DESIGN: Research/Testing, PRODUCT: Management, PEOPLE: KPIs/OKRs, DESIGN: Design Sprint Master
Betina, who has over 15 years of experience working in design, is a User Experience Designer, Researcher, and Design Sprint Master. She currently is a UX Manager for Bibam Group, a holding company focused on travel and tourism services in Argentina. In this role, she helps lead the company’s efforts to innovate UX by creating research studies for various projects. Betina enjoys partnering with product teams to cultivate a business model centered on improving processes and services for customers. With a passion for teaching, she is an Adjunct Professor at the Instituto Tecnológico de Buenos Aires and Universidad Tecnológica Nacional. She graduated from the Universidad de Buenos Aires with a degree in Graphic Design.