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Google Tag Manager allows you to conveniently manage tags (such as tracking and marketing optimization JavaScript tags) on your site. You can add and update AdWords, Google Analytics, Floodlight and non-Google tags from the Google Tag Manager user interface instead of editing site code. This reduces errors, frees you from having to involve a webmaster, and allows you to quickly deploy tags on your site. To get started, read the Quick Start Guide.

Developers can use Google Tag Manager SDK to change their mobile applications' configurations without having to rebuild and resubmit the applications' binaries to the app marketplaces.

Google provides Tag Manager SDK for:

For more information about the features and benefits of Google Tag Manager: