scenarioplanner.mmm_ui_proto_generator.create_mmm_ui_data_proto

Creates Mmm proto for the Meridian Scenario Planner UI (Looker Studio).

scenarioplanner.mmm_ui_proto_generator.create_mmm_ui_data_proto(
    mmm: model.Meridian,
    specs: Sequence[SpecType],
    model_id: str = '',
    time_breakdown_generators: Collection[type[date_range_bucketing.DateRangeBucketer]] = _DATE_RANGE_GENERATORS
) -> mmm_pb.Mmm

Currently, it only accepts specs for Model Fit, Marketing Analysis, and Budget Optimization, but not stand-alone Reach Frequency Optimization specs. Reach Frequency Optimization spec will be derived from the Budget Optimization spec; this is done so that we can structurally pair them.

mmm A trained Meridian model. A trained model has its posterior distributions already sampled.
specs A sequence of specs that specify the analyses to run on the model.
model_id An optional model identifier.
time_breakdown_generators A list of generators that break down the given specs by automatically generated time buckets. Currently, this time period breakdown is only done on Marketing Analysis specs and Budget Optimization specs. All other specs are processed in their original forms. The set of default bucketers break down sub-specs with the following time periods: [All (original spec's time period), Yearly, Quarterly, Monthly]

A proto containing the model kernel at rest and its analysis results given user specs.