GROWTH: Marketing, GROWTH: Brand, PEOPLE: KPIs / OKRs
Fernanda Borges Esposito, has a degree in Management with MBAs in Business Management & Entrepreneurship and Trade Marketing from BI International Business School, and has specializations in Marketing and Third Sector Management. She is an xecutive with over 20 years of experience who developed and led innovative projects and initiatives with a focus on Internationalization, Strategic Planning, Marketing, Retail, Franchising, Sustainability and Social Entrepreneurship in Brazil and Portugal. She was part of the NRF sustainability committee in New York (National Retail Federation), as well as part of the committee to create sustainability indicators for franchises at the Ethos Institute. She is a founding partner of 2Luck, a new business and internationalization consultancy company in Portugal, with her own methodology applied to companies in many fields and Head of Franchising at Atlantic Hub. She is also a lecturer and trainer in APF (Portuguese Franchising Association) courses. She was also the winner of the “Low Carbon Franchising” award by ABF- Brazilian Franchising Association and the International Award of the Brazilian Fruit Export Program together with Apex.