Enable restricted data processing

AI-generated Key Takeaways

• The Google Interactive Media Ads SDK offers two parameters, Google's RDP and IAB's us_privacy, for publishers to signal restricted data processing under the CCPA.

• When either RDP or us_privacy is used, Google limits its use of certain identifiers and data to support CCPA compliance.

• Publishers can enable restricted data processing on a per-ad-request basis by appending &rdp=1 or including the us_privacy parameter with a compliant value to their ad tag parameters.

• This guide explains how to implement Google's and IAB's signals for restricted data processing within ad requests.

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To help publishers toward compliance with the California Consumer Privacy Act (CCPA), the Google Interactive Media Ads SDK allows publishers to use two different parameters to indicate whether Google should enable restricted data processing (RDP). The SDK provides publishers with the ability to set RDP at an ad request level utilizing the following parameters:

• Google's RDP
• IAB-defined us_privacy

Note: The RDP and us_privacy ad tag parameters are supported for ad tags originating from Ad Manager, AdSense, and AdMob. If you use a third-party ad provider, contact the provider about supporting restricted data processing.

When either parameter is used, Google restricts how it uses certain unique identifiers and other data processed in the provision of services to publishers.

Publishers should decide for themselves how restricted data processing can support their compliance plans and when it should be enabled. It is possible to use both optional parameters at the same time, although they have the same effect on Google's ad serving.

This guide is intended to help publishers understand the steps required to enable these options on a per-ad-request basis.

RDP signal

To notify Google that RDP should be enabled using Google's signal, append &rdp=1 to your ad tag parameters, as shown in the following example:

https://pubads.g.doubleclick.net/gampad/ads?iu=/21775744923/external/single_ad_samples&output=vast&rdp=1

IAB signal

To notify Google that RDP should be enabled using IAB's signal, use the ad tag parameter us_privacy. Make sure that the string value you use is compliant with the IAB specification.

The snippet below demonstrates how to create an ad request with the IAB parameter "1YNN":

https://pubads.g.doubleclick.net/gampad/ads?iu=/21775744923/external/single_ad_samples&output=vast&us_privacy=1YNN