Enable restricted data processing

  • The Google Interactive Media Ads SDK enables publishers to comply with the California Consumer Privacy Act (CCPA) by restricting data processing with Google's RDP or IAB's us_privacy signals.

  • Publishers can signal restricted data processing to Google by appending &rdp=1 or the IAB-defined us_privacy string to their ad tag parameters.

  • This guide provides instructions on how to implement these signals for Google's restricted data processing on a per-ad-request basis using code examples in Objective-C and Swift.

  • While both Google's RDP and IAB's us_privacy signals can be used simultaneously, they have the same impact on Google's ad serving.

  • These signals are supported for ad tags from Ad Manager, AdSense, and AdMob; for third-party providers, publishers should contact them directly for support.
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To help publishers toward compliance with the California Consumer Privacy Act (CCPA), the Google Interactive Media Ads SDK allows publishers to use two different parameters to indicate whether Google should enable restricted data processing (RDP). The SDK provides publishers with the ability to set RDP at an ad request level utilizing the following parameters:

When either parameter is used, Google restricts how it uses certain unique identifiers and other data processed in the provision of services to publishers.

Publishers should decide for themselves how restricted data processing can support their compliance plans and when it should be enabled. It is possible to use both optional parameters at the same time, although they have the same effect on Google's ad serving.

This guide is intended to help publishers understand the steps required to enable these options on a per-ad-request basis.

RDP signal

To notify Google that RDP should be enabled using Google's signal, append &rdp=1 to your ad tag parameters, as shown in the following example: 

https://pubads.g.doubleclick.net/gampad/ads?iu=/21775744923/external/single_ad_samples&output=vast&rdp=1

IAB signal

To notify Google that RDP should be enabled using IAB's signal, use the ad tag parameter us_privacy. Make sure that the string value you use is compliant with the IAB specification.

The snippet below demonstrates how to create an ad request with the IAB parameter "1YNN": 

https://pubads.g.doubleclick.net/gampad/ads?iu=/21775744923/external/single_ad_samples&output=vast&us_privacy=1YNN