Set up and customize measurement for websites, web and mobile apps, and internet connected devices.
Build on top of Google Analytics with our simple and powerful APIs.
Educate yourself and experience what's possible with the Google Analytics platform.

Libraries and SDKs for measurement

Measure user interactions on mobile apps using the Google Analytics for Firebase SDK.

APIs for reporting and configuration

Access report data in Google Analytics 4 (GA4) properties.
Query for dimensions and metrics to produce customized reports.
Easily create and embed dashboards on a 3rd party website in minutes.
Query the traffic source paths that lead to a user's goal conversion.
Report on activity occurring on your property right now.
Access the list of API dimensions and metrics and their attributes.
Access the Google Analytics 4 (GA4) configuration data.
View and manage accounts, properties, views, filters, uploads, permissions, etc.
Delete all data in a Google Analytics property associated with a user identifier.

More resources

See what's possible with the Google Analytics Platform.
Learn about advanced implementation techniques.
Learn how to migrate to the latest Google Analytics measurement libraries.
Resources to stay up to date and participate with other developers.
Get your questions answered and report issues.