Update your Google Business Profile API integration before critical endpoints are disabled. Review the deprecation schedule and instructions to avoid disruptions starting in April 2022.
The Business Profile Performance API is now launched! Migration work is required.

Sign up to be a Business Profile third party agency or platform

As a Business Profile third party agency or platform, you enjoy the following benefits:

  • More easily manage Google Business Profile at scale.
  • Support tailored to the needs of agencies and platforms.
  • Eligibility to apply for Early Access Programs and the Featured Partner Directory.

Easily manage all of your clients’ Business Profiles on Google using an organization account and web dashboard tailored for agency use.


Location management, marketing, customer service, and other B2B platforms can integrate Business Profile features into their product using the Google My Business API.


Join a growing list of featured partners that use Business Profile to manage their client’s Business Profile on Google.