Feed specification

The following table defines the attributes that you can include in a feed.

Note: The audience for this site is car dealerships, or for a representative of a car dealership, that wants to provide vehicle inventory to Google. If you instead want to advertise your vehicles on Google, see Vehicle Ads.

Attributes
vin	Required String Vehicle Identification Number, a unique alphanumeric identifier for each vehicle. Shown on Google. Note: The Vehicle Identification Number must be valid according to the NHTSA standard . Classic vehicles older than 1981, as well as imported vehicles older than 25 years are exempt from this check.
id	Optional String An internal stock number that's unique for each vehicle. Not shown on Google, but may be used to improve data quality.
store_code	Required String An internal identifier that's unique for each dealership. Store codes can be any kind of identifier, such as internal account numbers. Not shown on Google, but may be used to improve data quality. Note: For vehicle listings, this field doesn't need to match the store code from the dealership's Business Profile. Learn more about how the store code field is used in vehicle listings.
place_id	Optional String The Place ID of the dealership's Business Profile. Not shown on Google, but may be used to improve data quality. Note: The Place type must be vehicle_dealer. A common mistake is to use the car_repair Business Profile instead.
maps_url	Optional URL Google Maps URL of the dealership's Business Profile Not shown on Google, but may be used to improve data quality. For more details, see Match with Google Maps URLs.
dealership_name	Required String Full dealership name (business name), such as Ford of Mountain View Shown on Google.
dealership_address	Required String Full dealership address, which includes the city, postal code, and country. For example, 1800 Amphibious Blvd., Mountain View, CA 94045, US Shown on Google.
tracking_phone_number	Optional Telephone number Phone number used for the vehicle listings experience. If not specified, Google uses the phone number from the dealer's Business Profile. Shown on Google. Note: The use of this attribute doesn't affect the phone number that's listed on the dealer's Google Business Profile.
image_link	Recommended URL The main image for the vehicle. Shown on Google. Note: Googlebot must be allowed to crawl the page. Missing links can cause the vehicle to be ranked lower.
additional_image_link	Recommended URL, repeated Additional images for the vehicle Shown on Google.
link	Recommended URL, UTM/tracking parameters are permitted Link to the dealer's Vehicle Details Page (VDP). Google doesn't add or remove any UTM parameters from the URL provided in the feed, or otherwise modify it. However, UTM parameters are permitted and can be included in the VDP by the provider or dealership. Note: Googlebot must be allowed to crawl the linked page. Missing links can cause the vehicle to be ranked lower. Shown on Google.
date_in_stock	Optional Date The date when the vehicle was first available for sale. Give the date in ISO 8601 format. For example, 2020-01-31. Not shown on Google, but may be used to improve data quality.
price	Required Price The final sale price for the vehicle. Give the price in ISO 4217 format. For example, 10499 USD or 10,499.00 USD. Shown on Google.
vehicle_msrp	Recommended for new vehicles Price MSRP for a vehicle in its current configuration. This attribute only applies to vehicles with a condition of new. Give the price in ISO 4217 format. For example, 10499 USD or 10,499.00 USD. Shown on Google.
condition	Required String The condition of the vehicle, either new or used. We accept the following values: New: n, new Used: u, used Shown on Google.
certified_pre_owned	Optional Boolean Indicates whether the vehicle is OEM certified pre-owned. We accept the following values: 1, y, yes 0, n, no Shown on Google. Note: This attribute only applies to used cars.
make	Required String Make of the vehicle, such as Toyota. Shown on Google.
model	Required String Model of the vehicle, such as Civic. Don't include trim specifics like LX or EX. Shown on Google.
trim	Required where available String Trim of the model, such as S, SV, or SL. Shown on Google.
year	Required Int Model year in the format YYYY. Shown on Google.
mileage	Required for used vehicles Int + Unit Number of miles on the vehicle. For example, 2333 or 52,777 miles. Shown on Google. Note: The default units are miles.
exterior_color	Recommended String OEM-specified exterior color, such as White, Platinum, or Metallic Tri-Coat. Shown on Google.
exterior_color_generic	Optional String Generic exterior color, such as black or red. Shown on Google.
interior_color	Optional String OEM-specified interior color, such as Brown or Ivory. Shown on Google.
interior_color_generic	Optional String Generic interior color, such as black or red. Shown on Google.
body_style	Optional String The body style of the vehicle, such as Sedan, SUV, or Crossover. The following are some example values: convertible coupe crossover full size van hatchback minivan sedan station wagon suv truck Shown on Google.
vehicle_option	Recommended String, repeated Separated list of the vehicle's standard equipment, along with its installed options and packages. For example, Leatherette Seats,Rear View Camera,Navigation System,Front Seat Heaters,A/C,Sunroof,Bluetooth Shown on Google.
drive_train	Optional String Drivetrain specification of the vehicle For example, FWD, RWD, AWD, or 4WD. Shown on Google.
engine	Optional String Engine specification of the vehicle For example, 5.0L V8 510 hp@6000rpm Shown on Google.
fuel	Optional String Fuel type of the vehicle For example, Electric, Gasoline, Diesel, or Hydrogen. Shown on Google.
fuel_efficiency	Optional String Highway MPG, City MPG, and Combined MPG. For EVs, this attribute can also be used for the EPA's MPG-equivalent rating. For example, 22 / 27 or 62 / 64 / 63. Shown on Google.
ev_battery	Optional String Battery specification for an EV. For example, 100 kWh 350V lithium-ion Not shown on Google, but may be used to improve data quality.
ev_range	Optional String Range for an EV Not shown on Google, but may be used to improve data quality.
transmission	Optional String Transmission specification For example, 9-speed automatic or manual. Shown on Google.
num_doors	Optional Int Number of doors Shown on Google.
legal_disclaimer	Optional String, maximum 3k characters Recommended or legally required disclosures, such as additional taxes or fees. This helps users make informed decisions when they make a purchase. Keep in mind that it's your responsibility to comply with all applicable laws and regulations, and to ensure that all information you provide is accurate. Shown on Google.
seating_capacity	Optional Int Number of seats Shown on Google.
seating_rows	Optional Int Number of seating rows Not shown on Google, but may be used to improve data quality.
co2_emission	Optional String CO2 emission Not shown on Google, but may be used to improve data quality.
description	Optional String Free text field for additional information about the vehicle, such as whether it's single owner, has no accidents, or similar. Not shown on Google, but may be used to improve data quality.
vehicle_fulfillment	Optional Enum The vehicle's status. Use one of the following values: IN_STORE: The vehicle is present at the dealer's location. SHIP_TO_STORE: The vehicle is in transit or at another location, such as another dealer, but can be transferred to this dealer. ONLINE: The vehicle can exclusively be delivered to the customer. Not shown on Google, but may be used to improve data quality.
vehicle_location	Optional String The actual location of the car, if different from the dealer location. For example, Ford of Mountain View, 1800 Amphibious Blvd., Mountain View, CA 94045 Not shown on Google, but may be used to improve data quality.
vehicle_history_report_link	Optional URL Link to a vehicle's history report, such as CARFAX Shown on Google.
monroney_sticker	Optional URL Link to the Monroney sticker for this vehicle Not shown on Google, but may be used to improve data quality.