Ads Data Hub table schema - Marketers

AI-generated Key Takeaways

• This document provides an overview of data transfer tables available in Campaign Manager 360.

• It includes details on dimension tables such as Affinity Segment, Age Group, Browser, City, and CM360 account information.

• The document extensively describes the Event Table, detailing numerous fields within a 'struct' related to active view metrics, activity and conversion data, ad and campaign information, audience and targeting, browser and device details, location data, Display & Video 360 (DV360) data, event timestamps and details, Floodlight data, impression and URL data, and rich media data.

• Policy-isolated tables are recommended for querying EEA user data in the Event Table.

Affinity segment

affinity
affinity_category	string Affinity category.
affinity_id	int64 Affinity identifier.
affinity_name	string Affinity name.

Age group

age_group
age_group_id	int64 Age group identifier.
age_group_name	string Age group name.

Browser

browser
browser_id	int64 Browser identifier.
browser_name	string Browser name.
major_version	string Major version of the browser (whole number version).
minor_version	string Minor version of the browser (incremental or decimal version).

City

city
city_id	int64 Unique ID of the city.
city_name	string City name.
country_code	string Two character country code.

Campaign Manager 360 Data Transfer account info

cm_dt_account_info
account_id	int64 Unique ID of the account.
timezone_name	string Timezone of the account.

Campaign Manager 360 Data Transfer Active View plus

cm_dt_active_view_plus
To query EEA user data, use the policy-isolated tables in place of cm_dt_active_view_plus: cm_dt_active_view_plus_policy_isolated_youtube cm_dt_active_view_plus_policy_isolated_network cm_dt_active_view_plus_policy_isolated_search cm_dt_active_view_plus_policy_isolated_android_tv cm_dt_active_view_plus_policy_isolated_google_tv cm_dt_active_view_plus_policy_isolated_other
event	struct
event.active_view_audible_impressions	int64 Active View: Impressions Audible
event.active_view_audible_time_msec	int64 Active View: Play Time Audible (milliseconds)
event.active_view_audible_visible_time_msec	int64 Active View: Play Time Audible and Visible (milliseconds)
event.active_view_background_count	int64 Active View: Impressions In Background
event.active_view_complete_viewable_impressions	int64 Active View: Impressions Visible at Completion
event.active_view_eligible_impressions	int64 Whether the impression was eligible to measure viewability. An impression is eligible if (a) the ad's creative has an Active View tag and (b) the tag successfully communicates with Google Marketing Platform servers at the time of the impression.
event.active_view_first_quartile_viewable_audible_impressions	int64 Active View: Impressions Visible and Audible at First Quartile
event.active_view_first_quartile_viewable_impressions	int64 Active View: Impressions Visible at First Quartile
event.active_view_fullscreen_count	int64 Active View: Impressions Full-Screen
event.active_view_impressions_audible_and_visible_at_completion	int64 Active View: Impressions Audible and Visible at Completion
event.active_view_impressions_visible10_seconds	int64 Active View: Impressions Visible 10 Seconds
event.active_view_measurable_impressions	int64 Whether the impression was measurable with Active View.
event.active_view_midpoint_viewable_audible_impressions	int64 Active View: Impressions Visible and Audible at Midpoint
event.active_view_midpoint_viewable_impressions	int64 Active View: Impressions Visible at Midpoint
event.active_view_plus_measurable_count	int64 Active View Plus: Measurable Impressions
event.active_view_start_viewable_audible_impressions	int64 Active View: Impressions Visible and Audible at Start
event.active_view_start_viewable_impressions	int64 Active View: Impressions Visible at Start
event.active_view_third_quartile_viewable_audible_impressions	int64 Active View: Impressions Visible and Audible at Third Quartile
event.active_view_third_quartile_viewable_impressions	int64 Active View: Impressions Visible at Third Quartile
event.active_view_tos_msec	int64 Active View: Time on Screen (milliseconds)
event.active_view_viewable_impressions	int64 Whether the impression was viewable.
event.active_view_visible_time_msec	int64 Active View: Video Visible Time (milliseconds)
event.activity_count	int64 Activity Quantity
event.activity_id	int64 The ID of the Floodlight tag related to the conversion event.
event.ad_id	int64 Unique ID of the ad placement.
event.advertiser_id	int64 Unique ID of the advertiser
event.audience_segment_id	int64 Unique ID of the audience segment.
event.browser_platform_id	string ID of the browser type.
event.browser_version	string Browser/Platform Version
event.campaign_id	int64 The unique ID of the Campaign Manager 360 campaign
event.city_id	int64 City ID
event.conversion_id	int64 Indicates whether an activity has been matched as a post-click (value of 1) or post-impression (value of 2), or unmatched (value of 0).
event.country_code	string Country
event.creative_version	string Creative version number.
event.dma_region_id	int64 Designated Market Area ID (US/Canada).
event.dv360_ad_position	int64 Specifies the position of the ad on the page if known. 1 represents above the fold, 2 represents below the fold.
event.dv360_advertiser_id	int64 The Display & Video 360 numerical ID for the advertiser related to the event, for example 164332.
event.dv360_adx_page_categories	string DV360 Adx Page Categories
event.dv360_attributed_inventory_source_external_id	string The external ID of the attributed inventory source that Display & Video 360 selected as the best match from those accessible to the advertiser related to the view event based on floor price and auction type.
event.dv360_attributed_inventory_source_is_public	string True if inventory source is available to all buyers. False otherwise.
event.dv360_auction_bid_price_advertiser_currency	int64
event.dv360_auction_bid_price_partner_currency	int64
event.dv360_auction_bid_price_usd	int64
event.dv360_auction_id	string A string used to join events among view/click/conversion types, for example"ABCDEFGH_abcdefgh-0123456789". Do not assume any ordering, structure or meaning to the auction_id value.
event.dv360_bid_price_advertiser_currency	int64 The bid price sent to the exchange in advertiser currency nanos. You can divide by 1,000,000,000 to see bid price in USD. Bid price is the value that the line item assigns to the impression, prior to first-price auction adjustments. For a fixed-CPM line item, this is the line item's fixed CPM at the time of the bid. Although the bid is sent to exchanges as a CPM value, bid price is represented as a cost per impression value for consistency with other metrics.
event.dv360_bid_price_partner_currency	int64 The bid price sent to the exchange in partner currency nanos. You can divide by 1,000,000,000 to see bid price in USD. Bid price is the value that the line item assigns to the impression, prior to first-price auction adjustments. For a fixed-CPM line item, this is the line item's fixed CPM at the time of the bid. Although the bid is sent to exchanges as a CPM value, bid price is represented as a cost per impression value for consistency with other metrics.
event.dv360_bid_price_usd	int64 The bid price sent to the exchange in USD nanos. You can divide by 1,000,000,000 to see bid price in USD. Bid price is the value that the line item assigns to the impression, prior to first-price auction adjustments. For a fixed-CPM line item, this is the line item's fixed CPM at the time of the bid. Although the bid is sent to exchanges as a CPM value, bid price is represented as a cost per impression value for consistency with other metrics..
event.dv360_bid_request_publisher_id	string The publisher id in the publisher.id field of bid request.
event.dv360_billable_cost_advertiser_currency	int64 The total amount of money billed to the partner, including the media cost and partner costs, in advertiser currency nanos.
event.dv360_billable_cost_partner_currency	int64 The total amount of money billed to the partner, including the media cost and partner costs, in partner currency nanos.
event.dv360_billable_cost_usd	int64 The total amount of money billed to the partner, including the media cost and partner costs, in USD nanos.
event.dv360_browser_id	int64 The Display & Video 360 numerical ID identifying the browser related to this event.
event.dv360_browser_reportable_id	int64 The new Display & Video 360 numerical ID identifying the browser related to this event.
event.dv360_browser_timezone_offset_minutes	int64 The difference in minutes between the active timezone on the user's browser and GMT-12, for example 1320 represents a browser timezone of GMT+10.
event.dv360_campaign_id	int64 The unique ID of the linked Display & Video 360 campaign.
event.dv360_city_id	int64 The Display & Video 360 numerical ID identifying the best-guess city of the impression.
event.dv360_country_code	string 2-letter ISO 3166-1 country code identifying the best-guess country of the impression, for example "US".
event.dv360_cpm_fee_1_advertiser_currency	int64 DV360 CPM fee 1 advertiser currency
event.dv360_cpm_fee_1_partner_currency	int64 DV360 CPM fee 1 partner currency
event.dv360_cpm_fee_1_usd	int64 DV360 CPM fee 1 usd
event.dv360_cpm_fee_2_advertiser_currency	int64 DV360 CPM fee 2 advertiser currency
event.dv360_cpm_fee_2_partner_currency	int64 DV360 CPM fee 2 partner currency
event.dv360_cpm_fee_2_usd	int64 DV360 CPM fee 2 usd
event.dv360_cpm_fee_3_advertiser_currency	int64 DV360 CPM fee 3 advertiser currency
event.dv360_cpm_fee_3_partner_currency	int64 DV360 CPM fee 3 partner currency
event.dv360_cpm_fee_3_usd	int64 DV360 CPM fee 3 usd
event.dv360_cpm_fee_4_advertiser_currency	int64 DV360 CPM fee 4 advertiser currency
event.dv360_cpm_fee_4_partner_currency	int64 DV360 CPM fee 4 partner currency
event.dv360_cpm_fee_4_usd	int64 DV360 CPM fee 4 usd
event.dv360_cpm_fee_5_advertiser_currency	int64 DV360 CPM fee 5 advertiser currency
event.dv360_cpm_fee_5_partner_currency	int64 DV360 CPM fee 5 partner currency
event.dv360_cpm_fee_5_usd	int64 DV360 CPM fee 5 usd
event.dv360_creative_id	int64 The Display & Video 360 numerical ID for the creative related to the event, for example 367487.
event.dv360_data_fees_advertiser_currency	int64 DV360 data fees advertiser currency
event.dv360_data_fees_partner_currency	int64 DV360 data fees partner currency
event.dv360_data_fees_usd	int64 DV360 data fees usd
event.dv360_device_type	int64 The numerical value of the identified device type. 0 = Computer, 1 = Other, 2 = Smart Phone, 3 = Tablet, 4 = Smart TV, 5 = Connected TV, 6 = Set Top Box, 7 = Connected Device.
event.dv360_exchange_id	string The Display & Video 360 numerical ID for the exchange that requested the ad.
event.dv360_insertion_order_id	int64 The Display & Video 360 numerical ID for the insertion order related to the event, for example 1079941.
event.dv360_isp_id	int64 The Display & Video 360 numerical ID for the best-guess Internet Service Provider of the impression. This value may be missing.
event.dv360_isp_reportable_id	int64 The new Display & Video 360 numerical ID for the best-guess Internet Service Provider of the impression. This value may be missing.
event.dv360_language	string The ISO-639-1 code or "zh_CN" (Chinese (simplified)), "zh_TW" (Chinese (traditional)) or "other" representing the language related to the view event.
event.dv360_line_item_id	int64 The Display & Video 360 numerical ID for the line item related to the event, for example 1155785.
event.dv360_matching_targeted_keywords	string A comma separated string containing a list of targeted keywords matching the page related to the view event, for example "apple,orange,banana". Although the page related to the view event may match many keywords, only those which were targeted will be included; if the list of keywords is large we may impose a limit to the number of keywords returned.
event.dv360_matching_targeted_segments	string Space-separated IDs of targeted user lists that match the visitor, for example "-4 456". If the visitor is in a user list that is not targeted by the ad associated with this event it will not be included here.
event.dv360_media_cost_advertiser_currency	int64 The amount paid for the impression in advertiser currency nanos, you can divide by 1,000,000,000 to see it as currency. This value may be zero.
event.dv360_media_cost_partner_currency	int64 The amount paid for the impression in the partner currency nanos, you can divide by 1,000,000,000 to see it as currency. This value may be zero.
event.dv360_media_cost_usd	int64 The amount paid for the impression in USD nanos, you can divide by 1,000,000,000 to see it as currency. This value may be zero.
event.dv360_media_fee_1_advertiser_currency	int64 DV360 media fee 1 advertiser currency
event.dv360_media_fee_1_partner_currency	int64 DV360 media fee 1 partner currency
event.dv360_media_fee_1_usd	int64 DV360 media fee 1 usd
event.dv360_media_fee_2_advertiser_currency	int64 DV360 media fee 2 advertiser currency
event.dv360_media_fee_2_partner_currency	int64 DV360 media fee 2 partner currency
event.dv360_media_fee_2_usd	int64 DV360 media fee 2 usd
event.dv360_media_fee_3_advertiser_currency	int64 DV360 media fee 3 advertiser currency
event.dv360_media_fee_3_partner_currency	int64 DV360 media fee 3 partner currency
event.dv360_media_fee_3_usd	int64 DV360 media fee 3 usd
event.dv360_media_fee_4_advertiser_currency	int64 DV360 media fee 4 advertiser currency
event.dv360_media_fee_4_partner_currency	int64 DV360 media fee 4 partner currency
event.dv360_media_fee_4_usd	int64 DV360 media fee 4 usd
event.dv360_media_fee_5_advertiser_currency	int64 DV360 media fee 5 advertiser currency
event.dv360_media_fee_5_partner_currency	int64 DV360 media fee 5 partner currency
event.dv360_media_fee_5_usd	int64 DV360 media fee 5 usd
event.dv360_mobile_make_id	int64 The numerical ID for the mobile make. This value may be missing.
event.dv360_mobile_make_reportable_id	int64 The new numerical ID for the mobile make. This value may be missing.
event.dv360_mobile_model_id	int64 The numerical ID for the mobile model. This value may be missing.
event.dv360_mobile_model_reportable_id	int64 The new numerical ID for the mobile model. This value may be missing.
event.dv360_net_speed	int64 The Display & Video 360 numerical ID representing the network speed related to the view event. 1=Dial-up, 2=EDGE/2G, 3=UMTS/3G, 4=Basic DSL, 5=HSDPA/3.5G, 6=Broadband/4G, 7=Unknown.
event.dv360_operating_system_id	int64 Operating System ID.
event.dv360_operating_system_reportable_id	int64 New Operating System ID.
event.dv360_request_time	int64 A Unix timestamp in microseconds (1/1,000,000 second) for when we received the ad request, for example1330403779608570 represents Tuesday February 28th 2012 04:36:19.608570. Although this value is consistent across the view, click and conversion even it is not guaranteed to be unique - use auction_id to join events
event.dv360_revenue_advertiser_currency	int64 The total amount in advertiser currency nanos made by the partner account for the view event. This value may be zero.
event.dv360_revenue_partner_currency	int64 The total amount in partner currency nanos made by the partner account for the view event. This value may be zero.
event.dv360_revenue_usd	int64 The total amount in USD nanos made by the partner account for the view event. This value may be zero.
event.dv360_site_id	int64 The Display & Video 360 numerical ID for the most specific universal site that matches the url.
event.dv360_state_region_id	int64 DV360 Region ID
event.dv360_supply_chain_complete	boolean Indicates whether the supply chain object is complete in the bid request.
event.dv360_supply_chain_domain	array<string> The domain in the supply path, the order is the same as the order in the supply chain JSON.
event.dv360_supply_chain_seller_id	array<string> Array of strings. The seller ID in the supply path, the order is the same as the order in the supply chain JSON.
event.dv360_url	string The raw URL taken from the bid request received from the exchange, for example "http://www.example.com". As some exchanges mask the URL in their bid requests this value may be: "source_url_hidden"
event.dv360_view_state	string Populated for wrapped tags. (Two impression records when both events occur.) Possible values are: "OUTER", DV360 returned wrapped tag; "INNER", ad served post wrapped tag; "3PAS_MERGED", wrapped tag tracked by CM; "3PAS_OUTER", tracking ping sent to CM but no response, 3rd party blocked ad serving.
event.dv360_zip_postal_code	string DV360 ZIP/Postal Code
event.event_sub_type	string Contains further details related to the event - these are VIEW and CLICK for view and click events, but may be POSTVIEW, POSTCLICK or blank for conversion events.
event.event_time	int64 Time in microseconds since 1970-01-01 00:00:00 UTC.
event.event_type	string Contains VIDEO_ACTIVE_VIEW_SESSION.
event.floodlight_config_id	int64 Unique ID of the floodlight configuration.
event.impression_id	string Impression ID
event.interaction_time_utc_seconds	string Interaction time UTC seconds
event.landing_page_url_id	int64 Unique ID of the landing page URL. Only populates for clicks, NULL for other tables.
event.operating_system_id	int64 ID of the operating system.
event.ord_value	string The advertiser's ordinal ID, if relevant for a given activity type. Passed in the 'ord=' key-value (also used for storing the client's Order-ID in sales tags)
event.other_data	string Stores key-value data from the activity string which is not otherwise labeled. (Any key-value that is NOT "src=", "type=", "cat=", "ord=", "u=", "cost=", "qty=", "tran=", "a=", or "b="). Custom Floodlight Variables, such as "u1=" and "u2=", are available and can be used for further product breakdown.
event.placement_id	int64 Unique ID for the site page / placement where the ad ran.
event.platform_type_id	int64 Identifier that maps to the platform on which the event occurred. Possible values are: 30000: desktop, 30001: high-end smartphone, 30002: tablet, 30003: mid-range smartphone, 30004: connected TV, 30005: unknown, 30006: set top box.
event.referrer_url	string Contains the URL on which the ad appeared, when possible. May also be empty, or return ad server URLs.
event.rendering_id	int64 Unique ID of the creative for Data Transfer. Does not correspond to the UI-Creative-ID.
event.rich_media_event_counters	int64 MET Counter Value (the ecn= value).
event.rich_media_event_id	int64 MET Event ID for the Rich Media ad.
event.rich_media_event_timers	double Time in microseconds since 1970-01-01 00:00:00 UTC.
event.rich_media_event_type_id	int64 ID of Rich Media Event Type.
event.segment_value_1	int64 Segment Value 1
event.site_id	int64 Unique ID for the site where the ad ran.
event.state	string ID for user's state or province (US/Canada)
event.tran_value	string TRAN Value
event.u_value	string U Value
event.zip_code	string Postal-Code (US/Canada).
network_id	int64 The network ID.
user_id	opaque The tracking ID (it is based on, but does not expose the user's browser cookie or mobile device ID). This field may be zeroed out for privacy reasons. User IDs support counting and joining (across tables in ADH). They can't be exported or cast as conventional datatypes.

Campaign Manager 360 Data Transfer activities attributed

cm_dt_activities_attributed
To query EEA user data, use the policy-isolated tables in place of cm_dt_activities_attributed: cm_dt_activities_attributed_policy_isolated_youtube cm_dt_activities_attributed_policy_isolated_network cm_dt_activities_attributed_policy_isolated_search cm_dt_activities_attributed_policy_isolated_accommodations cm_dt_activities_attributed_policy_isolated_maps cm_dt_activities_attributed_policy_isolated_gmail cm_dt_activities_attributed_policy_isolated_playstore cm_dt_activities_attributed_policy_isolated_shopping
event	struct
event.activity_id	int64 The ID of the Floodlight tag related to the conversion event.
event.ad_id	int64 Unique ID of the ad placement.
event.advertiser_id	int64 Unique ID of the advertiser
event.attribution_model_config_id	int64 Unique ID of the attribution model.
event.audience_segment_id	int64 Unique ID of the audience segment.
event.browser_platform_id	string ID of the browser type.
event.browser_version	string Browser/Platform Version
event.campaign_id	int64 The unique ID of the Campaign Manager 360 campaign
event.city_id	int64 City ID
event.conversion_event_id	string The unique ID of the conversion event.
event.country_code	string Country
event.creative_version	string Creative version number.
event.dma_region_id	int64 Designated Market Area ID (US/Canada).
event.dv360_ad_position	int64 Specifies the position of the ad on the page if known. 1 represents above the fold, 2 represents below the fold.
event.dv360_advertiser_id	int64 The Display & Video 360 numerical ID for the advertiser related to the event, for example 164332.
event.dv360_adx_page_categories	string DV360 Adx Page Categories
event.dv360_attributed_inventory_source_external_id	string The external ID of the attributed inventory source that Display & Video 360 selected as the best match from those accessible to the advertiser related to the view event based on floor price and auction type.
event.dv360_attributed_inventory_source_is_public	string True if inventory source is available to all buyers. False otherwise.
event.dv360_auction_bid_price_advertiser_currency	int64
event.dv360_auction_bid_price_partner_currency	int64
event.dv360_auction_bid_price_usd	int64
event.dv360_auction_id	string A string used to join events among view/click/conversion types, for example"ABCDEFGH_abcdefgh-0123456789". Do not assume any ordering, structure or meaning to the auction_id value.
event.dv360_bid_price_advertiser_currency	int64 The bid price sent to the exchange in advertiser currency nanos. You can divide by 1,000,000,000 to see bid price in USD. Bid price is the value that the line item assigns to the impression, prior to first-price auction adjustments. For a fixed-CPM line item, this is the line item's fixed CPM at the time of the bid. Although the bid is sent to exchanges as a CPM value, bid price is represented as a cost per impression value for consistency with other metrics.
event.dv360_bid_price_partner_currency	int64 The bid price sent to the exchange in partner currency nanos. You can divide by 1,000,000,000 to see bid price in USD. Bid price is the value that the line item assigns to the impression, prior to first-price auction adjustments. For a fixed-CPM line item, this is the line item's fixed CPM at the time of the bid. Although the bid is sent to exchanges as a CPM value, bid price is represented as a cost per impression value for consistency with other metrics.
event.dv360_bid_price_usd	int64 The bid price sent to the exchange in USD nanos. You can divide by 1,000,000,000 to see bid price in USD. Bid price is the value that the line item assigns to the impression, prior to first-price auction adjustments. For a fixed-CPM line item, this is the line item's fixed CPM at the time of the bid. Although the bid is sent to exchanges as a CPM value, bid price is represented as a cost per impression value for consistency with other metrics..
event.dv360_bid_request_publisher_id	string The publisher id in the publisher.id field of bid request.
event.dv360_billable_cost_advertiser_currency	int64 The total amount of money billed to the partner, including the media cost and partner costs, in advertiser currency nanos.
event.dv360_billable_cost_partner_currency	int64 The total amount of money billed to the partner, including the media cost and partner costs, in partner currency nanos.
event.dv360_billable_cost_usd	int64 The total amount of money billed to the partner, including the media cost and partner costs, in USD nanos.
event.dv360_browser_id	int64 The Display & Video 360 numerical ID identifying the browser related to this event.
event.dv360_browser_reportable_id	int64 The new Display & Video 360 numerical ID identifying the browser related to this event.
event.dv360_browser_timezone_offset_minutes	int64 The difference in minutes between the active timezone on the user's browser and GMT-12, for example 1320 represents a browser timezone of GMT+10.
event.dv360_campaign_id	int64 The unique ID of the linked Display & Video 360 campaign.
event.dv360_city_id	int64 The Display & Video 360 numerical ID identifying the best-guess city of the impression.
event.dv360_country_code	string 2-letter ISO 3166-1 country code identifying the best-guess country of the impression, for example "US".
event.dv360_cpm_fee_1_advertiser_currency	int64 DV360 CPM fee 1 advertiser currency
event.dv360_cpm_fee_1_partner_currency	int64 DV360 CPM fee 1 partner currency
event.dv360_cpm_fee_1_usd	int64 DV360 CPM fee 1 usd
event.dv360_cpm_fee_2_advertiser_currency	int64 DV360 CPM fee 2 advertiser currency
event.dv360_cpm_fee_2_partner_currency	int64 DV360 CPM fee 2 partner currency
event.dv360_cpm_fee_2_usd	int64 DV360 CPM fee 2 usd
event.dv360_cpm_fee_3_advertiser_currency	int64 DV360 CPM fee 3 advertiser currency
event.dv360_cpm_fee_3_partner_currency	int64 DV360 CPM fee 3 partner currency
event.dv360_cpm_fee_3_usd	int64 DV360 CPM fee 3 usd
event.dv360_cpm_fee_4_advertiser_currency	int64 DV360 CPM fee 4 advertiser currency
event.dv360_cpm_fee_4_partner_currency	int64 DV360 CPM fee 4 partner currency
event.dv360_cpm_fee_4_usd	int64 DV360 CPM fee 4 usd
event.dv360_cpm_fee_5_advertiser_currency	int64 DV360 CPM fee 5 advertiser currency
event.dv360_cpm_fee_5_partner_currency	int64 DV360 CPM fee 5 partner currency
event.dv360_cpm_fee_5_usd	int64 DV360 CPM fee 5 usd
event.dv360_creative_id	int64 The Display & Video 360 numerical ID for the creative related to the event, for example 367487.
event.dv360_data_fees_advertiser_currency	int64 DV360 data fees advertiser currency
event.dv360_data_fees_partner_currency	int64 DV360 data fees partner currency
event.dv360_data_fees_usd	int64 DV360 data fees usd
event.dv360_device_type	int64 The numerical value of the identified device type. 0 = Computer, 1 = Other, 2 = Smart Phone, 3 = Tablet, 4 = Smart TV, 5 = Connected TV, 6 = Set Top Box, 7 = Connected Device.
event.dv360_exchange_id	string The Display & Video 360 numerical ID for the exchange that requested the ad.
event.dv360_insertion_order_id	int64 The Display & Video 360 numerical ID for the insertion order related to the event, for example 1079941.
event.dv360_isp_id	int64 The Display & Video 360 numerical ID for the best-guess Internet Service Provider of the impression. This value may be missing.
event.dv360_isp_reportable_id	int64 The new Display & Video 360 numerical ID for the best-guess Internet Service Provider of the impression. This value may be missing.
event.dv360_language	string The ISO-639-1 code or "zh_CN" (Chinese (simplified)), "zh_TW" (Chinese (traditional)) or "other" representing the language related to the view event.
event.dv360_line_item_id	int64 The Display & Video 360 numerical ID for the line item related to the event, for example 1155785.
event.dv360_matching_targeted_keywords	string A comma separated string containing a list of targeted keywords matching the page related to the view event, for example "apple,orange,banana". Although the page related to the view event may match many keywords, only those which were targeted will be included; if the list of keywords is large we may impose a limit to the number of keywords returned.
event.dv360_matching_targeted_segments	string Space-separated IDs of targeted user lists that match the visitor, for example "-4 456". If the visitor is in a user list that is not targeted by the ad associated with this event it will not be included here.
event.dv360_media_cost_advertiser_currency	int64 The amount paid for the impression in advertiser currency nanos, you can divide by 1,000,000,000 to see it as currency. This value may be zero.
event.dv360_media_cost_partner_currency	int64 The amount paid for the impression in the partner currency nanos, you can divide by 1,000,000,000 to see it as currency. This value may be zero.
event.dv360_media_cost_usd	int64 The amount paid for the impression in USD nanos, you can divide by 1,000,000,000 to see it as currency. This value may be zero.
event.dv360_media_fee_1_advertiser_currency	int64 DV360 media fee 1 advertiser currency
event.dv360_media_fee_1_partner_currency	int64 DV360 media fee 1 partner currency
event.dv360_media_fee_1_usd	int64 DV360 media fee 1 usd
event.dv360_media_fee_2_advertiser_currency	int64 DV360 media fee 2 advertiser currency
event.dv360_media_fee_2_partner_currency	int64 DV360 media fee 2 partner currency
event.dv360_media_fee_2_usd	int64 DV360 media fee 2 usd
event.dv360_media_fee_3_advertiser_currency	int64 DV360 media fee 3 advertiser currency
event.dv360_media_fee_3_partner_currency	int64 DV360 media fee 3 partner currency
event.dv360_media_fee_3_usd	int64 DV360 media fee 3 usd
event.dv360_media_fee_4_advertiser_currency	int64 DV360 media fee 4 advertiser currency
event.dv360_media_fee_4_partner_currency	int64 DV360 media fee 4 partner currency
event.dv360_media_fee_4_usd	int64 DV360 media fee 4 usd
event.dv360_media_fee_5_advertiser_currency	int64 DV360 media fee 5 advertiser currency
event.dv360_media_fee_5_partner_currency	int64 DV360 media fee 5 partner currency
event.dv360_media_fee_5_usd	int64 DV360 media fee 5 usd
event.dv360_mobile_make_id	int64 The numerical ID for the mobile make. This value may be missing.
event.dv360_mobile_make_reportable_id	int64 The new numerical ID for the mobile make. This value may be missing.
event.dv360_mobile_model_id	int64 The numerical ID for the mobile model. This value may be missing.
event.dv360_mobile_model_reportable_id	int64 The new numerical ID for the mobile model. This value may be missing.
event.dv360_net_speed	int64 The Display & Video 360 numerical ID representing the network speed related to the view event. 1=Dial-up, 2=EDGE/2G, 3=UMTS/3G, 4=Basic DSL, 5=HSDPA/3.5G, 6=Broadband/4G, 7=Unknown.
event.dv360_operating_system_id	int64 Operating System ID.
event.dv360_operating_system_reportable_id	int64 New Operating System ID.
event.dv360_request_time	int64 A Unix timestamp in microseconds (1/1,000,000 second) for when we received the ad request, for example1330403779608570 represents Tuesday February 28th 2012 04:36:19.608570. Although this value is consistent across the view, click and conversion even it is not guaranteed to be unique - use auction_id to join events
event.dv360_revenue_advertiser_currency	int64 The total amount in advertiser currency nanos made by the partner account for the view event. This value may be zero.
event.dv360_revenue_partner_currency	int64 The total amount in partner currency nanos made by the partner account for the view event. This value may be zero.
event.dv360_revenue_usd	int64 The total amount in USD nanos made by the partner account for the view event. This value may be zero.
event.dv360_site_id	int64 The Display & Video 360 numerical ID for the most specific universal site that matches the url.
event.dv360_state_region_id	int64 DV360 Region ID
event.dv360_supply_chain_complete	boolean Indicates whether the supply chain object is complete in the bid request.
event.dv360_supply_chain_domain	array<string> The domain in the supply path, the order is the same as the order in the supply chain JSON.
event.dv360_supply_chain_seller_id	array<string> Array of strings. The seller ID in the supply path, the order is the same as the order in the supply chain JSON.
event.dv360_url	string The raw URL taken from the bid request received from the exchange, for example "http://www.example.com". As some exchanges mask the URL in their bid requests this value may be: "source_url_hidden"
event.dv360_view_state	string Populated for wrapped tags. (Two impression records when both events occur.) Possible values are: "OUTER", DV360 returned wrapped tag; "INNER", ad served post wrapped tag; "3PAS_MERGED", wrapped tag tracked by CM; "3PAS_OUTER", tracking ping sent to CM but no response, 3rd party blocked ad serving.
event.dv360_zip_postal_code	string DV360 ZIP/Postal Code
event.event_sub_type	string Contains further details related to the event - these are VIEW and CLICK for view and click events, but may be POSTVIEW, POSTCLICK or blank for conversion events.
event.event_time	int64 Time in microseconds since 1970-01-01 00:00:00 UTC.
event.event_type	string Contains CONVERSION or MODELED_CONVERSION for conversion events.
event.floodlight_config_id	int64 Unique ID of the floodlight configuration.
event.interaction_time_utc_seconds	string Interaction time UTC seconds
event.landing_page_url_id	int64 Unique ID of the landing page URL. Only populates for clicks, NULL for other tables.
event.operating_system_id	int64 ID of the operating system.
event.ord_value	string The advertiser's ordinal ID, if relevant for a given activity type. Passed in the 'ord=' key-value (also used for storing the client's Order-ID in sales tags)
event.other_data	string Stores key-value data from the activity string which is not otherwise labeled. (Any key-value that is NOT "src=", "type=", "cat=", "ord=", "u=", "cost=", "qty=", "tran=", "a=", or "b="). Custom Floodlight Variables, such as "u1=" and "u2=", are available and can be used for further product breakdown.
event.placement_id	int64 Unique ID for the site page / placement where the ad ran.
event.platform_type_id	int64 Identifier that maps to the platform on which the event occurred. Possible values are: 30000: desktop, 30001: high-end smartphone, 30002: tablet, 30003: mid-range smartphone, 30004: connected TV, 30005: unknown, 30006: set top box.
event.referrer_url	string Contains the URL on which the ad appeared, when possible. May also be empty, or return ad server URLs.
event.rendering_id	int64 Unique ID of the creative for Data Transfer. Does not correspond to the UI-Creative-ID.
event.rich_media_event_counters	int64 MET Counter Value (the ecn= value).
event.rich_media_event_id	int64 MET Event ID for the Rich Media ad.
event.rich_media_event_timers	double Time in microseconds since 1970-01-01 00:00:00 UTC.
event.rich_media_event_type_id	int64 ID of Rich Media Event Type.
event.sa360_adgroup_id	int64 SA360 Ad Group ID
event.sa360_campaign_id	int64 SA360 Campaign ID
event.sa360_customer_id	int64 SA360 Customer ID
event.sa360_keyword_id	int64 SA360 Keyword ID
event.segment_value_1	int64 Segment Value 1
event.site_id	int64 Unique ID for the site where the ad ran.
event.state	string ID for user's state or province (US/Canada)
event.total_conversions	double The amount of conversion credit in nanos credited to the attributed event. For sales activities, Floodlight might count more than one conversion per event. For example, you can set up Floodlight to count the number of items purchased as the number of conversions for a single event. (The double value of the int event.activity_count in activities_events.)
event.total_conversions_revenue	double The amount of revenue in USD credited to the attributed event. (The attributed version of event.activity_revenue in activities_events.)
event.total_transaction_count	double The number of transactions or activity tag fires in nanos credited to the attributed event.
event.tran_value	string TRAN Value
event.u_value	string U Value
event.zip_code	string Postal-Code (US/Canada).
network_id	int64 The network ID.
user_id	opaque The tracking ID (it is based on, but does not expose the user's browser cookie or mobile device ID). This field may be zeroed out for privacy reasons. User IDs support counting and joining (across tables in ADH). They can't be exported or cast as conventional datatypes.

Campaign Manager 360 Data Transfer activities events

cm_dt_activities_events
To query EEA user data, use the policy-isolated tables in place of cm_dt_activities_events: cm_dt_activities_events_policy_isolated_youtube cm_dt_activities_events_policy_isolated_network cm_dt_activities_events_policy_isolated_search cm_dt_activities_events_policy_isolated_maps cm_dt_activities_events_policy_isolated_unconsented_floodlights cm_dt_activities_events_policy_isolated_other cm_dt_activities_events_policy_isolated_playstore cm_dt_activities_events_policy_isolated_shopping
event	struct
event.activity_count	int64 Activity Quantity
event.activity_id	int64 The ID of the Floodlight tag related to the conversion event.
event.activity_revenue	double The amount of revenue in USD megas credited to the event. You can multiply by 1,000,000 to see it as a dollar amount.
event.browser_platform_id	string ID of the browser type.
event.browser_version	string Browser/Platform Version
event.conversion_event_id	string The unique ID of the conversion event.
event.cookie_consented_floodlight_impressions	int64 The number of Floodlight impressions in which users have consented to cookie tracking.
event.country_code	string Country
event.duplicate_floodlight_impressions	int64 Floodlight impressions which are logged after the user has consented to cookies, but have been previously been logged as unconsented events. Thus, these are considered to be duplicate events.
event.event_time	int64 Time in microseconds since 1970-01-01 00:00:00 UTC.
event.event_type	string Event Type
event.floodlight_config_id	int64 Unique ID of the floodlight configuration.
event.operating_system_id	int64 ID of the operating system.
event.ord_value	string The advertiser's ordinal ID, if relevant for a given activity type. Passed in the 'ord=' key-value (also used for storing the client's Order-ID in sales tags)
event.other_data	string Stores key-value data from the activity string which is not otherwise labeled. (Any key-value that is NOT "src=", "type=", "cat=", "ord=", "u=", "cost=", "qty=", "tran=", "a=", or "b="). Custom Floodlight Variables, such as "u1=" and "u2=", are available and can be used for further product breakdown.
event.platform_type_id	int64 Identifier that maps to the platform on which the event occurred. Possible values are: 30000: desktop, 30001: high-end smartphone, 30002: tablet, 30003: mid-range smartphone, 30004: connected TV, 30005: unknown, 30006: set top box.
event.state	string ID for user's state or province (US/Canada)
event.tran_value	string TRAN Value
event.u_value	string U Value
network_id	int64 The network ID.
user_id	opaque The tracking ID (it is based on, but does not expose the user's browser cookie or mobile device ID). This field may be zeroed out for privacy reasons. User IDs support counting and joining (across tables in ADH). They can't be exported or cast as conventional datatypes.

Campaign Manager 360 Data Transfer activity category

cm_dt_activity_category
account_id	int64 Unique ID of the account.
activity	string User defined category report interface name for floodlight tags.
activity_group_id	int64 ID of the group to which this advertiser belongs. An advertiser may be a member of only one group.
activity_id	int64 Unique ID of the Floodlight activity.
activity_sub_type	string User defined string corresponding to cat= value from Floodlight tag.
activity_type	string User defined string corresponding to type= value from Floodlight tag.
advertiser_id	int64 Unique ID of the advertiser.
floodlight_config_id	int64 Unique ID of the floodlight configuration.
tag_counting_method_id	int64 User defined type - describing Floodlight tag type. Key: 1 - standard, 2 - unique, 3 - custom, 4 - integer of transactionfor sales tags only, 5 - integer of items sold.

Campaign Manager 360 Data Transfer activity type

cm_dt_activity_type
account_id	int64 Unique ID of the account.
activity_group	string Name for this activity group.
activity_group_id	int64 ID of the group to which this advertiser belongs. An advertiser may be a member of only one group.
activity_type	string User defined string corresponding to type= value from Floodlight tag.
advertiser_id	int64 Unique ID of the advertiser.
floodlight_config_id	int64 Unique ID of the floodlight configuration.

Campaign Manager 360 Data Transfer ad

cm_dt_ad
account_id	int64 Unique ID of the account.
ad	string User defined ad name.
ad_click_url	string Click through URL of Click Ad type creatives only (aka Click Commands)
ad_comments	string User defined ad level comments.
ad_id	int64 Unique ID of the ad.
ad_type	string Type of ad. Possible values are: Standard, Interstitial, Static Click, Dynamic Click, Tracking, In-Steam Video, DART Search, Affiliate, PInclusion, Product feeds, Natural Search, Default, Interstitial Default, InStream Default, Ad Brand-neutral
ad_type_id	int64 Unique ID of the ad type.
advertiser_id	int64 Unique ID of the advertiser.
campaign_id	int64 The unique ID of the Campaign Manager 360 campaign.
creative_size	string The creative size in pixels: width x height. Empty size is represented by "0X0".
floodlight_config_id	int64 Unique ID of the floodlight configuration.

Campaign Manager 360 Data Transfer Ad placement assignments

cm_dt_ad_placement_assignment
account_id	int64 Unique ID of the account.
ad_id	int64 Unique ID of the ad.
advertiser_id	int64 Unique ID of the advertiser.
floodlight_config_id	int64 Unique ID of the floodlight configuration.
placement_id	int64

Campaign Manager 360 Data Transfer Advertiser

cm_dt_advertiser
account_id	int64 Unique ID of the account.
advertiser	string User entered name of the advertiser.
advertiser_group	string User specified group to which this advertiser belongs. An advertiser may be a member of only one group.
advertiser_group_id	int64 Group ID to which this advertiser belongs. An advertiser may be a member of only one group.
advertiser_id	int64 Unique ID of the advertiser.
floodlight_config_id	int64 Unique ID of the floodlight configuration.

Campaign Manager 360 Data Transfer asset

cm_dt_asset
account_id	int64 Unique ID of the account.
asset	string Name of the creative asset.
asset_category	string Category of the creative asset.
asset_id	int64 Unique ID of the asset.
asset_orientation	string Screen orientation of the asset.

Campaign Manager 360 Data Transfer audience segments

cm_dt_audience_segments
account_id	int64 Unique ID of the account.
advertiser_id	int64 Unique ID of the advertiser.
audience_segment	string Name of the audience segment.
audience_segment_id	int64 Unique ID of the audience segment.
floodlight_config_id	int64 Unique ID of the floodlight configuration.

Campaign Manager 360 Data Transfer browser

cm_dt_browser
browser_platform	string
browser_platform_id	int64 Browser / Platform ID

Campaign Manager 360 Data Transfer campaign

cm_dt_campaign
account_id	int64 Unique ID of the account.
advertiser_id	int64 Unique ID of the advertiser.
billing_invoice_code	string The code entered in the billing invoice.
campaign	string User entered campaign name.
campaign_end_date	int64 Campaign end date as YYYYMMDD.
campaign_id	int64 The unique ID of the Campaign Manager 360 campaign.
campaign_start_date	int64 Campaign start date as YYYYMMDD.
floodlight_config_id	int64 Unique ID of the floodlight configuration.

Campaign Manager 360 Data Transfer city

cm_dt_city
city	string The city name
city_id	int64 Unique ID of the city.

Campaign Manager 360 Data Transfer clicks

cm_dt_clicks
To query EEA user data, use the policy-isolated tables in place of cm_dt_clicks: cm_dt_clicks_policy_isolated_youtube cm_dt_clicks_policy_isolated_network cm_dt_clicks_policy_isolated_search cm_dt_clicks_policy_isolated_accommodations cm_dt_clicks_policy_isolated_assistant cm_dt_clicks_policy_isolated_maps cm_dt_clicks_policy_isolated_gmail cm_dt_clicks_policy_isolated_other cm_dt_clicks_policy_isolated_shopping
event	struct
event.active_view_audible_impressions	int64 Active View: Impressions Audible
event.active_view_audible_time_msec	int64 Active View: Play Time Audible (milliseconds)
event.active_view_audible_visible_time_msec	int64 Active View: Play Time Audible and Visible (milliseconds)
event.active_view_background_count	int64 Active View: Impressions In Background
event.active_view_complete_viewable_impressions	int64 Active View: Impressions Visible at Completion
event.active_view_eligible_impressions	int64 Whether the impression was eligible to measure viewability. An impression is eligible if (a) the ad's creative has an Active View tag and (b) the tag successfully communicates with Google Marketing Platform servers at the time of the impression.
event.active_view_first_quartile_viewable_audible_impressions	int64 Active View: Impressions Visible and Audible at First Quartile
event.active_view_first_quartile_viewable_impressions	int64 Active View: Impressions Visible at First Quartile
event.active_view_fullscreen_count	int64 Active View: Impressions Full-Screen
event.active_view_impressions_audible_and_visible_at_completion	int64 Active View: Impressions Audible and Visible at Completion
event.active_view_impressions_visible10_seconds	int64 Active View: Impressions Visible 10 Seconds
event.active_view_measurable_impressions	int64 Whether the impression was measurable with Active View.
event.active_view_midpoint_viewable_audible_impressions	int64 Active View: Impressions Visible and Audible at Midpoint
event.active_view_midpoint_viewable_impressions	int64 Active View: Impressions Visible at Midpoint
event.active_view_plus_measurable_count	int64 Active View Plus: Measurable Impressions
event.active_view_start_viewable_audible_impressions	int64 Active View: Impressions Visible and Audible at Start
event.active_view_start_viewable_impressions	int64 Active View: Impressions Visible at Start
event.active_view_third_quartile_viewable_audible_impressions	int64 Active View: Impressions Visible and Audible at Third Quartile
event.active_view_third_quartile_viewable_impressions	int64 Active View: Impressions Visible at Third Quartile
event.active_view_tos_msec	int64 Active View: Time on Screen (milliseconds)
event.active_view_viewable_impressions	int64 Whether the impression was viewable.
event.active_view_visible_time_msec	int64 Active View: Video Visible Time (milliseconds)
event.activity_count	int64 Activity Quantity
event.activity_id	int64 The ID of the Floodlight tag related to the conversion event.
event.ad_id	int64 Unique ID of the ad placement.
event.advertiser_id	int64 Unique ID of the advertiser
event.audience_segment_id	int64 Unique ID of the audience segment.
event.browser_platform_id	string ID of the browser type.
event.browser_version	string Browser/Platform Version
event.campaign_id	int64 The unique ID of the Campaign Manager 360 campaign
event.city_id	int64 City ID
event.conversion_id	int64 Indicates whether an activity has been matched as a post-click (value of 1) or post-impression (value of 2), or unmatched (value of 0).
event.country_code	string Country
event.creative_version	string Creative version number.
event.dma_region_id	int64 Designated Market Area ID (US/Canada).
event.dv360_ad_position	int64 Specifies the position of the ad on the page if known. 1 represents above the fold, 2 represents below the fold.
event.dv360_advertiser_id	int64 The Display & Video 360 numerical ID for the advertiser related to the event, for example 164332.
event.dv360_adx_page_categories	string DV360 Adx Page Categories
event.dv360_attributed_inventory_source_external_id	string The external ID of the attributed inventory source that Display & Video 360 selected as the best match from those accessible to the advertiser related to the view event based on floor price and auction type.
event.dv360_attributed_inventory_source_is_public	string True if inventory source is available to all buyers. False otherwise.
event.dv360_auction_bid_price_advertiser_currency	int64
event.dv360_auction_bid_price_partner_currency	int64
event.dv360_auction_bid_price_usd	int64
event.dv360_auction_id	string A string used to join events among view/click/conversion types, for example"ABCDEFGH_abcdefgh-0123456789". Do not assume any ordering, structure or meaning to the auction_id value.
event.dv360_bid_price_advertiser_currency	int64 The bid price sent to the exchange in advertiser currency nanos. You can divide by 1,000,000,000 to see bid price in USD. Bid price is the value that the line item assigns to the impression, prior to first-price auction adjustments. For a fixed-CPM line item, this is the line item's fixed CPM at the time of the bid. Although the bid is sent to exchanges as a CPM value, bid price is represented as a cost per impression value for consistency with other metrics.
event.dv360_bid_price_partner_currency	int64 The bid price sent to the exchange in partner currency nanos. You can divide by 1,000,000,000 to see bid price in USD. Bid price is the value that the line item assigns to the impression, prior to first-price auction adjustments. For a fixed-CPM line item, this is the line item's fixed CPM at the time of the bid. Although the bid is sent to exchanges as a CPM value, bid price is represented as a cost per impression value for consistency with other metrics.
event.dv360_bid_price_usd	int64 The bid price sent to the exchange in USD nanos. You can divide by 1,000,000,000 to see bid price in USD. Bid price is the value that the line item assigns to the impression, prior to first-price auction adjustments. For a fixed-CPM line item, this is the line item's fixed CPM at the time of the bid. Although the bid is sent to exchanges as a CPM value, bid price is represented as a cost per impression value for consistency with other metrics..
event.dv360_bid_request_publisher_id	string The publisher id in the publisher.id field of bid request.
event.dv360_billable_cost_advertiser_currency	int64 The total amount of money billed to the partner, including the media cost and partner costs, in advertiser currency nanos.
event.dv360_billable_cost_partner_currency	int64 The total amount of money billed to the partner, including the media cost and partner costs, in partner currency nanos.
event.dv360_billable_cost_usd	int64 The total amount of money billed to the partner, including the media cost and partner costs, in USD nanos.
event.dv360_browser_id	int64 The Display & Video 360 numerical ID identifying the browser related to this event.
event.dv360_browser_reportable_id	int64 The new Display & Video 360 numerical ID identifying the browser related to this event.
event.dv360_browser_timezone_offset_minutes	int64 The difference in minutes between the active timezone on the user's browser and GMT-12, for example 1320 represents a browser timezone of GMT+10.
event.dv360_campaign_id	int64 The unique ID of the linked Display & Video 360 campaign.
event.dv360_city_id	int64 The Display & Video 360 numerical ID identifying the best-guess city of the impression.
event.dv360_country_code	string 2-letter ISO 3166-1 country code identifying the best-guess country of the impression, for example "US".
event.dv360_cpm_fee_1_advertiser_currency	int64 DV360 CPM fee 1 advertiser currency
event.dv360_cpm_fee_1_partner_currency	int64 DV360 CPM fee 1 partner currency
event.dv360_cpm_fee_1_usd	int64 DV360 CPM fee 1 usd
event.dv360_cpm_fee_2_advertiser_currency	int64 DV360 CPM fee 2 advertiser currency
event.dv360_cpm_fee_2_partner_currency	int64 DV360 CPM fee 2 partner currency
event.dv360_cpm_fee_2_usd	int64 DV360 CPM fee 2 usd
event.dv360_cpm_fee_3_advertiser_currency	int64 DV360 CPM fee 3 advertiser currency
event.dv360_cpm_fee_3_partner_currency	int64 DV360 CPM fee 3 partner currency
event.dv360_cpm_fee_3_usd	int64 DV360 CPM fee 3 usd
event.dv360_cpm_fee_4_advertiser_currency	int64 DV360 CPM fee 4 advertiser currency
event.dv360_cpm_fee_4_partner_currency	int64 DV360 CPM fee 4 partner currency
event.dv360_cpm_fee_4_usd	int64 DV360 CPM fee 4 usd
event.dv360_cpm_fee_5_advertiser_currency	int64 DV360 CPM fee 5 advertiser currency
event.dv360_cpm_fee_5_partner_currency	int64 DV360 CPM fee 5 partner currency
event.dv360_cpm_fee_5_usd	int64 DV360 CPM fee 5 usd
event.dv360_creative_id	int64 The Display & Video 360 numerical ID for the creative related to the event, for example 367487.
event.dv360_data_fees_advertiser_currency	int64 DV360 data fees advertiser currency
event.dv360_data_fees_partner_currency	int64 DV360 data fees partner currency
event.dv360_data_fees_usd	int64 DV360 data fees usd
event.dv360_device_type	int64 The numerical value of the identified device type. 0 = Computer, 1 = Other, 2 = Smart Phone, 3 = Tablet, 4 = Smart TV, 5 = Connected TV, 6 = Set Top Box, 7 = Connected Device.
event.dv360_exchange_id	string The Display & Video 360 numerical ID for the exchange that requested the ad.
event.dv360_insertion_order_id	int64 The Display & Video 360 numerical ID for the insertion order related to the event, for example 1079941.
event.dv360_isp_id	int64 The Display & Video 360 numerical ID for the best-guess Internet Service Provider of the impression. This value may be missing.
event.dv360_isp_reportable_id	int64 The new Display & Video 360 numerical ID for the best-guess Internet Service Provider of the impression. This value may be missing.
event.dv360_language	string The ISO-639-1 code or "zh_CN" (Chinese (simplified)), "zh_TW" (Chinese (traditional)) or "other" representing the language related to the view event.
event.dv360_line_item_id	int64 The Display & Video 360 numerical ID for the line item related to the event, for example 1155785.
event.dv360_matching_targeted_keywords	string A comma separated string containing a list of targeted keywords matching the page related to the view event, for example "apple,orange,banana". Although the page related to the view event may match many keywords, only those which were targeted will be included; if the list of keywords is large we may impose a limit to the number of keywords returned.
event.dv360_matching_targeted_segments	string Space-separated IDs of targeted user lists that match the visitor, for example "-4 456". If the visitor is in a user list that is not targeted by the ad associated with this event it will not be included here.
event.dv360_media_cost_advertiser_currency	int64 The amount paid for the impression in advertiser currency nanos, you can divide by 1,000,000,000 to see it as currency. This value may be zero.
event.dv360_media_cost_partner_currency	int64 The amount paid for the impression in the partner currency nanos, you can divide by 1,000,000,000 to see it as currency. This value may be zero.
event.dv360_media_cost_usd	int64 The amount paid for the impression in USD nanos, you can divide by 1,000,000,000 to see it as currency. This value may be zero.
event.dv360_media_fee_1_advertiser_currency	int64 DV360 media fee 1 advertiser currency
event.dv360_media_fee_1_partner_currency	int64 DV360 media fee 1 partner currency
event.dv360_media_fee_1_usd	int64 DV360 media fee 1 usd
event.dv360_media_fee_2_advertiser_currency	int64 DV360 media fee 2 advertiser currency
event.dv360_media_fee_2_partner_currency	int64 DV360 media fee 2 partner currency
event.dv360_media_fee_2_usd	int64 DV360 media fee 2 usd
event.dv360_media_fee_3_advertiser_currency	int64 DV360 media fee 3 advertiser currency
event.dv360_media_fee_3_partner_currency	int64 DV360 media fee 3 partner currency
event.dv360_media_fee_3_usd	int64 DV360 media fee 3 usd
event.dv360_media_fee_4_advertiser_currency	int64 DV360 media fee 4 advertiser currency
event.dv360_media_fee_4_partner_currency	int64 DV360 media fee 4 partner currency
event.dv360_media_fee_4_usd	int64 DV360 media fee 4 usd
event.dv360_media_fee_5_advertiser_currency	int64 DV360 media fee 5 advertiser currency
event.dv360_media_fee_5_partner_currency	int64 DV360 media fee 5 partner currency
event.dv360_media_fee_5_usd	int64 DV360 media fee 5 usd
event.dv360_mobile_make_id	int64 The numerical ID for the mobile make. This value may be missing.
event.dv360_mobile_make_reportable_id	int64 The new numerical ID for the mobile make. This value may be missing.
event.dv360_mobile_model_id	int64 The numerical ID for the mobile model. This value may be missing.
event.dv360_mobile_model_reportable_id	int64 The new numerical ID for the mobile model. This value may be missing.
event.dv360_net_speed	int64 The Display & Video 360 numerical ID representing the network speed related to the view event. 1=Dial-up, 2=EDGE/2G, 3=UMTS/3G, 4=Basic DSL, 5=HSDPA/3.5G, 6=Broadband/4G, 7=Unknown.
event.dv360_operating_system_id	int64 Operating System ID.
event.dv360_operating_system_reportable_id	int64 New Operating System ID.
event.dv360_request_time	int64 A Unix timestamp in microseconds (1/1,000,000 second) for when we received the ad request, for example1330403779608570 represents Tuesday February 28th 2012 04:36:19.608570. Although this value is consistent across the view, click and conversion even it is not guaranteed to be unique - use auction_id to join events
event.dv360_revenue_advertiser_currency	int64 The total amount in advertiser currency nanos made by the partner account for the view event. This value may be zero.
event.dv360_revenue_partner_currency	int64 The total amount in partner currency nanos made by the partner account for the view event. This value may be zero.
event.dv360_revenue_usd	int64 The total amount in USD nanos made by the partner account for the view event. This value may be zero.
event.dv360_site_id	int64 The Display & Video 360 numerical ID for the most specific universal site that matches the url.
event.dv360_state_region_id	int64 DV360 Region ID
event.dv360_supply_chain_complete	boolean Indicates whether the supply chain object is complete in the bid request.
event.dv360_supply_chain_domain	array<string> The domain in the supply path, the order is the same as the order in the supply chain JSON.
event.dv360_supply_chain_seller_id	array<string> Array of strings. The seller ID in the supply path, the order is the same as the order in the supply chain JSON.
event.dv360_url	string The raw URL taken from the bid request received from the exchange, for example "http://www.example.com". As some exchanges mask the URL in their bid requests this value may be: "source_url_hidden"
event.dv360_view_state	string Populated for wrapped tags. (Two impression records when both events occur.) Possible values are: "OUTER", DV360 returned wrapped tag; "INNER", ad served post wrapped tag; "3PAS_MERGED", wrapped tag tracked by CM; "3PAS_OUTER", tracking ping sent to CM but no response, 3rd party blocked ad serving.
event.dv360_zip_postal_code	string DV360 ZIP/Postal Code
event.dynamic_profile	string Studio dynamic profile name.
event.dynamic_profile_id	int64 Studio dynamic profile ID.
event.event_sub_type	string Contains further details related to the event - these are VIEW and CLICK for view and click events, but may be POSTVIEW, POSTCLICK or blank for conversion events.
event.event_time	int64 Time in microseconds since 1970-01-01 00:00:00 UTC.
event.event_type	string Contains CLICK.
event.feed	array<string> Feed ID.
event.feed_reporting_dimension1	array<string>
event.feed_reporting_dimension2	array<string>
event.feed_reporting_dimension3	array<string>
event.feed_reporting_dimension4	array<string>
event.feed_reporting_dimension5	array<string>
event.feed_reporting_dimension6	array<string>
event.feed_reporting_label	array<string> Dynamic Feed Reporting Label.
event.feed_unique_id	array<string>
event.floodlight_config_id	int64 Unique ID of the floodlight configuration.
event.gclid	string Google click identifier (GCLID). Can be used in queries, but can't be exported in reports.
event.impression_id	string Impression ID
event.interaction_time_utc_seconds	string Interaction time UTC seconds
event.landing_page_url_id	int64 Unique ID of the landing page URL. Only populates for clicks, NULL for other tables.
event.operating_system_id	int64 ID of the operating system.
event.ord_value	string The advertiser's ordinal ID, if relevant for a given activity type. Passed in the 'ord=' key-value (also used for storing the client's Order-ID in sales tags)
event.other_data	string Stores key-value data from the activity string which is not otherwise labeled. (Any key-value that is NOT "src=", "type=", "cat=", "ord=", "u=", "cost=", "qty=", "tran=", "a=", or "b="). Custom Floodlight Variables, such as "u1=" and "u2=", are available and can be used for further product breakdown.
event.placement_id	int64 Unique ID for the site page / placement where the ad ran.
event.platform_type_id	int64 Identifier that maps to the platform on which the event occurred. Possible values are: 30000: desktop, 30001: high-end smartphone, 30002: tablet, 30003: mid-range smartphone, 30004: connected TV, 30005: unknown, 30006: set top box.
event.referrer_url	string Contains the URL on which the ad appeared, when possible. May also be empty, or return ad server URLs.
event.rendering_id	int64 Unique ID of the creative for Data Transfer. Does not correspond to the UI-Creative-ID.
event.rich_media_event_counters	int64 MET Counter Value (the ecn= value).
event.rich_media_event_id	int64 MET Event ID for the Rich Media ad.
event.rich_media_event_timers	double Time in microseconds since 1970-01-01 00:00:00 UTC.
event.rich_media_event_type_id	int64 ID of Rich Media Event Type.
event.sa360_adgroup_id	int64 SA360 Ad Group ID
event.sa360_campaign_id	int64 SA360 Campaign ID
event.sa360_customer_id	int64 SA360 Customer ID
event.sa360_keyword_id	int64 SA360 Keyword ID
event.segment_value_1	int64 Segment Value 1
event.site_id	int64 Unique ID for the site where the ad ran.
event.state	string ID for user's state or province (US/Canada)
event.tran_value	string TRAN Value
event.u_value	string U Value
event.zip_code	string Postal-Code (US/Canada).
network_id	int64 The network ID.
user_id	opaque The tracking ID (it is based on, but does not expose the user's browser cookie or mobile device ID). This field may be zeroed out for privacy reasons. User IDs support counting and joining (across tables in ADH). They can't be exported or cast as conventional datatypes.

Campaign Manager 360 Data Transfer creative

cm_dt_creative
account_id	int64 Unique ID of the account.
advertiser_id	int64 Unique ID of the advertiser.
creative	string Creative Name as entered into the Campaign Manager 360 interface.
creative_id	int64 The Creative ID in Campaign Manager 360 UI.
creative_image_url	string Location of creative image (Does not apply to rich media).
creative_last_modified_date	int64 Unix epoch timestamp (milliseconds) of the last time this creative was modified.
creative_size	string The creative size in pixels: width x height. Empty size is represented by "0X0".
creative_type	string The type of creative.
creative_type_id	int64
creative_version	int64 Used for change management to capture different versions
floodlight_config_id	int64 Unique ID of the floodlight configuration.
rendering_id	int64 Unique ID of the creative for Data Transfer. This isn't the creative ID in the Campaign Manager 360 UI.

Campaign Manager 360 Data Transfer creative ad assignment

cm_dt_creative_ad_assignment
account_id	int64 Unique ID of the account.
ad_click_url	string Click through URL of Click Ad type creatives only (aka Click Commands)
ad_id	int64 Unique ID of the ad.
advertiser_id	int64 Unique ID of the advertiser.
creative_end_date	int64 Rotation end date and time in milliseconds since 1970-01-01 00:00:00 UTC.
creative_group1	string User defined value from creative group 1.
creative_group1_id	int64 Unique ID of creative group 1.
creative_group2	string User defined value from creative group 2.
creative_group2_id	int64 Unique ID of creative group 2.
creative_id	int64 The Creative ID in Campaign Manager 360 UI.
creative_rotation_type	string Rotation type.
creative_rotation_type_id	int64 Id of the rotation type.
creative_start_date	int64 Rotation start date and time in Unix epoch time (milliseconds).
floodlight_config_id	int64 Unique ID of the floodlight configuration.

Campaign Manager 360 Data Transfer custom creative field

cm_dt_custom_creative_field
account_id	int64 Unique ID of the account.
advertiser_id	int64 Unique ID of the advertiser.
creative_field_id	int64 The Creative ID in Campaign Manager 360 UI.
creative_field_name	string User defined name associated to a particular custom creative field.
creative_field_number	int64 Slot ID assigned to this custom creative field (typically IDs from 1-20).
creative_field_value	string User defined value as available option to named field.
creative_field_value_id	int64 ID of the user defined creative value.
creative_id	int64 The Creative ID in Campaign Manager 360 UI.
floodlight_config_id	int64 Unique ID of the floodlight configuration.

Campaign Manager 360 Data Transfer custom floodlight variable

cm_dt_custom_floodlight_variable
account_id	int64 Unique ID of the account.
advertiser_id	int64 Unique ID of the advertiser.
floodlight_config_id	int64 Unique ID of the floodlight configuration.
floodlight_variable_id	int64 Unique ID of the floodlight variable.
floodlight_variable_name	string User defined name of the custom floodlight variable.

Campaign Manager 360 Data Transfer custom rich media

cm_dt_custom_rich_media
account_id	int64 Unique ID of the account.
advertiser_id	int64 Unique ID of the advertiser.
floodlight_config_id	int64 Unique ID of the floodlight configuration.
rich_media_event_id	int64 ID of the rich media event.
rich_media_event_name	string Name of the rich media event.
rich_media_event_type	string Possible values are: Timer, Exit, or Counter.
rich_media_event_type_id	int64 ID of the rich media event type.

Campaign Manager 360 Data Transfer designated market area

cm_dt_designated_market_area
dma_region	string
dma_region_id	int64

Campaign Manager 360 Data Transfer impressions

cm_dt_impressions
To query EEA user data, use the policy-isolated tables in place of cm_dt_impressions: cm_dt_impressions_policy_isolated_youtube cm_dt_impressions_policy_isolated_network cm_dt_impressions_policy_isolated_search cm_dt_impressions_policy_isolated_android_tv cm_dt_impressions_policy_isolated_google_tv cm_dt_impressions_policy_isolated_other
event	struct
event.active_view_audible_impressions	int64 Active View: Impressions Audible
event.active_view_audible_time_msec	int64 Active View: Play Time Audible (milliseconds)
event.active_view_audible_visible_time_msec	int64 Active View: Play Time Audible and Visible (milliseconds)
event.active_view_background_count	int64 Active View: Impressions In Background
event.active_view_complete_viewable_impressions	int64 Active View: Impressions Visible at Completion
event.active_view_eligible_impressions	int64 Whether the impression was eligible to measure viewability. An impression is eligible if (a) the ad's creative has an Active View tag and (b) the tag successfully communicates with Google Marketing Platform servers at the time of the impression.
event.active_view_first_quartile_viewable_audible_impressions	int64 Active View: Impressions Visible and Audible at First Quartile
event.active_view_first_quartile_viewable_impressions	int64 Active View: Impressions Visible at First Quartile
event.active_view_fullscreen_count	int64 Active View: Impressions Full-Screen
event.active_view_impressions_audible_and_visible_at_completion	int64 Active View: Impressions Audible and Visible at Completion
event.active_view_impressions_visible10_seconds	int64 Active View: Impressions Visible 10 Seconds
event.active_view_measurable_impressions	int64 Whether the impression was measurable with Active View.
event.active_view_midpoint_viewable_audible_impressions	int64 Active View: Impressions Visible and Audible at Midpoint
event.active_view_midpoint_viewable_impressions	int64 Active View: Impressions Visible at Midpoint
event.active_view_plus_measurable_count	int64 Active View Plus: Measurable Impressions
event.active_view_start_viewable_audible_impressions	int64 Active View: Impressions Visible and Audible at Start
event.active_view_start_viewable_impressions	int64 Active View: Impressions Visible at Start
event.active_view_third_quartile_viewable_audible_impressions	int64 Active View: Impressions Visible and Audible at Third Quartile
event.active_view_third_quartile_viewable_impressions	int64 Active View: Impressions Visible at Third Quartile
event.active_view_tos_msec	int64 Active View: Time on Screen (milliseconds)
event.active_view_viewable_impressions	int64 Whether the impression was viewable.
event.active_view_visible_time_msec	int64 Active View: Video Visible Time (milliseconds)
event.activity_count	int64 Activity Quantity
event.activity_id	int64 The ID of the Floodlight tag related to the conversion event.
event.ad_id	int64 Unique ID of the ad placement.
event.advertiser_id	int64 Unique ID of the advertiser
event.audience_segment_id	int64 Unique ID of the audience segment.
event.browser_platform_id	string ID of the browser type.
event.browser_version	string Browser/Platform Version
event.campaign_id	int64 The unique ID of the Campaign Manager 360 campaign
event.city_id	int64 City ID
event.conversion_id	int64 Indicates whether an activity has been matched as a post-click (value of 1) or post-impression (value of 2), or unmatched (value of 0).
event.country_code	string Country
event.creative_version	string Creative version number.
event.dma_region_id	int64 Designated Market Area ID (US/Canada).
event.dv360_ad_position	int64 Specifies the position of the ad on the page if known. 1 represents above the fold, 2 represents below the fold.
event.dv360_advertiser_id	int64 The Display & Video 360 numerical ID for the advertiser related to the event, for example 164332.
event.dv360_adx_page_categories	string DV360 Adx Page Categories
event.dv360_attributed_inventory_source_external_id	string The external ID of the attributed inventory source that Display & Video 360 selected as the best match from those accessible to the advertiser related to the view event based on floor price and auction type.
event.dv360_attributed_inventory_source_is_public	string True if inventory source is available to all buyers. False otherwise.
event.dv360_auction_bid_price_advertiser_currency	int64
event.dv360_auction_bid_price_partner_currency	int64
event.dv360_auction_bid_price_usd	int64
event.dv360_auction_id	string A string used to join events among view/click/conversion types, for example"ABCDEFGH_abcdefgh-0123456789". Do not assume any ordering, structure or meaning to the auction_id value.
event.dv360_bid_price_advertiser_currency	int64 The bid price sent to the exchange in advertiser currency nanos. You can divide by 1,000,000,000 to see bid price in USD. Bid price is the value that the line item assigns to the impression, prior to first-price auction adjustments. For a fixed-CPM line item, this is the line item's fixed CPM at the time of the bid. Although the bid is sent to exchanges as a CPM value, bid price is represented as a cost per impression value for consistency with other metrics.
event.dv360_bid_price_partner_currency	int64 The bid price sent to the exchange in partner currency nanos. You can divide by 1,000,000,000 to see bid price in USD. Bid price is the value that the line item assigns to the impression, prior to first-price auction adjustments. For a fixed-CPM line item, this is the line item's fixed CPM at the time of the bid. Although the bid is sent to exchanges as a CPM value, bid price is represented as a cost per impression value for consistency with other metrics.
event.dv360_bid_price_usd	int64 The bid price sent to the exchange in USD nanos. You can divide by 1,000,000,000 to see bid price in USD. Bid price is the value that the line item assigns to the impression, prior to first-price auction adjustments. For a fixed-CPM line item, this is the line item's fixed CPM at the time of the bid. Although the bid is sent to exchanges as a CPM value, bid price is represented as a cost per impression value for consistency with other metrics..
event.dv360_bid_request_publisher_id	string The publisher id in the publisher.id field of bid request.
event.dv360_billable_cost_advertiser_currency	int64 The total amount of money billed to the partner, including the media cost and partner costs, in advertiser currency nanos.
event.dv360_billable_cost_partner_currency	int64 The total amount of money billed to the partner, including the media cost and partner costs, in partner currency nanos.
event.dv360_billable_cost_usd	int64 The total amount of money billed to the partner, including the media cost and partner costs, in USD nanos.
event.dv360_browser_id	int64 The Display & Video 360 numerical ID identifying the browser related to this event.
event.dv360_browser_reportable_id	int64 The new Display & Video 360 numerical ID identifying the browser related to this event.
event.dv360_browser_timezone_offset_minutes	int64 The difference in minutes between the active timezone on the user's browser and GMT-12, for example 1320 represents a browser timezone of GMT+10.
event.dv360_campaign_id	int64 The unique ID of the linked Display & Video 360 campaign.
event.dv360_city_id	int64 The Display & Video 360 numerical ID identifying the best-guess city of the impression.
event.dv360_country_code	string 2-letter ISO 3166-1 country code identifying the best-guess country of the impression, for example "US".
event.dv360_cpm_fee_1_advertiser_currency	int64 DV360 CPM fee 1 advertiser currency
event.dv360_cpm_fee_1_partner_currency	int64 DV360 CPM fee 1 partner currency
event.dv360_cpm_fee_1_usd	int64 DV360 CPM fee 1 usd
event.dv360_cpm_fee_2_advertiser_currency	int64 DV360 CPM fee 2 advertiser currency
event.dv360_cpm_fee_2_partner_currency	int64 DV360 CPM fee 2 partner currency
event.dv360_cpm_fee_2_usd	int64 DV360 CPM fee 2 usd
event.dv360_cpm_fee_3_advertiser_currency	int64 DV360 CPM fee 3 advertiser currency
event.dv360_cpm_fee_3_partner_currency	int64 DV360 CPM fee 3 partner currency
event.dv360_cpm_fee_3_usd	int64 DV360 CPM fee 3 usd
event.dv360_cpm_fee_4_advertiser_currency	int64 DV360 CPM fee 4 advertiser currency
event.dv360_cpm_fee_4_partner_currency	int64 DV360 CPM fee 4 partner currency
event.dv360_cpm_fee_4_usd	int64 DV360 CPM fee 4 usd
event.dv360_cpm_fee_5_advertiser_currency	int64 DV360 CPM fee 5 advertiser currency
event.dv360_cpm_fee_5_partner_currency	int64 DV360 CPM fee 5 partner currency
event.dv360_cpm_fee_5_usd	int64 DV360 CPM fee 5 usd
event.dv360_creative_id	int64 The Display & Video 360 numerical ID for the creative related to the event, for example 367487.
event.dv360_data_fees_advertiser_currency	int64 DV360 data fees advertiser currency
event.dv360_data_fees_partner_currency	int64 DV360 data fees partner currency
event.dv360_data_fees_usd	int64 DV360 data fees usd
event.dv360_device_type	int64 The numerical value of the identified device type. 0 = Computer, 1 = Other, 2 = Smart Phone, 3 = Tablet, 4 = Smart TV, 5 = Connected TV, 6 = Set Top Box, 7 = Connected Device.
event.dv360_exchange_id	string The Display & Video 360 numerical ID for the exchange that requested the ad.
event.dv360_insertion_order_id	int64 The Display & Video 360 numerical ID for the insertion order related to the event, for example 1079941.
event.dv360_isp_id	int64 The Display & Video 360 numerical ID for the best-guess Internet Service Provider of the impression. This value may be missing.
event.dv360_isp_reportable_id	int64 The new Display & Video 360 numerical ID for the best-guess Internet Service Provider of the impression. This value may be missing.
event.dv360_language	string The ISO-639-1 code or "zh_CN" (Chinese (simplified)), "zh_TW" (Chinese (traditional)) or "other" representing the language related to the view event.
event.dv360_line_item_id	int64 The Display & Video 360 numerical ID for the line item related to the event, for example 1155785.
event.dv360_matching_targeted_keywords	string A comma separated string containing a list of targeted keywords matching the page related to the view event, for example "apple,orange,banana". Although the page related to the view event may match many keywords, only those which were targeted will be included; if the list of keywords is large we may impose a limit to the number of keywords returned.
event.dv360_matching_targeted_segments	string Space-separated IDs of targeted user lists that match the visitor, for example "-4 456". If the visitor is in a user list that is not targeted by the ad associated with this event it will not be included here.
event.dv360_media_cost_advertiser_currency	int64 The amount paid for the impression in advertiser currency nanos, you can divide by 1,000,000,000 to see it as currency. This value may be zero.
event.dv360_media_cost_partner_currency	int64 The amount paid for the impression in the partner currency nanos, you can divide by 1,000,000,000 to see it as currency. This value may be zero.
event.dv360_media_cost_usd	int64 The amount paid for the impression in USD nanos, you can divide by 1,000,000,000 to see it as currency. This value may be zero.
event.dv360_media_fee_1_advertiser_currency	int64 DV360 media fee 1 advertiser currency
event.dv360_media_fee_1_partner_currency	int64 DV360 media fee 1 partner currency
event.dv360_media_fee_1_usd	int64 DV360 media fee 1 usd
event.dv360_media_fee_2_advertiser_currency	int64 DV360 media fee 2 advertiser currency
event.dv360_media_fee_2_partner_currency	int64 DV360 media fee 2 partner currency
event.dv360_media_fee_2_usd	int64 DV360 media fee 2 usd
event.dv360_media_fee_3_advertiser_currency	int64 DV360 media fee 3 advertiser currency
event.dv360_media_fee_3_partner_currency	int64 DV360 media fee 3 partner currency
event.dv360_media_fee_3_usd	int64 DV360 media fee 3 usd
event.dv360_media_fee_4_advertiser_currency	int64 DV360 media fee 4 advertiser currency
event.dv360_media_fee_4_partner_currency	int64 DV360 media fee 4 partner currency
event.dv360_media_fee_4_usd	int64 DV360 media fee 4 usd
event.dv360_media_fee_5_advertiser_currency	int64 DV360 media fee 5 advertiser currency
event.dv360_media_fee_5_partner_currency	int64 DV360 media fee 5 partner currency
event.dv360_media_fee_5_usd	int64 DV360 media fee 5 usd
event.dv360_mobile_make_id	int64 The numerical ID for the mobile make. This value may be missing.
event.dv360_mobile_make_reportable_id	int64 The new numerical ID for the mobile make. This value may be missing.
event.dv360_mobile_model_id	int64 The numerical ID for the mobile model. This value may be missing.
event.dv360_mobile_model_reportable_id	int64 The new numerical ID for the mobile model. This value may be missing.
event.dv360_net_speed	int64 The Display & Video 360 numerical ID representing the network speed related to the view event. 1=Dial-up, 2=EDGE/2G, 3=UMTS/3G, 4=Basic DSL, 5=HSDPA/3.5G, 6=Broadband/4G, 7=Unknown.
event.dv360_operating_system_id	int64 Operating System ID.
event.dv360_operating_system_reportable_id	int64 New Operating System ID.
event.dv360_request_time	int64 A Unix timestamp in microseconds (1/1,000,000 second) for when we received the ad request, for example1330403779608570 represents Tuesday February 28th 2012 04:36:19.608570. Although this value is consistent across the view, click and conversion even it is not guaranteed to be unique - use auction_id to join events
event.dv360_revenue_advertiser_currency	int64 The total amount in advertiser currency nanos made by the partner account for the view event. This value may be zero.
event.dv360_revenue_partner_currency	int64 The total amount in partner currency nanos made by the partner account for the view event. This value may be zero.
event.dv360_revenue_usd	int64 The total amount in USD nanos made by the partner account for the view event. This value may be zero.
event.dv360_site_id	int64 The Display & Video 360 numerical ID for the most specific universal site that matches the url.
event.dv360_state_region_id	int64 DV360 Region ID
event.dv360_supply_chain_complete	boolean Indicates whether the supply chain object is complete in the bid request.
event.dv360_supply_chain_domain	array<string> The domain in the supply path, the order is the same as the order in the supply chain JSON.
event.dv360_supply_chain_seller_id	array<string> Array of strings. The seller ID in the supply path, the order is the same as the order in the supply chain JSON.
event.dv360_url	string The raw URL taken from the bid request received from the exchange, for example "http://www.example.com". As some exchanges mask the URL in their bid requests this value may be: "source_url_hidden"
event.dv360_view_state	string Populated for wrapped tags. (Two impression records when both events occur.) Possible values are: "OUTER", DV360 returned wrapped tag; "INNER", ad served post wrapped tag; "3PAS_MERGED", wrapped tag tracked by CM; "3PAS_OUTER", tracking ping sent to CM but no response, 3rd party blocked ad serving.
event.dv360_zip_postal_code	string DV360 ZIP/Postal Code
event.dynamic_profile	string Studio dynamic profile name.
event.dynamic_profile_id	int64 Studio dynamic profile ID.
event.event_sub_type	string Contains further details related to the event - these are VIEW and CLICK for view and click events, but may be POSTVIEW, POSTCLICK or blank for conversion events.
event.event_time	int64 Time in microseconds since 1970-01-01 00:00:00 UTC.
event.event_type	string Contains VIEW.
event.feed	array<string> Feed ID.
event.feed_reporting_dimension1	array<string>
event.feed_reporting_dimension2	array<string>
event.feed_reporting_dimension3	array<string>
event.feed_reporting_dimension4	array<string>
event.feed_reporting_dimension5	array<string>
event.feed_reporting_dimension6	array<string>
event.feed_reporting_label	array<string> Dynamic Feed Reporting Label.
event.feed_unique_id	array<string>
event.floodlight_config_id	int64 Unique ID of the floodlight configuration.
event.impression_id	string Impression ID
event.interaction_time_utc_seconds	string Interaction time UTC seconds
event.landing_page_url_id	int64 Unique ID of the landing page URL. Only populates for clicks, NULL for other tables.
event.operating_system_id	int64 ID of the operating system.
event.ord_value	string The advertiser's ordinal ID, if relevant for a given activity type. Passed in the 'ord=' key-value (also used for storing the client's Order-ID in sales tags)
event.other_data	string Stores key-value data from the activity string which is not otherwise labeled. (Any key-value that is NOT "src=", "type=", "cat=", "ord=", "u=", "cost=", "qty=", "tran=", "a=", or "b="). Custom Floodlight Variables, such as "u1=" and "u2=", are available and can be used for further product breakdown.
event.placement_id	int64 Unique ID for the site page / placement where the ad ran.
event.platform_type_id	int64 Identifier that maps to the platform on which the event occurred. Possible values are: 30000: desktop, 30001: high-end smartphone, 30002: tablet, 30003: mid-range smartphone, 30004: connected TV, 30005: unknown, 30006: set top box.
event.referrer_url	string Contains the URL on which the ad appeared, when possible. May also be empty, or return ad server URLs.
event.rendering_id	int64 Unique ID of the creative for Data Transfer. Does not correspond to the UI-Creative-ID.
event.rich_media_event_counters	int64 MET Counter Value (the ecn= value).
event.rich_media_event_id	int64 MET Event ID for the Rich Media ad.
event.rich_media_event_timers	double Time in microseconds since 1970-01-01 00:00:00 UTC.
event.rich_media_event_type_id	int64 ID of Rich Media Event Type.
event.segment_value_1	int64 Segment Value 1
event.site_id	int64 Unique ID for the site where the ad ran.
event.state	string ID for user's state or province (US/Canada)
event.tran_value	string TRAN Value
event.u_value	string U Value
event.zip_code	string Postal-Code (US/Canada).
network_id	int64 The network ID.
user_id	opaque The tracking ID (it is based on, but does not expose the user's browser cookie or mobile device ID). This field may be zeroed out for privacy reasons. User IDs support counting and joining (across tables in ADH). They can't be exported or cast as conventional datatypes.

Campaign Manager 360 Data Transfer keyword value

cm_dt_keyword_value
account_id	int64 Unique ID of the account.
ad_id	int64 Unique ID of the ad.
advertiser_id	int64 Unique ID of the advertiser.
floodlight_config_id	int64 Unique ID of the floodlight configuration.
keyword	string Targeted key/value pair.

Campaign Manager 360 Data Transfer landing page url

cm_dt_landing_page_url
account_id	int64 Unique ID of the account.
landing_page_url	string The URL a user was sent to when they clicked on an ad.
landing_page_url_id	int64 Unique ID of the landing page URL. Only populates for clicks, NULL for other tables.

Campaign Manager 360 Data Transfer operating system

cm_dt_operating_system
operating_system	string
operating_system_id	int64 Unique ID of OS just for Data Transfer. Operating System IDs in DT files that are greater than 22 have a direct match in this table. For DT file Operating System IDs less than 23, you must raise 2 to the power of the Operating System ID in the Data Transfer file to find its corresponding match in this table. Match Table Operating System ID = 2 ^ DT file operating system ID. For example 2 ^ 12 = 8192 (Linux).

Campaign Manager 360 Data Transfer paid search

cm_dt_paid_search
ad_id	int64 Unique ID of the ad.
advertiser_id	int64 Unique ID of the advertiser.
campaign_id	int64 The unique ID of the Campaign Manager 360 campaign.
floodlight_config_id	int64 Unique ID of the floodlight configuration.
paid_search_ad_group	string User defined keyword group.
paid_search_ad_group_id	int64 Unique ID of the keyword group.
paid_search_ad_id	int64 Unique ID associated with a Search Ads 360 ad.
paid_search_bid_strategy	string User defined keyword bid strategy. Returns a value of (not set) if empty.
paid_search_bid_strategy_id	int64 ID of the keyword bid strategy.
paid_search_campaign	string User defined name of campaign as entered into Search Ads 360.
paid_search_campaign_id	int64 ID of the Search Ads 360 campaign.
paid_search_keyword	string User defined keyword value as entered into Search Ads 360.
paid_search_keyword_id	int64 Unique ID from Search Ads 360. Uses the "long" format
paid_search_landing_page_url	string User defined landing page URL as entered into Search Ads 360.
paid_search_legacy_keyword_id	int64 Unique ID from Search Ads 360. Uses the "short" format in which the leading 43* is removed.
paid_search_match_type	string User selected

Campaign Manager 360 Data Transfer paid search ad group

cm_dt_paid_search_ad_group
account_id	int64 Unique ID of the account.
advertiser_id	int64 Unique ID of the advertiser.
floodlight_config_id	int64 Unique ID of the floodlight configuration.
sa360_ad_group	string User defined name of ad group as entered into Search Ads 360.
sa360_ad_group_id	int64 ID of the Google Ads ad group.

Campaign Manager 360 Data Transfer paid search campaign

cm_dt_paid_search_campaign
account_id	int64 Unique ID of the account.
advertiser_id	int64 Unique ID of the advertiser.
floodlight_config_id	int64 Unique ID of the floodlight configuration.
sa360_bid_strategy	string User defined keyword bid strategy.
sa360_bid_strategy_id	int64 ID of the keyword bid strategy.
sa360_campaign	string User defined name of campaign as entered into Search Ads 360.
sa360_campaign_id	int64 ID of the Google Ads campaign.

Campaign Manager 360 Data Transfer paid search keyword

cm_dt_paid_search_keyword
account_id	int64 Unique ID of the account.
advertiser_id	int64 Unique ID of the advertiser.
floodlight_config_id	int64 Unique ID of the floodlight configuration.
sa360_ad_group_id	int64 ID of the Google Ads ad group.
sa360_keyword	string User defined keyword value as entered into Search Ads 360.
sa360_keyword_id	int64 Google Ads Criterion ID.
sa360_match_type	string Match type.

Campaign Manager 360 Data Transfer placement

cm_dt_placement
account_id	int64 Unique ID of the account.
activity_id	int64 Unique ID of the Floodlight activity.
advertiser_id	int64 Unique ID of the advertiser.
campaign_id	int64 The unique ID of the Campaign Manager 360 campaign.
content_category	string User defined content category.
content_category_id	int64 ID of content category.
flighting_activated	boolean Indicates whether this is a flighted (billing) placement.
floodlight_config_id	int64 Unique ID of the floodlight configuration.
package_roadblock_id	int64
package_roadblock_type	string
package_roadblock_type_id	int64
placement	string
placement_cap_cost_option	int64 User entered cost capping amount.
placement_cost_structure	string
placement_end_date	int64 End date of the flight in 'YYYYMMDD' format.
placement_id	int64
placement_start_date	int64 Start date of the flight in 'YYYYMMDD' format.
placement_strategy	string User defined placement strategy.
placement_strategy_id	int64 ID of the placement strategy.
site_id	int64 Unique ID of the site.
site_keyname	string

Campaign Manager 360 Data Transfer placement cost

cm_dt_placement_cost
account_id	int64 Unique ID of the account.
advertiser_id	int64 Unique ID of the advertiser.
floodlight_config_id	int64 Unique ID of the floodlight configuration.
placement_comments	string User entered placement pricing comments.
placement_end_date	int64 End date of the flight in 'YYYYMMDD' format.
placement_id	int64 Placement ID
placement_rate	int64 Purchased rate expressed in nanos of the network's currency. 1 nano = 1 billionth. 1 nano USD = $0.000000001.
placement_start_date	int64 Start date of the flight in 'YYYYMMDD' format.
placement_total_booked_units	int64 The number of purchased units.

Campaign Manager 360 Data Transfer rich media

cm_dt_rich_media
To query EEA user data, use the policy-isolated tables in place of cm_dt_rich_media: cm_dt_rich_media_policy_isolated_youtube cm_dt_rich_media_policy_isolated_network cm_dt_rich_media_policy_isolated_search cm_dt_rich_media_policy_isolated_android_tv cm_dt_rich_media_policy_isolated_google_tv cm_dt_rich_media_policy_isolated_other
event	struct
event.active_view_audible_impressions	int64 Active View: Impressions Audible
event.active_view_audible_time_msec	int64 Active View: Play Time Audible (milliseconds)
event.active_view_audible_visible_time_msec	int64 Active View: Play Time Audible and Visible (milliseconds)
event.active_view_background_count	int64 Active View: Impressions In Background
event.active_view_complete_viewable_impressions	int64 Active View: Impressions Visible at Completion
event.active_view_eligible_impressions	int64 Whether the impression was eligible to measure viewability. An impression is eligible if (a) the ad's creative has an Active View tag and (b) the tag successfully communicates with Google Marketing Platform servers at the time of the impression.
event.active_view_first_quartile_viewable_audible_impressions	int64 Active View: Impressions Visible and Audible at First Quartile
event.active_view_first_quartile_viewable_impressions	int64 Active View: Impressions Visible at First Quartile
event.active_view_fullscreen_count	int64 Active View: Impressions Full-Screen
event.active_view_impressions_audible_and_visible_at_completion	int64 Active View: Impressions Audible and Visible at Completion
event.active_view_impressions_visible10_seconds	int64 Active View: Impressions Visible 10 Seconds
event.active_view_measurable_impressions	int64 Whether the impression was measurable with Active View.
event.active_view_midpoint_viewable_audible_impressions	int64 Active View: Impressions Visible and Audible at Midpoint
event.active_view_midpoint_viewable_impressions	int64 Active View: Impressions Visible at Midpoint
event.active_view_plus_measurable_count	int64 Active View Plus: Measurable Impressions
event.active_view_start_viewable_audible_impressions	int64 Active View: Impressions Visible and Audible at Start
event.active_view_start_viewable_impressions	int64 Active View: Impressions Visible at Start
event.active_view_third_quartile_viewable_audible_impressions	int64 Active View: Impressions Visible and Audible at Third Quartile
event.active_view_third_quartile_viewable_impressions	int64 Active View: Impressions Visible at Third Quartile
event.active_view_tos_msec	int64 Active View: Time on Screen (milliseconds)
event.active_view_viewable_impressions	int64 Whether the impression was viewable.
event.active_view_visible_time_msec	int64 Active View: Video Visible Time (milliseconds)
event.activity_count	int64 Activity Quantity
event.activity_id	int64 The ID of the Floodlight tag related to the conversion event.
event.ad_id	int64 Unique ID of the ad placement.
event.advertiser_id	int64 Unique ID of the advertiser
event.audience_segment_id	int64 Unique ID of the audience segment.
event.browser_platform_id	string ID of the browser type.
event.browser_version	string Browser/Platform Version
event.campaign_id	int64 The unique ID of the Campaign Manager 360 campaign
event.city_id	int64 City ID
event.conversion_id	int64 Indicates whether an activity has been matched as a post-click (value of 1) or post-impression (value of 2), or unmatched (value of 0).
event.country_code	string Country
event.creative_version	string Creative version number.
event.dma_region_id	int64 Designated Market Area ID (US/Canada).
event.dv360_ad_position	int64 Specifies the position of the ad on the page if known. 1 represents above the fold, 2 represents below the fold.
event.dv360_advertiser_id	int64 The Display & Video 360 numerical ID for the advertiser related to the event, for example 164332.
event.dv360_adx_page_categories	string DV360 Adx Page Categories
event.dv360_attributed_inventory_source_external_id	string The external ID of the attributed inventory source that Display & Video 360 selected as the best match from those accessible to the advertiser related to the view event based on floor price and auction type.
event.dv360_attributed_inventory_source_is_public	string True if inventory source is available to all buyers. False otherwise.
event.dv360_auction_id	string A string used to join events among view/click/conversion types, for example"ABCDEFGH_abcdefgh-0123456789". Do not assume any ordering, structure or meaning to the auction_id value.
event.dv360_bid_price_advertiser_currency	int64 The bid price sent to the exchange in advertiser currency nanos. You can divide by 1,000,000,000 to see bid price in USD. Bid price is the value that the line item assigns to the impression, prior to first-price auction adjustments. For a fixed-CPM line item, this is the line item's fixed CPM at the time of the bid. Although the bid is sent to exchanges as a CPM value, bid price is represented as a cost per impression value for consistency with other metrics.
event.dv360_bid_price_partner_currency	int64 The bid price sent to the exchange in partner currency nanos. You can divide by 1,000,000,000 to see bid price in USD. Bid price is the value that the line item assigns to the impression, prior to first-price auction adjustments. For a fixed-CPM line item, this is the line item's fixed CPM at the time of the bid. Although the bid is sent to exchanges as a CPM value, bid price is represented as a cost per impression value for consistency with other metrics.
event.dv360_bid_price_usd	int64 The bid price sent to the exchange in USD nanos. You can divide by 1,000,000,000 to see bid price in USD. Bid price is the value that the line item assigns to the impression, prior to first-price auction adjustments. For a fixed-CPM line item, this is the line item's fixed CPM at the time of the bid. Although the bid is sent to exchanges as a CPM value, bid price is represented as a cost per impression value for consistency with other metrics..
event.dv360_bid_request_publisher_id	string The publisher id in the publisher.id field of bid request.
event.dv360_billable_cost_advertiser_currency	int64 The total amount of money billed to the partner, including the media cost and partner costs, in advertiser currency nanos.
event.dv360_billable_cost_partner_currency	int64 The total amount of money billed to the partner, including the media cost and partner costs, in partner currency nanos.
event.dv360_billable_cost_usd	int64 The total amount of money billed to the partner, including the media cost and partner costs, in USD nanos.
event.dv360_browser_id	int64 The Display & Video 360 numerical ID identifying the browser related to this event.
event.dv360_browser_reportable_id	int64 The new Display & Video 360 numerical ID identifying the browser related to this event.
event.dv360_browser_timezone_offset_minutes	int64 The difference in minutes between the active timezone on the user's browser and GMT-12, for example 1320 represents a browser timezone of GMT+10.
event.dv360_campaign_id	int64 The unique ID of the linked Display & Video 360 campaign.
event.dv360_city_id	int64 The Display & Video 360 numerical ID identifying the best-guess city of the impression.
event.dv360_country_code	string 2-letter ISO 3166-1 country code identifying the best-guess country of the impression, for example "US".
event.dv360_cpm_fee_1_advertiser_currency	int64 DV360 CPM fee 1 advertiser currency
event.dv360_cpm_fee_1_partner_currency	int64 DV360 CPM fee 1 partner currency
event.dv360_cpm_fee_1_usd	int64 DV360 CPM fee 1 usd
event.dv360_cpm_fee_2_advertiser_currency	int64 DV360 CPM fee 2 advertiser currency
event.dv360_cpm_fee_2_partner_currency	int64 DV360 CPM fee 2 partner currency
event.dv360_cpm_fee_2_usd	int64 DV360 CPM fee 2 usd
event.dv360_cpm_fee_3_advertiser_currency	int64 DV360 CPM fee 3 advertiser currency
event.dv360_cpm_fee_3_partner_currency	int64 DV360 CPM fee 3 partner currency
event.dv360_cpm_fee_3_usd	int64 DV360 CPM fee 3 usd
event.dv360_cpm_fee_4_advertiser_currency	int64 DV360 CPM fee 4 advertiser currency
event.dv360_cpm_fee_4_partner_currency	int64 DV360 CPM fee 4 partner currency
event.dv360_cpm_fee_4_usd	int64 DV360 CPM fee 4 usd
event.dv360_cpm_fee_5_advertiser_currency	int64 DV360 CPM fee 5 advertiser currency
event.dv360_cpm_fee_5_partner_currency	int64 DV360 CPM fee 5 partner currency
event.dv360_cpm_fee_5_usd	int64 DV360 CPM fee 5 usd
event.dv360_creative_id	int64 The Display & Video 360 numerical ID for the creative related to the event, for example 367487.
event.dv360_data_fees_advertiser_currency	int64 DV360 data fees advertiser currency
event.dv360_data_fees_partner_currency	int64 DV360 data fees partner currency
event.dv360_data_fees_usd	int64 DV360 data fees usd
event.dv360_device_type	int64 The numerical value of the identified device type. 0 = Computer, 1 = Other, 2 = Smart Phone, 3 = Tablet, 4 = Smart TV, 5 = Connected TV, 6 = Set Top Box, 7 = Connected Device.
event.dv360_exchange_id	string The Display & Video 360 numerical ID for the exchange that requested the ad.
event.dv360_insertion_order_id	int64 The Display & Video 360 numerical ID for the insertion order related to the event, for example 1079941.
event.dv360_isp_id	int64 The Display & Video 360 numerical ID for the best-guess Internet Service Provider of the impression. This value may be missing.
event.dv360_isp_reportable_id	int64 The new Display & Video 360 numerical ID for the best-guess Internet Service Provider of the impression. This value may be missing.
event.dv360_language	string The ISO-639-1 code or "zh_CN" (Chinese (simplified)), "zh_TW" (Chinese (traditional)) or "other" representing the language related to the view event.
event.dv360_line_item_id	int64 The Display & Video 360 numerical ID for the line item related to the event, for example 1155785.
event.dv360_matching_targeted_keywords	string A comma separated string containing a list of targeted keywords matching the page related to the view event, for example "apple,orange,banana". Although the page related to the view event may match many keywords, only those which were targeted will be included; if the list of keywords is large we may impose a limit to the number of keywords returned.
event.dv360_matching_targeted_segments	string Space-separated IDs of targeted user lists that match the visitor, for example "-4 456". If the visitor is in a user list that is not targeted by the ad associated with this event it will not be included here.
event.dv360_media_cost_advertiser_currency	int64 The amount paid for the impression in advertiser currency nanos, you can divide by 1,000,000,000 to see it as currency. This value may be zero.
event.dv360_media_cost_partner_currency	int64 The amount paid for the impression in the partner currency nanos, you can divide by 1,000,000,000 to see it as currency. This value may be zero.
event.dv360_media_cost_usd	int64 The amount paid for the impression in USD nanos, you can divide by 1,000,000,000 to see it as currency. This value may be zero.
event.dv360_media_fee_1_advertiser_currency	int64 DV360 media fee 1 advertiser currency
event.dv360_media_fee_1_partner_currency	int64 DV360 media fee 1 partner currency
event.dv360_media_fee_1_usd	int64 DV360 media fee 1 usd
event.dv360_media_fee_2_advertiser_currency	int64 DV360 media fee 2 advertiser currency
event.dv360_media_fee_2_partner_currency	int64 DV360 media fee 2 partner currency
event.dv360_media_fee_2_usd	int64 DV360 media fee 2 usd
event.dv360_media_fee_3_advertiser_currency	int64 DV360 media fee 3 advertiser currency
event.dv360_media_fee_3_partner_currency	int64 DV360 media fee 3 partner currency
event.dv360_media_fee_3_usd	int64 DV360 media fee 3 usd
event.dv360_media_fee_4_advertiser_currency	int64 DV360 media fee 4 advertiser currency
event.dv360_media_fee_4_partner_currency	int64 DV360 media fee 4 partner currency
event.dv360_media_fee_4_usd	int64 DV360 media fee 4 usd
event.dv360_media_fee_5_advertiser_currency	int64 DV360 media fee 5 advertiser currency
event.dv360_media_fee_5_partner_currency	int64 DV360 media fee 5 partner currency
event.dv360_media_fee_5_usd	int64 DV360 media fee 5 usd
event.dv360_mobile_make_id	int64 The numerical ID for the mobile make. This value may be missing.
event.dv360_mobile_make_reportable_id	int64 The new numerical ID for the mobile make. This value may be missing.
event.dv360_mobile_model_id	int64 The numerical ID for the mobile model. This value may be missing.
event.dv360_mobile_model_reportable_id	int64 The new numerical ID for the mobile model. This value may be missing.
event.dv360_net_speed	int64 The Display & Video 360 numerical ID representing the network speed related to the view event. 1=Dial-up, 2=EDGE/2G, 3=UMTS/3G, 4=Basic DSL, 5=HSDPA/3.5G, 6=Broadband/4G, 7=Unknown.
event.dv360_operating_system_id	int64 Operating System ID.
event.dv360_operating_system_reportable_id	int64 New Operating System ID.
event.dv360_request_time	int64 A Unix timestamp in microseconds (1/1,000,000 second) for when we received the ad request, for example1330403779608570 represents Tuesday February 28th 2012 04:36:19.608570. Although this value is consistent across the view, click and conversion even it is not guaranteed to be unique - use auction_id to join events
event.dv360_revenue_advertiser_currency	int64 The total amount in advertiser currency nanos made by the partner account for the view event. This value may be zero.
event.dv360_revenue_partner_currency	int64 The total amount in partner currency nanos made by the partner account for the view event. This value may be zero.
event.dv360_revenue_usd	int64 The total amount in USD nanos made by the partner account for the view event. This value may be zero.
event.dv360_site_id	int64 The Display & Video 360 numerical ID for the most specific universal site that matches the url.
event.dv360_state_region_id	int64 DV360 Region ID
event.dv360_supply_chain_complete	boolean Indicates whether the supply chain object is complete in the bid request.
event.dv360_supply_chain_domain	array<string> The domain in the supply path, the order is the same as the order in the supply chain JSON.
event.dv360_supply_chain_seller_id	array<string> Array of strings. The seller ID in the supply path, the order is the same as the order in the supply chain JSON.
event.dv360_url	string The raw URL taken from the bid request received from the exchange, for example "http://www.example.com". As some exchanges mask the URL in their bid requests this value may be: "source_url_hidden"
event.dv360_view_state	string Populated for wrapped tags. (Two impression records when both events occur.) Possible values are: "OUTER", DV360 returned wrapped tag; "INNER", ad served post wrapped tag; "3PAS_MERGED", wrapped tag tracked by CM; "3PAS_OUTER", tracking ping sent to CM but no response, 3rd party blocked ad serving.
event.dv360_zip_postal_code	string DV360 ZIP/Postal Code
event.event_sub_type	string Contains further details related to the event - these are VIEW and CLICK for view and click events, but may be POSTVIEW, POSTCLICK or blank for conversion events.
event.event_time	int64 Time in microseconds since 1970-01-01 00:00:00 UTC.
event.event_type	string Contains RICH_MEDIA_INTERACTION.
event.floodlight_config_id	int64 Unique ID of the floodlight configuration.
event.impression_id	string Impression ID
event.interaction_time_utc_seconds	string Interaction time UTC seconds
event.landing_page_url_id	int64 Unique ID of the landing page URL. Only populates for clicks, NULL for other tables.
event.operating_system_id	int64 ID of the operating system.
event.ord_value	string The advertiser's ordinal ID, if relevant for a given activity type. Passed in the 'ord=' key-value (also used for storing the client's Order-ID in sales tags)
event.other_data	string Stores key-value data from the activity string which is not otherwise labeled. (Any key-value that is NOT "src=", "type=", "cat=", "ord=", "u=", "cost=", "qty=", "tran=", "a=", or "b="). Custom Floodlight Variables, such as "u1=" and "u2=", are available and can be used for further product breakdown.
event.placement_id	int64 Unique ID for the site page / placement where the ad ran.
event.platform_type_id	int64 Identifier that maps to the platform on which the event occurred. Possible values are: 30000: desktop, 30001: high-end smartphone, 30002: tablet, 30003: mid-range smartphone, 30004: connected TV, 30005: unknown, 30006: set top box.
event.referrer_url	string Contains the URL on which the ad appeared, when possible. May also be empty, or return ad server URLs.
event.rendering_id	int64 Unique ID of the creative for Data Transfer. Does not correspond to the UI-Creative-ID.
event.rich_media_event_counters	int64 MET Counter Value (the ecn= value).
event.rich_media_event_id	int64 MET Event ID for the Rich Media ad.
event.rich_media_event_timers	double Time in microseconds since 1970-01-01 00:00:00 UTC.
event.rich_media_event_type_id	int64 ID of Rich Media Event Type.
event.segment_value_1	int64 Segment Value 1
event.site_id	int64 Unique ID for the site where the ad ran.
event.state	string ID for user's state or province (US/Canada)
event.tran_value	string TRAN Value
event.u_value	string U Value
event.zip_code	string Postal-Code (US/Canada).
network_id	int64 The network ID.
user_id	opaque The tracking ID (it is based on, but does not expose the user's browser cookie or mobile device ID). This field may be zeroed out for privacy reasons. User IDs support counting and joining (across tables in ADH). They can't be exported or cast as conventional datatypes.

Campaign Manager 360 Data Transfer site

cm_dt_site
account_id	int64 Unique ID of the account.
site	string The name of the site.
site_directory	string Global unique name for this site.
site_directory_id	int64 Global unique ID for this site.
site_id	int64 Unique ID of the site.

Campaign Manager 360 Data Transfer state

cm_dt_state
region	string Abbreviated state/province name.
region_full_name	string Region name in English.

DV360 Data Transfer Active View plus

dv360_dt_active_view_plus
To query EEA user data, use the policy-isolated tables in place of dv360_dt_active_view_plus: dv360_dt_active_view_plus_policy_isolated_youtube dv360_dt_active_view_plus_policy_isolated_network dv360_dt_active_view_plus_policy_isolated_search
event	struct
event.active_view_audible_impressions	int64 Active View: Impressions Audible
event.active_view_audible_time_msec	int64 Active View: Play Time Audible (milliseconds)
event.active_view_audible_visible_time_msec	int64 Active View: Play Time Audible and Visible (milliseconds)
event.active_view_background_count	int64 Active View: Impressions In Background
event.active_view_complete_viewable_impressions	int64 Active View: Impressions Visible at Completion
event.active_view_eligible_impressions	int64 Whether the impression was eligible to measure viewability. An impression is eligible if (a) the ad's creative has an Active View tag and (b) the tag successfully communicates with Google Marketing Platform servers at the time of the impression.
event.active_view_first_quartile_viewable_audible_impressions	int64 Active View: Impressions Visible and Audible at First Quartile
event.active_view_first_quartile_viewable_impressions	int64 Active View: Impressions Visible at First Quartile
event.active_view_fullscreen_count	int64 Active View: Impressions Full-Screen
event.active_view_impressions_audible_and_visible_at_completion	int64 Active View: Impressions Audible and Visible at Completion
event.active_view_impressions_visible10_seconds	int64 Active View: Impressions Visible 10 Seconds
event.active_view_measurable_impressions	int64 Whether the impression was measurable with Active View.
event.active_view_midpoint_viewable_audible_impressions	int64 Active View: Impressions Visible and Audible at Midpoint
event.active_view_midpoint_viewable_impressions	int64 Active View: Impressions Visible at Midpoint
event.active_view_plus_measurable_count	int64 Active View Plus: Measurable Impressions
event.active_view_start_viewable_audible_impressions	int64 Active View: Impressions Visible and Audible at Start
event.active_view_start_viewable_impressions	int64 Active View: Impressions Visible at Start
event.active_view_third_quartile_viewable_audible_impressions	int64 Active View: Impressions Visible and Audible at Third Quartile
event.active_view_third_quartile_viewable_impressions	int64 Active View: Impressions Visible at Third Quartile
event.active_view_tos_msec	int64 Active View: Time on Screen (milliseconds)
event.active_view_viewable_impressions	int64 Whether the impression was viewable.
event.active_view_visible_time_msec	int64 Active View: Video Visible Time (milliseconds)
event.activity_count	int64 Activity Quantity
event.activity_id	int64 The ID of the Floodlight tag related to the conversion event.
event.ad_id	int64 Unique ID of the ad placement.
event.advertiser_id	int64 Unique ID of the advertiser
event.audience_segment_id	int64 Unique ID of the audience segment.
event.browser_platform_id	string ID of the browser type.
event.browser_version	string Browser/Platform Version
event.campaign_id	int64 The unique ID of the Campaign Manager 360 campaign
event.city_id	int64 City ID
event.conversion_id	int64 Indicates whether an activity has been matched as a post-click (value of 1) or post-impression (value of 2), or unmatched (value of 0).
event.country_code	string Country
event.creative_version	string Creative version number.
event.dma_region_id	int64 Designated Market Area ID (US/Canada).
event.dv360_ad_position	int64 Specifies the position of the ad on the page if known. 1 represents above the fold, 2 represents below the fold.
event.dv360_advertiser_id	int64 The Display & Video 360 numerical ID for the advertiser related to the event, for example 164332.
event.dv360_adx_page_categories	string DV360 Adx Page Categories
event.dv360_attributed_inventory_source_external_id	string The external ID of the attributed inventory source that Display & Video 360 selected as the best match from those accessible to the advertiser related to the view event based on floor price and auction type.
event.dv360_attributed_inventory_source_is_public	string True if inventory source is available to all buyers. False otherwise.
event.dv360_auction_bid_price_advertiser_currency	int64
event.dv360_auction_bid_price_partner_currency	int64
event.dv360_auction_bid_price_usd	int64
event.dv360_auction_id	string A string used to join events among view/click/conversion types, for example"ABCDEFGH_abcdefgh-0123456789". Do not assume any ordering, structure or meaning to the auction_id value.
event.dv360_bid_price_advertiser_currency	int64 The bid price sent to the exchange in advertiser currency nanos. You can divide by 1,000,000,000 to see bid price in USD. Bid price is the value that the line item assigns to the impression, prior to first-price auction adjustments. For a fixed-CPM line item, this is the line item's fixed CPM at the time of the bid. Although the bid is sent to exchanges as a CPM value, bid price is represented as a cost per impression value for consistency with other metrics.
event.dv360_bid_price_partner_currency	int64 The bid price sent to the exchange in partner currency nanos. You can divide by 1,000,000,000 to see bid price in USD. Bid price is the value that the line item assigns to the impression, prior to first-price auction adjustments. For a fixed-CPM line item, this is the line item's fixed CPM at the time of the bid. Although the bid is sent to exchanges as a CPM value, bid price is represented as a cost per impression value for consistency with other metrics.
event.dv360_bid_price_usd	int64 The bid price sent to the exchange in USD nanos. You can divide by 1,000,000,000 to see bid price in USD. Bid price is the value that the line item assigns to the impression, prior to first-price auction adjustments. For a fixed-CPM line item, this is the line item's fixed CPM at the time of the bid. Although the bid is sent to exchanges as a CPM value, bid price is represented as a cost per impression value for consistency with other metrics..
event.dv360_bid_request_publisher_id	string The publisher id in the publisher.id field of bid request.
event.dv360_billable_cost_advertiser_currency	int64 The total amount of money billed to the partner, including the media cost and partner costs, in advertiser currency nanos.
event.dv360_billable_cost_partner_currency	int64 The total amount of money billed to the partner, including the media cost and partner costs, in partner currency nanos.
event.dv360_billable_cost_usd	int64 The total amount of money billed to the partner, including the media cost and partner costs, in USD nanos.
event.dv360_browser_id	int64 The Display & Video 360 numerical ID identifying the browser related to this event.
event.dv360_browser_reportable_id	int64 The new Display & Video 360 numerical ID identifying the browser related to this event.
event.dv360_browser_timezone_offset_minutes	int64 The difference in minutes between the active timezone on the user's browser and GMT-12, for example 1320 represents a browser timezone of GMT+10.
event.dv360_campaign_id	int64 The unique ID of the linked Display & Video 360 campaign.
event.dv360_city_id	int64 The Display & Video 360 numerical ID identifying the best-guess city of the impression.
event.dv360_country_code	string 2-letter ISO 3166-1 country code identifying the best-guess country of the impression, for example "US".
event.dv360_cpm_fee_1_advertiser_currency	int64 DV360 CPM fee 1 advertiser currency
event.dv360_cpm_fee_1_partner_currency	int64 DV360 CPM fee 1 partner currency
event.dv360_cpm_fee_1_usd	int64 DV360 CPM fee 1 usd
event.dv360_cpm_fee_2_advertiser_currency	int64 DV360 CPM fee 2 advertiser currency
event.dv360_cpm_fee_2_partner_currency	int64 DV360 CPM fee 2 partner currency
event.dv360_cpm_fee_2_usd	int64 DV360 CPM fee 2 usd
event.dv360_cpm_fee_3_advertiser_currency	int64 DV360 CPM fee 3 advertiser currency
event.dv360_cpm_fee_3_partner_currency	int64 DV360 CPM fee 3 partner currency
event.dv360_cpm_fee_3_usd	int64 DV360 CPM fee 3 usd
event.dv360_cpm_fee_4_advertiser_currency	int64 DV360 CPM fee 4 advertiser currency
event.dv360_cpm_fee_4_partner_currency	int64 DV360 CPM fee 4 partner currency
event.dv360_cpm_fee_4_usd	int64 DV360 CPM fee 4 usd
event.dv360_cpm_fee_5_advertiser_currency	int64 DV360 CPM fee 5 advertiser currency
event.dv360_cpm_fee_5_partner_currency	int64 DV360 CPM fee 5 partner currency
event.dv360_cpm_fee_5_usd	int64 DV360 CPM fee 5 usd
event.dv360_creative_id	int64 The Display & Video 360 numerical ID for the creative related to the event, for example 367487.
event.dv360_data_fees_advertiser_currency	int64 DV360 data fees advertiser currency
event.dv360_data_fees_partner_currency	int64 DV360 data fees partner currency
event.dv360_data_fees_usd	int64 DV360 data fees usd
event.dv360_device_type	int64 The numerical value of the identified device type. 0 = Computer, 1 = Other, 2 = Smart Phone, 3 = Tablet, 4 = Smart TV, 5 = Connected TV, 6 = Set Top Box, 7 = Connected Device.
event.dv360_exchange_id	string The Display & Video 360 numerical ID for the exchange that requested the ad.
event.dv360_insertion_order_id	int64 The Display & Video 360 numerical ID for the insertion order related to the event, for example 1079941.
event.dv360_isp_id	int64 The Display & Video 360 numerical ID for the best-guess Internet Service Provider of the impression. This value may be missing.
event.dv360_isp_reportable_id	int64 The new Display & Video 360 numerical ID for the best-guess Internet Service Provider of the impression. This value may be missing.
event.dv360_language	string The ISO-639-1 code or "zh_CN" (Chinese (simplified)), "zh_TW" (Chinese (traditional)) or "other" representing the language related to the view event.
event.dv360_line_item_id	int64 The Display & Video 360 numerical ID for the line item related to the event, for example 1155785.
event.dv360_matching_targeted_keywords	string A comma separated string containing a list of targeted keywords matching the page related to the view event, for example "apple,orange,banana". Although the page related to the view event may match many keywords, only those which were targeted will be included; if the list of keywords is large we may impose a limit to the number of keywords returned.
event.dv360_matching_targeted_segments	string Space-separated IDs of targeted user lists that match the visitor, for example "-4 456". If the visitor is in a user list that is not targeted by the ad associated with this event it will not be included here.
event.dv360_media_cost_advertiser_currency	int64 The amount paid for the impression in advertiser currency nanos, you can divide by 1,000,000,000 to see it as currency. This value may be zero.
event.dv360_media_cost_partner_currency	int64 The amount paid for the impression in the partner currency nanos, you can divide by 1,000,000,000 to see it as currency. This value may be zero.
event.dv360_media_cost_usd	int64 The amount paid for the impression in USD nanos, you can divide by 1,000,000,000 to see it as currency. This value may be zero.
event.dv360_media_fee_1_advertiser_currency	int64 DV360 media fee 1 advertiser currency
event.dv360_media_fee_1_partner_currency	int64 DV360 media fee 1 partner currency
event.dv360_media_fee_1_usd	int64 DV360 media fee 1 usd
event.dv360_media_fee_2_advertiser_currency	int64 DV360 media fee 2 advertiser currency
event.dv360_media_fee_2_partner_currency	int64 DV360 media fee 2 partner currency
event.dv360_media_fee_2_usd	int64 DV360 media fee 2 usd
event.dv360_media_fee_3_advertiser_currency	int64 DV360 media fee 3 advertiser currency
event.dv360_media_fee_3_partner_currency	int64 DV360 media fee 3 partner currency
event.dv360_media_fee_3_usd	int64 DV360 media fee 3 usd
event.dv360_media_fee_4_advertiser_currency	int64 DV360 media fee 4 advertiser currency
event.dv360_media_fee_4_partner_currency	int64 DV360 media fee 4 partner currency
event.dv360_media_fee_4_usd	int64 DV360 media fee 4 usd
event.dv360_media_fee_5_advertiser_currency	int64 DV360 media fee 5 advertiser currency
event.dv360_media_fee_5_partner_currency	int64 DV360 media fee 5 partner currency
event.dv360_media_fee_5_usd	int64 DV360 media fee 5 usd
event.dv360_mobile_make_id	int64 The numerical ID for the mobile make. This value may be missing.
event.dv360_mobile_make_reportable_id	int64 The new numerical ID for the mobile make. This value may be missing.
event.dv360_mobile_model_id	int64 The numerical ID for the mobile model. This value may be missing.
event.dv360_mobile_model_reportable_id	int64 The new numerical ID for the mobile model. This value may be missing.
event.dv360_net_speed	int64 The Display & Video 360 numerical ID representing the network speed related to the view event. 1=Dial-up, 2=EDGE/2G, 3=UMTS/3G, 4=Basic DSL, 5=HSDPA/3.5G, 6=Broadband/4G, 7=Unknown.
event.dv360_operating_system_id	int64 Operating System ID.
event.dv360_operating_system_reportable_id	int64 New Operating System ID.
event.dv360_request_time	int64 A Unix timestamp in microseconds (1/1,000,000 second) for when we received the ad request, for example1330403779608570 represents Tuesday February 28th 2012 04:36:19.608570. Although this value is consistent across the view, click and conversion even it is not guaranteed to be unique - use auction_id to join events
event.dv360_revenue_advertiser_currency	int64 The total amount in advertiser currency nanos made by the partner account for the view event. This value may be zero.
event.dv360_revenue_partner_currency	int64 The total amount in partner currency nanos made by the partner account for the view event. This value may be zero.
event.dv360_revenue_usd	int64 The total amount in USD nanos made by the partner account for the view event. This value may be zero.
event.dv360_site_id	int64 The Display & Video 360 numerical ID for the most specific universal site that matches the url.
event.dv360_state_region_id	int64 DV360 Region ID
event.dv360_supply_chain_complete	boolean Indicates whether the supply chain object is complete in the bid request.
event.dv360_supply_chain_domain	array<string> The domain in the supply path, the order is the same as the order in the supply chain JSON.
event.dv360_supply_chain_seller_id	array<string> Array of strings. The seller ID in the supply path, the order is the same as the order in the supply chain JSON.
event.dv360_url	string The raw URL taken from the bid request received from the exchange, for example "http://www.example.com". As some exchanges mask the URL in their bid requests this value may be: "source_url_hidden"
event.dv360_view_state	string Populated for wrapped tags. (Two impression records when both events occur.) Possible values are: "OUTER", DV360 returned wrapped tag; "INNER", ad served post wrapped tag; "3PAS_MERGED", wrapped tag tracked by CM; "3PAS_OUTER", tracking ping sent to CM but no response, 3rd party blocked ad serving.
event.dv360_zip_postal_code	string DV360 ZIP/Postal Code
event.event_sub_type	string Contains further details related to the event - these are VIEW and CLICK for view and click events, but may be POSTVIEW, POSTCLICK or blank for conversion events.
event.event_time	int64 Time in microseconds since 1970-01-01 00:00:00 UTC.
event.event_type	string Contains VIDEO_ACTIVE_VIEW_SESSION.
event.floodlight_config_id	int64 Unique ID of the floodlight configuration.
event.impression_id	string Impression ID
event.interaction_time_utc_seconds	string Interaction time UTC seconds
event.landing_page_url_id	int64 Unique ID of the landing page URL. Only populates for clicks, NULL for other tables.
event.operating_system_id	int64 ID of the operating system.
event.ord_value	string The advertiser's ordinal ID, if relevant for a given activity type. Passed in the 'ord=' key-value (also used for storing the client's Order-ID in sales tags)
event.other_data	string Stores key-value data from the activity string which is not otherwise labeled. (Any key-value that is NOT "src=", "type=", "cat=", "ord=", "u=", "cost=", "qty=", "tran=", "a=", or "b="). Custom Floodlight Variables, such as "u1=" and "u2=", are available and can be used for further product breakdown.
event.placement_id	int64 Unique ID for the site page / placement where the ad ran.
event.platform_type_id	int64 Identifier that maps to the platform on which the event occurred. Possible values are: 30000: desktop, 30001: high-end smartphone, 30002: tablet, 30003: mid-range smartphone, 30004: connected TV, 30005: unknown, 30006: set top box.
event.referrer_url	string Contains the URL on which the ad appeared, when possible. May also be empty, or return ad server URLs.
event.rendering_id	int64 Unique ID of the creative for Data Transfer. Does not correspond to the UI-Creative-ID.
event.rich_media_event_counters	int64 MET Counter Value (the ecn= value).
event.rich_media_event_id	int64 MET Event ID for the Rich Media ad.
event.rich_media_event_timers	double Time in microseconds since 1970-01-01 00:00:00 UTC.
event.rich_media_event_type_id	int64 ID of Rich Media Event Type.
event.segment_value_1	int64 Segment Value 1
event.site_id	int64 Unique ID for the site where the ad ran.
event.state	string ID for user's state or province (US/Canada)
event.tran_value	string TRAN Value
event.u_value	string U Value
event.zip_code	string Postal-Code (US/Canada).
network_id	int64 The network ID.
user_id	opaque The tracking ID (it is based on, but does not expose the user's browser cookie or mobile device ID). This field may be zeroed out for privacy reasons. User IDs support counting and joining (across tables in ADH). They can't be exported or cast as conventional datatypes.

DV360 Data Transfer activities attributed

dv360_dt_activities_attributed
To query EEA user data, use the policy-isolated tables in place of dv360_dt_activities_attributed: dv360_dt_activities_attributed_policy_isolated_youtube dv360_dt_activities_attributed_policy_isolated_network dv360_dt_activities_attributed_policy_isolated_search
event	struct
event.activity_id	int64 The ID of the Floodlight tag related to the conversion event.
event.ad_id	int64 Unique ID of the ad placement.
event.advertiser_id	int64 Unique ID of the advertiser
event.attribution_model_config_id	int64 Unique ID of the attribution model.
event.audience_segment_id	int64 Unique ID of the audience segment.
event.browser_platform_id	string ID of the browser type.
event.browser_version	string Browser/Platform Version
event.campaign_id	int64 The unique ID of the Campaign Manager 360 campaign
event.city_id	int64 City ID
event.conversion_event_id	string The unique ID of the conversion event.
event.country_code	string Country
event.creative_version	string Creative version number.
event.dma_region_id	int64 Designated Market Area ID (US/Canada).
event.dv360_ad_position	int64 Specifies the position of the ad on the page if known. 1 represents above the fold, 2 represents below the fold.
event.dv360_advertiser_id	int64 The Display & Video 360 numerical ID for the advertiser related to the event, for example 164332.
event.dv360_adx_page_categories	string DV360 Adx Page Categories
event.dv360_attributed_inventory_source_external_id	string The external ID of the attributed inventory source that Display & Video 360 selected as the best match from those accessible to the advertiser related to the view event based on floor price and auction type.
event.dv360_attributed_inventory_source_is_public	string True if inventory source is available to all buyers. False otherwise.
event.dv360_auction_bid_price_advertiser_currency	int64
event.dv360_auction_bid_price_partner_currency	int64
event.dv360_auction_bid_price_usd	int64
event.dv360_auction_id	string A string used to join events among view/click/conversion types, for example"ABCDEFGH_abcdefgh-0123456789". Do not assume any ordering, structure or meaning to the auction_id value.
event.dv360_bid_price_advertiser_currency	int64 The bid price sent to the exchange in advertiser currency nanos. You can divide by 1,000,000,000 to see bid price in USD. Bid price is the value that the line item assigns to the impression, prior to first-price auction adjustments. For a fixed-CPM line item, this is the line item's fixed CPM at the time of the bid. Although the bid is sent to exchanges as a CPM value, bid price is represented as a cost per impression value for consistency with other metrics.
event.dv360_bid_price_partner_currency	int64 The bid price sent to the exchange in partner currency nanos. You can divide by 1,000,000,000 to see bid price in USD. Bid price is the value that the line item assigns to the impression, prior to first-price auction adjustments. For a fixed-CPM line item, this is the line item's fixed CPM at the time of the bid. Although the bid is sent to exchanges as a CPM value, bid price is represented as a cost per impression value for consistency with other metrics.
event.dv360_bid_price_usd	int64 The bid price sent to the exchange in USD nanos. You can divide by 1,000,000,000 to see bid price in USD. Bid price is the value that the line item assigns to the impression, prior to first-price auction adjustments. For a fixed-CPM line item, this is the line item's fixed CPM at the time of the bid. Although the bid is sent to exchanges as a CPM value, bid price is represented as a cost per impression value for consistency with other metrics..
event.dv360_bid_request_publisher_id	string The publisher id in the publisher.id field of bid request.
event.dv360_billable_cost_advertiser_currency	int64 The total amount of money billed to the partner, including the media cost and partner costs, in advertiser currency nanos.
event.dv360_billable_cost_partner_currency	int64 The total amount of money billed to the partner, including the media cost and partner costs, in partner currency nanos.
event.dv360_billable_cost_usd	int64 The total amount of money billed to the partner, including the media cost and partner costs, in USD nanos.
event.dv360_browser_id	int64 The Display & Video 360 numerical ID identifying the browser related to this event.
event.dv360_browser_reportable_id	int64 The new Display & Video 360 numerical ID identifying the browser related to this event.
event.dv360_browser_timezone_offset_minutes	int64 The difference in minutes between the active timezone on the user's browser and GMT-12, for example 1320 represents a browser timezone of GMT+10.
event.dv360_campaign_id	int64 The unique ID of the linked Display & Video 360 campaign.
event.dv360_city_id	int64 The Display & Video 360 numerical ID identifying the best-guess city of the impression.
event.dv360_country_code	string 2-letter ISO 3166-1 country code identifying the best-guess country of the impression, for example "US".
event.dv360_cpm_fee_1_advertiser_currency	int64 DV360 CPM fee 1 advertiser currency
event.dv360_cpm_fee_1_partner_currency	int64 DV360 CPM fee 1 partner currency
event.dv360_cpm_fee_1_usd	int64 DV360 CPM fee 1 usd
event.dv360_cpm_fee_2_advertiser_currency	int64 DV360 CPM fee 2 advertiser currency
event.dv360_cpm_fee_2_partner_currency	int64 DV360 CPM fee 2 partner currency
event.dv360_cpm_fee_2_usd	int64 DV360 CPM fee 2 usd
event.dv360_cpm_fee_3_advertiser_currency	int64 DV360 CPM fee 3 advertiser currency
event.dv360_cpm_fee_3_partner_currency	int64 DV360 CPM fee 3 partner currency
event.dv360_cpm_fee_3_usd	int64 DV360 CPM fee 3 usd
event.dv360_cpm_fee_4_advertiser_currency	int64 DV360 CPM fee 4 advertiser currency
event.dv360_cpm_fee_4_partner_currency	int64 DV360 CPM fee 4 partner currency
event.dv360_cpm_fee_4_usd	int64 DV360 CPM fee 4 usd
event.dv360_cpm_fee_5_advertiser_currency	int64 DV360 CPM fee 5 advertiser currency
event.dv360_cpm_fee_5_partner_currency	int64 DV360 CPM fee 5 partner currency
event.dv360_cpm_fee_5_usd	int64 DV360 CPM fee 5 usd
event.dv360_creative_id	int64 The Display & Video 360 numerical ID for the creative related to the event, for example 367487.
event.dv360_data_fees_advertiser_currency	int64 DV360 data fees advertiser currency
event.dv360_data_fees_partner_currency	int64 DV360 data fees partner currency
event.dv360_data_fees_usd	int64 DV360 data fees usd
event.dv360_device_type	int64 The numerical value of the identified device type. 0 = Computer, 1 = Other, 2 = Smart Phone, 3 = Tablet, 4 = Smart TV, 5 = Connected TV, 6 = Set Top Box, 7 = Connected Device.
event.dv360_exchange_id	string The Display & Video 360 numerical ID for the exchange that requested the ad.
event.dv360_insertion_order_id	int64 The Display & Video 360 numerical ID for the insertion order related to the event, for example 1079941.
event.dv360_isp_id	int64 The Display & Video 360 numerical ID for the best-guess Internet Service Provider of the impression. This value may be missing.
event.dv360_isp_reportable_id	int64 The new Display & Video 360 numerical ID for the best-guess Internet Service Provider of the impression. This value may be missing.
event.dv360_language	string The ISO-639-1 code or "zh_CN" (Chinese (simplified)), "zh_TW" (Chinese (traditional)) or "other" representing the language related to the view event.
event.dv360_line_item_id	int64 The Display & Video 360 numerical ID for the line item related to the event, for example 1155785.
event.dv360_matching_targeted_keywords	string A comma separated string containing a list of targeted keywords matching the page related to the view event, for example "apple,orange,banana". Although the page related to the view event may match many keywords, only those which were targeted will be included; if the list of keywords is large we may impose a limit to the number of keywords returned.
event.dv360_matching_targeted_segments	string Space-separated IDs of targeted user lists that match the visitor, for example "-4 456". If the visitor is in a user list that is not targeted by the ad associated with this event it will not be included here.
event.dv360_media_cost_advertiser_currency	int64 The amount paid for the impression in advertiser currency nanos, you can divide by 1,000,000,000 to see it as currency. This value may be zero.
event.dv360_media_cost_partner_currency	int64 The amount paid for the impression in the partner currency nanos, you can divide by 1,000,000,000 to see it as currency. This value may be zero.
event.dv360_media_cost_usd	int64 The amount paid for the impression in USD nanos, you can divide by 1,000,000,000 to see it as currency. This value may be zero.
event.dv360_media_fee_1_advertiser_currency	int64 DV360 media fee 1 advertiser currency
event.dv360_media_fee_1_partner_currency	int64 DV360 media fee 1 partner currency
event.dv360_media_fee_1_usd	int64 DV360 media fee 1 usd
event.dv360_media_fee_2_advertiser_currency	int64 DV360 media fee 2 advertiser currency
event.dv360_media_fee_2_partner_currency	int64 DV360 media fee 2 partner currency
event.dv360_media_fee_2_usd	int64 DV360 media fee 2 usd
event.dv360_media_fee_3_advertiser_currency	int64 DV360 media fee 3 advertiser currency
event.dv360_media_fee_3_partner_currency	int64 DV360 media fee 3 partner currency
event.dv360_media_fee_3_usd	int64 DV360 media fee 3 usd
event.dv360_media_fee_4_advertiser_currency	int64 DV360 media fee 4 advertiser currency
event.dv360_media_fee_4_partner_currency	int64 DV360 media fee 4 partner currency
event.dv360_media_fee_4_usd	int64 DV360 media fee 4 usd
event.dv360_media_fee_5_advertiser_currency	int64 DV360 media fee 5 advertiser currency
event.dv360_media_fee_5_partner_currency	int64 DV360 media fee 5 partner currency
event.dv360_media_fee_5_usd	int64 DV360 media fee 5 usd
event.dv360_mobile_make_id	int64 The numerical ID for the mobile make. This value may be missing.
event.dv360_mobile_make_reportable_id	int64 The new numerical ID for the mobile make. This value may be missing.
event.dv360_mobile_model_id	int64 The numerical ID for the mobile model. This value may be missing.
event.dv360_mobile_model_reportable_id	int64 The new numerical ID for the mobile model. This value may be missing.
event.dv360_net_speed	int64 The Display & Video 360 numerical ID representing the network speed related to the view event. 1=Dial-up, 2=EDGE/2G, 3=UMTS/3G, 4=Basic DSL, 5=HSDPA/3.5G, 6=Broadband/4G, 7=Unknown.
event.dv360_operating_system_id	int64 Operating System ID.
event.dv360_operating_system_reportable_id	int64 New Operating System ID.
event.dv360_request_time	int64 A Unix timestamp in microseconds (1/1,000,000 second) for when we received the ad request, for example1330403779608570 represents Tuesday February 28th 2012 04:36:19.608570. Although this value is consistent across the view, click and conversion even it is not guaranteed to be unique - use auction_id to join events
event.dv360_revenue_advertiser_currency	int64 The total amount in advertiser currency nanos made by the partner account for the view event. This value may be zero.
event.dv360_revenue_partner_currency	int64 The total amount in partner currency nanos made by the partner account for the view event. This value may be zero.
event.dv360_revenue_usd	int64 The total amount in USD nanos made by the partner account for the view event. This value may be zero.
event.dv360_site_id	int64 The Display & Video 360 numerical ID for the most specific universal site that matches the url.
event.dv360_state_region_id	int64 DV360 Region ID
event.dv360_supply_chain_complete	boolean Indicates whether the supply chain object is complete in the bid request.
event.dv360_supply_chain_domain	array<string> The domain in the supply path, the order is the same as the order in the supply chain JSON.
event.dv360_supply_chain_seller_id	array<string> Array of strings. The seller ID in the supply path, the order is the same as the order in the supply chain JSON.
event.dv360_url	string The raw URL taken from the bid request received from the exchange, for example "http://www.example.com". As some exchanges mask the URL in their bid requests this value may be: "source_url_hidden"
event.dv360_view_state	string Populated for wrapped tags. (Two impression records when both events occur.) Possible values are: "OUTER", DV360 returned wrapped tag; "INNER", ad served post wrapped tag; "3PAS_MERGED", wrapped tag tracked by CM; "3PAS_OUTER", tracking ping sent to CM but no response, 3rd party blocked ad serving.
event.dv360_zip_postal_code	string DV360 ZIP/Postal Code
event.event_sub_type	string Contains further details related to the event - these are VIEW and CLICK for view and click events, but may be POSTVIEW, POSTCLICK or blank for conversion events.
event.event_time	int64 Time in microseconds since 1970-01-01 00:00:00 UTC.
event.event_type	string Contains CONVERSION or MODELED_CONVERSION.
event.floodlight_config_id	int64 Unique ID of the floodlight configuration.
event.interaction_time_utc_seconds	string Interaction time UTC seconds
event.landing_page_url_id	int64 Unique ID of the landing page URL. Only populates for clicks, NULL for other tables.
event.operating_system_id	int64 ID of the operating system.
event.ord_value	string The advertiser's ordinal ID, if relevant for a given activity type. Passed in the 'ord=' key-value (also used for storing the client's Order-ID in sales tags)
event.other_data	string Stores key-value data from the activity string which is not otherwise labeled. (Any key-value that is NOT "src=", "type=", "cat=", "ord=", "u=", "cost=", "qty=", "tran=", "a=", or "b="). Custom Floodlight Variables, such as "u1=" and "u2=", are available and can be used for further product breakdown.
event.placement_id	int64 Unique ID for the site page / placement where the ad ran.
event.platform_type_id	int64 Identifier that maps to the platform on which the event occurred. Possible values are: 30000: desktop, 30001: high-end smartphone, 30002: tablet, 30003: mid-range smartphone, 30004: connected TV, 30005: unknown, 30006: set top box.
event.referrer_url	string Contains the URL on which the ad appeared, when possible. May also be empty, or return ad server URLs.
event.rendering_id	int64 Unique ID of the creative for Data Transfer. Does not correspond to the UI-Creative-ID.
event.rich_media_event_counters	int64 MET Counter Value (the ecn= value).
event.rich_media_event_id	int64 MET Event ID for the Rich Media ad.
event.rich_media_event_timers	double Time in microseconds since 1970-01-01 00:00:00 UTC.
event.rich_media_event_type_id	int64 ID of Rich Media Event Type.
event.segment_value_1	int64 Segment Value 1
event.site_id	int64 Unique ID for the site where the ad ran.
event.state	string ID for user's state or province (US/Canada)
event.total_conversions	double The amount of conversion credit in nanos credited to the attributed event. For sales activities, Floodlight might count more than one conversion per event. For example, you can set up Floodlight to count the number of items purchased as the number of conversions for a single event. (The double value of the int event.activity_count in activities_events.)
event.total_conversions_revenue	double The amount of revenue in USD credited to the attributed event. (The attributed version of event.activity_revenue in activities_events.)
event.total_transaction_count	double The number of transactions or activity tag fires in nanos credited to the attributed event.
event.tran_value	string TRAN Value
event.u_value	string U Value
event.zip_code	string Postal-Code (US/Canada).
network_id	int64 The network ID.
user_id	opaque The tracking ID (it is based on, but does not expose the user's browser cookie or mobile device ID). This field may be zeroed out for privacy reasons. User IDs support counting and joining (across tables in ADH). They can't be exported or cast as conventional datatypes.

DV360 Data Transfer advertiser

dv360_dt_advertiser
dv360_advertiser	string Name of the advertiser.
dv360_advertiser_id	int64 Unique ID of the advertiser.
dv360_partner_id	int64 Unique ID of the partner.

DV360 Data Transfer campaign

dv360_dt_campaign
dv360_advertiser_id	int64 Unique ID of the advertiser.
dv360_campaign	string Name of the campaign
dv360_campaign_id	int64 The unique ID of the Display & Video 360 campaign.
dv360_partner_id	int64 Unique ID of the partner.

DV360 Data Transfer clicks

dv360_dt_clicks
To query EEA user data, use the policy-isolated tables in place of dv360_dt_clicks: dv360_dt_clicks_policy_isolated_youtube dv360_dt_clicks_policy_isolated_network dv360_dt_clicks_policy_isolated_search
event	struct
event.active_view_audible_impressions	int64 Active View: Impressions Audible
event.active_view_audible_time_msec	int64 Active View: Play Time Audible (milliseconds)
event.active_view_audible_visible_time_msec	int64 Active View: Play Time Audible and Visible (milliseconds)
event.active_view_background_count	int64 Active View: Impressions In Background
event.active_view_complete_viewable_impressions	int64 Active View: Impressions Visible at Completion
event.active_view_eligible_impressions	int64 Whether the impression was eligible to measure viewability. An impression is eligible if (a) the ad's creative has an Active View tag and (b) the tag successfully communicates with Google Marketing Platform servers at the time of the impression.
event.active_view_first_quartile_viewable_audible_impressions	int64 Active View: Impressions Visible and Audible at First Quartile
event.active_view_first_quartile_viewable_impressions	int64 Active View: Impressions Visible at First Quartile
event.active_view_fullscreen_count	int64 Active View: Impressions Full-Screen
event.active_view_impressions_audible_and_visible_at_completion	int64 Active View: Impressions Audible and Visible at Completion
event.active_view_impressions_visible10_seconds	int64 Active View: Impressions Visible 10 Seconds
event.active_view_measurable_impressions	int64 Whether the impression was measurable with Active View.
event.active_view_midpoint_viewable_audible_impressions	int64 Active View: Impressions Visible and Audible at Midpoint
event.active_view_midpoint_viewable_impressions	int64 Active View: Impressions Visible at Midpoint
event.active_view_plus_measurable_count	int64 Active View Plus: Measurable Impressions
event.active_view_start_viewable_audible_impressions	int64 Active View: Impressions Visible and Audible at Start
event.active_view_start_viewable_impressions	int64 Active View: Impressions Visible at Start
event.active_view_third_quartile_viewable_audible_impressions	int64 Active View: Impressions Visible and Audible at Third Quartile
event.active_view_third_quartile_viewable_impressions	int64 Active View: Impressions Visible at Third Quartile
event.active_view_tos_msec	int64 Active View: Time on Screen (milliseconds)
event.active_view_viewable_impressions	int64 Whether the impression was viewable.
event.active_view_visible_time_msec	int64 Active View: Video Visible Time (milliseconds)
event.activity_count	int64 Activity Quantity
event.activity_id	int64 The ID of the Floodlight tag related to the conversion event.
event.ad_id	int64 Unique ID of the ad placement.
event.advertiser_id	int64 Unique ID of the advertiser
event.audience_segment_id	int64 Unique ID of the audience segment.
event.browser_platform_id	string ID of the browser type.
event.browser_version	string Browser/Platform Version
event.campaign_id	int64 The unique ID of the Campaign Manager 360 campaign
event.city_id	int64 City ID
event.conversion_id	int64 Indicates whether an activity has been matched as a post-click (value of 1) or post-impression (value of 2), or unmatched (value of 0).
event.country_code	string Country
event.creative_version	string Creative version number.
event.dma_region_id	int64 Designated Market Area ID (US/Canada).
event.dv360_ad_position	int64 Specifies the position of the ad on the page if known. 1 represents above the fold, 2 represents below the fold.
event.dv360_advertiser_id	int64 The Display & Video 360 numerical ID for the advertiser related to the event, for example 164332.
event.dv360_adx_page_categories	string DV360 Adx Page Categories
event.dv360_attributed_inventory_source_external_id	string The external ID of the attributed inventory source that Display & Video 360 selected as the best match from those accessible to the advertiser related to the view event based on floor price and auction type.
event.dv360_attributed_inventory_source_is_public	string True if inventory source is available to all buyers. False otherwise.
event.dv360_auction_bid_price_advertiser_currency	int64
event.dv360_auction_bid_price_partner_currency	int64
event.dv360_auction_bid_price_usd	int64
event.dv360_auction_id	string A string used to join events among view/click/conversion types, for example"ABCDEFGH_abcdefgh-0123456789". Do not assume any ordering, structure or meaning to the auction_id value.
event.dv360_bid_price_advertiser_currency	int64 The bid price sent to the exchange in advertiser currency nanos. You can divide by 1,000,000,000 to see bid price in USD. Bid price is the value that the line item assigns to the impression, prior to first-price auction adjustments. For a fixed-CPM line item, this is the line item's fixed CPM at the time of the bid. Although the bid is sent to exchanges as a CPM value, bid price is represented as a cost per impression value for consistency with other metrics.
event.dv360_bid_price_partner_currency	int64 The bid price sent to the exchange in partner currency nanos. You can divide by 1,000,000,000 to see bid price in USD. Bid price is the value that the line item assigns to the impression, prior to first-price auction adjustments. For a fixed-CPM line item, this is the line item's fixed CPM at the time of the bid. Although the bid is sent to exchanges as a CPM value, bid price is represented as a cost per impression value for consistency with other metrics.
event.dv360_bid_price_usd	int64 The bid price sent to the exchange in USD nanos. You can divide by 1,000,000,000 to see bid price in USD. Bid price is the value that the line item assigns to the impression, prior to first-price auction adjustments. For a fixed-CPM line item, this is the line item's fixed CPM at the time of the bid. Although the bid is sent to exchanges as a CPM value, bid price is represented as a cost per impression value for consistency with other metrics..
event.dv360_bid_request_publisher_id	string The publisher id in the publisher.id field of bid request.
event.dv360_billable_cost_advertiser_currency	int64 The total amount of money billed to the partner, including the media cost and partner costs, in advertiser currency nanos.
event.dv360_billable_cost_partner_currency	int64 The total amount of money billed to the partner, including the media cost and partner costs, in partner currency nanos.
event.dv360_billable_cost_usd	int64 The total amount of money billed to the partner, including the media cost and partner costs, in USD nanos.
event.dv360_browser_id	int64 The Display & Video 360 numerical ID identifying the browser related to this event.
event.dv360_browser_reportable_id	int64 The new Display & Video 360 numerical ID identifying the browser related to this event.
event.dv360_browser_timezone_offset_minutes	int64 The difference in minutes between the active timezone on the user's browser and GMT-12, for example 1320 represents a browser timezone of GMT+10.
event.dv360_campaign_id	int64 The unique ID of the linked Display & Video 360 campaign.
event.dv360_city_id	int64 The Display & Video 360 numerical ID identifying the best-guess city of the impression.
event.dv360_country_code	string 2-letter ISO 3166-1 country code identifying the best-guess country of the impression, for example "US".
event.dv360_cpm_fee_1_advertiser_currency	int64 DV360 CPM fee 1 advertiser currency
event.dv360_cpm_fee_1_partner_currency	int64 DV360 CPM fee 1 partner currency
event.dv360_cpm_fee_1_usd	int64 DV360 CPM fee 1 usd
event.dv360_cpm_fee_2_advertiser_currency	int64 DV360 CPM fee 2 advertiser currency
event.dv360_cpm_fee_2_partner_currency	int64 DV360 CPM fee 2 partner currency
event.dv360_cpm_fee_2_usd	int64 DV360 CPM fee 2 usd
event.dv360_cpm_fee_3_advertiser_currency	int64 DV360 CPM fee 3 advertiser currency
event.dv360_cpm_fee_3_partner_currency	int64 DV360 CPM fee 3 partner currency
event.dv360_cpm_fee_3_usd	int64 DV360 CPM fee 3 usd
event.dv360_cpm_fee_4_advertiser_currency	int64 DV360 CPM fee 4 advertiser currency
event.dv360_cpm_fee_4_partner_currency	int64 DV360 CPM fee 4 partner currency
event.dv360_cpm_fee_4_usd	int64 DV360 CPM fee 4 usd
event.dv360_cpm_fee_5_advertiser_currency	int64 DV360 CPM fee 5 advertiser currency
event.dv360_cpm_fee_5_partner_currency	int64 DV360 CPM fee 5 partner currency
event.dv360_cpm_fee_5_usd	int64 DV360 CPM fee 5 usd
event.dv360_creative_id	int64 The Display & Video 360 numerical ID for the creative related to the event, for example 367487.
event.dv360_data_fees_advertiser_currency	int64 DV360 data fees advertiser currency
event.dv360_data_fees_partner_currency	int64 DV360 data fees partner currency
event.dv360_data_fees_usd	int64 DV360 data fees usd
event.dv360_device_type	int64 The numerical value of the identified device type. 0 = Computer, 1 = Other, 2 = Smart Phone, 3 = Tablet, 4 = Smart TV, 5 = Connected TV, 6 = Set Top Box, 7 = Connected Device.
event.dv360_exchange_id	string The Display & Video 360 numerical ID for the exchange that requested the ad.
event.dv360_insertion_order_id	int64 The Display & Video 360 numerical ID for the insertion order related to the event, for example 1079941.
event.dv360_isp_id	int64 The Display & Video 360 numerical ID for the best-guess Internet Service Provider of the impression. This value may be missing.
event.dv360_isp_reportable_id	int64 The new Display & Video 360 numerical ID for the best-guess Internet Service Provider of the impression. This value may be missing.
event.dv360_language	string The ISO-639-1 code or "zh_CN" (Chinese (simplified)), "zh_TW" (Chinese (traditional)) or "other" representing the language related to the view event.
event.dv360_line_item_id	int64 The Display & Video 360 numerical ID for the line item related to the event, for example 1155785.
event.dv360_matching_targeted_keywords	string A comma separated string containing a list of targeted keywords matching the page related to the view event, for example "apple,orange,banana". Although the page related to the view event may match many keywords, only those which were targeted will be included; if the list of keywords is large we may impose a limit to the number of keywords returned.
event.dv360_matching_targeted_segments	string Space-separated IDs of targeted user lists that match the visitor, for example "-4 456". If the visitor is in a user list that is not targeted by the ad associated with this event it will not be included here.
event.dv360_media_cost_advertiser_currency	int64 The amount paid for the impression in advertiser currency nanos, you can divide by 1,000,000,000 to see it as currency. This value may be zero.
event.dv360_media_cost_partner_currency	int64 The amount paid for the impression in the partner currency nanos, you can divide by 1,000,000,000 to see it as currency. This value may be zero.
event.dv360_media_cost_usd	int64 The amount paid for the impression in USD nanos, you can divide by 1,000,000,000 to see it as currency. This value may be zero.
event.dv360_media_fee_1_advertiser_currency	int64 DV360 media fee 1 advertiser currency
event.dv360_media_fee_1_partner_currency	int64 DV360 media fee 1 partner currency
event.dv360_media_fee_1_usd	int64 DV360 media fee 1 usd
event.dv360_media_fee_2_advertiser_currency	int64 DV360 media fee 2 advertiser currency
event.dv360_media_fee_2_partner_currency	int64 DV360 media fee 2 partner currency
event.dv360_media_fee_2_usd	int64 DV360 media fee 2 usd
event.dv360_media_fee_3_advertiser_currency	int64 DV360 media fee 3 advertiser currency
event.dv360_media_fee_3_partner_currency	int64 DV360 media fee 3 partner currency
event.dv360_media_fee_3_usd	int64 DV360 media fee 3 usd
event.dv360_media_fee_4_advertiser_currency	int64 DV360 media fee 4 advertiser currency
event.dv360_media_fee_4_partner_currency	int64 DV360 media fee 4 partner currency
event.dv360_media_fee_4_usd	int64 DV360 media fee 4 usd
event.dv360_media_fee_5_advertiser_currency	int64 DV360 media fee 5 advertiser currency
event.dv360_media_fee_5_partner_currency	int64 DV360 media fee 5 partner currency
event.dv360_media_fee_5_usd	int64 DV360 media fee 5 usd
event.dv360_mobile_make_id	int64 The numerical ID for the mobile make. This value may be missing.
event.dv360_mobile_make_reportable_id	int64 The new numerical ID for the mobile make. This value may be missing.
event.dv360_mobile_model_id	int64 The numerical ID for the mobile model. This value may be missing.
event.dv360_mobile_model_reportable_id	int64 The new numerical ID for the mobile model. This value may be missing.
event.dv360_net_speed	int64 The Display & Video 360 numerical ID representing the network speed related to the view event. 1=Dial-up, 2=EDGE/2G, 3=UMTS/3G, 4=Basic DSL, 5=HSDPA/3.5G, 6=Broadband/4G, 7=Unknown.
event.dv360_operating_system_id	int64 Operating System ID.
event.dv360_operating_system_reportable_id	int64 New Operating System ID.
event.dv360_request_time	int64 A Unix timestamp in microseconds (1/1,000,000 second) for when we received the ad request, for example1330403779608570 represents Tuesday February 28th 2012 04:36:19.608570. Although this value is consistent across the view, click and conversion even it is not guaranteed to be unique - use auction_id to join events
event.dv360_revenue_advertiser_currency	int64 The total amount in advertiser currency nanos made by the partner account for the view event. This value may be zero.
event.dv360_revenue_partner_currency	int64 The total amount in partner currency nanos made by the partner account for the view event. This value may be zero.
event.dv360_revenue_usd	int64 The total amount in USD nanos made by the partner account for the view event. This value may be zero.
event.dv360_site_id	int64 The Display & Video 360 numerical ID for the most specific universal site that matches the url.
event.dv360_state_region_id	int64 DV360 Region ID
event.dv360_supply_chain_complete	boolean Indicates whether the supply chain object is complete in the bid request.
event.dv360_supply_chain_domain	array<string> The domain in the supply path, the order is the same as the order in the supply chain JSON.
event.dv360_supply_chain_seller_id	array<string> Array of strings. The seller ID in the supply path, the order is the same as the order in the supply chain JSON.
event.dv360_url	string The raw URL taken from the bid request received from the exchange, for example "http://www.example.com". As some exchanges mask the URL in their bid requests this value may be: "source_url_hidden"
event.dv360_view_state	string Populated for wrapped tags. (Two impression records when both events occur.) Possible values are: "OUTER", DV360 returned wrapped tag; "INNER", ad served post wrapped tag; "3PAS_MERGED", wrapped tag tracked by CM; "3PAS_OUTER", tracking ping sent to CM but no response, 3rd party blocked ad serving.
event.dv360_zip_postal_code	string DV360 ZIP/Postal Code
event.event_sub_type	string Contains further details related to the event - these are VIEW and CLICK for view and click events, but may be POSTVIEW, POSTCLICK or blank for conversion events.
event.event_time	int64 Time in microseconds since 1970-01-01 00:00:00 UTC.
event.event_type	string Contains CLICK.
event.floodlight_config_id	int64 Unique ID of the floodlight configuration.
event.impression_id	string Impression ID
event.interaction_time_utc_seconds	string Interaction time UTC seconds
event.landing_page_url_id	int64 Unique ID of the landing page URL. Only populates for clicks, NULL for other tables.
event.operating_system_id	int64 ID of the operating system.
event.ord_value	string The advertiser's ordinal ID, if relevant for a given activity type. Passed in the 'ord=' key-value (also used for storing the client's Order-ID in sales tags)
event.other_data	string Stores key-value data from the activity string which is not otherwise labeled. (Any key-value that is NOT "src=", "type=", "cat=", "ord=", "u=", "cost=", "qty=", "tran=", "a=", or "b="). Custom Floodlight Variables, such as "u1=" and "u2=", are available and can be used for further product breakdown.
event.placement_id	int64 Unique ID for the site page / placement where the ad ran.
event.platform_type_id	int64 Identifier that maps to the platform on which the event occurred. Possible values are: 30000: desktop, 30001: high-end smartphone, 30002: tablet, 30003: mid-range smartphone, 30004: connected TV, 30005: unknown, 30006: set top box.
event.referrer_url	string Contains the URL on which the ad appeared, when possible. May also be empty, or return ad server URLs.
event.rendering_id	int64 Unique ID of the creative for Data Transfer. Does not correspond to the UI-Creative-ID.
event.rich_media_event_counters	int64 MET Counter Value (the ecn= value).
event.rich_media_event_id	int64 MET Event ID for the Rich Media ad.
event.rich_media_event_timers	double Time in microseconds since 1970-01-01 00:00:00 UTC.
event.rich_media_event_type_id	int64 ID of Rich Media Event Type.
event.segment_value_1	int64 Segment Value 1
event.site_id	int64 Unique ID for the site where the ad ran.
event.state	string ID for user's state or province (US/Canada)
event.tran_value	string TRAN Value
event.u_value	string U Value
event.zip_code	string Postal-Code (US/Canada).
network_id	int64 The network ID.
user_id	opaque The tracking ID (it is based on, but does not expose the user's browser cookie or mobile device ID). This field may be zeroed out for privacy reasons. User IDs support counting and joining (across tables in ADH). They can't be exported or cast as conventional datatypes.

DV360 Data Transfer impressions

dv360_dt_impressions
To query EEA user data, use the policy-isolated tables in place of dv360_dt_impressions: dv360_dt_impressions_policy_isolated_youtube dv360_dt_impressions_policy_isolated_network dv360_dt_impressions_policy_isolated_search
event	struct
event.active_view_audible_impressions	int64 Active View: Impressions Audible
event.active_view_audible_time_msec	int64 Active View: Play Time Audible (milliseconds)
event.active_view_audible_visible_time_msec	int64 Active View: Play Time Audible and Visible (milliseconds)
event.active_view_background_count	int64 Active View: Impressions In Background
event.active_view_complete_viewable_impressions	int64 Active View: Impressions Visible at Completion
event.active_view_eligible_impressions	int64 Whether the impression was eligible to measure viewability. An impression is eligible if (a) the ad's creative has an Active View tag and (b) the tag successfully communicates with Google Marketing Platform servers at the time of the impression.
event.active_view_first_quartile_viewable_audible_impressions	int64 Active View: Impressions Visible and Audible at First Quartile
event.active_view_first_quartile_viewable_impressions	int64 Active View: Impressions Visible at First Quartile
event.active_view_fullscreen_count	int64 Active View: Impressions Full-Screen
event.active_view_impressions_audible_and_visible_at_completion	int64 Active View: Impressions Audible and Visible at Completion
event.active_view_impressions_visible10_seconds	int64 Active View: Impressions Visible 10 Seconds
event.active_view_measurable_impressions	int64 Whether the impression was measurable with Active View.
event.active_view_midpoint_viewable_audible_impressions	int64 Active View: Impressions Visible and Audible at Midpoint
event.active_view_midpoint_viewable_impressions	int64 Active View: Impressions Visible at Midpoint
event.active_view_plus_measurable_count	int64 Active View Plus: Measurable Impressions
event.active_view_start_viewable_audible_impressions	int64 Active View: Impressions Visible and Audible at Start
event.active_view_start_viewable_impressions	int64 Active View: Impressions Visible at Start
event.active_view_third_quartile_viewable_audible_impressions	int64 Active View: Impressions Visible and Audible at Third Quartile
event.active_view_third_quartile_viewable_impressions	int64 Active View: Impressions Visible at Third Quartile
event.active_view_tos_msec	int64 Active View: Time on Screen (milliseconds)
event.active_view_viewable_impressions	int64 Whether the impression was viewable.
event.active_view_visible_time_msec	int64 Active View: Video Visible Time (milliseconds)
event.activity_count	int64 Activity Quantity
event.activity_id	int64 The ID of the Floodlight tag related to the conversion event.
event.ad_id	int64 Unique ID of the ad placement.
event.advertiser_id	int64 Unique ID of the advertiser
event.audience_segment_id	int64 Unique ID of the audience segment.
event.browser_platform_id	string ID of the browser type.
event.browser_version	string Browser/Platform Version
event.campaign_id	int64 The unique ID of the Campaign Manager 360 campaign
event.city_id	int64 City ID
event.conversion_id	int64 Indicates whether an activity has been matched as a post-click (value of 1) or post-impression (value of 2), or unmatched (value of 0).
event.country_code	string Country
event.creative_version	string Creative version number.
event.dma_region_id	int64 Designated Market Area ID (US/Canada).
event.dv360_ad_position	int64 Specifies the position of the ad on the page if known. 1 represents above the fold, 2 represents below the fold.
event.dv360_advertiser_id	int64 The Display & Video 360 numerical ID for the advertiser related to the event, for example 164332.
event.dv360_adx_page_categories	string DV360 Adx Page Categories
event.dv360_attributed_inventory_source_external_id	string The external ID of the attributed inventory source that Display & Video 360 selected as the best match from those accessible to the advertiser related to the view event based on floor price and auction type.
event.dv360_attributed_inventory_source_is_public	string True if inventory source is available to all buyers. False otherwise.
event.dv360_auction_bid_price_advertiser_currency	int64
event.dv360_auction_bid_price_partner_currency	int64
event.dv360_auction_bid_price_usd	int64
event.dv360_auction_id	string A string used to join events among view/click/conversion types, for example"ABCDEFGH_abcdefgh-0123456789". Do not assume any ordering, structure or meaning to the auction_id value.
event.dv360_bid_price_advertiser_currency	int64 The bid price sent to the exchange in advertiser currency nanos. You can divide by 1,000,000,000 to see bid price in USD. Bid price is the value that the line item assigns to the impression, prior to first-price auction adjustments. For a fixed-CPM line item, this is the line item's fixed CPM at the time of the bid. Although the bid is sent to exchanges as a CPM value, bid price is represented as a cost per impression value for consistency with other metrics.
event.dv360_bid_price_partner_currency	int64 The bid price sent to the exchange in partner currency nanos. You can divide by 1,000,000,000 to see bid price in USD. Bid price is the value that the line item assigns to the impression, prior to first-price auction adjustments. For a fixed-CPM line item, this is the line item's fixed CPM at the time of the bid. Although the bid is sent to exchanges as a CPM value, bid price is represented as a cost per impression value for consistency with other metrics.
event.dv360_bid_price_usd	int64 The bid price sent to the exchange in USD nanos. You can divide by 1,000,000,000 to see bid price in USD. Bid price is the value that the line item assigns to the impression, prior to first-price auction adjustments. For a fixed-CPM line item, this is the line item's fixed CPM at the time of the bid. Although the bid is sent to exchanges as a CPM value, bid price is represented as a cost per impression value for consistency with other metrics..
event.dv360_bid_request_publisher_id	string The publisher id in the publisher.id field of bid request.
event.dv360_billable_cost_advertiser_currency	int64 The total amount of money billed to the partner, including the media cost and partner costs, in advertiser currency nanos.
event.dv360_billable_cost_partner_currency	int64 The total amount of money billed to the partner, including the media cost and partner costs, in partner currency nanos.
event.dv360_billable_cost_usd	int64 The total amount of money billed to the partner, including the media cost and partner costs, in USD nanos.
event.dv360_browser_id	int64 The Display & Video 360 numerical ID identifying the browser related to this event.
event.dv360_browser_reportable_id	int64 The new Display & Video 360 numerical ID identifying the browser related to this event.
event.dv360_browser_timezone_offset_minutes	int64 The difference in minutes between the active timezone on the user's browser and GMT-12, for example 1320 represents a browser timezone of GMT+10.
event.dv360_campaign_id	int64 The unique ID of the linked Display & Video 360 campaign.
event.dv360_city_id	int64 The Display & Video 360 numerical ID identifying the best-guess city of the impression.
event.dv360_country_code	string 2-letter ISO 3166-1 country code identifying the best-guess country of the impression, for example "US".
event.dv360_cpm_fee_1_advertiser_currency	int64 DV360 CPM fee 1 advertiser currency
event.dv360_cpm_fee_1_partner_currency	int64 DV360 CPM fee 1 partner currency
event.dv360_cpm_fee_1_usd	int64 DV360 CPM fee 1 usd
event.dv360_cpm_fee_2_advertiser_currency	int64 DV360 CPM fee 2 advertiser currency
event.dv360_cpm_fee_2_partner_currency	int64 DV360 CPM fee 2 partner currency
event.dv360_cpm_fee_2_usd	int64 DV360 CPM fee 2 usd
event.dv360_cpm_fee_3_advertiser_currency	int64 DV360 CPM fee 3 advertiser currency
event.dv360_cpm_fee_3_partner_currency	int64 DV360 CPM fee 3 partner currency
event.dv360_cpm_fee_3_usd	int64 DV360 CPM fee 3 usd
event.dv360_cpm_fee_4_advertiser_currency	int64 DV360 CPM fee 4 advertiser currency
event.dv360_cpm_fee_4_partner_currency	int64 DV360 CPM fee 4 partner currency
event.dv360_cpm_fee_4_usd	int64 DV360 CPM fee 4 usd
event.dv360_cpm_fee_5_advertiser_currency	int64 DV360 CPM fee 5 advertiser currency
event.dv360_cpm_fee_5_partner_currency	int64 DV360 CPM fee 5 partner currency
event.dv360_cpm_fee_5_usd	int64 DV360 CPM fee 5 usd
event.dv360_creative_id	int64 The Display & Video 360 numerical ID for the creative related to the event, for example 367487.
event.dv360_data_fees_advertiser_currency	int64 DV360 data fees advertiser currency
event.dv360_data_fees_partner_currency	int64 DV360 data fees partner currency
event.dv360_data_fees_usd	int64 DV360 data fees usd
event.dv360_device_type	int64 The numerical value of the identified device type. 0 = Computer, 1 = Other, 2 = Smart Phone, 3 = Tablet, 4 = Smart TV, 5 = Connected TV, 6 = Set Top Box, 7 = Connected Device.
event.dv360_exchange_id	string The Display & Video 360 numerical ID for the exchange that requested the ad.
event.dv360_insertion_order_id	int64 The Display & Video 360 numerical ID for the insertion order related to the event, for example 1079941.
event.dv360_isp_id	int64 The Display & Video 360 numerical ID for the best-guess Internet Service Provider of the impression. This value may be missing.
event.dv360_isp_reportable_id	int64 The new Display & Video 360 numerical ID for the best-guess Internet Service Provider of the impression. This value may be missing.
event.dv360_language	string The ISO-639-1 code or "zh_CN" (Chinese (simplified)), "zh_TW" (Chinese (traditional)) or "other" representing the language related to the view event.
event.dv360_line_item_id	int64 The Display & Video 360 numerical ID for the line item related to the event, for example 1155785.
event.dv360_matching_targeted_keywords	string A comma separated string containing a list of targeted keywords matching the page related to the view event, for example "apple,orange,banana". Although the page related to the view event may match many keywords, only those which were targeted will be included; if the list of keywords is large we may impose a limit to the number of keywords returned.
event.dv360_matching_targeted_segments	string Space-separated IDs of targeted user lists that match the visitor, for example "-4 456". If the visitor is in a user list that is not targeted by the ad associated with this event it will not be included here.
event.dv360_media_cost_advertiser_currency	int64 The amount paid for the impression in advertiser currency nanos, you can divide by 1,000,000,000 to see it as currency. This value may be zero.
event.dv360_media_cost_partner_currency	int64 The amount paid for the impression in the partner currency nanos, you can divide by 1,000,000,000 to see it as currency. This value may be zero.
event.dv360_media_cost_usd	int64 The amount paid for the impression in USD nanos, you can divide by 1,000,000,000 to see it as currency. This value may be zero.
event.dv360_media_fee_1_advertiser_currency	int64 DV360 media fee 1 advertiser currency
event.dv360_media_fee_1_partner_currency	int64 DV360 media fee 1 partner currency
event.dv360_media_fee_1_usd	int64 DV360 media fee 1 usd
event.dv360_media_fee_2_advertiser_currency	int64 DV360 media fee 2 advertiser currency
event.dv360_media_fee_2_partner_currency	int64 DV360 media fee 2 partner currency
event.dv360_media_fee_2_usd	int64 DV360 media fee 2 usd
event.dv360_media_fee_3_advertiser_currency	int64 DV360 media fee 3 advertiser currency
event.dv360_media_fee_3_partner_currency	int64 DV360 media fee 3 partner currency
event.dv360_media_fee_3_usd	int64 DV360 media fee 3 usd
event.dv360_media_fee_4_advertiser_currency	int64 DV360 media fee 4 advertiser currency
event.dv360_media_fee_4_partner_currency	int64 DV360 media fee 4 partner currency
event.dv360_media_fee_4_usd	int64 DV360 media fee 4 usd
event.dv360_media_fee_5_advertiser_currency	int64 DV360 media fee 5 advertiser currency
event.dv360_media_fee_5_partner_currency	int64 DV360 media fee 5 partner currency
event.dv360_media_fee_5_usd	int64 DV360 media fee 5 usd
event.dv360_mobile_make_id	int64 The numerical ID for the mobile make. This value may be missing.
event.dv360_mobile_make_reportable_id	int64 The new numerical ID for the mobile make. This value may be missing.
event.dv360_mobile_model_id	int64 The numerical ID for the mobile model. This value may be missing.
event.dv360_mobile_model_reportable_id	int64 The new numerical ID for the mobile model. This value may be missing.
event.dv360_net_speed	int64 The Display & Video 360 numerical ID representing the network speed related to the view event. 1=Dial-up, 2=EDGE/2G, 3=UMTS/3G, 4=Basic DSL, 5=HSDPA/3.5G, 6=Broadband/4G, 7=Unknown.
event.dv360_operating_system_id	int64 Operating System ID.
event.dv360_operating_system_reportable_id	int64 New Operating System ID.
event.dv360_request_time	int64 A Unix timestamp in microseconds (1/1,000,000 second) for when we received the ad request, for example1330403779608570 represents Tuesday February 28th 2012 04:36:19.608570. Although this value is consistent across the view, click and conversion even it is not guaranteed to be unique - use auction_id to join events
event.dv360_revenue_advertiser_currency	int64 The total amount in advertiser currency nanos made by the partner account for the view event. This value may be zero.
event.dv360_revenue_partner_currency	int64 The total amount in partner currency nanos made by the partner account for the view event. This value may be zero.
event.dv360_revenue_usd	int64 The total amount in USD nanos made by the partner account for the view event. This value may be zero.
event.dv360_site_id	int64 The Display & Video 360 numerical ID for the most specific universal site that matches the url.
event.dv360_state_region_id	int64 DV360 Region ID
event.dv360_supply_chain_complete	boolean Indicates whether the supply chain object is complete in the bid request.
event.dv360_supply_chain_domain	array<string> The domain in the supply path, the order is the same as the order in the supply chain JSON.
event.dv360_supply_chain_seller_id	array<string> Array of strings. The seller ID in the supply path, the order is the same as the order in the supply chain JSON.
event.dv360_url	string The raw URL taken from the bid request received from the exchange, for example "http://www.example.com". As some exchanges mask the URL in their bid requests this value may be: "source_url_hidden"
event.dv360_view_state	string Populated for wrapped tags. (Two impression records when both events occur.) Possible values are: "OUTER", DV360 returned wrapped tag; "INNER", ad served post wrapped tag; "3PAS_MERGED", wrapped tag tracked by CM; "3PAS_OUTER", tracking ping sent to CM but no response, 3rd party blocked ad serving.
event.dv360_zip_postal_code	string DV360 ZIP/Postal Code
event.event_sub_type	string Contains further details related to the event - these are VIEW and CLICK for view and click events, but may be POSTVIEW, POSTCLICK or blank for conversion events.
event.event_time	int64 Time in microseconds since 1970-01-01 00:00:00 UTC.
event.event_type	string Contains VIEW.
event.floodlight_config_id	int64 Unique ID of the floodlight configuration.
event.impression_id	string Impression ID
event.interaction_time_utc_seconds	string Interaction time UTC seconds
event.landing_page_url_id	int64 Unique ID of the landing page URL. Only populates for clicks, NULL for other tables.
event.operating_system_id	int64 ID of the operating system.
event.ord_value	string The advertiser's ordinal ID, if relevant for a given activity type. Passed in the 'ord=' key-value (also used for storing the client's Order-ID in sales tags)
event.other_data	string Stores key-value data from the activity string which is not otherwise labeled. (Any key-value that is NOT "src=", "type=", "cat=", "ord=", "u=", "cost=", "qty=", "tran=", "a=", or "b="). Custom Floodlight Variables, such as "u1=" and "u2=", are available and can be used for further product breakdown.
event.placement_id	int64 Unique ID for the site page / placement where the ad ran.
event.platform_type_id	int64 Identifier that maps to the platform on which the event occurred. Possible values are: 30000: desktop, 30001: high-end smartphone, 30002: tablet, 30003: mid-range smartphone, 30004: connected TV, 30005: unknown, 30006: set top box.
event.referrer_url	string Contains the URL on which the ad appeared, when possible. May also be empty, or return ad server URLs.
event.rendering_id	int64 Unique ID of the creative for Data Transfer. Does not correspond to the UI-Creative-ID.
event.rich_media_event_counters	int64 MET Counter Value (the ecn= value).
event.rich_media_event_id	int64 MET Event ID for the Rich Media ad.
event.rich_media_event_timers	double Time in microseconds since 1970-01-01 00:00:00 UTC.
event.rich_media_event_type_id	int64 ID of Rich Media Event Type.
event.segment_value_1	int64 Segment Value 1
event.site_id	int64 Unique ID for the site where the ad ran.
event.state	string ID for user's state or province (US/Canada)
event.tran_value	string TRAN Value
event.u_value	string U Value
event.zip_code	string Postal-Code (US/Canada).
network_id	int64 The network ID.
user_id	opaque The tracking ID (it is based on, but does not expose the user's browser cookie or mobile device ID). This field may be zeroed out for privacy reasons. User IDs support counting and joining (across tables in ADH). They can't be exported or cast as conventional datatypes.

DV360 Data Transfer insertion order

dv360_dt_insertion_order
dv360_advertiser_id	int64 Unique ID of the advertiser.
dv360_campaign_id	int64 The unique ID of the Display & Video 360 campaign.
dv360_insertion_order	string Name of the insertion order.
dv360_insertion_order_id	int64 The Display & Video 360 numerical ID for the insertion order related to the event, e.g. 1079941.
dv360_partner_id	int64 Unique ID of the partner.

DV360 Data Transfer line item

dv360_dt_line_item
dv360_advertiser_id	int64 Multiple Display & Video 360 "advertisers" generally exist underneath a single partner. Vendor client IDs are saved here.
dv360_campaign_id	int64 The unique ID of the Display & Video 360 campaign.
dv360_insertion_order_id	int64 The Display & Video 360 numerical ID for the insertion order related to the event, e.g. 1079941.
dv360_line_item	string Name of the line item.
dv360_line_item_id	int64 Unique ID of the line item.
dv360_partner_id	int64 Unique ID of the partner.

DV360 YouTube Active Views

dv360_youtube_active_views
To query EEA user data, use the policy-isolated tables in place of dv360_youtube_active_views: dv360_youtube_active_views_policy_isolated_youtube dv360_youtube_active_views_policy_isolated_network
content_url	string URL of the page on which the ad appeared. Part of the URL is removed for privacy.
impression_data	struct Impression of the ad that was clicked.
impression_data.adgroup_id	int64 ID of the Display & Video 360 YouTube ad group. Joins with adgroup_id in any adh.dv360_youtube table.
impression_data.advertiser_id	int64 Multiple Display & Video 360 "advertisers" generally exist underneath a single partner. Vendor client IDs are saved here.
impression_data.campaign_id	int64 The Display & Video 360 numerical ID for the campaign related to the event, e.g. 164332.
impression_data.creative_id	int64 Unique ID of the creative. Joins with creative_id in any adh.dv360_youtube table.
impression_data.insertion_order_id	int64 The Display & Video 360 numerical ID for the insertion order related to the event, e.g. 1079941.
impression_data.line_item_id	int64 The Display & Video 360 numerical ID for the line item related to the event, e.g. 1155785.
impression_data.partner_id	int64 Unique ID of the partner.
impression_id	string Unique identifier for impression.
is_updm_eligible	boolean Whether the user is eligible for UPDM queries. This is true for logged-in events that don't have any privacy restrictions, such as child users or unconsented users.
num_active_view_viewable_impression	int64 1 when impression is active view eligible; 0 when impression is not active view eligible.
query_id	struct Unique identifier for query has multiple parts. Joins with query_id in any adh.dv360_youtube table.
query_id.process_id	int64 Integer that identifies the process on the machine that generated the event.
query_id.server_ip	int64 The IPv4 address of the server that managed the ad request. Used to identify unique events for joins.
query_id.time_usec	int64 The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
user_id	opaque The tracking ID (it is based on, but does not expose the user's browser cookie or mobile device ID). This field may be zeroed out for privacy reasons. User IDs support counting and joining (across tables in ADH). They can't be exported or cast as conventional datatypes.
view_id	struct Unique identifier for view has multiple parts.
view_id.process_id	int64 Integer that identifies the process on the machine that generated the event.
view_id.server_ip	int64 The IPv4 address of the server that managed the ad request. Used to identify unique events for joins.
view_id.time_usec	int64 The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
view_type	string The type of view event. The expected values are DELAYED_IMPRESSION, ACTIVE_VIEW_BILLABLE, ACTIVE_VIEW_MEASUREMENT, ACTIVE_VIEW_INFERRED, ACTIVE_VIEW_VIDEO, ACTIVE_VIEW_MOBILEAPP, ACTIVE_VIEW_TIME_ON_SCREEN, RENDERED_IMPRESSION, VIDEO_TERMINATION, VIDEO_AD_DISPLAY_IMPRESSION, BEGIN_TO_RENDER_IMPRESSION, ATTACHED_TO_VIEW_IMPRESSION, VENDOR_BLOCKED_AD, ACTIVE_VIEW_AUDIO, ACTIVE_VIEW_SYNTHETIC, VPID_BEACON, ACTIVE_VIEW_SESSION.
viewability_metrics	struct Summable viewability metrics intended for Core and Advanced tiers of viewability. Metrics are organized by measurability pools. For each measurability pool, there is a sub-field containing the number of impressions that were measurable and the metrics that are available.
viewability_metrics.active_view_plus_metrics	struct (Video only) Measures a variety of viewability metrics (including quartiles) that share a common measurability denominator.
viewability_metrics.active_view_plus_metrics.ad_duration_msec	int64 Total ad duration in milliseconds.
viewability_metrics.active_view_plus_metrics.audible_and_fully_visible_watchtime_msec	int64 Total audible (volume > 0%) and fully visible (100% on screen) watchtime in milliseconds.
viewability_metrics.active_view_plus_metrics.audible_and_visible_watchtime_msec	int64 Total audible (volume > 0%) and visible (at least 50% on screen) watchtime in milliseconds.
viewability_metrics.active_view_plus_metrics.audible_count	int64 Number of impressions that were audible (volume > 0%) at any point during playback.
viewability_metrics.active_view_plus_metrics.audible_watchtime_msec	int64 Total audible (volume > 0%) watchtime, in milliseconds.
viewability_metrics.active_view_plus_metrics.background_count	int64 Number of backgrounded impressions.
viewability_metrics.active_view_plus_metrics.fullscreen_count	int64 Number of fullscreened impressions. Note that this count only increments on YouTube platforms that have a toggle between normal/fullscreen state. YouTube Platforms that are always in fullscreen (like YouTube CTV Apps) will show up as 0.
viewability_metrics.active_view_plus_metrics.fully_visible_watchtime_msec	int64 Total fully visible (100% on screen) watchtime in milliseconds.
viewability_metrics.active_view_plus_metrics.measurable_count	int64 Number of impressions where Active View Plus metrics were able to be measured.
viewability_metrics.active_view_plus_metrics.q1	struct Instantaneous metrics for first quartile event.
viewability_metrics.active_view_plus_metrics.q2	struct Instantaneous metrics for second quartile (midpoint) event.
viewability_metrics.active_view_plus_metrics.q3	struct Instantaneous metrics for third quartile event.
viewability_metrics.active_view_plus_metrics.q4	struct Instantaneous metrics for fourth quartile (complete) event.
viewability_metrics.active_view_plus_metrics.start	struct Instantaneous metrics for start event.
viewability_metrics.active_view_plus_metrics.viewable_10_sec_count	int64 Number of impressions that were at least 50% on screen for at least 10 seconds (cumulative).
viewability_metrics.active_view_plus_metrics.visible_watchtime_msec	int64 Total visible (at least 50% on screen) watchtime, in milliseconds.
viewability_metrics.active_view_plus_metrics.watchtime_msec	int64 Total watchtime in milliseconds. Note: This may differ from the value reported in Google Ads, as it is only populated when Ads Data Hub is able to measure Active View metrics.
viewability_metrics.active_view_plus_metrics.{start, q1, q2, q3, q4}.audible	int64 Number of impressions that were audible (volume > 0%) at this point.
viewability_metrics.active_view_plus_metrics.{start, q1, q2, q3, q4}.audible_and_visible	int64 Number of impressions that were audible (volume > 0%) and 50% on screen at this point.
viewability_metrics.active_view_plus_metrics.{start, q1, q2, q3, q4}.reached	int64 Number of impressions that reached this point.
viewability_metrics.active_view_plus_metrics.{start, q1, q2, q3, q4}.visible	int64 Number of impressions that were at least 50% on screen at this point.
viewability_metrics.enabled_count	int64 Number of impressions with Active View enabled.
viewability_metrics.groupm_trueview_viewable_impressions	struct (Video only) Similar to groupm_viewable_impressions, but with an additional requirement on playback time for measurability. Impressions must reach the GroupM threshold of 15 seconds or 50% duration in addition to being GroupM measurable to be considered GroupM TrueView measurable.
viewability_metrics.groupm_trueview_viewable_impressions.measurable_count	int64 Number of impressions where GroupM viewability was able to be measured and that reached the GroupM playback threshold.
viewability_metrics.groupm_trueview_viewable_impressions.viewable_count	int64 Number of impressions that met the GroupM standard.
viewability_metrics.groupm_viewable_impressions	struct (Video only) Measures video ads playing 100% pixels on screen with audio volume > 0% for playback of at least 15 seconds or 50% of the ad duration, whichever is shorter.
viewability_metrics.groupm_viewable_impressions.measurable_count	int64 Number of impressions where GroupM viewability was able to be measured.
viewability_metrics.groupm_viewable_impressions.viewable_count	int64 Number of impressions that met the GroupM standard.
viewability_metrics.mrc_cross_media_viewable_impressions	struct (Video only) Measures video ads playing 100% on screen for 2 continuous seconds.
viewability_metrics.mrc_cross_media_viewable_impressions.measurable_count	int64 Number of impressions where Cross-Media MRC viewability was able to be measured.
viewability_metrics.mrc_cross_media_viewable_impressions.viewable_count	int64 Number of impressions that met the Cross-Media MRC viewable standard.
viewability_metrics.mrc_viewable_impressions	struct Viewability metrics based on the MRC standard. That is, whether a video ad showed 50% pixels on screen for 2 continuous seconds of playback, or a display ad showed 50% pixels on screen for 1 continuous second.
viewability_metrics.mrc_viewable_impressions.measurable_count	int64 Number of impressions where MRC viewability was able to be measured.
viewability_metrics.mrc_viewable_impressions.viewable_count	int64 Number of impressions that met the MRC viewable standard.
viewability_metrics.time_on_screen	struct Measures the total time on screen for viewable impressions as determined by the MRC standard. The measurable count for impressions in this metric is zero for impressions that do not meet the MRC viewability threshold.
viewability_metrics.time_on_screen.measurable_count	int64 Number of impressions where Time On Screen was able to be measured and met the MRC viewable standard.
viewability_metrics.time_on_screen.msec	int64 Visible (at least 50% on screen) watchtime, in milliseconds, for impressions that met the MRC viewable standard.

DV360 YouTube ad group

dv360_youtube_adgroup
adgroup_id	int64 ID of the Display & Video 360 YouTube ad group. Joins with adgroup_id in any adh.dv360_youtube table.
adgroup_name	string Ad group name.
adgroup_status	string The ad group. Possible values are: STATUS_ENABLED, STATUS_PAUSED, STATUS_DELETED, or STATUS_SOFT_DELETED.
adgroup_type	string The ad group type. Possible values are: VIDEO_ACTION, VIDEO_VIEW, VIDEO_REACH, VIDEO_PAUSE, VIDEO_TRUE_VIEW_IN_STREAM, VIDEO_TRUE_VIEW_IN_DISPLAY, VIDEO_BUMPER, VIDEO_NON_SKIPPABLE_IN_STREAM, DISPLAY, SEARCH, VIDEO_OUTSTREAM, YOUTUBE_AUDIO, VIDEO_MASTHEAD, OTHER
advertiser_id	int64 Multiple Display & Video 360 "advertisers" generally exist underneath a single partner. Vendor client IDs are saved here.
campaign_id	int64 The Display & Video 360 numerical ID for the campaign related to the event, e.g. 164332.
insertion_order_id	int64 The Display & Video 360 numerical ID for the insertion order related to the event, e.g. 1079941.
line_item_id	int64 The Display & Video 360 numerical ID for the line item related to the event, e.g. 1155785.
partner_id	int64 Unique ID of the partner.

DV360 YouTube advertiser

dv360_youtube_advertiser
advertiser_id	int64 Multiple Display & Video 360 "advertisers" generally exist underneath a single partner. Vendor client IDs are saved here.
advertiser_name	string Name of the advertiser.
advertiser_timezone	string The DV360 advertiser time zone default set in account settings.
partner_id	int64 Unique ID of the partner.

DV360 YouTube campaign

dv360_youtube_campaign
advertiser_id	int64 Multiple Display & Video 360 "advertisers" generally exist underneath a single partner. Vendor client IDs are saved here.
campaign_id	int64 The Display & Video 360 numerical ID for the campaign related to the event, e.g. 164332.
campaign_name	string Name of the campaign.
partner_id	int64 Unique ID of the partner.

DV360 YouTube clicks (deprecated - use dv360_youtube_creative_conversions)

dv360_youtube_clicks
advertiser_click_cost_local_micros	double The advertiser's cost in local currency micros.
advertiser_click_cost_usd	double The advertiser's click cost in dollars.
click_id	struct Unique identifier for click has multiple parts. Joins with click_id in any adh.dv360_youtube table.
click_id.process_id	int64 Integer that identifies the process on the machine that generated the event.
click_id.server_ip	int64 The IPv4 address of the server that managed the ad request. Used to identify unique events for joins.
click_id.time_usec	int64 The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
click_type	int64 The click type.
impression_data	struct Impression of the ad that was clicked.
impression_data.adgroup_id	int64 ID of the Display & Video 360 YouTube ad group. Joins with adgroup_id in any adh.dv360_youtube table.
impression_data.advertiser_id	int64 Multiple Display & Video 360 "advertisers" generally exist underneath a single partner. Vendor client IDs are saved here.
impression_data.campaign_id	int64 The Display & Video 360 numerical ID for the campaign related to the event, e.g. 164332.
impression_data.creative_id	int64 Unique ID of the creative. Joins with creative_id in any adh.dv360_youtube table.
impression_data.insertion_order_id	int64 The Display & Video 360 numerical ID for the insertion order related to the event, e.g. 1079941.
impression_data.line_item_id	int64 The Display & Video 360 numerical ID for the line item related to the event, e.g. 1155785.
impression_data.partner_id	int64 Unique ID of the partner.
impression_id	string Unique identifier for impression.
is_trueview	boolean True if the event was a TrueView view. False if the event was not a TrueView view.
is_updm_eligible	boolean Whether the user is eligible for UPDM queries. This is true for logged-in events that don't have any privacy restrictions, such as child users or unconsented users.
query_id	struct Unique identifier for query has multiple parts. Joins with query_id in any adh.dv360_youtube table.
query_id.process_id	int64 Integer that identifies the process on the machine that generated the event.
query_id.server_ip	int64 The IPv4 address of the server that managed the ad request. Used to identify unique events for joins.
query_id.time_usec	int64 The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
user_id	opaque The tracking ID (it is based on, but does not expose the user's browser cookie or mobile device ID). This field may be zeroed out for privacy reasons. User IDs support counting and joining (across tables in ADH). They can't be exported or cast as conventional datatypes.

DV360 YouTube conversions

dv360_youtube_conversions
To query EEA user data, use the policy-isolated tables in place of dv360_youtube_conversions: dv360_youtube_conversions_policy_isolated_youtube dv360_youtube_conversions_policy_isolated_network
attribution_event_type	string Primary interaction this conversion is attributed to. Valid values: INTERACTION, CLICK, ENGAGED_VIEW, OTHER.
click_id	struct Unique identifier for click has multiple parts. Joins with click_id in any adh.dv360_youtube table.
click_id.process_id	int64 Integer that identifies the process on the machine that generated the event.
click_id.server_ip	int64 The IPv4 address of the server that managed the ad request. Used to identify unique events for joins.
click_id.time_usec	int64 The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
conversion_id	struct Unique identifier for conversion has multiple parts.
conversion_id.process_id	int64 Integer that identifies the process on the machine that generated the event.
conversion_id.server_ip	int64 The IPv4 address of the server that managed the ad request. Used to identify unique events for joins.
conversion_id.time_usec	int64 The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
conversion_type	int64 The conversion type.
impression_data	struct Impression of the ad that was clicked.
impression_data.adgroup_id	int64 ID of the Display & Video 360 YouTube ad group. Joins with adgroup_id in any adh.dv360_youtube table.
impression_data.advertiser_id	int64 Multiple Display & Video 360 "advertisers" generally exist underneath a single partner. Vendor client IDs are saved here.
impression_data.campaign_id	int64 The Display & Video 360 numerical ID for the campaign related to the event, e.g. 164332.
impression_data.creative_id	int64 Unique ID of the creative. Joins with creative_id in any adh.dv360_youtube table.
impression_data.insertion_order_id	int64 The Display & Video 360 numerical ID for the insertion order related to the event, e.g. 1079941.
impression_data.line_item_id	int64 The Display & Video 360 numerical ID for the line item related to the event, e.g. 1155785.
impression_data.partner_id	int64 Unique ID of the partner.
impression_id	string Unique identifier for impression.
is_updm_eligible	boolean Whether the user is eligible for UPDM queries. This is true for logged-in events that don't have any privacy restrictions, such as child users or unconsented users.
label	string Name of conversion event.
query_id	struct Unique identifier for query has multiple parts. Joins with query_id in any adh.dv360_youtube table.
query_id.process_id	int64 Integer that identifies the process on the machine that generated the event.
query_id.server_ip	int64 The IPv4 address of the server that managed the ad request. Used to identify unique events for joins.
query_id.time_usec	int64 The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
user_id	opaque The tracking ID (it is based on, but does not expose the user's browser cookie or mobile device ID). This field may be zeroed out for privacy reasons. User IDs support counting and joining (across tables in ADH). They can't be exported or cast as conventional datatypes.

DV360 YouTube creative

dv360_youtube_creative
adgroup_id	int64 ID of the Display & Video 360 YouTube ad group. Joins with adgroup_id in any adh.dv360_youtube table.
advertiser_id	int64 Multiple Display & Video 360 "advertisers" generally exist underneath a single partner. Vendor client IDs are saved here.
campaign_id	int64 The Display & Video 360 numerical ID for the campaign related to the event, e.g. 164332.
creative_id	int64 Unique ID of the creative. Joins with creative_id in any adh.dv360_youtube table.
creative_name	string The name of the Display & Video 360 creative.
creative_type	int64 Enum corresponding to the creative type.
insertion_order_id	int64 The Display & Video 360 numerical ID for the insertion order related to the event, e.g. 1079941.
line_item_id	int64 The Display & Video 360 numerical ID for the line item related to the event, e.g. 1155785.
partner_id	int64 Unique ID of the partner.
third_party_vast_url	string URL used for VAST (Video Ad Serving Template) redirect creatives. Formatting doesn't match yt_reserve_creative.third_party_vast_url.
video_message	struct Multipart identifier for video data.
video_message.video_ad_duration	int64 Duration of the video in milliseconds.
video_message.youtube_video_id	string Video ID string representation as it appears on YouTube watch url.

DV360 YouTube creative conversions

dv360_youtube_creative_conversions
To query EEA user data, use the policy-isolated tables in place of dv360_youtube_creative_conversions: dv360_youtube_creative_conversions_policy_isolated_youtube dv360_youtube_creative_conversions_policy_isolated_network
advertiser_cost_local_micros	double The advertiser's cost in local currency micros.
advertiser_cost_usd	double The advertiser's click cost in dollars.
click_id	struct Unique identifier for click has multiple parts. Joins with click_id in any adh.dv360_youtube table.
click_id.process_id	int64 Integer that identifies the process on the machine that generated the event.
click_id.server_ip	int64 The IPv4 address of the server that managed the ad request. Used to identify unique events for joins.
click_id.time_usec	int64 The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
content_url	string URL of the page on which the ad appeared. Part of the URL is removed for privacy.
conversion_id	struct Unique identifier for conversion has multiple parts.
conversion_id.process_id	int64 Integer that identifies the process on the machine that generated the event.
conversion_id.server_ip	int64 The IPv4 address of the server that managed the ad request. Used to identify unique events for joins.
conversion_id.time_usec	int64 The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
conversion_type	int64 The conversion type.
impression_data	struct Impression of the ad that was clicked.
impression_data.adgroup_id	int64 ID of the Display & Video 360 YouTube ad group. Joins with adgroup_id in any adh.dv360_youtube table.
impression_data.advertiser_id	int64 Multiple Display & Video 360 "advertisers" generally exist underneath a single partner. Vendor client IDs are saved here.
impression_data.campaign_id	int64 The Display & Video 360 numerical ID for the campaign related to the event, e.g. 164332.
impression_data.creative_id	int64 Unique ID of the creative. Joins with creative_id in any adh.dv360_youtube table.
impression_data.insertion_order_id	int64 The Display & Video 360 numerical ID for the insertion order related to the event, e.g. 1079941.
impression_data.line_item_id	int64 The Display & Video 360 numerical ID for the line item related to the event, e.g. 1155785.
impression_data.partner_id	int64 Unique ID of the partner.
impression_id	string Unique identifier for impression.
is_updm_eligible	boolean Whether the user is eligible for UPDM queries. This is true for logged-in events that don't have any privacy restrictions, such as child users or unconsented users.
label	string Name of conversion event.
num_clicks	int64 Number of clicks.
num_video_views	int64 Number of video views.
query_id	struct Unique identifier for query has multiple parts. Joins with query_id in any adh.dv360_youtube table.
query_id.process_id	int64 Integer that identifies the process on the machine that generated the event.
query_id.server_ip	int64 The IPv4 address of the server that managed the ad request. Used to identify unique events for joins.
query_id.time_usec	int64 The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
user_id	opaque The tracking ID (it is based on, but does not expose the user's browser cookie or mobile device ID). This field may be zeroed out for privacy reasons. User IDs support counting and joining (across tables in ADH). They can't be exported or cast as conventional datatypes.
viewability_metrics	struct Summable viewability metrics intended for Core and Advanced tiers of viewability. Metrics are organized by measurability pools. For each measurability pool, there is a sub-field containing the number of impressions that were measurable and the metrics that are available.
viewability_metrics.active_view_plus_metrics	struct (Video only) Measures a variety of viewability metrics (including quartiles) that share a common measurability denominator.
viewability_metrics.active_view_plus_metrics.ad_duration_msec	int64 Total ad duration in milliseconds.
viewability_metrics.active_view_plus_metrics.audible_and_fully_visible_watchtime_msec	int64 Total audible (volume > 0%) and fully visible (100% on screen) watchtime in milliseconds.
viewability_metrics.active_view_plus_metrics.audible_and_visible_watchtime_msec	int64 Total audible (volume > 0%) and visible (at least 50% on screen) watchtime in milliseconds.
viewability_metrics.active_view_plus_metrics.audible_count	int64 Number of impressions that were audible (volume > 0%) at any point during playback.
viewability_metrics.active_view_plus_metrics.audible_watchtime_msec	int64 Total audible (volume > 0%) watchtime, in milliseconds.
viewability_metrics.active_view_plus_metrics.background_count	int64 Number of backgrounded impressions.
viewability_metrics.active_view_plus_metrics.fullscreen_count	int64 Number of fullscreened impressions. Note that this count only increments on YouTube platforms that have a toggle between normal/fullscreen state. YouTube Platforms that are always in fullscreen (like YouTube CTV Apps) will show up as 0.
viewability_metrics.active_view_plus_metrics.fully_visible_watchtime_msec	int64 Total fully visible (100% on screen) watchtime in milliseconds.
viewability_metrics.active_view_plus_metrics.measurable_count	int64 Number of impressions where Active View Plus metrics were able to be measured.
viewability_metrics.active_view_plus_metrics.q1	struct Instantaneous metrics for first quartile event.
viewability_metrics.active_view_plus_metrics.q2	struct Instantaneous metrics for second quartile (midpoint) event.
viewability_metrics.active_view_plus_metrics.q3	struct Instantaneous metrics for third quartile event.
viewability_metrics.active_view_plus_metrics.q4	struct Instantaneous metrics for fourth quartile (complete) event.
viewability_metrics.active_view_plus_metrics.start	struct Instantaneous metrics for start event.
viewability_metrics.active_view_plus_metrics.viewable_10_sec_count	int64 Number of impressions that were at least 50% on screen for at least 10 seconds (cumulative).
viewability_metrics.active_view_plus_metrics.visible_watchtime_msec	int64 Total visible (at least 50% on screen) watchtime, in milliseconds.
viewability_metrics.active_view_plus_metrics.watchtime_msec	int64 Total watchtime in milliseconds. Note: This may differ from the value reported in Google Ads, as it is only populated when Ads Data Hub is able to measure Active View metrics.
viewability_metrics.active_view_plus_metrics.{start, q1, q2, q3, q4}.audible	int64 Number of impressions that were audible (volume > 0%) at this point.
viewability_metrics.active_view_plus_metrics.{start, q1, q2, q3, q4}.audible_and_visible	int64 Number of impressions that were audible (volume > 0%) and 50% on screen at this point.
viewability_metrics.active_view_plus_metrics.{start, q1, q2, q3, q4}.reached	int64 Number of impressions that reached this point.
viewability_metrics.active_view_plus_metrics.{start, q1, q2, q3, q4}.visible	int64 Number of impressions that were at least 50% on screen at this point.
viewability_metrics.enabled_count	int64 Number of impressions with Active View enabled.
viewability_metrics.groupm_trueview_viewable_impressions	struct (Video only) Similar to groupm_viewable_impressions, but with an additional requirement on playback time for measurability. Impressions must reach the GroupM threshold of 15 seconds or 50% duration in addition to being GroupM measurable to be considered GroupM TrueView measurable.
viewability_metrics.groupm_trueview_viewable_impressions.measurable_count	int64 Number of impressions where GroupM viewability was able to be measured and that reached the GroupM playback threshold.
viewability_metrics.groupm_trueview_viewable_impressions.viewable_count	int64 Number of impressions that met the GroupM standard.
viewability_metrics.groupm_viewable_impressions	struct (Video only) Measures video ads playing 100% pixels on screen with audio volume > 0% for playback of at least 15 seconds or 50% of the ad duration, whichever is shorter.
viewability_metrics.groupm_viewable_impressions.measurable_count	int64 Number of impressions where GroupM viewability was able to be measured.
viewability_metrics.groupm_viewable_impressions.viewable_count	int64 Number of impressions that met the GroupM standard.
viewability_metrics.mrc_cross_media_viewable_impressions	struct (Video only) Measures video ads playing 100% on screen for 2 continuous seconds.
viewability_metrics.mrc_cross_media_viewable_impressions.measurable_count	int64 Number of impressions where Cross-Media MRC viewability was able to be measured.
viewability_metrics.mrc_cross_media_viewable_impressions.viewable_count	int64 Number of impressions that met the Cross-Media MRC viewable standard.
viewability_metrics.mrc_viewable_impressions	struct Viewability metrics based on the MRC standard. That is, whether a video ad showed 50% pixels on screen for 2 continuous seconds of playback, or a display ad showed 50% pixels on screen for 1 continuous second.
viewability_metrics.mrc_viewable_impressions.measurable_count	int64 Number of impressions where MRC viewability was able to be measured.
viewability_metrics.mrc_viewable_impressions.viewable_count	int64 Number of impressions that met the MRC viewable standard.
viewability_metrics.time_on_screen	struct Measures the total time on screen for viewable impressions as determined by the MRC standard. The measurable count for impressions in this metric is zero for impressions that do not meet the MRC viewability threshold.
viewability_metrics.time_on_screen.measurable_count	int64 Number of impressions where Time On Screen was able to be measured and met the MRC viewable standard.
viewability_metrics.time_on_screen.msec	int64 Visible (at least 50% on screen) watchtime, in milliseconds, for impressions that met the MRC viewable standard.

DV360 YouTube impressions

dv360_youtube_impressions
To query EEA user data, use the policy-isolated tables in place of dv360_youtube_impressions: dv360_youtube_impressions_policy_isolated_youtube dv360_youtube_impressions_policy_isolated_network
adgroup_id	int64 ID of the Display & Video 360 YouTube ad group. Joins with adgroup_id in any adh.dv360_youtube table.
advertiser_id	int64 Multiple Display & Video 360 "advertisers" generally exist underneath a single partner. Vendor client IDs are saved here.
advertiser_impression_cost_local_micros	double The advertiser's local currency in micros.
advertiser_impression_cost_usd	double The advertiser's impression cost in dollars.
affinity	array<int64> ID of affinity group. Joins with affinity_id in adh.affinity table. Does not support TrueView line items.
app_id	string Numerical identifier for the app's ID. Combined with the app_store_id, users can look up more information about the app. For example, 284815942 is the ID of Google's search app on Apple's App store. It only populates for Google Display Network (GDN) and Google Video Partner (GVP), which can be identified as INVENTORY_TYPE = OTHER. You can look up the app name by joining with the mobile_app_info table.
app_store_id	int64 Numerical identifier corresponding to the app store which the app belongs to. e.g. 1 = "Apple App Store", 2 = "Google Play", or 8 = "PlayStation Store". It only populates for Google Display Network (GDN) and Google Video Partner (GVP), which can be identified as INVENTORY_TYPE = OTHER. You can look up the app store name by joining with the mobile_app_info table.
browser	string Possible values are: Chrome, Cobalt, Dalvik, Edge, Firefox, IE, Opera, Other, Safari, Samsung Browser, Roku, Silk, Unknown, Yandex
campaign_id	int64 The Display & Video 360 numerical ID for the campaign related to the event, e.g. 164332.
content_url	string URL of the page on which the ad appeared. Part of the URL is removed for privacy.
creative_id	int64 Unique ID of the creative. Joins with creative_id in any adh.dv360_youtube table.
demographics	struct Unique identifier for demographics, which has multiple parts: age_group, gender.
demographics.age_group	int64 Code for age group. Joins with age_group_id in adh.age_group table.
demographics.gender	int64 Code for gender. Joins with gender_id in adh.gender table.
device_height	int64 Device height in pixels.
device_width	int64 Device width in pixels.
format_category	string Format classification to determine how the event should be measured. The value can be DISPLAY, VIDEO, AUDIO or UNSPECIFIED.
impression_id	string Unique identifier for impression.
in_market	array<int64> ID of in-market group. Joins with in_market_id in adh.in_market table. Does not support TrueView line items.
insertion_order_id	int64 The Display & Video 360 numerical ID for the insertion order related to the event, e.g. 1079941.
inventory_type	string The inventory type. Possible values: YOUTUBE, YOUTUBE_TV, YOUTUBE_MUSIC, SEARCH, GMAIL, OTHER. Other refers to either the Google Display or Video network.
is_app_traffic	boolean TRUE if the event happened in a native app. FALSE if the event happened in an HTML5 app or webview.
is_updm_eligible	boolean Whether the user is eligible for UPDM queries. This is true for logged-in events that don't have any privacy restrictions, such as child users or unconsented users.
line_item_id	int64 The Display & Video 360 numerical ID for the line item related to the event, e.g. 1155785.
location	struct Unique identifier for location with multiple parts: country, geo_city_id, geo_metro, geo_region.
location.country	string Two-letter code for country, for example "US".
location.geo_city_id	int64 Code for city. Joins with city_id in adh.city table.
location.geo_country_id	int64 Code for country.
location.geo_metro	int64 Code for metro region. Joins with metro_id in adh.metro table.
location.geo_region	string Region as a string e.g. US-CA.
location.geo_region_id	int64 Code for region.
mobile_browser_class	int64 Type of browser. Possible values are: desktop, tablet, smart tv consoles, or mobile. Joins with mobile_browser_class_id in adh.mobile_browser_class table.
operating_system	string Possible values are: Android, AppleTV, Chrome OS, Fire OS, Google TV, iOS, Linux, Mac, Unknown, PlayStation, Roku, Tizen, Xbox, Windows, Windows Phone
partner_id	int64 Unique ID of the partner.
physical_screen_height	int64 Device screen height in mm.
physical_screen_width	int64 Device screen width in mm.
publisher_domain	string Domain of the page on which ad appeared.
query_id	struct Unique identifier for query has multiple parts. Joins with query_id in any adh.dv360_youtube table.
query_id.process_id	int64 Integer that identifies the process on the machine that generated the event.
query_id.server_ip	int64 The IPv4 address of the server that managed the ad request. Used to identify unique events for joins.
query_id.time_usec	int64 The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
query_language	string Language used by user.
user_id	opaque The tracking ID (it is based on, but does not expose the user's browser cookie or mobile device ID). This field may be zeroed out for privacy reasons. User IDs support counting and joining (across tables in ADH). They can't be exported or cast as conventional datatypes.
viewability_metrics	struct Summable viewability metrics intended for Core and Advanced tiers of viewability. Metrics are organized by measurability pools. For each measurability pool, there is a sub-field containing the number of impressions that were measurable and the metrics that are available.
viewability_metrics.active_view_plus_metrics	struct (Video only) Measures a variety of viewability metrics (including quartiles) that share a common measurability denominator.
viewability_metrics.active_view_plus_metrics.ad_duration_msec	int64 Total ad duration in milliseconds.
viewability_metrics.active_view_plus_metrics.audible_and_fully_visible_watchtime_msec	int64 Total audible (volume > 0%) and fully visible (100% on screen) watchtime in milliseconds.
viewability_metrics.active_view_plus_metrics.audible_and_visible_watchtime_msec	int64 Total audible (volume > 0%) and visible (at least 50% on screen) watchtime in milliseconds.
viewability_metrics.active_view_plus_metrics.audible_count	int64 Number of impressions that were audible (volume > 0%) at any point during playback.
viewability_metrics.active_view_plus_metrics.audible_watchtime_msec	int64 Total audible (volume > 0%) watchtime, in milliseconds.
viewability_metrics.active_view_plus_metrics.background_count	int64 Number of backgrounded impressions.
viewability_metrics.active_view_plus_metrics.fullscreen_count	int64 Number of fullscreened impressions. Note that this count only increments on YouTube platforms that have a toggle between normal/fullscreen state. YouTube Platforms that are always in fullscreen (like YouTube CTV Apps) will show up as 0.
viewability_metrics.active_view_plus_metrics.fully_visible_watchtime_msec	int64 Total fully visible (100% on screen) watchtime in milliseconds.
viewability_metrics.active_view_plus_metrics.measurable_count	int64 Number of impressions where Active View Plus metrics were able to be measured.
viewability_metrics.active_view_plus_metrics.q1	struct Instantaneous metrics for first quartile event.
viewability_metrics.active_view_plus_metrics.q2	struct Instantaneous metrics for second quartile (midpoint) event.
viewability_metrics.active_view_plus_metrics.q3	struct Instantaneous metrics for third quartile event.
viewability_metrics.active_view_plus_metrics.q4	struct Instantaneous metrics for fourth quartile (complete) event.
viewability_metrics.active_view_plus_metrics.start	struct Instantaneous metrics for start event.
viewability_metrics.active_view_plus_metrics.viewable_10_sec_count	int64 Number of impressions that were at least 50% on screen for at least 10 seconds (cumulative).
viewability_metrics.active_view_plus_metrics.visible_watchtime_msec	int64 Total visible (at least 50% on screen) watchtime, in milliseconds.
viewability_metrics.active_view_plus_metrics.watchtime_msec	int64 Total watchtime in milliseconds. Note: This may differ from the value reported in Google Ads, as it is only populated when Ads Data Hub is able to measure Active View metrics.
viewability_metrics.active_view_plus_metrics.{start, q1, q2, q3, q4}.audible	int64 Number of impressions that were audible (volume > 0%) at this point.
viewability_metrics.active_view_plus_metrics.{start, q1, q2, q3, q4}.audible_and_visible	int64 Number of impressions that were audible (volume > 0%) and 50% on screen at this point.
viewability_metrics.active_view_plus_metrics.{start, q1, q2, q3, q4}.reached	int64 Number of impressions that reached this point.
viewability_metrics.active_view_plus_metrics.{start, q1, q2, q3, q4}.visible	int64 Number of impressions that were at least 50% on screen at this point.
viewability_metrics.enabled_count	int64 Number of impressions with Active View enabled.
viewability_metrics.groupm_trueview_viewable_impressions	struct (Video only) Similar to groupm_viewable_impressions, but with an additional requirement on playback time for measurability. Impressions must reach the GroupM threshold of 15 seconds or 50% duration in addition to being GroupM measurable to be considered GroupM TrueView measurable.
viewability_metrics.groupm_trueview_viewable_impressions.measurable_count	int64 Number of impressions where GroupM viewability was able to be measured and that reached the GroupM playback threshold.
viewability_metrics.groupm_trueview_viewable_impressions.viewable_count	int64 Number of impressions that met the GroupM standard.
viewability_metrics.groupm_viewable_impressions	struct (Video only) Measures video ads playing 100% pixels on screen with audio volume > 0% for playback of at least 15 seconds or 50% of the ad duration, whichever is shorter.
viewability_metrics.groupm_viewable_impressions.measurable_count	int64 Number of impressions where GroupM viewability was able to be measured.
viewability_metrics.groupm_viewable_impressions.viewable_count	int64 Number of impressions that met the GroupM standard.
viewability_metrics.mrc_cross_media_viewable_impressions	struct (Video only) Measures video ads playing 100% on screen for 2 continuous seconds.
viewability_metrics.mrc_cross_media_viewable_impressions.measurable_count	int64 Number of impressions where Cross-Media MRC viewability was able to be measured.
viewability_metrics.mrc_cross_media_viewable_impressions.viewable_count	int64 Number of impressions that met the Cross-Media MRC viewable standard.
viewability_metrics.mrc_viewable_impressions	struct Viewability metrics based on the MRC standard. That is, whether a video ad showed 50% pixels on screen for 2 continuous seconds of playback, or a display ad showed 50% pixels on screen for 1 continuous second.
viewability_metrics.mrc_viewable_impressions.measurable_count	int64 Number of impressions where MRC viewability was able to be measured.
viewability_metrics.mrc_viewable_impressions.viewable_count	int64 Number of impressions that met the MRC viewable standard.
viewability_metrics.time_on_screen	struct Measures the total time on screen for viewable impressions as determined by the MRC standard. The measurable count for impressions in this metric is zero for impressions that do not meet the MRC viewability threshold.
viewability_metrics.time_on_screen.measurable_count	int64 Number of impressions where Time On Screen was able to be measured and met the MRC viewable standard.
viewability_metrics.time_on_screen.msec	int64 Visible (at least 50% on screen) watchtime, in milliseconds, for impressions that met the MRC viewable standard.
youtube_page_type	string Page type. Possible values are YOUTUBE_WATCH, YOUTUBE_HOME, YOUTUBE_SEARCH, or YOUTUBE_SHORTS.

DV360 YouTube insertion order

dv360_youtube_insertion_order
advertiser_id	int64 Multiple Display & Video 360 "advertisers" generally exist underneath a single partner. Vendor client IDs are saved here.
campaign_id	int64 The Display & Video 360 numerical ID for the campaign related to the event, e.g. 164332.
insertion_order_id	int64 The Display & Video 360 numerical ID for the insertion order related to the event, e.g. 1079941.
insertion_order_name	string Name of the insertion order.
partner_id	int64 Unique ID of the partner.

DV360 YouTube line item

dv360_youtube_lineitem
advertiser_id	int64 Multiple Display & Video 360 "advertisers" generally exist underneath a single partner. Vendor client IDs are saved here.
campaign_id	int64 The Display & Video 360 numerical ID for the campaign related to the event, e.g. 164332.
insertion_order_id	int64 The Display & Video 360 numerical ID for the insertion order related to the event, e.g. 1079941.
line_item_end_time	int64 Unix timestamp in microseconds (1/1,000,000 second) for when the line item ended, e.g. 1330403779608570
line_item_id	int64 The Display & Video 360 numerical ID for the line item related to the event, e.g. 1155785.
line_item_name	string The Display & Video 360 name for the line item related to the event, e.g. 164332.
line_item_reservation_type	string Reservation type for a Display & Video 360 line item. Can be one of Programmatic, InstantReserve, or None (meaning standard auction).
line_item_start_time	int64 Unix timestamp in microseconds (1/1,000,000 second) for when the line item started, e.g. 1330403779608570
line_item_status	int64 Integer indicating the status of the line item. 3 = ACTIVE. 5 = PAUSED. 7 = DELETED.
partner_id	int64 Unique ID of the partner.

Gender

gender
gender_id	int64 Gender identifier.
gender_name	string Gender name. Possible values are: male, female, or unknown.

Google Ads Active Views

google_ads_active_views
To query EEA user data, use the policy-isolated tables in place of google_ads_active_views: google_ads_active_views_policy_isolated_youtube google_ads_active_views_policy_isolated_network
content_url	string URL of the page on which the ad appeared. Part of the URL is removed for privacy.
impression_data	struct Impression of the ad that was clicked.
impression_data.ad_format_type	string Serving ad format type, e.g. INSTREAM_SKIPPABLE, INFEED, SHORTS.
impression_data.ad_group_creative_id	int64 ID for creative trafficked in given ad group. Joins with ad_group_creative_id in any adh.google_ads table.
impression_data.adgroup_id	int64 ID of Google Ads ad group. Joins with adgroup_id in any adh.google_ads table.
impression_data.campaign_id	int64 Unique ID of the campaign.
impression_data.customer_id	int64 Google Ads account ID. Joins with customer_id in any adh.google_ads table.
impression_id	string Unique identifier for impression.
is_updm_eligible	boolean Whether the user is eligible for UPDM queries. This is true for logged-in events that don't have any privacy restrictions, such as child users or unconsented users.
query_id	struct Unique identifier for query has multiple parts. Joins with query_id in any adh.google_ads table.
query_id.process_id	int64 Integer that identifies the process on the machine that generated the event.
query_id.server_ip	int64 The IPv4 address of the server that managed the ad request. Used to identify unique events for joins.
query_id.time_usec	int64 The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
user_id	opaque The tracking ID (it is based on, but does not expose the user's browser cookie or mobile device ID). This field may be zeroed out for privacy reasons. User IDs support counting and joining (across tables in ADH). They can't be exported or cast as conventional datatypes.
view_id	struct Unique identifier for view has multiple parts.
view_id.process_id	int64 Integer that identifies the process on the machine that generated the event.
view_id.server_ip	int64 The IPv4 address of the server that managed the ad request. Used to identify unique events for joins.
view_id.time_usec	int64 The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
view_type	string The type of view event. The expected values are DELAYED_IMPRESSION, ACTIVE_VIEW_BILLABLE, ACTIVE_VIEW_MEASUREMENT, ACTIVE_VIEW_INFERRED, ACTIVE_VIEW_VIDEO, ACTIVE_VIEW_MOBILEAPP, ACTIVE_VIEW_TIME_ON_SCREEN, RENDERED_IMPRESSION, VIDEO_TERMINATION, VIDEO_AD_DISPLAY_IMPRESSION, BEGIN_TO_RENDER_IMPRESSION, ATTACHED_TO_VIEW_IMPRESSION, VENDOR_BLOCKED_AD, ACTIVE_VIEW_AUDIO, ACTIVE_VIEW_SYNTHETIC, VPID_BEACON, ACTIVE_VIEW_SESSION.
viewability_metrics	struct Summable viewability metrics intended for Core and Advanced tiers of viewability. Metrics are organized by measurability pools. For each measurability pool, there is a sub-field containing the number of impressions that were measurable and the metrics that are available.
viewability_metrics.active_view_plus_metrics	struct (Video only) Measures a variety of viewability metrics (including quartiles) that share a common measurability denominator.
viewability_metrics.active_view_plus_metrics.ad_duration_msec	int64 Total ad duration in milliseconds.
viewability_metrics.active_view_plus_metrics.audible_and_fully_visible_watchtime_msec	int64 Total audible (volume > 0%) and fully visible (100% on screen) watchtime in milliseconds.
viewability_metrics.active_view_plus_metrics.audible_and_visible_watchtime_msec	int64 Total audible (volume > 0%) and visible (at least 50% on screen) watchtime in milliseconds.
viewability_metrics.active_view_plus_metrics.audible_count	int64 Number of impressions that were audible (volume > 0%) at any point during playback.
viewability_metrics.active_view_plus_metrics.audible_watchtime_msec	int64 Total audible (volume > 0%) watchtime, in milliseconds.
viewability_metrics.active_view_plus_metrics.background_count	int64 Number of backgrounded impressions.
viewability_metrics.active_view_plus_metrics.fullscreen_count	int64 Number of fullscreened impressions. Note that this count only increments on YouTube platforms that have a toggle between normal/fullscreen state. YouTube Platforms that are always in fullscreen (like YouTube CTV Apps) will show up as 0.
viewability_metrics.active_view_plus_metrics.fully_visible_watchtime_msec	int64 Total fully visible (100% on screen) watchtime in milliseconds.
viewability_metrics.active_view_plus_metrics.measurable_count	int64 Number of impressions where Active View Plus metrics were able to be measured.
viewability_metrics.active_view_plus_metrics.q1	struct Instantaneous metrics for first quartile event.
viewability_metrics.active_view_plus_metrics.q2	struct Instantaneous metrics for second quartile (midpoint) event.
viewability_metrics.active_view_plus_metrics.q3	struct Instantaneous metrics for third quartile event.
viewability_metrics.active_view_plus_metrics.q4	struct Instantaneous metrics for fourth quartile (complete) event.
viewability_metrics.active_view_plus_metrics.start	struct Instantaneous metrics for start event.
viewability_metrics.active_view_plus_metrics.viewable_10_sec_count	int64 Number of impressions that were at least 50% on screen for at least 10 seconds (cumulative).
viewability_metrics.active_view_plus_metrics.visible_watchtime_msec	int64 Total visible (at least 50% on screen) watchtime, in milliseconds.
viewability_metrics.active_view_plus_metrics.watchtime_msec	int64 Total watchtime in milliseconds. Note: This may differ from the value reported in Google Ads, as it is only populated when Ads Data Hub is able to measure Active View metrics.
viewability_metrics.active_view_plus_metrics.{start, q1, q2, q3, q4}.audible	int64 Number of impressions that were audible (volume > 0%) at this point.
viewability_metrics.active_view_plus_metrics.{start, q1, q2, q3, q4}.audible_and_visible	int64 Number of impressions that were audible (volume > 0%) and 50% on screen at this point.
viewability_metrics.active_view_plus_metrics.{start, q1, q2, q3, q4}.reached	int64 Number of impressions that reached this point.
viewability_metrics.active_view_plus_metrics.{start, q1, q2, q3, q4}.visible	int64 Number of impressions that were at least 50% on screen at this point.
viewability_metrics.enabled_count	int64 Number of impressions with Active View enabled.
viewability_metrics.groupm_trueview_viewable_impressions	struct (Video only) Similar to groupm_viewable_impressions, but with an additional requirement on playback time for measurability. Impressions must reach the GroupM threshold of 15 seconds or 50% duration in addition to being GroupM measurable to be considered GroupM TrueView measurable.
viewability_metrics.groupm_trueview_viewable_impressions.measurable_count	int64 Number of impressions where GroupM viewability was able to be measured and that reached the GroupM playback threshold.
viewability_metrics.groupm_trueview_viewable_impressions.viewable_count	int64 Number of impressions that met the GroupM standard.
viewability_metrics.groupm_viewable_impressions	struct (Video only) Measures video ads playing 100% pixels on screen with audio volume > 0% for playback of at least 15 seconds or 50% of the ad duration, whichever is shorter.
viewability_metrics.groupm_viewable_impressions.measurable_count	int64 Number of impressions where GroupM viewability was able to be measured.
viewability_metrics.groupm_viewable_impressions.viewable_count	int64 Number of impressions that met the GroupM standard.
viewability_metrics.mrc_cross_media_viewable_impressions	struct (Video only) Measures video ads playing 100% on screen for 2 continuous seconds.
viewability_metrics.mrc_cross_media_viewable_impressions.measurable_count	int64 Number of impressions where Cross-Media MRC viewability was able to be measured.
viewability_metrics.mrc_cross_media_viewable_impressions.viewable_count	int64 Number of impressions that met the Cross-Media MRC viewable standard.
viewability_metrics.mrc_viewable_impressions	struct Viewability metrics based on the MRC standard. That is, whether a video ad showed 50% pixels on screen for 2 continuous seconds of playback, or a display ad showed 50% pixels on screen for 1 continuous second.
viewability_metrics.mrc_viewable_impressions.measurable_count	int64 Number of impressions where MRC viewability was able to be measured.
viewability_metrics.mrc_viewable_impressions.viewable_count	int64 Number of impressions that met the MRC viewable standard.
viewability_metrics.time_on_screen	struct Measures the total time on screen for viewable impressions as determined by the MRC standard. The measurable count for impressions in this metric is zero for impressions that do not meet the MRC viewability threshold.
viewability_metrics.time_on_screen.measurable_count	int64 Number of impressions where Time On Screen was able to be measured and met the MRC viewable standard.
viewability_metrics.time_on_screen.msec	int64 Visible (at least 50% on screen) watchtime, in milliseconds, for impressions that met the MRC viewable standard.

Google Ads ad group

google_ads_adgroup
adgroup_id	int64 ID of Google Ads ad group. Joins with adgroup_id in any adh.google_ads table.
adgroup_name	string Name of the ad group in Google Ads.
adgroup_status	string The ad group. Possible values are: STATUS_ENABLED, STATUS_PAUSED, STATUS_DELETED, or STATUS_SOFT_DELETED.
adgroup_type	string The ad group type. Possible values are: VIDEO_ACTION, VIDEO_VIEW, VIDEO_REACH, VIDEO_PAUSE, VIDEO_TRUE_VIEW_IN_STREAM, VIDEO_TRUE_VIEW_IN_DISPLAY, VIDEO_BUMPER, VIDEO_NON_SKIPPABLE_IN_STREAM, DISPLAY, SEARCH, VIDEO_OUTSTREAM, YOUTUBE_AUDIO, VIDEO_MASTHEAD, OTHER
campaign_id	int64 Unique ID of the campaign.
customer_id	int64 Google Ads account ID. Joins with customer_id in any adh.google_ads table.
label_ids	array<int64> Label IDs. Joins with label_id in the adh.google_ads_label table.

Google Ads ad group creative

google_ads_adgroupcreative
ad_group_creative_id	int64 ID for creative trafficked in given ad group. Joins with ad_group_creative_id in any adh.google_ads table.
adgroup_creative_status	string The status of the creative within the ad group.
adgroup_id	int64 ID of Google Ads ad group. Joins with adgroup_id in any adh.google_ads table.
creative_id	int64 A unique identifier for the creative, specific to the ad group containing it. Joins with creative_id in any adh.google_ads table.
customer_id	int64 Google Ads account ID. Joins with customer_id in any adh.google_ads table.
label_ids	array<int64> Label IDs. Joins with label_id in the adh.google_ads_label table.

Google Ads campaign

google_ads_campaign
advertising_channel_type	string The primary serving target for ads within the campaign. It can be set only when a campaign is newly created in Google Ads. Possible values are: SEARCH, DISPLAY, VIDEO, DEMAND_GEN or OTHER.
campaign_id	int64 Unique ID of the campaign.
campaign_name	string Campaign name.
campaign_status	int64 Campaign status. 3 = ACTIVE. 5 = PAUSED. 7 = DELETED.
customer_id	int64 Google Ads account ID. Joins with customer_id in any adh.google_ads table.
end_time	int64 Timestamp when the campaign ends in milliseconds.
is_dv360	boolean
label_ids	array<int64> Label IDs. Joins with label_id in the adh.google_ads_label table.
reservation_type	string The type of the reservation. Can be either "InstantReserve" or "None" (meaning standard auction).
start_time	int64 Timestamp when the campaign begins in milliseconds.

Google Ads clicks (deprecated - use google_ads_creative_conversions)

google_ads_clicks
advertiser_click_cost_local_micros	double The advertiser's cost in local currency micros.
advertiser_click_cost_usd	double The advertiser's click cost in dollars.
click_id	struct Unique identifier for click has multiple parts. Joins with click_id in any adh.google_ads table.
click_id.process_id	int64 Integer that identifies the process on the machine that generated the event.
click_id.server_ip	int64 The IPv4 address of the server that managed the ad request. Used to identify unique events for joins.
click_id.time_usec	int64 The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
click_type	int64 The click type.
impression_data	struct Impression of the ad that was clicked.
impression_data.ad_format_type	string Serving ad format type, e.g. INSTREAM_SKIPPABLE, INFEED, SHORTS.
impression_data.ad_group_creative_id	int64 ID for creative trafficked in given ad group. Joins with ad_group_creative_id in any adh.google_ads table.
impression_data.adgroup_id	int64 ID of Google Ads ad group. Joins with adgroup_id in any adh.google_ads table.
impression_data.campaign_id	int64 Unique ID of the campaign.
impression_data.customer_id	int64 Google Ads account ID. Joins with customer_id in any adh.google_ads table.
impression_id	string Unique identifier for impression.
is_trueview	boolean True if the event was a TrueView view. False if the event was not a TrueView view.
is_updm_eligible	boolean Whether the user is eligible for UPDM queries. This is true for logged-in events that don't have any privacy restrictions, such as child users or unconsented users.
query_id	struct Unique identifier for query has multiple parts. Joins with query_id in any adh.google_ads table.
query_id.process_id	int64 Integer that identifies the process on the machine that generated the event.
query_id.server_ip	int64 The IPv4 address of the server that managed the ad request. Used to identify unique events for joins.
query_id.time_usec	int64 The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
user_id	opaque The tracking ID (it is based on, but does not expose the user's browser cookie or mobile device ID). This field may be zeroed out for privacy reasons. User IDs support counting and joining (across tables in ADH). They can't be exported or cast as conventional datatypes.

Google Ads conversion settings

google_ads_conversion_settings
action_optimization	string Valid values: Primary, Secondary.
attribution_model	string Valid values: LAST_CLICK, DATA_DRIVEN, OTHER.
conversion_category	string Valid values: Purchase, Add-to-cart, Sign-up, Download, Engagement, Other.
conversion_type_id	int64 Valid values: Positive integers.
counting_type	string Valid values: ONE_PER_CLICK, MANY_PER_CLICK.
ctc_lookback_window	int64 Valid values: 0-90, inclusive. Default is 30.
engaged_view_lookback_window	int64 Valid values: 0-30, inclusive.
is_eligible_for_data_driven_attribution	boolean
name	string Value set by customer.

Google Ads conversions

google_ads_conversions
To query EEA user data, use the policy-isolated tables in place of google_ads_conversions: google_ads_conversions_policy_isolated_youtube google_ads_conversions_policy_isolated_network google_ads_conversions_policy_isolated_gmail
attribution_event_type	string Primary interaction this conversion is attributed to. Valid values: INTERACTION, CLICK, ENGAGED_VIEW, OTHER.
click_id	struct Unique identifier for click has multiple parts. Joins with click_id in any adh.google_ads table.
click_id.process_id	int64 Integer that identifies the process on the machine that generated the event.
click_id.server_ip	int64 The IPv4 address of the server that managed the ad request. Used to identify unique events for joins.
click_id.time_usec	int64 The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
conversion_attribution_model_type	string Model used to calculate credit for this conversion. Valid values: LAST_CLICK, DATA_DRIVEN.
conversion_id	struct Unique identifier for conversion has multiple parts.
conversion_id.process_id	int64 Integer that identifies the process on the machine that generated the event.
conversion_id.server_ip	int64 The IPv4 address of the server that managed the ad request. Used to identify unique events for joins.
conversion_id.time_usec	int64 The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
conversion_type	int64 The conversion type.
event_occurrence_time_usec	int64 Timestamp (microseconds). Valid values: Positive integers.
impression_data	struct Impression of the ad that was clicked.
impression_data.ad_format_type	string Serving ad format type, e.g. INSTREAM_SKIPPABLE, INFEED, SHORTS.
impression_data.ad_group_creative_id	int64 ID for creative trafficked in given ad group. Joins with ad_group_creative_id in any adh.google_ads table.
impression_data.adgroup_id	int64 ID of Google Ads ad group. Joins with adgroup_id in any adh.google_ads table.
impression_data.campaign_id	int64 Unique ID of the campaign.
impression_data.customer_id	int64 Google Ads account ID. Joins with customer_id in any adh.google_ads table.
impression_id	string Unique identifier for impression.
is_updm_eligible	boolean Whether the user is eligible for UPDM queries. This is true for logged-in events that don't have any privacy restrictions, such as child users or unconsented users.
label	string Name of conversion event.
model_comparison	struct
model_comparison.data_driven_conversion_micros	int64 Valid values: Positive integers.
model_comparison.last_click_conversion_micros	int64 Valid values: Positive integers.
num_conversion_micros	int64 Valid values: Positive integers.
query_id	struct Unique identifier for query has multiple parts. Joins with query_id in any adh.google_ads table.
query_id.process_id	int64 Integer that identifies the process on the machine that generated the event.
query_id.server_ip	int64 The IPv4 address of the server that managed the ad request. Used to identify unique events for joins.
query_id.time_usec	int64 The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
user_id	opaque The tracking ID (it is based on, but does not expose the user's browser cookie or mobile device ID). This field may be zeroed out for privacy reasons. User IDs support counting and joining (across tables in ADH). They can't be exported or cast as conventional datatypes.

Google Ads creative

google_ads_creative
creative_id	int64 A unique identifier for the creative, specific to the ad group containing it. Joins with creative_id in any adh.google_ads table.
creative_name	string Creative name.
creative_type	int64 Creative type.
customer_id	int64 Google Ads account ID. Joins with customer_id in any adh.google_ads table.
template_id	int64 Template ID of the creative.
third_party_vast_url	string The VAST tag URL string, as seen in Google products.
video_message	struct Multipart identifier for video data.
video_message.video_ad_duration	int64 Duration of the video in milliseconds.
video_message.youtube_video_id	string Video ID string representation as it appears on YouTube watch url.

Google Ads creative conversions

google_ads_creative_conversions
To query EEA user data, use the policy-isolated tables in place of google_ads_creative_conversions: google_ads_creative_conversions_policy_isolated_youtube google_ads_creative_conversions_policy_isolated_network google_ads_creative_conversions_policy_isolated_gmail
advertiser_cost_local_micros	double The advertiser's cost in local currency micros.
advertiser_cost_usd	double The advertiser's click cost in dollars.
click_id	struct Unique identifier for click has multiple parts. Joins with click_id in any adh.google_ads table.
click_id.process_id	int64 Integer that identifies the process on the machine that generated the event.
click_id.server_ip	int64 The IPv4 address of the server that managed the ad request. Used to identify unique events for joins.
click_id.time_usec	int64 The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
content_url	string URL of the page on which the ad appeared. Part of the URL is removed for privacy.
conversion_id	struct Unique identifier for conversion has multiple parts.
conversion_id.process_id	int64 Integer that identifies the process on the machine that generated the event.
conversion_id.server_ip	int64 The IPv4 address of the server that managed the ad request. Used to identify unique events for joins.
conversion_id.time_usec	int64 The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
conversion_type	int64 The conversion type.
impression_data	struct Impression of the ad that was clicked.
impression_data.ad_format_type	string Serving ad format type, e.g. INSTREAM_SKIPPABLE, INFEED, SHORTS.
impression_data.ad_group_creative_id	int64 ID for creative trafficked in given ad group. Joins with ad_group_creative_id in any adh.google_ads table.
impression_data.adgroup_id	int64 ID of Google Ads ad group. Joins with adgroup_id in any adh.google_ads table.
impression_data.campaign_id	int64 Unique ID of the campaign.
impression_data.customer_id	int64 Google Ads account ID. Joins with customer_id in any adh.google_ads table.
impression_id	string Unique identifier for impression.
is_updm_eligible	boolean Whether the user is eligible for UPDM queries. This is true for logged-in events that don't have any privacy restrictions, such as child users or unconsented users.
label	string Name of conversion event.
num_clicks	int64 Number of clicks.
num_video_views	int64 Number of video views.
query_id	struct Unique identifier for query has multiple parts. Joins with query_id in any adh.google_ads table.
query_id.process_id	int64 Integer that identifies the process on the machine that generated the event.
query_id.server_ip	int64 The IPv4 address of the server that managed the ad request. Used to identify unique events for joins.
query_id.time_usec	int64 The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
user_id	opaque The tracking ID (it is based on, but does not expose the user's browser cookie or mobile device ID). This field may be zeroed out for privacy reasons. User IDs support counting and joining (across tables in ADH). They can't be exported or cast as conventional datatypes.
viewability_metrics	struct Summable viewability metrics intended for Core and Advanced tiers of viewability. Metrics are organized by measurability pools. For each measurability pool, there is a sub-field containing the number of impressions that were measurable and the metrics that are available.
viewability_metrics.active_view_plus_metrics	struct (Video only) Measures a variety of viewability metrics (including quartiles) that share a common measurability denominator.
viewability_metrics.active_view_plus_metrics.ad_duration_msec	int64 Total ad duration in milliseconds.
viewability_metrics.active_view_plus_metrics.audible_and_fully_visible_watchtime_msec	int64 Total audible (volume > 0%) and fully visible (100% on screen) watchtime in milliseconds.
viewability_metrics.active_view_plus_metrics.audible_and_visible_watchtime_msec	int64 Total audible (volume > 0%) and visible (at least 50% on screen) watchtime in milliseconds.
viewability_metrics.active_view_plus_metrics.audible_count	int64 Number of impressions that were audible (volume > 0%) at any point during playback.
viewability_metrics.active_view_plus_metrics.audible_watchtime_msec	int64 Total audible (volume > 0%) watchtime, in milliseconds.
viewability_metrics.active_view_plus_metrics.background_count	int64 Number of backgrounded impressions.
viewability_metrics.active_view_plus_metrics.fullscreen_count	int64 Number of fullscreened impressions. Note that this count only increments on YouTube platforms that have a toggle between normal/fullscreen state. YouTube Platforms that are always in fullscreen (like YouTube CTV Apps) will show up as 0.
viewability_metrics.active_view_plus_metrics.fully_visible_watchtime_msec	int64 Total fully visible (100% on screen) watchtime in milliseconds.
viewability_metrics.active_view_plus_metrics.measurable_count	int64 Number of impressions where Active View Plus metrics were able to be measured.
viewability_metrics.active_view_plus_metrics.q1	struct Instantaneous metrics for first quartile event.
viewability_metrics.active_view_plus_metrics.q2	struct Instantaneous metrics for second quartile (midpoint) event.
viewability_metrics.active_view_plus_metrics.q3	struct Instantaneous metrics for third quartile event.
viewability_metrics.active_view_plus_metrics.q4	struct Instantaneous metrics for fourth quartile (complete) event.
viewability_metrics.active_view_plus_metrics.start	struct Instantaneous metrics for start event.
viewability_metrics.active_view_plus_metrics.viewable_10_sec_count	int64 Number of impressions that were at least 50% on screen for at least 10 seconds (cumulative).
viewability_metrics.active_view_plus_metrics.visible_watchtime_msec	int64 Total visible (at least 50% on screen) watchtime, in milliseconds.
viewability_metrics.active_view_plus_metrics.watchtime_msec	int64 Total watchtime in milliseconds. Note: This may differ from the value reported in Google Ads, as it is only populated when Ads Data Hub is able to measure Active View metrics.
viewability_metrics.active_view_plus_metrics.{start, q1, q2, q3, q4}.audible	int64 Number of impressions that were audible (volume > 0%) at this point.
viewability_metrics.active_view_plus_metrics.{start, q1, q2, q3, q4}.audible_and_visible	int64 Number of impressions that were audible (volume > 0%) and 50% on screen at this point.
viewability_metrics.active_view_plus_metrics.{start, q1, q2, q3, q4}.reached	int64 Number of impressions that reached this point.
viewability_metrics.active_view_plus_metrics.{start, q1, q2, q3, q4}.visible	int64 Number of impressions that were at least 50% on screen at this point.
viewability_metrics.enabled_count	int64 Number of impressions with Active View enabled.
viewability_metrics.groupm_trueview_viewable_impressions	struct (Video only) Similar to groupm_viewable_impressions, but with an additional requirement on playback time for measurability. Impressions must reach the GroupM threshold of 15 seconds or 50% duration in addition to being GroupM measurable to be considered GroupM TrueView measurable.
viewability_metrics.groupm_trueview_viewable_impressions.measurable_count	int64 Number of impressions where GroupM viewability was able to be measured and that reached the GroupM playback threshold.
viewability_metrics.groupm_trueview_viewable_impressions.viewable_count	int64 Number of impressions that met the GroupM standard.
viewability_metrics.groupm_viewable_impressions	struct (Video only) Measures video ads playing 100% pixels on screen with audio volume > 0% for playback of at least 15 seconds or 50% of the ad duration, whichever is shorter.
viewability_metrics.groupm_viewable_impressions.measurable_count	int64 Number of impressions where GroupM viewability was able to be measured.
viewability_metrics.groupm_viewable_impressions.viewable_count	int64 Number of impressions that met the GroupM standard.
viewability_metrics.mrc_cross_media_viewable_impressions	struct (Video only) Measures video ads playing 100% on screen for 2 continuous seconds.
viewability_metrics.mrc_cross_media_viewable_impressions.measurable_count	int64 Number of impressions where Cross-Media MRC viewability was able to be measured.
viewability_metrics.mrc_cross_media_viewable_impressions.viewable_count	int64 Number of impressions that met the Cross-Media MRC viewable standard.
viewability_metrics.mrc_viewable_impressions	struct Viewability metrics based on the MRC standard. That is, whether a video ad showed 50% pixels on screen for 2 continuous seconds of playback, or a display ad showed 50% pixels on screen for 1 continuous second.
viewability_metrics.mrc_viewable_impressions.measurable_count	int64 Number of impressions where MRC viewability was able to be measured.
viewability_metrics.mrc_viewable_impressions.viewable_count	int64 Number of impressions that met the MRC viewable standard.
viewability_metrics.time_on_screen	struct Measures the total time on screen for viewable impressions as determined by the MRC standard. The measurable count for impressions in this metric is zero for impressions that do not meet the MRC viewability threshold.
viewability_metrics.time_on_screen.measurable_count	int64 Number of impressions where Time On Screen was able to be measured and met the MRC viewable standard.
viewability_metrics.time_on_screen.msec	int64 Visible (at least 50% on screen) watchtime, in milliseconds, for impressions that met the MRC viewable standard.

Google Ads creative vendor metadata

google_ads_creative_vendor_metadata
creative_id	int64 A unique identifier for the creative, specific to the ad group containing it. Joins with creative_id in any adh.google_ads table.
legacy_pixel	string
vendor_string	string

Google Ads customer

google_ads_customer
customer_company_name	string Company name.
customer_id	int64 Google Ads account ID. Joins with customer_id in any adh.google_ads table.
customer_name	string Google Ads account name.
customer_timezone	string Google Ads account configured timezone, in IANA TZ Database Name format.
external_customer_id	int64 Google Ads account ID.
mcc_ids	array<int64> My Client Center: dashboard view in Google Ads that is provided to large advertisers and third-party agencies who manage and optimize multiple Google Ads accounts.

Google Ads Impressions

google_ads_impressions
To query EEA user data, use the policy-isolated tables in place of google_ads_impressions: google_ads_impressions_policy_isolated_youtube google_ads_impressions_policy_isolated_network google_ads_impressions_policy_isolated_gmail
ad_format_type	string Serving ad format type, e.g. INSTREAM_SKIPPABLE, INFEED, SHORTS.
ad_group_creative_id	int64 ID for creative trafficked in given ad group. Joins with ad_group_creative_id in any adh.google_ads table.
adgroup_id	int64 ID of Google Ads ad group. Joins with adgroup_id in any adh.google_ads table.
advertiser_impression_cost_local_micros	double The advertiser's local currency in micros.
advertiser_impression_cost_usd	double The advertiser's impression cost in dollars.
affinity	array<int64> ID of affinity group. Joins with affinity_id in adh.affinity table. Does not support TrueView line items.
app_id	string Numerical identifier for the app's ID. Combined with the app_store_id, users can look up more information about the app. For example, 284815942 is the ID of Google's search app on Apple's App store. It only populates for Google Display Network (GDN) and Google Video Partner (GVP), which can be identified as INVENTORY_TYPE = OTHER. You can look up the app name by joining with the mobile_app_info table.
app_store_id	int64 Numerical identifier corresponding to the app store which the app belongs to. e.g. 1 = "Apple App Store", 2 = "Google Play", or 8 = "PlayStation Store". It only populates for Google Display Network (GDN) and Google Video Partner (GVP), which can be identified as INVENTORY_TYPE = OTHER. You can look up the app store name by joining with the mobile_app_info table.
browser	string Possible values are: Chrome, Cobalt, Dalvik, Edge, Firefox, IE, Opera, Other, Safari, Samsung Browser, Roku, Silk, Unknown, Yandex
campaign_id	int64 Unique ID of the campaign.
content_url	string URL of the page on which the ad appeared. Part of the URL is removed for privacy.
customer_id	int64 Google Ads account ID. Joins with customer_id in any adh.google_ads table.
demographics	struct Unique identifier for demographics, which has multiple parts: age_group, gender.
demographics.age_group	int64 Code for age group. Joins with age_group_id in adh.age_group table.
demographics.gender	int64 Code for gender. Joins with gender_id in adh.gender table.
device_height	int64 Device height in pixels.
device_width	int64 Device width in pixels.
format_category	string Format classification to determine how the event should be measured. The value can be DISPLAY, VIDEO, AUDIO or UNSPECIFIED.
impression_id	string Unique identifier for impression.
in_market	array<int64> ID of in-market group. Joins with in_market_id in adh.in_market table. Does not support TrueView line items.
inventory_type	string The inventory type. Possible values: YOUTUBE, YOUTUBE_TV, YOUTUBE_MUSIC, SEARCH, GMAIL, OTHER. Other refers to either the Google Display or Video network.
is_app_traffic	boolean TRUE if the event happened in a native app. FALSE if the event happened in an HTML5 app or webview.
is_updm_eligible	boolean Whether the user is eligible for UPDM queries. This is true for logged-in events that don't have any privacy restrictions, such as child users or unconsented users.
location	struct Unique identifier for location with multiple parts: country, geo_city_id, geo_metro, geo_region.
location.country	string Two-letter code for country, for example "US".
location.geo_city_id	int64 Code for city. Joins with city_id in adh.city table.
location.geo_country_id	int64 Code for country.
location.geo_metro	int64 Code for metro region. Joins with metro_id in adh.metro table.
location.geo_region	string Region as a string e.g. US-CA.
location.geo_region_id	int64 Code for region.
mobile_browser_class	int64 Type of browser. Possible values are: desktop, tablet, smart tv consoles, or mobile. Joins with mobile_browser_class_id in adh.mobile_browser_class table.
operating_system	string Possible values are: Android, AppleTV, Chrome OS, Fire OS, Google TV, iOS, Linux, Mac, Unknown, PlayStation, Roku, Tizen, Xbox, Windows, Windows Phone
physical_screen_height	int64 Device screen height in mm.
physical_screen_width	int64 Device screen width in mm.
publisher_domain	string Domain of the page on which ad appeared.
query_id	struct Unique identifier for query has multiple parts. Joins with query_id in any adh.google_ads table.
query_id.process_id	int64 Integer that identifies the process on the machine that generated the event.
query_id.server_ip	int64 The IPv4 address of the server that managed the ad request. Used to identify unique events for joins.
query_id.time_usec	int64 The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
query_language	string Language used by user.
user_id	opaque The tracking ID (it is based on, but does not expose the user's browser cookie or mobile device ID). This field may be zeroed out for privacy reasons. User IDs support counting and joining (across tables in ADH). They can't be exported or cast as conventional datatypes.
viewability_metrics	struct Summable viewability metrics intended for Core and Advanced tiers of viewability. Metrics are organized by measurability pools. For each measurability pool, there is a sub-field containing the number of impressions that were measurable and the metrics that are available.
viewability_metrics.active_view_plus_metrics	struct (Video only) Measures a variety of viewability metrics (including quartiles) that share a common measurability denominator.
viewability_metrics.active_view_plus_metrics.ad_duration_msec	int64 Total ad duration in milliseconds.
viewability_metrics.active_view_plus_metrics.audible_and_fully_visible_watchtime_msec	int64 Total audible (volume > 0%) and fully visible (100% on screen) watchtime in milliseconds.
viewability_metrics.active_view_plus_metrics.audible_and_visible_watchtime_msec	int64 Total audible (volume > 0%) and visible (at least 50% on screen) watchtime in milliseconds.
viewability_metrics.active_view_plus_metrics.audible_count	int64 Number of impressions that were audible (volume > 0%) at any point during playback.
viewability_metrics.active_view_plus_metrics.audible_watchtime_msec	int64 Total audible (volume > 0%) watchtime, in milliseconds.
viewability_metrics.active_view_plus_metrics.background_count	int64 Number of backgrounded impressions.
viewability_metrics.active_view_plus_metrics.fullscreen_count	int64 Number of fullscreened impressions. Note that this count only increments on YouTube platforms that have a toggle between normal/fullscreen state. YouTube Platforms that are always in fullscreen (like YouTube CTV Apps) will show up as 0.
viewability_metrics.active_view_plus_metrics.fully_visible_watchtime_msec	int64 Total fully visible (100% on screen) watchtime in milliseconds.
viewability_metrics.active_view_plus_metrics.measurable_count	int64 Number of impressions where Active View Plus metrics were able to be measured.
viewability_metrics.active_view_plus_metrics.q1	struct Instantaneous metrics for first quartile event.
viewability_metrics.active_view_plus_metrics.q2	struct Instantaneous metrics for second quartile (midpoint) event.
viewability_metrics.active_view_plus_metrics.q3	struct Instantaneous metrics for third quartile event.
viewability_metrics.active_view_plus_metrics.q4	struct Instantaneous metrics for fourth quartile (complete) event.
viewability_metrics.active_view_plus_metrics.start	struct Instantaneous metrics for start event.
viewability_metrics.active_view_plus_metrics.viewable_10_sec_count	int64 Number of impressions that were at least 50% on screen for at least 10 seconds (cumulative).
viewability_metrics.active_view_plus_metrics.visible_watchtime_msec	int64 Total visible (at least 50% on screen) watchtime, in milliseconds.
viewability_metrics.active_view_plus_metrics.watchtime_msec	int64 Total watchtime in milliseconds. Note: This may differ from the value reported in Google Ads, as it is only populated when Ads Data Hub is able to measure Active View metrics.
viewability_metrics.active_view_plus_metrics.{start, q1, q2, q3, q4}.audible	int64 Number of impressions that were audible (volume > 0%) at this point.
viewability_metrics.active_view_plus_metrics.{start, q1, q2, q3, q4}.audible_and_visible	int64 Number of impressions that were audible (volume > 0%) and 50% on screen at this point.
viewability_metrics.active_view_plus_metrics.{start, q1, q2, q3, q4}.reached	int64 Number of impressions that reached this point.
viewability_metrics.active_view_plus_metrics.{start, q1, q2, q3, q4}.visible	int64 Number of impressions that were at least 50% on screen at this point.
viewability_metrics.enabled_count	int64 Number of impressions with Active View enabled.
viewability_metrics.groupm_trueview_viewable_impressions	struct (Video only) Similar to groupm_viewable_impressions, but with an additional requirement on playback time for measurability. Impressions must reach the GroupM threshold of 15 seconds or 50% duration in addition to being GroupM measurable to be considered GroupM TrueView measurable.
viewability_metrics.groupm_trueview_viewable_impressions.measurable_count	int64 Number of impressions where GroupM viewability was able to be measured and that reached the GroupM playback threshold.
viewability_metrics.groupm_trueview_viewable_impressions.viewable_count	int64 Number of impressions that met the GroupM standard.
viewability_metrics.groupm_viewable_impressions	struct (Video only) Measures video ads playing 100% pixels on screen with audio volume > 0% for playback of at least 15 seconds or 50% of the ad duration, whichever is shorter.
viewability_metrics.groupm_viewable_impressions.measurable_count	int64 Number of impressions where GroupM viewability was able to be measured.
viewability_metrics.groupm_viewable_impressions.viewable_count	int64 Number of impressions that met the GroupM standard.
viewability_metrics.mrc_cross_media_viewable_impressions	struct (Video only) Measures video ads playing 100% on screen for 2 continuous seconds.
viewability_metrics.mrc_cross_media_viewable_impressions.measurable_count	int64 Number of impressions where Cross-Media MRC viewability was able to be measured.
viewability_metrics.mrc_cross_media_viewable_impressions.viewable_count	int64 Number of impressions that met the Cross-Media MRC viewable standard.
viewability_metrics.mrc_viewable_impressions	struct Viewability metrics based on the MRC standard. That is, whether a video ad showed 50% pixels on screen for 2 continuous seconds of playback, or a display ad showed 50% pixels on screen for 1 continuous second.
viewability_metrics.mrc_viewable_impressions.measurable_count	int64 Number of impressions where MRC viewability was able to be measured.
viewability_metrics.mrc_viewable_impressions.viewable_count	int64 Number of impressions that met the MRC viewable standard.
viewability_metrics.time_on_screen	struct Measures the total time on screen for viewable impressions as determined by the MRC standard. The measurable count for impressions in this metric is zero for impressions that do not meet the MRC viewability threshold.
viewability_metrics.time_on_screen.measurable_count	int64 Number of impressions where Time On Screen was able to be measured and met the MRC viewable standard.
viewability_metrics.time_on_screen.msec	int64 Visible (at least 50% on screen) watchtime, in milliseconds, for impressions that met the MRC viewable standard.
youtube_page_type	string Page type. Possible values are YOUTUBE_WATCH, YOUTUBE_HOME, YOUTUBE_SEARCH, or YOUTUBE_SHORTS.

Google Ads label

google_ads_label
customer_id	int64 Google Ads account ID. Joins with customer_id in any adh.google_ads table.
description	string Label description.
label_id	int64 Label ID. Joins with label_ids in adh.google_ads tables that contain label_ids.
label_name	string Label name.
status	int64 Label status. 1 = ENABLED. 2 = DELETED.

In-market segment

in_market
in_market_category	string The category of market vertical.
in_market_id	int64 In-market identifier.
in_market_name	string A more specific in-market name based on category.

Metro

metro
country_code	string Two character country code.
metro_id	int64 Metro identifier.
metro_name	string Metro name.

Mobile app info

mobile_app_info
app_id	string Numerical identifier for the app's ID. Combined with the app_store_id, users can look up more information about the app. For example, 284815942 is the ID of Google's search app on Apple's App store. It only populates for Google Display Network (GDN) and Google Video Partner (GVP), which can be identified as INVENTORY_TYPE = OTHER. You can look up the app name by joining with the mobile_app_info table.
app_name	string The name of the app as it appears in the app store.
app_store_id	int64 Numerical identifier corresponding to the app store which the app belongs to. e.g. 1 = Apple App Store, 2 = Google Play, or 8 = PlayStation Store. It only populates for Google Display Network (GDN) and Google Video Partner (GVP), which can be identified as INVENTORY_TYPE = OTHER. You can look up the app store name by joining with the mobile_app_info table.
app_store_name	string The name of the app store.

Mobile browser class

mobile_browser_class
mobile_browser_class_id	int64 Mobile browser class identifier.
mobile_browser_class_name	string Name of the mobile browser class.

Region

region
country_code	string Two character country code.
region_id	int64 Region identifier.
region_name	string Region name.

YouTube Reserve Active Views

yt_reserve_active_views
To query EEA user data, use the policy-isolated tables in place of yt_reserve_active_views: yt_reserve_active_views_policy_isolated_youtube
content_url	string URL of the page on which the ad appeared. Part of the URL is removed for privacy.
impression_data	struct Impression of the ad that was clicked.
impression_data.creative_id	int64 Unique ID of the creative. Joins with creative_id in any adh.yt table.
impression_data.line_item_id	int64 Ad Manager line item serving.
impression_data.media_plan_id	int64 ID of the YouTube Reserve media plan.
impression_data.order_id	int64 Ad Manager order identifier used for serving.
impression_id	string Unique identifier for impression.
query_id	struct Unique identifier for query has multiple parts. Joins with query_id in any adh.yt table.
query_id.process_id	int64 Integer that identifies the process on the machine that generated the event.
query_id.server_ip	int64 The IPv4 address of the server that managed the ad request. Used to identify unique events for joins.
query_id.time_usec	int64 The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
user_id	opaque The tracking ID (it is based on, but does not expose the user's browser cookie or mobile device ID). This field may be zeroed out for privacy reasons. User IDs support counting and joining (across tables in ADH). They can't be exported or cast as conventional datatypes.
view_id	struct Unique identifier for view has multiple parts.
view_id.process_id	int64 Integer that identifies the process on the machine that generated the event.
view_id.server_ip	int64 The IPv4 address of the server that managed the ad request. Used to identify unique events for joins.
view_id.time_usec	int64 The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
view_type	string The type of view event. The expected values are DELAYED_IMPRESSION, ACTIVE_VIEW_BILLABLE, ACTIVE_VIEW_MEASUREMENT, ACTIVE_VIEW_INFERRED, ACTIVE_VIEW_VIDEO, ACTIVE_VIEW_MOBILEAPP, ACTIVE_VIEW_TIME_ON_SCREEN, RENDERED_IMPRESSION, VIDEO_TERMINATION, VIDEO_AD_DISPLAY_IMPRESSION, BEGIN_TO_RENDER_IMPRESSION, ATTACHED_TO_VIEW_IMPRESSION, VENDOR_BLOCKED_AD, ACTIVE_VIEW_AUDIO, ACTIVE_VIEW_SYNTHETIC, VPID_BEACON, ACTIVE_VIEW_SESSION.
viewability_metrics	struct Summable viewability metrics intended for Core and Advanced tiers of viewability. Metrics are organized by measurability pools. For each measurability pool, there is a sub-field containing the number of impressions that were measurable and the metrics that are available.
viewability_metrics.active_view_plus_metrics	struct (Video only) Measures a variety of viewability metrics (including quartiles) that share a common measurability denominator.
viewability_metrics.active_view_plus_metrics.ad_duration_msec	int64 Total ad duration in milliseconds.
viewability_metrics.active_view_plus_metrics.audible_and_fully_visible_watchtime_msec	int64 Total audible (volume > 0%) and fully visible (100% on screen) watchtime in milliseconds.
viewability_metrics.active_view_plus_metrics.audible_and_visible_watchtime_msec	int64 Total audible (volume > 0%) and visible (at least 50% on screen) watchtime in milliseconds.
viewability_metrics.active_view_plus_metrics.audible_count	int64 Number of impressions that were audible (volume > 0%) at any point during playback.
viewability_metrics.active_view_plus_metrics.audible_watchtime_msec	int64 Total audible (volume > 0%) watchtime, in milliseconds.
viewability_metrics.active_view_plus_metrics.background_count	int64 Number of backgrounded impressions.
viewability_metrics.active_view_plus_metrics.fullscreen_count	int64 Number of fullscreened impressions. Note that this count only increments on YouTube platforms that have a toggle between normal/fullscreen state. YouTube Platforms that are always in fullscreen (like YouTube CTV Apps) will show up as 0.
viewability_metrics.active_view_plus_metrics.fully_visible_watchtime_msec	int64 Total fully visible (100% on screen) watchtime in milliseconds.
viewability_metrics.active_view_plus_metrics.measurable_count	int64 Number of impressions where Active View Plus metrics were able to be measured.
viewability_metrics.active_view_plus_metrics.q1	struct Instantaneous metrics for first quartile event.
viewability_metrics.active_view_plus_metrics.q2	struct Instantaneous metrics for second quartile (midpoint) event.
viewability_metrics.active_view_plus_metrics.q3	struct Instantaneous metrics for third quartile event.
viewability_metrics.active_view_plus_metrics.q4	struct Instantaneous metrics for fourth quartile (complete) event.
viewability_metrics.active_view_plus_metrics.start	struct Instantaneous metrics for start event.
viewability_metrics.active_view_plus_metrics.viewable_10_sec_count	int64 Number of impressions that were at least 50% on screen for at least 10 seconds (cumulative).
viewability_metrics.active_view_plus_metrics.visible_watchtime_msec	int64 Total visible (at least 50% on screen) watchtime, in milliseconds.
viewability_metrics.active_view_plus_metrics.watchtime_msec	int64 Total watchtime in milliseconds. Note: This may differ from the value reported in Google Ads, as it is only populated when Ads Data Hub is able to measure Active View metrics.
viewability_metrics.active_view_plus_metrics.{start, q1, q2, q3, q4}.audible	int64 Number of impressions that were audible (volume > 0%) at this point.
viewability_metrics.active_view_plus_metrics.{start, q1, q2, q3, q4}.audible_and_visible	int64 Number of impressions that were audible (volume > 0%) and 50% on screen at this point.
viewability_metrics.active_view_plus_metrics.{start, q1, q2, q3, q4}.reached	int64 Number of impressions that reached this point.
viewability_metrics.active_view_plus_metrics.{start, q1, q2, q3, q4}.visible	int64 Number of impressions that were at least 50% on screen at this point.
viewability_metrics.enabled_count	int64 Number of impressions with Active View enabled.
viewability_metrics.groupm_trueview_viewable_impressions	struct (Video only) Similar to groupm_viewable_impressions, but with an additional requirement on playback time for measurability. Impressions must reach the GroupM threshold of 15 seconds or 50% duration in addition to being GroupM measurable to be considered GroupM TrueView measurable.
viewability_metrics.groupm_trueview_viewable_impressions.measurable_count	int64 Number of impressions where GroupM viewability was able to be measured and that reached the GroupM playback threshold.
viewability_metrics.groupm_trueview_viewable_impressions.viewable_count	int64 Number of impressions that met the GroupM standard.
viewability_metrics.groupm_viewable_impressions	struct (Video only) Measures video ads playing 100% pixels on screen with audio volume > 0% for playback of at least 15 seconds or 50% of the ad duration, whichever is shorter.
viewability_metrics.groupm_viewable_impressions.measurable_count	int64 Number of impressions where GroupM viewability was able to be measured.
viewability_metrics.groupm_viewable_impressions.viewable_count	int64 Number of impressions that met the GroupM standard.
viewability_metrics.mrc_cross_media_viewable_impressions	struct (Video only) Measures video ads playing 100% on screen for 2 continuous seconds.
viewability_metrics.mrc_cross_media_viewable_impressions.measurable_count	int64 Number of impressions where Cross-Media MRC viewability was able to be measured.
viewability_metrics.mrc_cross_media_viewable_impressions.viewable_count	int64 Number of impressions that met the Cross-Media MRC viewable standard.
viewability_metrics.mrc_viewable_impressions	struct Viewability metrics based on the MRC standard. That is, whether a video ad showed 50% pixels on screen for 2 continuous seconds of playback, or a display ad showed 50% pixels on screen for 1 continuous second.
viewability_metrics.mrc_viewable_impressions.measurable_count	int64 Number of impressions where MRC viewability was able to be measured.
viewability_metrics.mrc_viewable_impressions.viewable_count	int64 Number of impressions that met the MRC viewable standard.
viewability_metrics.time_on_screen	struct Measures the total time on screen for viewable impressions as determined by the MRC standard. The measurable count for impressions in this metric is zero for impressions that do not meet the MRC viewability threshold.
viewability_metrics.time_on_screen.measurable_count	int64 Number of impressions where Time On Screen was able to be measured and met the MRC viewable standard.
viewability_metrics.time_on_screen.msec	int64 Visible (at least 50% on screen) watchtime, in milliseconds, for impressions that met the MRC viewable standard.

YouTube Reserve clicks

yt_reserve_clicks
To query EEA user data, use the policy-isolated tables in place of yt_reserve_clicks: yt_reserve_clicks_policy_isolated_youtube
click_id	struct Unique identifier for click has multiple parts. Joins with click_id in any adh.yt table.
click_id.process_id	int64 Integer that identifies the process on the machine that generated the event.
click_id.server_ip	int64 The IPv4 address of the server that managed the ad request. Used to identify unique events for joins.
click_id.time_usec	int64 The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
click_type	int64 The click type.
impression_data	struct Impression of the ad that was clicked.
impression_data.creative_id	int64 Unique ID of the creative. Joins with creative_id in any adh.yt table.
impression_data.line_item_id	int64 Ad Manager line item serving.
impression_data.media_plan_id	int64 ID of the YouTube Reserve media plan.
impression_data.order_id	int64 Ad Manager order identifier used for serving.
impression_id	string Unique identifier for impression.
query_id	struct Unique identifier for query has multiple parts. Joins with query_id in any adh.yt table.
query_id.process_id	int64 Integer that identifies the process on the machine that generated the event.
query_id.server_ip	int64 The IPv4 address of the server that managed the ad request. Used to identify unique events for joins.
query_id.time_usec	int64 The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
user_id	opaque The tracking ID (it is based on, but does not expose the user's browser cookie or mobile device ID). This field may be zeroed out for privacy reasons. User IDs support counting and joining (across tables in ADH). They can't be exported or cast as conventional datatypes.

YouTube Reserve conversions

yt_reserve_conversions
To query EEA user data, use the policy-isolated tables in place of yt_reserve_conversions: yt_reserve_conversions_policy_isolated_youtube
click_id	struct Unique identifier for click has multiple parts. Joins with click_id in any adh.yt table.
click_id.process_id	int64 Integer that identifies the process on the machine that generated the event.
click_id.server_ip	int64 The IPv4 address of the server that managed the ad request. Used to identify unique events for joins.
click_id.time_usec	int64 The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
conversion_id	struct Unique identifier for conversion has multiple parts.
conversion_id.process_id	int64 Integer that identifies the process on the machine that generated the event.
conversion_id.server_ip	int64 The IPv4 address of the server that managed the ad request. Used to identify unique events for joins.
conversion_id.time_usec	int64 The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
conversion_type	int64 The conversion type.
impression_data	struct Impression of the ad that was clicked.
impression_data.creative_id	int64 Unique ID of the creative. Joins with creative_id in any adh.yt table.
impression_data.line_item_id	int64 Ad Manager line item serving.
impression_data.media_plan_id	int64 ID of the YouTube Reserve media plan.
impression_data.order_id	int64 Ad Manager order identifier used for serving.
impression_id	string Unique identifier for impression.
label	string Name of conversion event.
query_id	struct Unique identifier for query has multiple parts. Joins with query_id in any adh.yt table.
query_id.process_id	int64 Integer that identifies the process on the machine that generated the event.
query_id.server_ip	int64 The IPv4 address of the server that managed the ad request. Used to identify unique events for joins.
query_id.time_usec	int64 The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
user_id	opaque The tracking ID (it is based on, but does not expose the user's browser cookie or mobile device ID). This field may be zeroed out for privacy reasons. User IDs support counting and joining (across tables in ADH). They can't be exported or cast as conventional datatypes.

YouTube Reserve creative

yt_reserve_creative
creative_format_type	string Some formats map directly to a type. Other types have multiple formats like: html, image, or video.
creative_id	int64 Unique ID of the creative. Joins with creative_id in any adh.yt table.
creative_name	string Name of the creative.
creative_type	string The type of creative.
is_masthead	boolean True if this is a masthead creative.
skippable_ad_type	string Possible values are: SKIPPABLE, NOT_SKIPPABLE, UNKNOWN, or OTHER.
third_party_vast_url	string VAST url of the creative if the creative is a third party hosted video. Doesn't support creatives from programmatic items. Formatting doesn't match dv360_youtube_creative.third_party_vast_url.
video_message	struct Multipart identifier for video data.
video_message.video_ad_duration	int64 Duration of the video in milliseconds.
video_message.youtube_channel_id	string Id of the channel that provides this video.
video_message.youtube_video_id	string Video ID string representation as it appears on YouTube watch url.

YouTube Reserve creative conversions

yt_reserve_creative_conversions
To query EEA user data, use the policy-isolated tables in place of yt_reserve_creative_conversions: yt_reserve_creative_conversions_policy_isolated_youtube
click_id	struct Unique identifier for click has multiple parts. Joins with click_id in any adh.yt table.
click_id.process_id	int64 Integer that identifies the process on the machine that generated the event.
click_id.server_ip	int64 The IPv4 address of the server that managed the ad request. Used to identify unique events for joins.
click_id.time_usec	int64 The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
content_url	string URL of the page on which the ad appeared. Part of the URL is removed for privacy.
conversion_id	struct Unique identifier for conversion has multiple parts.
conversion_id.process_id	int64 Integer that identifies the process on the machine that generated the event.
conversion_id.server_ip	int64 The IPv4 address of the server that managed the ad request. Used to identify unique events for joins.
conversion_id.time_usec	int64 The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
conversion_type	int64 The conversion type.
impression_data	struct Impression of the ad that was clicked.
impression_data.creative_id	int64 Unique ID of the creative. Joins with creative_id in any adh.yt table.
impression_data.line_item_id	int64 Ad Manager line item serving.
impression_data.media_plan_id	int64 ID of the YouTube Reserve media plan.
impression_data.order_id	int64 Ad Manager order identifier used for serving.
impression_id	string Unique identifier for impression.
label	string Name of conversion event.
query_id	struct Unique identifier for query has multiple parts. Joins with query_id in any adh.yt table.
query_id.process_id	int64 Integer that identifies the process on the machine that generated the event.
query_id.server_ip	int64 The IPv4 address of the server that managed the ad request. Used to identify unique events for joins.
query_id.time_usec	int64 The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
user_id	opaque The tracking ID (it is based on, but does not expose the user's browser cookie or mobile device ID). This field may be zeroed out for privacy reasons. User IDs support counting and joining (across tables in ADH). They can't be exported or cast as conventional datatypes.
viewability_metrics	struct Summable viewability metrics intended for Core and Advanced tiers of viewability. Metrics are organized by measurability pools. For each measurability pool, there is a sub-field containing the number of impressions that were measurable and the metrics that are available.
viewability_metrics.active_view_plus_metrics	struct (Video only) Measures a variety of viewability metrics (including quartiles) that share a common measurability denominator.
viewability_metrics.active_view_plus_metrics.ad_duration_msec	int64 Total ad duration in milliseconds.
viewability_metrics.active_view_plus_metrics.audible_and_fully_visible_watchtime_msec	int64 Total audible (volume > 0%) and fully visible (100% on screen) watchtime in milliseconds.
viewability_metrics.active_view_plus_metrics.audible_and_visible_watchtime_msec	int64 Total audible (volume > 0%) and visible (at least 50% on screen) watchtime in milliseconds.
viewability_metrics.active_view_plus_metrics.audible_count	int64 Number of impressions that were audible (volume > 0%) at any point during playback.
viewability_metrics.active_view_plus_metrics.audible_watchtime_msec	int64 Total audible (volume > 0%) watchtime, in milliseconds.
viewability_metrics.active_view_plus_metrics.background_count	int64 Number of backgrounded impressions.
viewability_metrics.active_view_plus_metrics.fullscreen_count	int64 Number of fullscreened impressions. Note that this count only increments on YouTube platforms that have a toggle between normal/fullscreen state. YouTube Platforms that are always in fullscreen (like YouTube CTV Apps) will show up as 0.
viewability_metrics.active_view_plus_metrics.fully_visible_watchtime_msec	int64 Total fully visible (100% on screen) watchtime in milliseconds.
viewability_metrics.active_view_plus_metrics.measurable_count	int64 Number of impressions where Active View Plus metrics were able to be measured.
viewability_metrics.active_view_plus_metrics.q1	struct Instantaneous metrics for first quartile event.
viewability_metrics.active_view_plus_metrics.q2	struct Instantaneous metrics for second quartile (midpoint) event.
viewability_metrics.active_view_plus_metrics.q3	struct Instantaneous metrics for third quartile event.
viewability_metrics.active_view_plus_metrics.q4	struct Instantaneous metrics for fourth quartile (complete) event.
viewability_metrics.active_view_plus_metrics.start	struct Instantaneous metrics for start event.
viewability_metrics.active_view_plus_metrics.viewable_10_sec_count	int64 Number of impressions that were at least 50% on screen for at least 10 seconds (cumulative).
viewability_metrics.active_view_plus_metrics.visible_watchtime_msec	int64 Total visible (at least 50% on screen) watchtime, in milliseconds.
viewability_metrics.active_view_plus_metrics.watchtime_msec	int64 Total watchtime in milliseconds. Note: This may differ from the value reported in Google Ads, as it is only populated when Ads Data Hub is able to measure Active View metrics.
viewability_metrics.active_view_plus_metrics.{start, q1, q2, q3, q4}.audible	int64 Number of impressions that were audible (volume > 0%) at this point.
viewability_metrics.active_view_plus_metrics.{start, q1, q2, q3, q4}.audible_and_visible	int64 Number of impressions that were audible (volume > 0%) and 50% on screen at this point.
viewability_metrics.active_view_plus_metrics.{start, q1, q2, q3, q4}.reached	int64 Number of impressions that reached this point.
viewability_metrics.active_view_plus_metrics.{start, q1, q2, q3, q4}.visible	int64 Number of impressions that were at least 50% on screen at this point.
viewability_metrics.enabled_count	int64 Number of impressions with Active View enabled.
viewability_metrics.groupm_trueview_viewable_impressions	struct (Video only) Similar to groupm_viewable_impressions, but with an additional requirement on playback time for measurability. Impressions must reach the GroupM threshold of 15 seconds or 50% duration in addition to being GroupM measurable to be considered GroupM TrueView measurable.
viewability_metrics.groupm_trueview_viewable_impressions.measurable_count	int64 Number of impressions where GroupM viewability was able to be measured and that reached the GroupM playback threshold.
viewability_metrics.groupm_trueview_viewable_impressions.viewable_count	int64 Number of impressions that met the GroupM standard.
viewability_metrics.groupm_viewable_impressions	struct (Video only) Measures video ads playing 100% pixels on screen with audio volume > 0% for playback of at least 15 seconds or 50% of the ad duration, whichever is shorter.
viewability_metrics.groupm_viewable_impressions.measurable_count	int64 Number of impressions where GroupM viewability was able to be measured.
viewability_metrics.groupm_viewable_impressions.viewable_count	int64 Number of impressions that met the GroupM standard.
viewability_metrics.mrc_cross_media_viewable_impressions	struct (Video only) Measures video ads playing 100% on screen for 2 continuous seconds.
viewability_metrics.mrc_cross_media_viewable_impressions.measurable_count	int64 Number of impressions where Cross-Media MRC viewability was able to be measured.
viewability_metrics.mrc_cross_media_viewable_impressions.viewable_count	int64 Number of impressions that met the Cross-Media MRC viewable standard.
viewability_metrics.mrc_viewable_impressions	struct Viewability metrics based on the MRC standard. That is, whether a video ad showed 50% pixels on screen for 2 continuous seconds of playback, or a display ad showed 50% pixels on screen for 1 continuous second.
viewability_metrics.mrc_viewable_impressions.measurable_count	int64 Number of impressions where MRC viewability was able to be measured.
viewability_metrics.mrc_viewable_impressions.viewable_count	int64 Number of impressions that met the MRC viewable standard.
viewability_metrics.time_on_screen	struct Measures the total time on screen for viewable impressions as determined by the MRC standard. The measurable count for impressions in this metric is zero for impressions that do not meet the MRC viewability threshold.
viewability_metrics.time_on_screen.measurable_count	int64 Number of impressions where Time On Screen was able to be measured and met the MRC viewable standard.
viewability_metrics.time_on_screen.msec	int64 Visible (at least 50% on screen) watchtime, in milliseconds, for impressions that met the MRC viewable standard.

YouTube Reserve impressions

yt_reserve_impressions
To query EEA user data, use the policy-isolated tables in place of yt_reserve_impressions: yt_reserve_impressions_policy_isolated_youtube
affinity	array<int64> ID of affinity group. Joins with affinity_id in adh.affinity table. Does not support TrueView line items.
browser	string Possible values are: Chrome, Cobalt, Dalvik, Edge, Firefox, IE, Opera, Other, Safari, Samsung Browser, Roku, Silk, Unknown, Yandex
content_url	string URL of the page on which the ad appeared. Part of the URL is removed for privacy.
creative_id	int64 Unique ID of the creative. Joins with creative_id in any adh.yt table.
demographics	struct Unique identifier for demographics, which has multiple parts: age_group, gender.
demographics.age_group	int64 Code for age group. Joins with age_group_id in adh.age_group table.
demographics.gender	int64 Code for gender. Joins with gender_id in adh.gender table.
device_height	int64 Device height in pixels.
device_width	int64 Device width in pixels.
format_category	string Format classification to determine how the event should be measured. The value can be DISPLAY, VIDEO, AUDIO or UNSPECIFIED.
impression_id	string Unique identifier for impression.
in_market	array<int64> ID of in-market group. Joins with in_market_id in adh.in_market table. Does not support TrueView line items.
inventory_type	string The inventory type. Possible values: YOUTUBE, YOUTUBE_TV, YOUTUBE_MUSIC, SEARCH, GMAIL, OTHER. Other refers to either the Google Display or Video network.
is_app_traffic	boolean TRUE if the event happened in a native app. FALSE if the event happened in an HTML5 app or webview.
line_item_id	int64 Ad Manager line item serving.
location	struct Unique identifier for location with multiple parts: country, geo_city_id, geo_metro, geo_region.
location.country	string Two-letter code for country, for example "US".
location.geo_city_id	int64 Code for city. Joins with city_id in adh.city table.
location.geo_country_id	int64 Code for country.
location.geo_metro	int64 Code for metro region. Joins with metro_id in adh.metro table.
location.geo_region	string Region as a string e.g. US-CA.
location.geo_region_id	int64 Code for region.
media_plan_id	int64 ID of the YouTube Reserve media plan.
mobile_browser_class	int64 Type of browser. Possible values are: desktop, tablet, smart tv consoles, or mobile. Joins with mobile_browser_class_id in adh.mobile_browser_class table.
operating_system	string Possible values are: Android, AppleTV, Chrome OS, Fire OS, Google TV, iOS, Linux, Mac, Unknown, PlayStation, Roku, Tizen, Xbox, Windows, Windows Phone
order_id	int64 Ad Manager order identifier used for serving.
physical_screen_height	int64 Device screen height in mm.
physical_screen_width	int64 Device screen width in mm.
publisher_domain	string Domain of the page on which ad appeared.
query_id	struct Unique identifier for query has multiple parts. Joins with query_id in any adh.yt table.
query_id.process_id	int64 Integer that identifies the process on the machine that generated the event.
query_id.server_ip	int64 The IPv4 address of the server that managed the ad request. Used to identify unique events for joins.
query_id.time_usec	int64 The number of microseconds since the epoch as an int64: 1e6 * (unix time) + microseconds.
query_language	string Language used by user.
user_id	opaque The tracking ID (it is based on, but does not expose the user's browser cookie or mobile device ID). This field may be zeroed out for privacy reasons. User IDs support counting and joining (across tables in ADH). They can't be exported or cast as conventional datatypes.
viewability_metrics	struct Summable viewability metrics intended for Core and Advanced tiers of viewability. Metrics are organized by measurability pools. For each measurability pool, there is a sub-field containing the number of impressions that were measurable and the metrics that are available.
viewability_metrics.active_view_plus_metrics	struct (Video only) Measures a variety of viewability metrics (including quartiles) that share a common measurability denominator.
viewability_metrics.active_view_plus_metrics.ad_duration_msec	int64 Total ad duration in milliseconds.
viewability_metrics.active_view_plus_metrics.audible_and_fully_visible_watchtime_msec	int64 Total audible (volume > 0%) and fully visible (100% on screen) watchtime in milliseconds.
viewability_metrics.active_view_plus_metrics.audible_and_visible_watchtime_msec	int64 Total audible (volume > 0%) and visible (at least 50% on screen) watchtime in milliseconds.
viewability_metrics.active_view_plus_metrics.audible_count	int64 Number of impressions that were audible (volume > 0%) at any point during playback.
viewability_metrics.active_view_plus_metrics.audible_watchtime_msec	int64 Total audible (volume > 0%) watchtime, in milliseconds.
viewability_metrics.active_view_plus_metrics.background_count	int64 Number of backgrounded impressions.
viewability_metrics.active_view_plus_metrics.fullscreen_count	int64 Number of fullscreened impressions. Note that this count only increments on YouTube platforms that have a toggle between normal/fullscreen state. YouTube Platforms that are always in fullscreen (like YouTube CTV Apps) will show up as 0.
viewability_metrics.active_view_plus_metrics.fully_visible_watchtime_msec	int64 Total fully visible (100% on screen) watchtime in milliseconds.
viewability_metrics.active_view_plus_metrics.measurable_count	int64 Number of impressions where Active View Plus metrics were able to be measured.
viewability_metrics.active_view_plus_metrics.q1	struct Instantaneous metrics for first quartile event.
viewability_metrics.active_view_plus_metrics.q2	struct Instantaneous metrics for second quartile (midpoint) event.
viewability_metrics.active_view_plus_metrics.q3	struct Instantaneous metrics for third quartile event.
viewability_metrics.active_view_plus_metrics.q4	struct Instantaneous metrics for fourth quartile (complete) event.
viewability_metrics.active_view_plus_metrics.start	struct Instantaneous metrics for start event.
viewability_metrics.active_view_plus_metrics.viewable_10_sec_count	int64 Number of impressions that were at least 50% on screen for at least 10 seconds (cumulative).
viewability_metrics.active_view_plus_metrics.visible_watchtime_msec	int64 Total visible (at least 50% on screen) watchtime, in milliseconds.
viewability_metrics.active_view_plus_metrics.watchtime_msec	int64 Total watchtime in milliseconds. Note: This may differ from the value reported in Google Ads, as it is only populated when Ads Data Hub is able to measure Active View metrics.
viewability_metrics.active_view_plus_metrics.{start, q1, q2, q3, q4}.audible	int64 Number of impressions that were audible (volume > 0%) at this point.
viewability_metrics.active_view_plus_metrics.{start, q1, q2, q3, q4}.audible_and_visible	int64 Number of impressions that were audible (volume > 0%) and 50% on screen at this point.
viewability_metrics.active_view_plus_metrics.{start, q1, q2, q3, q4}.reached	int64 Number of impressions that reached this point.
viewability_metrics.active_view_plus_metrics.{start, q1, q2, q3, q4}.visible	int64 Number of impressions that were at least 50% on screen at this point.
viewability_metrics.enabled_count	int64 Number of impressions with Active View enabled.
viewability_metrics.groupm_trueview_viewable_impressions	struct (Video only) Similar to groupm_viewable_impressions, but with an additional requirement on playback time for measurability. Impressions must reach the GroupM threshold of 15 seconds or 50% duration in addition to being GroupM measurable to be considered GroupM TrueView measurable.
viewability_metrics.groupm_trueview_viewable_impressions.measurable_count	int64 Number of impressions where GroupM viewability was able to be measured and that reached the GroupM playback threshold.
viewability_metrics.groupm_trueview_viewable_impressions.viewable_count	int64 Number of impressions that met the GroupM standard.
viewability_metrics.groupm_viewable_impressions	struct (Video only) Measures video ads playing 100% pixels on screen with audio volume > 0% for playback of at least 15 seconds or 50% of the ad duration, whichever is shorter.
viewability_metrics.groupm_viewable_impressions.measurable_count	int64 Number of impressions where GroupM viewability was able to be measured.
viewability_metrics.groupm_viewable_impressions.viewable_count	int64 Number of impressions that met the GroupM standard.
viewability_metrics.mrc_cross_media_viewable_impressions	struct (Video only) Measures video ads playing 100% on screen for 2 continuous seconds.
viewability_metrics.mrc_cross_media_viewable_impressions.measurable_count	int64 Number of impressions where Cross-Media MRC viewability was able to be measured.
viewability_metrics.mrc_cross_media_viewable_impressions.viewable_count	int64 Number of impressions that met the Cross-Media MRC viewable standard.
viewability_metrics.mrc_viewable_impressions	struct Viewability metrics based on the MRC standard. That is, whether a video ad showed 50% pixels on screen for 2 continuous seconds of playback, or a display ad showed 50% pixels on screen for 1 continuous second.
viewability_metrics.mrc_viewable_impressions.measurable_count	int64 Number of impressions where MRC viewability was able to be measured.
viewability_metrics.mrc_viewable_impressions.viewable_count	int64 Number of impressions that met the MRC viewable standard.
viewability_metrics.time_on_screen	struct Measures the total time on screen for viewable impressions as determined by the MRC standard. The measurable count for impressions in this metric is zero for impressions that do not meet the MRC viewability threshold.
viewability_metrics.time_on_screen.measurable_count	int64 Number of impressions where Time On Screen was able to be measured and met the MRC viewable standard.
viewability_metrics.time_on_screen.msec	int64 Visible (at least 50% on screen) watchtime, in milliseconds, for impressions that met the MRC viewable standard.
youtube_page_type	string Page type. Possible values are YOUTUBE_WATCH, YOUTUBE_HOME, YOUTUBE_SEARCH, or YOUTUBE_SHORTS.

YouTube Reserve line item

yt_reserve_lineitem
cost_per_unit	int64 Cost per unit served in micros
cost_type	string Cost per click, conversion, impression, and Active View.
creative_id	array<int64> Array of creative ids for this line item. Joins with creative_id in any adh.yt table.
end_time	timestamp Time the line item stopped being served.
line_item_id	int64 Ad Manager line item serving.
line_item_name	string Ad Manager line item name.
order_id	int64 Ad Manager order identifier used for serving.
order_name	string Name of the insertion order.
programmatic	boolean True if the line item was programmatic.
start_time	timestamp Time the line item started to be served.
value_cost_per_unit	int64 The value cost per unit of the line item.

YouTube Reserve order

yt_reserve_order
advertiser_id	int64 Unique ID of the advertiser.
advertiser_name	string User entered name of the advertiser.
advertiser_timezone	string The YouTube Reserve advertiser time zone default set in account settings.
media_plan_id	int64 ID of the YouTube Reserve media plan.
media_plan_name	string Name of the YouTube Reserve media plan.
order_id	int64 Ad Manager order identifier used for serving.
order_name	string Name of Ad Manager order.