Google Tag Manager

Quick Start Guide

The Google Tag Manager container snippet is a small piece of JavaScript and non-JavaScript code that you paste into your pages. It enables Tag Manager to fire tags by inserting gtm.js into the page (or through the use of an iframe when JavaScript isn't available).

To implement Google Tag Manager, copy the code snippet provided in the Tag Manager interface or from below, replacing both instances of GTM-XXXX with your container ID. Paste this snippet into your website template page so that it appears immediately after the opening <body> tag.

<!-- Google Tag Manager -->
<noscript><iframe src="//www.googletagmanager.com/ns.html?id=GTM-XXXX"
height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>
<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
'//www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,'script','dataLayer','GTM-XXXX');</script>
<!-- End Google Tag Manager -->

Many tag management operations can be achieved by just doing the basic code installation, but if you'd like to have finer grain control over tag events or data, you may want to use some customization using our asynchronous methods.

For more information about how to migrate your current on-site tag configuration to GTM, we have additional articles on:

To further customize your installation, please review the following additional resources:

  • Adding Events and Variables — Learn about how to use Google Tag Manager to collect dynamic data and to track events.
  • Multiple Domains — Learn about best practices for implementing Google Tag Manager across multiple domains.
  • Renaming the Data Layer — Under certain circumstances, you may want to alter the name of the Data Layer.
  • Security — Learn about additional features of Google Tag Manager that may help site-owners with advanced security concerns.

You can also read about Google Tag Manager troubleshooting and best practices.

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