Your next steps

Meridian is designed for a cross-functional team. Based on your role and what you want to achieve, here is a recommended path to get started:

• For Marketing Analysts and Business Users:

  • Your Goal: You are often responsible for helping gather data, providing business context, and turning insights into action.

  • ➡️ Your Next Step: Your journey begins in the Pre-modeling section. Work through the guides on how to Collect and organize your data and determine the Amount of data needed. Afterwards, review the Interpret the visualizations and Interpret the optimizations guides. These guides show you the final, business-facing outputs and demonstrate how Meridian answers critical questions about contribution and ROI. For an end to end example of what this may look like, check out the end-to-end Meridian demo.

  • Learn more about Meridian's modern approach to MMM and how to get started.

• For Data Scientists and Technical Practitioners:

  • Your Goal: Your focus is likely on understanding the statistical methodology, customizing the model with advanced features like custom priors, and potentially integrating Meridian into your company's data infrastructure.
  • ➡️ Your Next Step: We recommend you dive deep into the Modeling section, specifically the guides on Priors, which should help inform how to input your business expertise into Meridian. In addition, we recommend familiarizing with the section on Bayesian modeling and causal inference theory. The contents here explain the mathematical and theoretical foundations of Meridian. For more detailed code examples and Colab notebooks, check out Meridian's helpful examples.