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Analytics Social Data Hub

The social data hub is a free platform that social networks and other social platforms can use to integrate their activity streams— like +1, votes, and comments—with Google Analytics.

  • Enable your social network to be visible to marketers, publishers and analysts using Google Analytics
  • Promote a broad, comprehensive and inclusive picture of the global social media landscape
  • Advance accessible measurement of all social media platforms and activities

Who is Eligible to Integrate?

To integrate your social network with Analytics, you need to meet the following criteria:

  • You operate a Social Network/Platform
  • You own the social data and/or are legally able to share it with Google.

Who is Using the Social Data Hub?

The list of partners integrated with the social data hub includes:

  1. AllVoices
  2. Badoo
  3. Blogger
  4. Delicious
  5. Digg
  1. Diigo
  2. Disqus
  3. Echo
  4. Gigya
  5. Google+
  1. Google Groups
  2. Hatena
  3. Meetup
  4. Read It Later
  5. Reddit
  1. Screen Rant
  2. SodaHead
  3. TypePad
  4. VKontakte
  5. yaplog!


The following resources will help you syndicate your Activity Stream to the Google Analytics social data hub.

  • Overview—Information about the social data hub and the basics of Activity Streams and the PubSubHubbub protocol.
  • Getting Started—The Getting Started section describes the required Activity Stream format you’ll need to follow and how to deliver new activities via the PubSubHubbub protocol.
  • Sign Up— The form is used to collect your company and contact details and to verify that you’ve met all of the requirements.