Shay Ben-Barak
Tel Aviv, Israel


DESIGN: UX / Interaction, DESIGN: Research / Testing, PRODUCT: Management


Shay is a senior UX specialist with two decades of experience designing complex systems and meaningful artifacts. His academic background is in engineering and in cognitive science with a Master’s degree from the Technion – Israel Institute of Technology. Shay owns a design boutique for Product, UX & UI Services, he is a court Expert Witness, a Lecturer in Haifa University and a Design Sprint Master. His specialty is figuring out the right modus operandi for complex products and defining their multiplatform-multi persona strategy. Shay believes that designers and product owner should consider ethics and the greater good as high priority requirements in their process.