Asset in una campagna Performance Max

Le campagne Performance Max hanno alcune caratteristiche uniche per quanto riguarda gli asset.

  1. È previsto un numero minimo obbligatorio di asset di diversi tipi.
  2. Gli asset vengono raggruppati in una raccolta denominata AssetGroup, univoca per le campagne Performance Max.
  3. Alcuni asset possono essere generati automaticamente dal machine learning.

Esempio di codice

Il seguente snippet di codice illustra la creazione degli asset ripetuti necessari in una nuova richiesta:

Java

/** Creates multiple text assets and returns the list of resource names. */
private List<String> createMultipleTextAssets(
    GoogleAdsClient googleAdsClient, long customerId, List<String> texts) {
  List<MutateOperation> mutateOperations = new ArrayList<>();
  for (String text : texts) {
    Asset asset = Asset.newBuilder().setTextAsset(TextAsset.newBuilder().setText(text)).build();
    AssetOperation assetOperation = AssetOperation.newBuilder().setCreate(asset).build();
    mutateOperations.add(MutateOperation.newBuilder().setAssetOperation(assetOperation).build());
  }

  List<String> assetResourceNames = new ArrayList<>();
  // Creates the service client.
  try (GoogleAdsServiceClient googleAdsServiceClient =
      googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) {
    // Sends the operations in a single Mutate request.
    MutateGoogleAdsResponse response =
        googleAdsServiceClient.mutate(Long.toString(customerId), mutateOperations);
    for (MutateOperationResponse result : response.getMutateOperationResponsesList()) {
      if (result.hasAssetResult()) {
        assetResourceNames.add(result.getAssetResult().getResourceName());
      }
    }
    printResponseDetails(response);
  }
  return assetResourceNames;
}
AddPerformanceMaxCampaign.java

C#

/// <summary>
/// Creates multiple text assets and returns the list of resource names.
/// </summary>
/// <param name="client">The Google Ads Client.</param>
/// <param name="customerId">The customer's ID.</param>
/// <param name="texts">The texts to add.</param>
/// <returns>A list of asset resource names.</returns>
private List<string> CreateMultipleTextAssets(
    GoogleAdsClient client,
    long customerId,
    string[] texts)
{
    // Get the GoogleAdsService.
    GoogleAdsServiceClient googleAdsServiceClient =
        client.GetService(Services.V16.GoogleAdsService);

    MutateGoogleAdsRequest request = new MutateGoogleAdsRequest()
    {
        CustomerId = customerId.ToString()
    };

    foreach (string text in texts)
    {
        request.MutateOperations.Add(
            new MutateOperation()
            {
                AssetOperation = new AssetOperation()
                {
                    Create = new Asset()
                    {
                        TextAsset = new TextAsset()
                        {
                            Text = text
                        }
                    }
                }
            }
        );
    }

    // Send the operations in a single Mutate request.
    MutateGoogleAdsResponse response = googleAdsServiceClient.Mutate(request);

    List<string> assetResourceNames = new List<string>();

    foreach (MutateOperationResponse operationResponse in response.MutateOperationResponses)
    {
        MutateAssetResult assetResult = operationResponse.AssetResult;
        assetResourceNames.Add(assetResult.ResourceName);
    }

    PrintResponseDetails(response);

    return assetResourceNames;
}

AddPerformanceMaxCampaign.cs

PHP

private static function createMultipleTextAssets(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    array $texts
): array {
    // Here again, we use the GoogleAdService to create multiple text assets in a single
    // request.
    $operations = [];
    foreach ($texts as $text) {
        // Creates a mutate operation for a text asset.
        $operations[] = new MutateOperation([
            'asset_operation' => new AssetOperation([
                'create' => new Asset(['text_asset' => new TextAsset(['text' => $text])])
            ])
        ]);
    }

    // Issues a mutate request to add all assets.
    $googleAdsService = $googleAdsClient->getGoogleAdsServiceClient();
    /** @var MutateGoogleAdsResponse $mutateGoogleAdsResponse */
    $mutateGoogleAdsResponse =
        $googleAdsService->mutate(MutateGoogleAdsRequest::build($customerId, $operations));

    $assetResourceNames = [];
    foreach ($mutateGoogleAdsResponse->getMutateOperationResponses() as $response) {
        /** @var MutateOperationResponse $response */
        $assetResourceNames[] = $response->getAssetResult()->getResourceName();
    }
    self::printResponseDetails($mutateGoogleAdsResponse);

    return $assetResourceNames;
}
AddPerformanceMaxCampaign.php

Python

def create_multiple_text_assets(client, customer_id, texts):
    """Creates multiple text assets and returns the list of resource names.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
        texts: a list of strings, each of which will be used to create a text
          asset.

    Returns:
        asset_resource_names: a list of asset resource names.
    """
    # Here again we use the GoogleAdService to create multiple text
    # assets in a single request.
    googleads_service = client.get_service("GoogleAdsService")

    operations = []
    for text in texts:
        mutate_operation = client.get_type("MutateOperation")
        asset = mutate_operation.asset_operation.create
        asset.text_asset.text = text
        operations.append(mutate_operation)

    # Send the operations in a single Mutate request.
    response = googleads_service.mutate(
        customer_id=customer_id,
        mutate_operations=operations,
    )
    asset_resource_names = []
    for result in response.mutate_operation_responses:
        if result._pb.HasField("asset_result"):
            asset_resource_names.append(result.asset_result.resource_name)
    print_response_details(response)
    return asset_resource_names
add_performance_max_campaign.py

Ruby

# Creates multiple text assets and returns the list of resource names.
def create_multiple_text_assets(client, customer_id, texts)
  operations = texts.map do |text|
    client.operation.mutate do |m|
      m.asset_operation = client.operation.create_resource.asset do |asset|
        asset.text_asset = client.resource.text_asset do |text_asset|
          text_asset.text = text
        end
      end
    end
  end

  # Send the operations in a single Mutate request.
  response = client.service.google_ads.mutate(
    customer_id: customer_id,
    mutate_operations: operations,
  )

  asset_resource_names = []
  response.mutate_operation_responses.each do |result|
    if result.asset_result
      asset_resource_names.append(result.asset_result.resource_name)
    end
  end
  print_response_details(response)
  asset_resource_names
end
add_performance_max_campaign.rb

Perl

sub create_multiple_text_assets {
  my ($api_client, $customer_id, $texts) = @_;

  # Here again we use the GoogleAdService to create multiple text assets in a
  # single request.
  my $operations = [];
  foreach my $text (@$texts) {
    # Create a mutate operation for a text asset.
    push @$operations,
      Google::Ads::GoogleAds::V16::Services::GoogleAdsService::MutateOperation
      ->new({
        assetOperation =>
          Google::Ads::GoogleAds::V16::Services::AssetService::AssetOperation->
          new({
            create => Google::Ads::GoogleAds::V16::Resources::Asset->new({
                textAsset =>
                  Google::Ads::GoogleAds::V16::Common::TextAsset->new({
                    text => $text
                  })})})});
  }

  # Issue a mutate request to add all assets.
  my $mutate_google_ads_response = $api_client->GoogleAdsService()->mutate({
    customerId       => $customer_id,
    mutateOperations => $operations
  });

  my $asset_resource_names = [];
  foreach
    my $response (@{$mutate_google_ads_response->{mutateOperationResponses}})
  {
    push @$asset_resource_names, $response->{assetResult}{resourceName};
  }
  print_response_details($mutate_google_ads_response);

  return $asset_resource_names;
}
add_performance_max_campaign.pl

Asset creati automaticamente

Se necessario, l'automazione di Google genera asset aggiuntivi per coprire tutti i canali pertinenti. Gli asset vengono combinati e abbinati automaticamente in base al canale pubblicitario di Google, ad esempio YouTube, Gmail o la Ricerca, su cui viene pubblicato l'annuncio.

Asset di testo

Puoi associare un feed di pagine nel tuo account a una campagna Performance Max per generare automaticamente gli asset.

Per collegare un feed di pagine a una campagna, segui la stessa procedura utilizzata per gli annunci dinamici della rete di ricerca:

  1. Creare asset per ogni pagina del sito web
  2. Raggruppare gli asset del feed di pagine in un set di asset
  3. Associare l'AssetSet a una campagna

Dopo aver associato un feed di pagine, assicurati che AssetAutomationSetting di tipo TEXT_ASSET_AUTOMATION sia impostato su OPTED_IN. Questa è l'impostazione predefinita se non hai impostato AssetAutomationSetting durante la creazione della campagna.

Se utilizzi questa impostazione, la tua campagna può utilizzare i contenuti della pagina di destinazione, del dominio e degli asset forniti per personalizzare gli annunci quando si prevede che possano migliorare il rendimento. Ti consigliamo di lasciare OPTED-IN.

Asset video

Se non aggiungi un video al gruppo di asset Performance Max, potrebbero essere generati uno o più asset video a partire dagli asset presenti nel gruppo. Se non vuoi più che i video generati automaticamente vengano pubblicati nella tua campagna Performance Max, puoi caricare un video personalizzato e la pubblicazione dei video generati automaticamente verrà interrotta.

Indietro
Parametri ValueTrack
Avanti
Requisiti per gli asset