentDetails($environmentDetails);
$createEnvironmentAssignedTargetingOption = new Google_Service_DisplayVideo_CreateAssignedTargetingOptionsRequest();
$createEnvironmentAssignedTargetingOption->setTargetingType('TARGETING_TYPE_ENVIRONMENT');
$createEnvironmentAssignedTargetingOption->setAssignedTargetingOptions(array($environmentAssignedTargetingOption));
$createRequests[] = $createEnvironmentAssignedTargetingOption;

// Build negative channel assigned targeting options and add to create
// requests.
$channelAssignedTargetingOptions = array();
foreach ($negativeChannelIds as $channelId) {
    $channelDetails = new Google_Service_DisplayVideo_ChannelAssignedTargetingOptionDetails();
    $channelDetails->setChannelId($channelId);
    $channelDetails->setNegative(true);
    $channelAssignedTargetingOption = new Google_Service_DisplayVideo_AssignedTargetingOption();
    $channelAssignedTargetingOption->setChannelDetails($channelDetails);
    $channelAssignedTargetingOptions[] = $channelAssignedTargetingOption;
}
$createChannelAssignedTargetingOption = new Google_Service_DisplayVideo_CreateAssignedTargetingOptionsRequest();
$createChannelAssignedTargetingOption->setTargetingType('TARGETING_TYPE_CHANNEL');
$createChannelAssignedTargetingOption->setAssignedTargetingOptions($channelAssignedTargetingOptions);
$createRequests[] = $createChannelAssignedTargetingOption;

// Build region assigned targeting options and add to create requests.
$regionAssignedTargetingOptions = array();
foreach ($regionIds as $regionId) {
    $regionDetails = new Google_Service_DisplayVideo_GeoRegionAssignedTargetingOptionDetails();
    $regionDetails->setTargetingOptionId($regionId);
    $regionAssignedTargetingOption = new Google_Service_DisplayVideo_AssignedTargetingOption();
    $regionAssignedTargetingOption->setGeoRegionDetails($regionDetails);
    $regionAssignedTargetingOptions[] = $regionAssignedTargetingOption;
}
$createRegionAssignedTargetingOption = new Google_Service_DisplayVideo_CreateAssignedTargetingOptionsRequest();
$createRegionAssignedTargetingOption->setTargetingType('TARGETING_TYPE_GEO_REGION');
$createRegionAssignedTargetingOption->setAssignedTargetingOptions($regionAssignedTargetingOptions);
$createRequests[] = $createRegionAssignedTargetingOption;

$body =
    new Google_Service_DisplayVideo_BulkEditAssignedTargetingOptionsRequest();

$body->setLineItemIds(array($lineItemId));
$body->setCreateRequests($createRequests);

// Call the API, editing the assigned targeting options for the
// identified line item.
try {
    $response = $this
        ->service
        ->advertisers_lineItems
        ->bulkEditAssignedTargetingOptions(
            $advertiserId,
            $body
        );
} catch (\Exception $e) {
    $this->renderError($e);
    return;
}

// Print information returned by the bulk edit request.
// List updated line item IDs.
if (empty($response->getUpdatedLineItemIds())) {
    print '<p>No line items were successfully updated.</p>';
} else {
    print '<p>The targeting of the following line item IDs were '
        . 'updated:</p><ul>';
    foreach ($response->getUpdatedLineItemIds() as $id) {
        printf('<li>%s</li>',$id);
    }
    print '</ul>';
}

// List line item IDs that failed to update.
if (empty($response->getFailedLineItemIds())) {
    print '<p>No line items failed to update.</p>';
} else {
    print '<p>The targeting of the following line item IDs failed to '
        . 'update:</p><ul>';
    foreach ($response->getFailedLineItemIds() as $id) {
        printf('<li>%s</li>',$id);
    }
    print '</ul>';
}

// List the errors thrown when the targeting was updated.
if (empty($response->getErrors())) {
    print '<p>No errors were thrown.</p>';
} else {
    print '<p>The following errors were thrown when attempting to '
        . 'update the targeting:</p><ul>';
    foreach ($response->getErrors() as $error) {
        printf(
            '<li>%s: %s</li>',
            $error->getCode(),
            $error->getMessage()
        );
    }
    print '</ul>';
}
পূর্ববর্তী
একটি লাইন আইটেম তৈরি করুন
পরবর্তী
লাইন আইটেমটি সক্রিয় করুন