Create an enterprise binding

An Enterprise resource binds an organization to your Android Management solution. Devices and Policies both belong to an enterprise. Multiple enterprise bindings can be associated with a single organization. For example, an organization may want separate enterprise bindings for its different departments or regions.

The basic steps on how to create an enterprise binding are described in the Quickstart guide. This page outlines the process in more detail.

1. Retrieve the sign up url

Call signupUrls.create to retrieve the sign up URL and specify the following two parameters:

  • callbackUrl: An https URL the setup wizard redirects to after sign-up is complete. This is typically your management console.
  • projectId: Your project ID.

The response contains a url and name. Open the url and note the name.

2. Enterprise IT admin completes the sign up flow

The url guides the IT admin through the sign-up process. If your EMM has not been enabled for the BTE sign-up flow, then advise the IT admin that they need a Gmail account that's not already associated with an enterprise binding. After successfully registering their organization, the sign-up flow redirects to your callbackUrl. An enterpriseToken is appended to the callbackUrl.


3. Create an enterprise binding

To create an enterprise binding, call enterprises.create. In addition to creating a unique enterprise binding ID, this method allows you to define certain binding-specific settings. For instance, you can set the predominant color displayed during device provisioning (primaryColor), along with the name or title (enterpriseDisplayName) and logo (logo) that’s shown to end users.


The following example uses the Java client library to create an enterprise binding and return its name. See the sample page for more details about using the library.

private String createEnterprise(AndroidManagement androidManagementClient)
    throws IOException {
  SignupUrl signupUrl =

  String enterpriseToken = displayUrlToAdmin(signupUrl.getUrl());

  Enterprise enterprise =
          .create(new Enterprise())

  return enterprise.getName();

 * Displays the signup URL to the admin and returns the enterprise token which
 * is generated after the admin goes through the signup flow. This functionality
 * must be implemented by your management console.
private String displayUrlToAdmin(String url) {