Set up Google Analytics

Websites and web apps

Measure user interaction with websites or web apps.

Mobile apps

Measure user interaction with mobile apps.

Internet connected devices

Measure user interaction in any environment.

Ready-to-use integrations and partner services

Services by Google Marketing Platform Partners

Find a partner to help with analytics implementations, analysis and website testing and optimization services.

Legacy collection libraries

Web measurement

Classic Google Analytics.

Mobile SDKs

Previous versions of mobile SDKs.


Legacy libraries targeting various platforms.