Feed specification

The following table defines the attributes that you can include in a feed.

Attributes
vin	Required String, 17 alphanumeric characters Vehicle Identification Number, a unique identifier for each vehicle.
id	Optional String An internal stock number that's unique for each vehicle.
store_code	Required String An internal identifier that's unique for each dealership. Store codes can be any kind of identifier, such as internal account numbers. Note: For vehicle listings, this field doesn't need to match the store code from the dealership's Business Profile. Learn more about how the store code field is used in vehicle listings.
place_id	Optional String The Place ID of the dealership's Business Profile. Note: The Place type must be car_dealer. A common mistake is to use the car_repair Business Profile instead.
maps_url	Optional URL Google Maps URL of the dealership's Business Profile For more details, see Match with Google Maps URLs.
dealership_name	Required String Full dealership name (business name), such as Ford of Mountain View
dealership_address	Required String Full dealership address, which includes the city, postal code, and country. For example, 1800 Amphibious Blvd., Mountain View, CA 94045, US
tracking_phone_number	Optional Telephone number Phone number used for the vehicle listings experience. If not specified, Google uses the phone number from the dealer's Business Profile. Note: The use of this attribute doesn't affect the phone number that's listed on the dealer's Google Business Profile.
image_link	Recommended URL The main image for the vehicle. Note: Googlebot must be allowed to crawl the page. Missing links can cause the vehicle to be ranked lower.
additional_image_link	Recommended URL, repeated Additional images for the vehicle
link	Recommended URL, UTM/tracking parameters are permitted Link to the dealer's Vehicle Details Page (VDP). Google doesn't add or remove any UTM parameters from the URL provided in the feed, or otherwise modify it. However, UTM parameters are permitted and can be included in the VDP by the provider or dealership. Note: Googlebot must be allowed to crawl the linked page. Missing links can cause the vehicle to be ranked lower.
additional_link	Optional URL, repeated Additional Vehicle Details Page (VDP) links, such as from online marketplaces. Google doesn't add or remove any UTM parameters from the URL provided in the feed, or otherwise modify it. However, UTM parameters are permitted and can be included in the VDP by the provider or dealership.
date_in_stock	Optional Date The date when the vehicle was first available for sale. Give the date in ISO 8601 format. For example, 2020-01-31.
price	Required Price The final sale price for the vehicle. Give the price in ISO 4217 format. For example, 10499 USD or 10,499.00 USD.
vehicle_msrp	Recommended for new vehicles Price MSRP for a vehicle in its current configuration. This attribute only applies to vehicles with a condition of new. Give the price in ISO 4217 format. For example, 10499 USD or 10,499.00 USD.
condition	Required String The condition of the vehicle, either new or used. We accept the following values: New: n, new Used: u, used
certified_pre_owned	Optional Boolean Indicates whether the vehicle is OEM certified pre-owned. We accept the following values: 1, y, yes 0, n, no Note: This attribute only applies to used cars.
make	Required String Make of the vehicle, such as Toyota.
model	Required String Model of the vehicle, such as Civic. Don't include trim specifics like LX or EX.
trim	Required where available String Trim of the model, such as S, SV, or SL.
year	Required Int Model year in the format YYYY.
mileage	Required for used vehicles Int + Unit Number of miles on the vehicle. For example, 2333 or 52,777 miles. Note: The default units are miles.
exterior_color	Recommended String OEM-specified exterior color, such as White, Platinum, or Metallic Tri-Coat.
exterior_color_generic	Optional String Generic exterior color, such as black or red.
interior_color	Optional String OEM-specified interior color, such as Brown or Ivory.
interior_color_generic	Optional String Generic interior color, such as black or red.
body_style	Optional String The body style of the vehicle, such as Sedan, SUV, or Crossover. The following are some example values: convertible coupe crossover full size van hatchback minivan sedan station wagon suv truck
vehicle_option	Recommended String, repeated Separated list of the vehicle's standard equipment, along with its installed options and packages. For example, Leatherette Seats,Rear View Camera,Navigation System,Front Seat Heaters,A/C,Sunroof,Bluetooth
drive_train	Optional String Drivetrain specification of the vehicle For example, FWD, RWD, AWD, or 4WD.
engine	Optional String Engine specification of the vehicle For example, 5.0L V8 510 hp@6000rpm
fuel	Optional String Fuel type of the vehicle For example, Electric, Gasoline, Diesel, or Hydrogen.
fuel_efficiency	Optional String Highway MPG, City MPG, and Combined MPG. For EVs, this attribute can also be used for the EPA's MPG-equivalent rating. For example, 22 / 27 or 62 / 64 / 63.
ev_battery	Optional String Battery specification for an EV. For example, 100 kWh 350V lithium-ion
ev_range	Optional String Range for an EV
transmission	Optional String Transmission specification For example, 9-speed automatic or manual.
num_doors	Optional Int Number of doors
legal_disclaimer	Optional String, maximum 3k characters Recommended or legally required disclosures, such as additional taxes or fees. This helps users make informed decisions when they make a purchase. Keep in mind that it's your responsibility to comply with all applicable laws and regulations, and to ensure that all information you provide is accurate.
seating_capacity	Optional Int Number of seats
seating_rows	Optional Int Number of seating rows
co2_emission	Optional String CO2 emission
description	Optional String Free text field for additional information about the vehicle, such as whether it's single owner, has no accidents, or similar. Note: The vehicle description isn't shown on Google.
vehicle_fulfillment	Optional Enum The vehicle's status. Use one of the following values: IN_STORE: The vehicle is present at the dealer's location. SHIP_TO_STORE: The vehicle is in transit or at another location, such as another dealer, but can be transferred to this dealer. ONLINE: The vehicle can exclusively be delivered to the customer.
vehicle_location	Optional String The actual location of the car, if different from the dealer location. For example, Ford of Mountain View, 1800 Amphibious Blvd., Mountain View, CA 94045
vehicle_history_report_link	Optional URL Link to a vehicle's history report, such as CARFAX
monroney_sticker	Optional URL Link to the Monroney sticker for this vehicle