The Business Profile Performance API is now launched! Migration work is required.
Review the deprecation schedule and instructions to migrate over to new v1 APIs from older deprecated v4 API.
Help us improve the food menu experience by filling in this survey to better understand what place, menu, and dish attributes you can provide about the merchants you support
Stay organized with collections Save and categorize content based on your preferences.

Welcome to the
Business Profile APIs

Show up when customers search for businesses on Google Search and Maps. Easily manage multiple locations. Leverage the latest engagement features to stay connected to customers.

Get customers on Google

Make it count every time someone finds the business on Google. It's easy to keep a business profile fresh with new content.
Build strong relationships with customers. Start a conversation by responding to Reviews, creating Posts, and answering Questions.
From calls to bookings, see how customers engage with the business profile on Google.

Leverage the Business Profile APIs

Create a new location, handle verifications directly through the APIs, and enable your customers to complete their Business Profile onboarding without leaving your platform.

From one location to hundreds of thousands, the Business Profile APIs enable granular location management at scale. Leverage API-only functionality for multi-location brands and enterprises.

Get alerts about new reviews, updates to location data, and more. The Business Profile APIs allow you to get, manage, and track updates across locations and businesses.

Platforms integrating with Business Profile

To see our full list of partners, see our Featured Partners directory.

Get help from our team of experts, from onboarding to technical integration support.

Learn about the latest features as they're released and share your knowledge and best practices with our developer community.

We highlight partners who provide valuable services to the broader Business Profile merchant community.