Control the rate the players see ads

The Ad Placement API is designed so that it’s easy to control the way that ads are shown within your game, without the need to rewrite the logic of your game, and release a new version.

One of the controls we provide is for the rate at which ads are shown. This can be adjusted by passing the data-ad-frequency-hint to the tag. The argument is a string like "60s" which specifies the minimum time period on average that ads should be shown. Currently the default frequency is "120s" (i.e. ads show no more than once every 2 minutes on average), and the maximum rate that ads can show is once every 30s.

The frequency control isn’t applied to the very first ad placement (i.e. the first call to adBreak()).

These defaults may change over time as we further optimise the formats. Also note that data-ad-frequency-hint is a client side hint that could be ignored or overridden by a server control in future. For example, at some point we may provide a control within the AdSense front-end for changing the ad frequency settings of your games remotely, without having to make changes to the tag.

<script async
<script>window.adsbygoogle = window.adsbygoogle || [];
var adBreak = adConfig = function(o) {adsbygoogle.push(o);}</script>


  • adBreak() defines a place where an ad could show.
  • Whether an ad actually shows depends on a number of things.
  • The frequency hint is one of the most important controls, and it impacts whether ads show in your placements.
  • The frequency hint isn’t applied to the first ad in your game.