AI-generated Key Takeaways
-
Implement Google Analytics conversion tracking for Actions Center Legacy Integration by obtaining a Measurement ID and adding the provided code snippet to relevant web pages.
-
Persist the
rwg_token
URL parameter, received via Google Action links, for up to 30 days using cookies to enable accurate conversion tracking. -
Trigger the conversion tracking event with the stored
rwg_token
value when a user completes a transaction originating from a Google Place Action link using the provided code snippet and your own logic to identify Reserve with Google conversions. -
Ensure no Personal Identification Information (PII) is sent to Google during conversion tracking without explicit user consent or legal permission, by adhering to the provided code and guidelines.
Instructions
There are 3 phases for implementing conversion tracking:
- Setting up Google Analytics(GA) site tag
- Persisting Actions Center URL parameter
- Sending Conversion Data
Google Analytics site Tag setup.
Work with you Google contact to generate a Measurement ID
for your Actions Center account.
Add the following code snippet after the head
tags on all web pages
that:
- a conversion can occur
- the landing page for all
action_links
that are Reserve with Google enabled.
No Existing Google Analytics Integration
If this is the first time creating a Google Analytics site(gtag.js), use the following code snippet:
<!-- Global site tag (gtag.js) - Google Analytics --> <script async src="https://www.googletagmanager.com/gtag/js?id=GA_MEASUREMENT_ID_PROVIDED_BY_GOOGLE"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'GA_MEASUREMENT_ID_PROVIDED_BY_GOOGLE', // Replace with Measurement ID { // DO NOT EDIT THE BELOW MENTIONED PARAMETERS // AS OVERRIDING RESULTS IN SENDING US PII INFORMATION. 'referrer' : undefined, 'page_title' : undefined, 'page_path': undefined, 'page_location': undefined, 'send_page_view': false, 'anonymize_ip': true, 'groups': 'reserve_with_google' }); </script>
Existing Google Analytics Integration
If you already have a Google Analytics site tag(gtag.js) for an existing integration, use the following code snippet:
gtag('config', 'GA_MEASUREMENT_ID_PROVIDED_BY_GOOGLE', //Replace with Measurement ID { 'referrer' : undefined, 'page_title' : undefined, 'page_path': undefined, 'page_location': undefined, 'send_page_view': false, 'anonymize_ip': true, 'groups': 'reserve_with_google' });
Update the above mentioned code snippets with the generated Measurement ID for your account.
Persisting Actions Center URL Parameter
To properly track conversions from action link
(s), Google will
set a URL parameter rwg_token
, which should be returned at the
time of a conversion.
You will be required to persist the rwg_token
URL parameter
which will be appended to all action links provided by you for a maximum
duration of 30 days when a user visits the landing page via Google. The
preferred way to persist this information is via cookies.
- Add the following script on the landing page for all your
action_link
(s) that are Actions Center enabled. - Update the rootdomain with your domain.
<script> var query = location.search.substring(1); var params = query.split('&'); var rwg_token = undefined; for (var i = 0; i < params.length; ++i) { var pair = params[i].split('='); if (pair[0] == 'rwg_token') { rwg_token = decodeURIComponent(pair[1]); break; } } if (typeof rwg_token == 'undefined') { document.cookie = "_rwg_token=" + rwg_token + ";max-age=2592000;domain=rootdomain.com;path=/"; } </script>
Sending Conversion Data
When a user completes a transaction which originated from a Google Place Action link, you need to trigger the code mentioned below in order to complete conversion tracking.
<script> function getCookie(cname) { var name = cname + "="; var decodedCookie = decodeURIComponent(document.cookie); var ca = decodedCookie.split(';'); for(var i = 0; i <ca.length; i++) { var c = ca[i]; while (c.charAt(0) == ' ') { c = c.substring(1); } if (c.indexOf(name) == 0) { return c.substring(name.length, c.length); } } return ""; } if (leadFromReserveWithGoogle()) { // implement a function to identify the conversion is originating via Google gtag('event', 'rwg_conversion', { 'rwg_token': getCookie('_rwg_token'), 'send_to': 'reserve_with_google' }); } </script>