Skript hochladen

Ein skriptbasierter Algorithmus wird durch ein Skript mit einer einfachen Python-Syntax definiert. Laden Sie das Script über eine Textdatei in Display & Video 360 hoch.

Wenn Sie einen regelbasierten Algorithmus verwenden, rufen Sie die Seite Uploadregeln auf.

Script schreiben

Bei skriptbasierten Algorithmen für die benutzerdefinierte Gebotseinstellung werden vom Nutzer bereitgestellte Scripts verwendet, um den Wert einer Impression zu ermitteln. In der Display & Video 360-Hilfe finden Sie Beispielscripts und eine Liste der Felder.

Sie können Ihr Skript in der Display & Video 360-Benutzeroberfläche ausführen, um seine Leistung zu testen. Sie liefert eine Verteilung der Werte für Stichprobenimpressionen.

Speichern Sie das Skript lokal als TXT-Datei.

Skriptreferenzobjekt generieren

Ein Referenzobjekt wird verwendet, um eine hochgeladene Datei mit einem Script zu verknüpfen. Generieren Sie mit einer uploadScript-Anfrage ein Referenzobjekt für Ihren Algorithmus.

So generieren Sie ein Skriptreferenzobjekt:

Java

// Provide the ID of the advertiser that owns the algorithm.
long advertiserId = advertiser-id;

// Provide the ID of the algorithm.
long customBiddingAlgorithmId = algorithm-id;

// Generate the custom bidding script reference object.
CustomBiddingScriptRef response =
    service
        .customBiddingAlgorithms()
        .uploadScript(customBiddingAlgorithmId)
        .setAdvertiserId(advertiserId)
        .execute();

// Display the generated resource path.
System.out.printf(
    "The generated script reference object provided the following resource path: %s.",
    response.getResourceName());

Python

# Provide the ID of the advertiser that owns the algorithm.
advertiser_id = advertiser-id

# Provide the ID of the algorithm.
algorithm_id = algorithm-id

# Generate a script reference object under the algorithm.
custom_bidding_script_ref = (
    service.customBiddingAlgorithms()
    .uploadScript(
        customBiddingAlgorithmId=algorithm_id, advertiserId=advertiser_id
    )
    .execute()
)

# Print the resource path provided in the generated script reference object.
print(
    "The generated script reference object provided the following resource"
    " path: "
    f'{custom_bidding_script_ref["resourceName"]}.'
)

PHP

// Provide the ID of the advertiser that owns the algorithm.
$advertiserId = advertiser-id;

// Provide the ID of the algorithm.
$algorithmId = algorithm-id;

$uploadScriptOptParams = array(
    'advertiserId' => $advertiserId
);

try {
  // Retrieve a usable custom bidding script reference.
    $scriptRefResponse =
        $this->service->customBiddingAlgorithms->uploadScript(
            $customBiddingAlgorithmId,
            $uploadScriptOptParams
        );
} catch (\Exception $e) {
    $this->renderError($e);
    return;
}

// Print the retrieved resource path.
printf(
    '<p>The generated script reference object provided the following '
        . 'resource path: %s</p>',
    $scriptRefResponse->getResourceName()
);

Skriptdatei hochladen

Verwenden Sie eine Media-Anfrage upload, um die Skriptdatei in den Ressourcenpfad im Referenzobjekt hochzuladen. Verwenden Sie einen einfachen Upload mit dem Abfrageparameter uploadType=media.

So laden Sie eine Skriptdatei hoch:

Java

// Provide the local path to the script file to upload.
String scriptPath = script-path;

// Provide the resource path to upload the script file to.
String resourcePath = resource-path;

// Create media object.
GoogleBytestreamMedia media = new GoogleBytestreamMedia();
media.setResourceName(resourcePath);

// Create input stream for the script file.
InputStreamContent scriptFileStream =
    new InputStreamContent(null, new FileInputStream(scriptPath));

// Create media.upload request.
Media.Upload uploadRequest = service.media().upload(resourcePath, media, scriptFileStream);

// Retrieve uploader from the request and set it to us a simple upload
// request.
MediaHttpUploader uploader = uploadRequest.getMediaHttpUploader();
uploader.setDirectUploadEnabled(true);

// Execute the upload using an Upload URL with the destination resource
// name.
uploader.upload(
    new GenericUrl("https://displayvideo.googleapis.com/upload/media/" + resourcePath));

Python

# Import HTTP objects used for file upload.
from apiclient.http import HttpRequest
from apiclient.http import MediaFileUpload

# Provide the local path to the script file to upload.
script_path = script-path

# Provide the resource path to upload the script file to.
resource_path = resource-path

# Create a media upload object.
media = MediaFileUpload(script_path)

# Create upload request.
upload_request = service.media().upload(
    resourceName=resource_path, media_body=media
)

# Override response handler to expect null response.
upload_request.postproc = HttpRequest.null_postproc

# Upload script to given resource path.
upload_request.execute()

PHP

// Provide the local path to the script file to upload.
$scriptPath = script-path;

// Provide the resource path to upload the script file to.
$resourcePath = resource-path;

// Create the media body.
$mediaBody = new Google_Service_DisplayVideo_GoogleBytestreamMedia();
$mediaBody->setResourceName($resourceName);

// Build params array for the upload request.
$mediaUploadOptParams = array(
    'data' => file_get_contents($scriptPath),
    'uploadType' => 'media',
    'resourceName' => $resourceName
);

try {
    // Call the API, uploading the script file to Display & Video 360.
    $this->service->media->upload(
        $resourceName,
        $mediaBody,
        $mediaUploadOptParams
    );
} catch (\Exception $e) {
    $this->renderError($e);
}

Skriptobjekt erstellen

Verwenden Sie eine create-Anfrage, um ein Skriptobjekt unter Ihrem Algorithmus zu erstellen.

Wenn Ihre Skriptdatei einen Syntaxfehler enthält, schlägt Ihre create-Anfrage fehl. Die Antwort enthält Details zum Fehler. Korrigieren Sie das Skript und starten Sie den Vorgang neu, indem Sie ein neues Referenzobjekt generieren.

So erstellen Sie ein Skriptobjekt:

Java

// Provide the ID of the advertiser that owns the parent algorithm.
long advertiserId = advertiser-id;

// Provide the ID of the parent algorithm.
long algorithmId = algorithm-id;

// Provide the resource path the script file was uploaded to.
String resourcePath = resource-path;

// Create the custom bidding script structure.
CustomBiddingScript customBiddingScript =
    new CustomBiddingScript()
        .setScript(new CustomBiddingScriptRef().setResourceName(resourcePath));

// Create the custom bidding script.
CustomBiddingScript response =
    service
        .customBiddingAlgorithms()
        .scripts()
        .create(customBiddingAlgorithmId, customBiddingScript)
        .setAdvertiserId(advertiserId)
        .execute();

// Print ID of new custom bidding script.
System.out.printf("Script was created with ID %s.", response.getCustomBiddingScriptId());

Python

# Provide the ID of the advertiser that owns the parent algorithm.
advertiser_id = advertiser-id

# Provide the ID of the parent algorithm.
algorithm_id = algorithm-id

# Provide the resource path the script file was uploaded to.
resource_path = resource-path

# Build script object.
script_obj = {"script": {"resourceName": resource_path}}

# Build and execute request.
script_response = (
    service.customBiddingAlgorithms()
    .scripts()
    .create(
        customBiddingAlgorithmId=algorithm_id,
        advertiserId=advertiser_id,
        body=script_obj,
    )
    .execute()
)

# Print ID of new custom bidding algorithm.
print(
    f'Script was created with ID {script_response["customBiddingScriptId"]}.'
)

PHP

// Provide the ID of the advertiser that owns the parent algorithm.
$advertiserId = advertiser-id;

// Provide the ID of the parent algorithm.
$algorithmId = algorithm-id;

// Provide the resource path the script file was uploaded to.
$resourcePath = resource-path;

// Build Script object.
$customBiddingScript = new Google_Service_DisplayVideo_CustomBiddingScript();
$scriptRef = new Google_Service_DisplayVideo_CustomBiddingScriptRef();
$scriptRef->setResourceName($resourcePath);
$customBiddingScript->setScript($scriptRef);

$createScriptOptParams = array(
    'advertiserId' => $advertiserId
);

// Call the API, creating the custom bidding script using the script
// file and under the advertiser and custom bidding algorithm given.
try {
    $result = $this->service->customBiddingAlgorithms_scripts->create(
        $customBiddingAlgorithmId,
        $algorithmId,
        $createScriptOptParams
    );
} catch (\Exception $e) {
    $this->renderError($e);
    return;
}

// Print ID of new custom bidding script.
printf('<p>Script was created with ID %s.</p>', $result['customBiddingScriptId']);

Skriptstatus abrufen

Das Script wird nach der Erstellung in Display & Video 360 verarbeitet. In Display & Video 360 wird das Skript dann entweder akzeptiert oder abgelehnt.

Nachdem Sie das Script erstellt haben, fragen Sie es ab, um sicherzugehen, dass es akzeptiert wurde. Prüfen Sie das Feld state des resultierenden Skripts:

  • Wenn PENDING, fahren Sie mit dem Abrufen des Skripts fort.
  • Wenn ACCEPTED, ist das Skript gültig. Prüfen Sie, ob der Algorithmus bereit ist.
  • Wenn REJECTED, enthält das Script einen Fehler. Rufen Sie das Feld errors ab, um eine Liste der spezifischen Fehler zu erhalten, die im Skript gefunden wurden. Beheben Sie die Fehler und starten Sie den Prozess neu, indem Sie ein neues Skriptreferenzobjekt generieren, um eine korrigierte Skriptdatei hochzuladen.

So rufen Sie den Skriptstatus mit exponentiellem Backoff ab:

Java

// Provide the ID of the advertiser that owns the parent algorithm.
long advertiserId = advertiser-id;

// Provide the ID of the parent algorithm.
long algorithmId = algorithm-id;

// Provide the ID of the script.
long scriptId = script-id;

// Configure the Operations.get request.
Scripts.Get scriptRequest =
    service
        .customBiddingAlgorithms()
        .scripts()
        .get(algorithmId, scriptId)
        .setAdvertiserId(advertiserId);

// Configure exponential backoff for checking the status of our operation.
ExponentialBackOff backOff =
    new ExponentialBackOff.Builder()
        .setInitialIntervalMillis(5000) // setting initial interval to five seconds
        .setMaxIntervalMillis(300000) // setting max interval to five minutes
        .setMaxElapsedTimeMillis(18000000) // setting max elapsed time to five hours
        .build();

long backoffMillis = 0;

CustomBiddingScript script = null;

do {
  // Sleep before retrieving operation again.
  Thread.sleep(backoffMillis);

  // Retrieve script.
  script = scriptRequest.execute();

  // If operation is not done, calculate next sleep period.
  if (script.getState() == null || script.getState().equals("PENDING")) {
    backoffMillis = backOff.nextBackOffMillis();
    if (backoffMillis == ExponentialBackOff.STOP) {
      System.out.printf("Polling deadline exceeded.%n");
      break;
    }
    System.out.printf(
        "Script with ID %s is still pending, sleeping for %s milliseconds.%n",
        scriptId, backoffMillis);
  }
} while (script.getState() == null || script.getState().equals("PENDING"));

// Check whether operation finished with an error, or is completed and ready to download.
if (script.getState().equals("ACCEPTED")) {
  System.out.printf("Script with ID %s has been accepted.%n", scriptId);
} else {
  System.out.printf("Script with ID %s has been rejected.%n", scriptId);
  if (script.getErrors() != null && script.getErrors().size() > 0) {
    System.out.println("The following errors were identified:");
    for (ScriptError error : script.getErrors()) {
      System.out.printf(
          "Line %s, Column %s (%s): %s%n",
          error.getLine(), error.getColumn(), error.getErrorCode(), error.getErrorMessage());
    }
  } else {
    System.out.println("No specific errors were identified.");
  }
}

Python

# Provide the ID of the advertiser that owns the parent algorithm.
advertiser_id = advertiser-id

# Provide the ID of the parent algorithm.
algorithm_id = algorithm-id

# Provide the ID of the script.
script_id = script-id

# Set the following values that control retry behavior while the script is
# being processed.
# Minimum amount of time between polling requests. Defaults to 5 seconds.
min_retry_interval = 5
# Maximum amount of time between polling requests. Defaults to 5 minutes.
max_retry_interval = 5 * 60
# Maximum amount of time to spend polling. Defaults to 5 hours.
max_retry_elapsed_time = 5 * 60 * 60

# Generate the next sleep interval using exponential backoff logic.
def next_sleep_interval(previous_sleep_interval):
    """Calculates the next sleep interval based on the previous."""
    min_interval = previous_sleep_interval or min_retry_interval
    max_interval = previous_sleep_interval * 3 or min_retry_interval
    return min(max_retry_interval, random.randint(min_interval, max_interval))

# Configure the script GET request.
get_request = (
    service.customBiddingAlgorithms()
    .scripts()
    .get(
        customBiddingAlgorithmId=algorithm_id,
        customBiddingScriptId=script_id,
        advertiserId=advertiser_id,
    )
)

# Poll the script until the script is finished being processed or the max
# time has fully elapsed.
sleep = 0
start_time = time.time()
while True:
  # Get current status of the script.
  script = get_request.execute()

  # Check whether script was accepted or rejected and print any relevant
  # errors.
  if script["state"] == "ACCEPTED":
    print(f"Script with ID {script_id} has been accepted.")
    break
  elif script["state"] == "REJECTED":
    print(f"Script with ID {script_id} has been rejected.")
    if "errors" in script and len(script["errors"]) > 0:
      print("The following errors were identified:")
      for err in script["errors"]:
        print(
            f'Line {err["line"]}, Column'
            f' {err["column"]} ({err["errorCode"]}): {err["errorMessage"]}'
        )
    else:
      print("No specific errors were identified.")
    break
  elif time.time() - start_time > max_retry_elapsed_time:
    print("Polling deadline exceeded.")
    break

  sleep = next_sleep_interval(sleep)
  print(
      f"Script with ID {script_id} is still pending, sleeping for"
      f" {sleep} seconds."
  )
  time.sleep(sleep)

PHP

// Provide the ID of the advertiser that owns the parent algorithm.
$advertiserId = advertiser-id;

// Provide the ID of the parent algorithm.
$algorithmId = algorithm-id;

// Provide the ID of the script.
$scriptId = script-id;

// The following values control retry behavior while the task is
// processing.
// Minimum amount of time between polling requests. Defaults to 5 seconds.
$minRetryInterval = 5;
// Maximum amount of time between polling requests. Defaults to 5 minutes.
$maxRetryInterval = 300;
// Maximum amount of time to spend polling. Defaults to 5 hours.
$maxRetryElapsedTime = 18000;

$sleep = 0;
$startTime = time();

$getScriptOptParams = array(
    'advertiserId' => $advertiserId
);

do {
    try {
        // Call the API, retrieving the script.
        $script = $this->service->customBiddingAlgorithms_scripts->get(
            $algorithmId,
            $scriptId,
            $getScriptOptParams
        );
    } catch (\Exception $e) {
        $this->renderError($e);
        return;
    }

    if ($script->getState() == "ACCEPTED") {
        printf("<p>Script with ID %s has been accepted.</p>", $scriptId);
        break;
    } elseif ($script->getState() == "REJECTED") {
        printf("Script with ID %s has been rejected.", $scriptId);
        if ($script->getErrors() !== null) {
            print("<p>The following errors were identified:</p><ul>");
            $errors = $script->getErrors();
            foreach ($errors as $error) {
                printf(
                    "<li>Line %s, Column %s (%s): %s</li>",
                    $error->getLine(),
                    $error->getColumn(),
                    $error->getErrorCode(),
                    $error->getErrorMessage());
            }
            print("</ul>");
        } else {
            print("<p>No specific errors were identified.</p>");
        }
        break;
    } elseif (time() - $startTime > $maxRetryElapsedTime) {
        print '<p>Script polling deadline exceeded.</p>';
        break;
    }

    // Generate next sleep interval.
    $minInterval = max($minRetryInterval, $sleep);
    $maxInterval = max(
        $minRetryInterval,
        $sleep * 3
    );
    $sleep = min($maxRetryInterval, rand($minInterval, $maxInterval));

    printf(
        '<p>Script with ID %s is still pending, sleeping for %d seconds</p>',
        $scriptId,
        $sleep
    );
    sleep($sleep);
} while (true);