scenarioplanner.converters.dataframe.dataframe_model_converter.DataFrameModelConverter

Converts a bound Mmm model into denormalized flat data frame tables.

Inherits From: ModelConverter

The denormalized, two-dimensional data frame tables are intended to be directly compiled into sheets in a Google Sheets file to be used as a data source for a Looker Studio dashboard.

These data frame tables are:

  • "ModelDiagnostics"
  • "ModelFit"
  • "MediaOutcome"
  • "MediaSpend"
  • "MediaROI"
  • (Named Incremental Outcome Grids)
  • "budget_opt_specs"
  • "budget_opt_results"
  • "response_curves"
  • (Named R&F ROI Grids)
  • "rf_opt_specs"
  • "rf_opt_results"

mmm

Methods

__call__

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Converts bound Mmm model proto to named, flat data frame tables.