Real Results, Real Impact: Google Wallet Success Stories
Discover how businesses are leveraging Google Wallet beyond payments to transform customer interactions and solve key business challenges. Our case studies reveal how integrating digital passes, loyalty cards, offers, or tickets directly into Wallet streamlines operations, boosts engagement, drives tangible business growth, and opens new communication channels.
AXA Assistance
To solve high costs and low engagement, AXA used Google Wallet as a central touchpoint. This resulted in +240% revenue growth, a 20-26% increase in renewals, and 68% cost savings.
Big C
To replace its frustrating paper coupon system, retailer Big C digitized e-coupons. The new campaign generated over $53.5K in sales and led to a 38% increase in average basket size.
Counter
Counter implemented an app-free dynamic pass program to boost Brand Rep engagement and sales. The solution drove remarkable results: reps with a pass earned 4x higher average commissions and were over 3x more likely to make a sale.
Del Arte
To solve ad attribution, French restaurant Del Arte used Google Wallet to let customers save offers from ads. This linked online spend to in-store sales, achieving 100% attribution. The campaign drove a 29% redemption rate, with 46% being new customers.
Hoka
To elevate its loyalty program and streamline data capture, HOKA launched a digital pass. The solution drove measurable impact, resulting in 16.6% higher purchase frequency and 4.2% more revenue per customer among active pass users.
IT TRATTORIA
IT Trattoria solved its cumbersome loyalty process by integrating its ZEROSIX program with Google Wallet. This simplified checkout, reduced wait times, and increased active loyalty participation by 25%, with 45% of all members (46,207) adopting the digital pass.
Oztix
Australia's largest independent ticketer wanted faster checkout and scanning. The subsequent Google Wallet integration was highly adopted, with 40% of Android users saving tickets to their wallet.
Passcreator
A German roadside assistance provider replaced plastic cards to modernize service. After introducing Google Wallet, the provider saw a 2.5x increase in pass downloads on Android devices.
Philharmonie de Paris
To digitize 600,000 annual tickets and improve verification, the institution implemented a digital wallet solution. It was adopted by 35% of spectators, correlating with a 35% rise in digital ticket sales.
PizzaExpress
Replacing physical loyalty cards that caused friction, the new digital clubcard expanded the program 5.5x. These new digital members now spend 25% more per transaction (AOV).
Radio France
Seeking to move beyond printed tickets and engage spectators, Radio France digitized tickets. This shifted over 50% of sales to smartphones and reduced access control time by 30%.
Salomon
Salomon digitized its "Salomon Pass" to boost engagement. By leveraging Google Wallet push notifications, the brand achieved a 3X increase in revenue and a 54% increase in items per order.
San Francisco Zoo
The Zoo replaced inefficient physical membership cards and poor email engagement. The digital program increased member interactions by 400%, with push notifications achieving a 75% open rate.
Ticketmaster (Super Bowl)
To manage Super Bowl verification and engagement, Ticketmaster used a Google Wallet solution. It successfully served 60,000 fans and resulted in zero escalated entry issues.
YouTrip
YouTrip closed a service gap where new users couldn't pay while awaiting a physical card. Now, Google Pay users spend 70% more and make 5 more transactions per month on average.
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