Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration, and more. Through the free Pinterest app, available on iPhone and Android, users can access billions of Pins and save them to boards to keep ideas organized and easy to find.
- 47% increase in Sign Ups (Web/Mobile Web)
- 126% increase in Sign Ups (Android)
- 16% increase in Sign Ins (Web/Mobile Web)
- 34% increase in Sign Ins (Android)
Challenges and Goals
Pinterest delivers everyday inspiration to hundreds of millions of users. These users get the best experience when they are signed in to Pinterest, so they can see personalized content recommendations, save and retrieve their ideas, and share or discover ideas from friends and creators. Because of this, Pinterest has invested in building a seamless sign in experience and removing friction wherever possible, so that users can access the full value of their accounts and discover the most relevant content, as quickly as possible.
Solution and Results
Given its ease of use, across all platforms, Pinterest users creating new accounts are 2x more likely to use One Tap compared to other multi-step options. Introducing One Tap has also led to more Pinterest users using Google as a log in or sign up solution. On web and mobile web, One Tap has led to a 47% increase in sign ups (new users creating an account on Pinterest) and a 16% increase in sign ins (returning users successfully logging into Pinterest). This was even more dramatic on Android, which saw a 126% increase in sign ups and a 34% increase in sign ins.