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Lorena Maceratesi
Buenos Aires, Argentina


    PRODUCT: Management, DESIGN: Emerging Technology, DESIGN: Visual/Interface Design


    Lorena is currently working to launch the company Holistic Interaction, drawing upon her 10 years of experience in digital solutions and UX/UI development. Having served as a UX Consultant for the Ministry of Production and Labor in Buenos Aires, she gained significant experience in consulting, design thinking, research, and project management. With a passion for building knowledge collectively, she is a Professor of Interactive Audiovisual Projects at the University of Buenos Aires. Additionally, she teaches UX and Immersive Technologies at UADE in Buenos Aires. She is interested in studying the process of digital transformation, building the digital culture, and creating methodologies for growth based on the user perspective.