The global site tag (gtag.js) is now the Google tag. Learn more

Add a tag to your website

Stay organized with collections Save and categorize content based on your preferences.

The Google tag and Google Tag Manager provide different ways to set up and manage tags on a website. If you are not sure which one to use, read about Tag Manager and the Google tag (gtag.js)

This article provides instructions on how to add each option to your site; however, you only need to add one of them.