Complete Sample Feed

  • The XML sample demonstrates the structure of a merchant review feed, including merchant information, reviews, and deleted entries.

  • Merchants can be identified using an id and include details like name, URL, rating URL, and timestamps for creation and updates.

  • Reviews contain information about the reviewer, timestamps, ratings, content, and the method of collection.

  • The feed also supports marking merchants and reviews as deleted by including them in separate deleted_merchants and deleted_reviews sections.

  • All timestamps within the feed are formatted according to the ISO 8601 standard, using the UTC timezone (indicated by the "Z" suffix).

The XML sample below is for one file in a merchant review feed and contains the full set of elements that you can send in a feed.

<?xml version="1.0" encoding="UTF-8"?>
<feed xmlns="http://schemas.google.com/merchant_reviews/5.0"
      xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
      xsi:schemaLocation="http://schemas.google.com/merchant_reviews/5.0 http://www.gstatic.com/productsearch/static/reviews/5.0/merchant_reviews.xsd">

<merchants>
  <merchant id="2739">
    <name>Google Store</name>
    <merchant_url>http://store.google.com></merchant_url>
    <rating_url>http://www.usefulreviews.com/merchant_2739.html</rating_url>
    <create_timestamp>2010-07-12T07:55:06Z</create_timestamp>
    <last_update_timestamp>2014-07-12T07:55:06Z</last_update_timestamp>
  </merchant>
</merchants>

<deleted_merchants>
  <deleted_merchant id="321">
    <last_update_timestamp>2014-07-12T07:55:06Z</last_update_timestamp>
  </deleted_merchant>
</deleted_merchants>

<reviews>
  <review id="156368" mid="2739">
    <reviewer_name>Ada</reviewer_name>
    <create_timestamp>2013-07-12T07:55:06Z</create_timestamp>
    <last_update_timestamp>2014-07-12T07:55:06Z</last_update_timestamp>
    <country_code>US</country_code>
    <title>Great prices</title>
    <content>My order arrived on time and I got a great price.</content>
    <ratings>
      <overall min="1" max="10">9</overall>
      <customer_service min="1" max="10">10</customer_service>
    </ratings>
    <collection_method>after_fulfillment</collection_method>
  </review>

  <review id="156369" mid="2739">
    <create_timestamp>2013-07-12T07:55:06Z</create_timestamp>
    <last_update_timestamp>2014-08-12T07:55:06Z</last_update_timestamp>
    <country_code>US</country_code>
    <content/>
    <ratings>
      <overall min="1" max="10">9</overall>
    </ratings>
    <collection_method>unsolicited</collection_method>
  </review>
</reviews>

<deleted_reviews>
  <deleted_review id="5214">
    <last_update_timestamp>2014-07-12T07:55:06Z</last_update_timestamp>
  </deleted_review>
</deleted_reviews>

</feed>