segments

All segments are selectable with any resource that has no associated metrics. However, fields on those resources will not segment metrics in your SELECT clause.

segments.activity_account_id Field description Activity account ID. Category SEGMENT Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable With The following fields/resources can be selected with this segment: ad_group campaign metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_per_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.impressions metrics.value_per_all_conversions metrics.value_per_conversion segments.activity_rating segments.ad_network_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.hour segments.month segments.quarter segments.week segments.year travel_activity_performance_view

segments.activity_rating Field description Activity rating. Category SEGMENT Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable With The following fields/resources can be selected with this segment: ad_group campaign metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_per_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.impressions metrics.value_per_all_conversions metrics.value_per_conversion segments.activity_account_id segments.ad_network_type segments.date segments.day_of_week segments.device segments.external_activity_id segments.hour segments.month segments.quarter segments.week segments.year travel_activity_performance_view

segments.ad_destination_type Field description Ad Destination type. Category SEGMENT Data Type ENUM APP_DEEP_LINK APP_STORE LEAD_FORM LOCATION_LISTING MAP_DIRECTIONS MESSAGE NOT_APPLICABLE PHONE_CALL UNKNOWN UNMODELED_FOR_CONVERSIONS UNSPECIFIED WEBSITE YOUTUBE Type URL google.ads.googleads.v13.enums.AdDestinationTypeEnum.AdDestinationType Filterable True Selectable True Sortable True Repeated False Selectable With The following fields/resources can be selected with this segment: ad_group ad_group_ad campaign campaign_group metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_per_cost metrics.average_cpc metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.interactions segments.ad_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.external_conversion_source segments.hour segments.month segments.month_of_year segments.quarter segments.slot segments.week segments.year

segments.ad_network_type Field description Ad network type. Category SEGMENT Data Type ENUM CONTENT MIXED SEARCH SEARCH_PARTNERS UNKNOWN UNSPECIFIED YOUTUBE_SEARCH YOUTUBE_WATCH Type URL google.ads.googleads.v13.enums.AdNetworkTypeEnum.AdNetworkType Filterable True Selectable True Sortable True Repeated False Selectable With The following fields/resources can be selected with this segment: ad_group ad_group_ad ad_group_ad_asset_combination_view ad_group_ad_asset_view ad_group_asset ad_group_audience_view age_range_view asset_field_type_view asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_asset campaign_audience_view click_view customer customer_asset detail_placement_view display_keyword_view distance_view expanded_landing_page_view extension_feed_item feed_item feed_placeholder_view gender_view geographic_view group_placement_view hotel_performance_view income_range_view keyword_view landing_page_view managed_placement_view metrics.absolute_top_impression_percentage metrics.active_view_cpm metrics.active_view_ctr metrics.active_view_impressions metrics.active_view_measurability metrics.active_view_measurable_cost_micros metrics.active_view_measurable_impressions metrics.active_view_viewability metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_conversions_value_per_cost metrics.average_cost metrics.average_cpc metrics.average_cpe metrics.average_cpm metrics.average_cpv metrics.average_page_views metrics.average_time_on_site metrics.benchmark_average_max_cpc metrics.benchmark_ctr metrics.biddable_app_install_conversions metrics.biddable_app_post_install_conversions metrics.bounce_rate metrics.clicks metrics.content_budget_lost_impression_share metrics.content_impression_share metrics.content_rank_lost_impression_share metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cost_per_current_model_attributed_conversion metrics.cross_device_conversions metrics.ctr metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_from_interactions_rate metrics.current_model_attributed_conversions_from_interactions_value_per_interaction metrics.current_model_attributed_conversions_value metrics.current_model_attributed_conversions_value_per_cost metrics.engagement_rate metrics.engagements metrics.gmail_forwards metrics.gmail_saves metrics.gmail_secondary_clicks metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.invalid_click_rate metrics.invalid_clicks metrics.message_chat_rate metrics.message_chats metrics.message_impressions metrics.mobile_friendly_clicks_percentage metrics.percent_new_visitors metrics.phone_calls metrics.phone_impressions metrics.phone_through_rate metrics.relative_ctr metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_exact_match_impression_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.speed_score metrics.top_impression_percentage metrics.valid_accelerated_mobile_pages_clicks_percentage metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.video_quartile_p100_rate metrics.video_quartile_p25_rate metrics.video_quartile_p50_rate metrics.video_quartile_p75_rate metrics.video_view_rate metrics.video_views metrics.view_through_conversions parental_status_view per_store_view product_group_view search_term_view segments.activity_account_id segments.activity_rating segments.ad_destination_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.external_activity_id segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.month segments.month_of_year segments.partner_hotel_id segments.placeholder_type segments.product_aggregator_id segments.product_bidding_category_level1 segments.product_bidding_category_level2 segments.product_bidding_category_level3 segments.product_bidding_category_level4 segments.product_bidding_category_level5 segments.product_brand segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_term_match_type segments.slot segments.week segments.year shopping_performance_view topic_view travel_activity_performance_view user_location_view video webpage_view

segments.asset_interaction_target.asset Field description The asset resource name. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable With The following fields/resources can be selected with this segment: ad_group ad_group_asset asset_set_asset campaign campaign_asset customer_asset metrics.absolute_top_impression_percentage metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cpc metrics.average_cpm metrics.average_cpv metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.impressions metrics.top_impression_percentage metrics.value_per_all_conversions metrics.value_per_conversion metrics.video_view_rate metrics.video_views segments.ad_network_type segments.asset_interaction_target.interaction_on_this_asset segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.month_of_year segments.quarter segments.slot segments.week segments.year

segments.asset_interaction_target.interaction_on_this_asset Field description Only used with CustomerAsset, CampaignAsset and AdGroupAsset metrics. Indicates whether the interaction metrics occurred on the asset itself or a different asset or ad unit. Category SEGMENT Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable With The following fields/resources can be selected with this segment: ad_group ad_group_asset asset_set_asset campaign campaign_asset customer_asset metrics.absolute_top_impression_percentage metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cpc metrics.average_cpm metrics.average_cpv metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.impressions metrics.top_impression_percentage metrics.value_per_all_conversions metrics.value_per_conversion metrics.video_view_rate metrics.video_views segments.ad_network_type segments.asset_interaction_target.asset segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.month_of_year segments.quarter segments.slot segments.week segments.year

segments.auction_insight_domain Field description Domain (visible URL) of a participant in the Auction Insights report. Category SEGMENT Data Type STRING Type URL N/A Filterable False Selectable True Sortable True Repeated False Selectable With The following fields/resources can be selected with this segment: ad_group campaign customer keyword_view metrics.auction_insight_search_absolute_top_impression_percentage metrics.auction_insight_search_impression_share metrics.auction_insight_search_outranking_share metrics.auction_insight_search_overlap_rate metrics.auction_insight_search_position_above_rate metrics.auction_insight_search_top_impression_percentage segments.date segments.day_of_week segments.device segments.month segments.quarter segments.week segments.year

segments.budget_campaign_association_status.campaign Field description The campaign resource name. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable With The following fields/resources can be selected with this segment: campaign campaign_budget metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cost metrics.average_cpc metrics.average_cpe metrics.average_cpm metrics.average_cpv metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.engagement_rate metrics.engagements metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.value_per_all_conversions metrics.value_per_conversion metrics.video_view_rate metrics.video_views metrics.view_through_conversions segments.budget_campaign_association_status.status segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.external_conversion_source

segments.budget_campaign_association_status.status Field description Budget campaign association status. Category SEGMENT Data Type ENUM ENABLED REMOVED UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v13.enums.BudgetCampaignAssociationStatusEnum.BudgetCampaignAssociationStatus Filterable True Selectable True Sortable True Repeated False Selectable With The following fields/resources can be selected with this segment: campaign campaign_budget metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cost metrics.average_cpc metrics.average_cpe metrics.average_cpm metrics.average_cpv metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.engagement_rate metrics.engagements metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.value_per_all_conversions metrics.value_per_conversion metrics.video_view_rate metrics.video_views metrics.view_through_conversions segments.budget_campaign_association_status.campaign segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.external_conversion_source

segments.click_type Field description Click type. Category SEGMENT Data Type ENUM APP_DEEPLINK BREADCRUMBS BROADBAND_PLAN CALLS CALL_TRACKING CLICK_ON_ENGAGEMENT_AD CROSS_NETWORK GET_DIRECTIONS HOTEL_BOOK_ON_GOOGLE_ROOM_SELECTION HOTEL_PRICE LOCATION_EXPANSION LOCATION_FORMAT_CALL LOCATION_FORMAT_DIRECTIONS LOCATION_FORMAT_IMAGE LOCATION_FORMAT_LANDING_PAGE LOCATION_FORMAT_MAP LOCATION_FORMAT_STORE_INFO LOCATION_FORMAT_TEXT MOBILE_CALL_TRACKING OFFER_PRINTS OTHER PRICE_EXTENSION PRODUCT_AD_APP_DEEPLINK PRODUCT_EXTENSION_CLICKS PRODUCT_LISTING_ADS_COUPON PRODUCT_LISTING_AD_CLICKS PRODUCT_LISTING_AD_LOCAL PRODUCT_LISTING_AD_MULTICHANNEL_LOCAL PRODUCT_LISTING_AD_MULTICHANNEL_ONLINE PRODUCT_LISTING_AD_TRANSACTABLE PROMOTION_EXTENSION SHOPPING_COMPARISON_LISTING SHOWCASE_AD_CATEGORY_LINK SHOWCASE_AD_LOCAL_PRODUCT_LINK SHOWCASE_AD_LOCAL_STOREFRONT_LINK SHOWCASE_AD_ONLINE_PRODUCT_LINK SITELINKS STORE_LOCATOR SWIPEABLE_GALLERY_AD_HEADLINE SWIPEABLE_GALLERY_AD_SEE_MORE SWIPEABLE_GALLERY_AD_SITELINK_FIVE SWIPEABLE_GALLERY_AD_SITELINK_FOUR SWIPEABLE_GALLERY_AD_SITELINK_ONE SWIPEABLE_GALLERY_AD_SITELINK_THREE SWIPEABLE_GALLERY_AD_SITELINK_TWO SWIPEABLE_GALLERY_AD_SWIPES UNKNOWN UNSPECIFIED URL_CLICKS VIDEO_APP_STORE_CLICKS VIDEO_CALL_TO_ACTION_CLICKS VIDEO_CARD_ACTION_HEADLINE_CLICKS VIDEO_END_CAP_CLICKS VIDEO_WEBSITE_CLICKS VISUAL_SITELINKS WIRELESS_PLAN Type URL google.ads.googleads.v13.enums.ClickTypeEnum.ClickType Filterable True Selectable True Sortable True Repeated False Selectable With The following fields/resources can be selected with this segment: ad_group ad_group_ad ad_group_asset ad_group_audience_view age_range_view asset_field_type_view asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_asset campaign_audience_view click_view customer customer_asset display_keyword_view expanded_landing_page_view extension_feed_item feed_item feed_placeholder_view gender_view group_placement_view hotel_performance_view income_range_view keyword_view landing_page_view managed_placement_view metrics.active_view_cpm metrics.active_view_ctr metrics.active_view_impressions metrics.active_view_measurability metrics.active_view_measurable_cost_micros metrics.active_view_measurable_impressions metrics.active_view_viewability metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_conversions_value_per_cost metrics.average_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cost_per_current_model_attributed_conversion metrics.cross_device_conversions metrics.ctr metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_from_interactions_rate metrics.current_model_attributed_conversions_from_interactions_value_per_interaction metrics.current_model_attributed_conversions_value metrics.current_model_attributed_conversions_value_per_cost metrics.gmail_forwards metrics.gmail_saves metrics.gmail_secondary_clicks metrics.hotel_average_lead_value_micros metrics.hotel_price_difference_percentage metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.invalid_click_rate metrics.invalid_clicks metrics.mobile_friendly_clicks_percentage metrics.phone_calls metrics.phone_impressions metrics.phone_through_rate metrics.speed_score metrics.valid_accelerated_mobile_pages_clicks_percentage metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion parental_status_view product_group_view segments.ad_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.month segments.month_of_year segments.partner_hotel_id segments.placeholder_type segments.product_aggregator_id segments.product_bidding_category_level1 segments.product_bidding_category_level2 segments.product_bidding_category_level3 segments.product_bidding_category_level4 segments.product_bidding_category_level5 segments.product_brand segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.slot segments.week segments.year shopping_performance_view topic_view video webpage_view

segments.conversion_action Field description Resource name of the conversion action. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable With The following fields/resources can be selected with this segment: ad_group ad_group_ad ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view asset asset_field_type_view asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_asset campaign_audience_view campaign_budget customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view extension_feed_item feed_item feed_placeholder_view gender_view geographic_view group_placement_view income_range_view keyword_view landing_page_view location_view managed_placement_view metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.biddable_app_install_conversions metrics.biddable_app_post_install_conversions metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cross_device_conversions metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_value metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.view_through_conversions parental_status_view product_group_view search_term_view segments.ad_destination_type segments.ad_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.click_type segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.month segments.month_of_year segments.placeholder_type segments.product_aggregator_id segments.product_bidding_category_level1 segments.product_bidding_category_level2 segments.product_bidding_category_level3 segments.product_bidding_category_level4 segments.product_bidding_category_level5 segments.product_brand segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_term_match_type segments.slot segments.webpage segments.week segments.year shopping_performance_view topic_view user_location_view video webpage_view

segments.conversion_action_category Field description Conversion action category. Category SEGMENT Data Type ENUM ADD_TO_CART BEGIN_CHECKOUT BOOK_APPOINTMENT CONTACT CONVERTED_LEAD DEFAULT DOWNLOAD ENGAGEMENT GET_DIRECTIONS IMPORTED_LEAD OUTBOUND_CLICK PAGE_VIEW PHONE_CALL_LEAD PURCHASE QUALIFIED_LEAD REQUEST_QUOTE SIGNUP STORE_SALE STORE_VISIT SUBMIT_LEAD_FORM SUBSCRIBE_PAID UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v13.enums.ConversionActionCategoryEnum.ConversionActionCategory Filterable True Selectable True Sortable True Repeated False Selectable With The following fields/resources can be selected with this segment: ad_group ad_group_ad ad_group_asset ad_group_audience_view ad_schedule_view age_range_view asset asset_field_type_view asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_asset campaign_audience_view campaign_budget customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view extension_feed_item feed_item feed_placeholder_view gender_view geographic_view group_placement_view income_range_view keyword_view landing_page_view location_view managed_placement_view metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.biddable_app_install_conversions metrics.biddable_app_post_install_conversions metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cross_device_conversions metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_value metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.view_through_conversions parental_status_view product_group_view search_term_view segments.ad_destination_type segments.ad_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.click_type segments.conversion_action segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.month segments.month_of_year segments.placeholder_type segments.product_aggregator_id segments.product_bidding_category_level1 segments.product_bidding_category_level2 segments.product_bidding_category_level3 segments.product_bidding_category_level4 segments.product_bidding_category_level5 segments.product_brand segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_term_match_type segments.slot segments.webpage segments.week segments.year shopping_performance_view topic_view user_location_view video webpage_view

segments.conversion_action_name Field description Conversion action name. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable With The following fields/resources can be selected with this segment: ad_group ad_group_ad ad_group_asset ad_group_audience_view ad_schedule_view age_range_view asset asset_field_type_view asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_asset campaign_audience_view campaign_budget customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view extension_feed_item feed_item feed_placeholder_view gender_view geographic_view group_placement_view income_range_view keyword_view landing_page_view location_view managed_placement_view metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.biddable_app_install_conversions metrics.biddable_app_post_install_conversions metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cross_device_conversions metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_value metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.view_through_conversions parental_status_view product_group_view search_term_view segments.ad_destination_type segments.ad_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.month segments.month_of_year segments.placeholder_type segments.product_aggregator_id segments.product_bidding_category_level1 segments.product_bidding_category_level2 segments.product_bidding_category_level3 segments.product_bidding_category_level4 segments.product_bidding_category_level5 segments.product_brand segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_term_match_type segments.slot segments.webpage segments.week segments.year shopping_performance_view topic_view user_location_view video webpage_view

segments.conversion_adjustment Field description This segments your conversion columns by the original conversion and conversion value versus the delta if conversions were adjusted. False row has the data as originally stated; While true row has the delta between data now and the data as originally stated. Summing the two together results post-adjustment data. Category SEGMENT Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable With The following fields/resources can be selected with this segment: ad_group ad_group_ad asset campaign customer keyword_view metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cross_device_conversions metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_value metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion segments.ad_destination_type segments.ad_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.external_conversion_source segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.month segments.quarter segments.slot segments.week segments.year

segments.conversion_attribution_event_type Field description Conversion attribution event type. Category SEGMENT Data Type ENUM IMPRESSION INTERACTION UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v13.enums.ConversionAttributionEventTypeEnum.ConversionAttributionEventType Filterable True Selectable True Sortable True Repeated False Selectable With The following fields/resources can be selected with this segment: ad_group ad_group_ad campaign customer keyword_view metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cross_device_conversions metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_value metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion segments.ad_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.external_conversion_source segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.month segments.quarter segments.slot segments.week segments.year

segments.conversion_lag_bucket Field description An enum value representing the number of days between the impression and the conversion. Category SEGMENT Data Type ENUM EIGHT_TO_NINE_DAYS ELEVEN_TO_TWELVE_DAYS FIVE_TO_SIX_DAYS FORTY_FIVE_TO_SIXTY_DAYS FOURTEEN_TO_TWENTY_ONE_DAYS FOUR_TO_FIVE_DAYS LESS_THAN_ONE_DAY NINE_TO_TEN_DAYS ONE_TO_TWO_DAYS SEVEN_TO_EIGHT_DAYS SIXTY_TO_NINETY_DAYS SIX_TO_SEVEN_DAYS TEN_TO_ELEVEN_DAYS THIRTEEN_TO_FOURTEEN_DAYS THIRTY_TO_FORTY_FIVE_DAYS THREE_TO_FOUR_DAYS TWELVE_TO_THIRTEEN_DAYS TWENTY_ONE_TO_THIRTY_DAYS TWO_TO_THREE_DAYS UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v13.enums.ConversionLagBucketEnum.ConversionLagBucket Filterable True Selectable True Sortable True Repeated False Selectable With The following fields/resources can be selected with this segment: ad_group ad_group_ad asset campaign customer keyword_view metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cross_device_conversions metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_value metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion segments.ad_destination_type segments.ad_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.external_conversion_source segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.month segments.quarter segments.slot segments.week segments.year webpage_view

segments.conversion_or_adjustment_lag_bucket Field description An enum value representing the number of days between the impression and the conversion or between the impression and adjustments to the conversion. Category SEGMENT Data Type ENUM ADJUSTMENT_EIGHT_TO_NINE_DAYS ADJUSTMENT_ELEVEN_TO_TWELVE_DAYS ADJUSTMENT_FIVE_TO_SIX_DAYS ADJUSTMENT_FORTY_FIVE_TO_SIXTY_DAYS ADJUSTMENT_FOURTEEN_TO_TWENTY_ONE_DAYS ADJUSTMENT_FOUR_TO_FIVE_DAYS ADJUSTMENT_LESS_THAN_ONE_DAY ADJUSTMENT_NINETY_TO_ONE_HUNDRED_AND_FORTY_FIVE_DAYS ADJUSTMENT_NINE_TO_TEN_DAYS ADJUSTMENT_ONE_TO_TWO_DAYS ADJUSTMENT_SEVEN_TO_EIGHT_DAYS ADJUSTMENT_SIXTY_TO_NINETY_DAYS ADJUSTMENT_SIX_TO_SEVEN_DAYS ADJUSTMENT_TEN_TO_ELEVEN_DAYS ADJUSTMENT_THIRTEEN_TO_FOURTEEN_DAYS ADJUSTMENT_THIRTY_TO_FORTY_FIVE_DAYS ADJUSTMENT_THREE_TO_FOUR_DAYS ADJUSTMENT_TWELVE_TO_THIRTEEN_DAYS ADJUSTMENT_TWENTY_ONE_TO_THIRTY_DAYS ADJUSTMENT_TWO_TO_THREE_DAYS ADJUSTMENT_UNKNOWN CONVERSION_EIGHT_TO_NINE_DAYS CONVERSION_ELEVEN_TO_TWELVE_DAYS CONVERSION_FIVE_TO_SIX_DAYS CONVERSION_FORTY_FIVE_TO_SIXTY_DAYS CONVERSION_FOURTEEN_TO_TWENTY_ONE_DAYS CONVERSION_FOUR_TO_FIVE_DAYS CONVERSION_LESS_THAN_ONE_DAY CONVERSION_NINE_TO_TEN_DAYS CONVERSION_ONE_TO_TWO_DAYS CONVERSION_SEVEN_TO_EIGHT_DAYS CONVERSION_SIXTY_TO_NINETY_DAYS CONVERSION_SIX_TO_SEVEN_DAYS CONVERSION_TEN_TO_ELEVEN_DAYS CONVERSION_THIRTEEN_TO_FOURTEEN_DAYS CONVERSION_THIRTY_TO_FORTY_FIVE_DAYS CONVERSION_THREE_TO_FOUR_DAYS CONVERSION_TWELVE_TO_THIRTEEN_DAYS CONVERSION_TWENTY_ONE_TO_THIRTY_DAYS CONVERSION_TWO_TO_THREE_DAYS CONVERSION_UNKNOWN UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v13.enums.ConversionOrAdjustmentLagBucketEnum.ConversionOrAdjustmentLagBucket Filterable True Selectable True Sortable True Repeated False Selectable With The following fields/resources can be selected with this segment: ad_group ad_group_ad asset campaign customer keyword_view metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cross_device_conversions metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_value metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion segments.ad_destination_type segments.ad_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.date segments.day_of_week segments.external_conversion_source segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.month segments.quarter segments.slot segments.week segments.year webpage_view

segments.conversion_value_rule_primary_dimension Field description Primary dimension of applied conversion value rules. NO_RULE_APPLIED shows the total recorded value of conversions that do not have a value rule applied. ORIGINAL shows the original value of conversions to which a value rule has been applied. GEO_LOCATION, DEVICE, AUDIENCE show the net adjustment after value rules were applied. Category SEGMENT Data Type ENUM AUDIENCE DEVICE GEO_LOCATION MULTIPLE NEW_VS_RETURNING_USER NO_RULE_APPLIED ORIGINAL UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v13.enums.ConversionValueRulePrimaryDimensionEnum.ConversionValueRulePrimaryDimension Filterable True Selectable True Sortable True Repeated False Selectable With The following fields/resources can be selected with this segment: campaign customer metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.conversions_value metrics.conversions_value_by_conversion_date segments.date segments.day_of_week segments.month segments.quarter segments.week segments.year

segments.date Field description Date to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17. Category SEGMENT Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable With The following fields/resources can be selected with this segment: ad_group ad_group_ad ad_group_ad_asset_combination_view ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view asset_field_type_view asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_asset campaign_audience_view campaign_budget campaign_group click_view conversion_action customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view extension_feed_item feed_item feed_placeholder_view gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view hotel_reconciliation income_range_view keyword_view landing_page_view location_view managed_placement_view metrics.absolute_top_impression_percentage metrics.active_view_cpm metrics.active_view_ctr metrics.active_view_impressions metrics.active_view_measurability metrics.active_view_measurable_cost_micros metrics.active_view_measurable_impressions metrics.active_view_viewability metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_click_to_call metrics.all_conversions_from_directions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_from_menu metrics.all_conversions_from_order metrics.all_conversions_from_other_engagement metrics.all_conversions_from_store_visit metrics.all_conversions_from_store_website metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_conversions_value_per_cost metrics.auction_insight_search_absolute_top_impression_percentage metrics.auction_insight_search_impression_share metrics.auction_insight_search_outranking_share metrics.auction_insight_search_overlap_rate metrics.auction_insight_search_position_above_rate metrics.auction_insight_search_top_impression_percentage metrics.average_cost metrics.average_cpc metrics.average_cpe metrics.average_cpm metrics.average_cpv metrics.average_page_views metrics.average_time_on_site metrics.benchmark_average_max_cpc metrics.benchmark_ctr metrics.biddable_app_install_conversions metrics.biddable_app_post_install_conversions metrics.bounce_rate metrics.clicks metrics.combined_clicks metrics.combined_clicks_per_query metrics.combined_queries metrics.content_budget_lost_impression_share metrics.content_impression_share metrics.content_rank_lost_impression_share metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cost_per_current_model_attributed_conversion metrics.cross_device_conversions metrics.ctr metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_from_interactions_rate metrics.current_model_attributed_conversions_from_interactions_value_per_interaction metrics.current_model_attributed_conversions_value metrics.current_model_attributed_conversions_value_per_cost metrics.engagement_rate metrics.engagements metrics.gmail_forwards metrics.gmail_saves metrics.gmail_secondary_clicks metrics.historical_creative_quality_score metrics.historical_landing_page_quality_score metrics.historical_quality_score metrics.historical_search_predicted_ctr metrics.hotel_average_lead_value_micros metrics.hotel_commission_rate_micros metrics.hotel_eligible_impressions metrics.hotel_expected_commission_cost metrics.hotel_price_difference_percentage metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.invalid_click_rate metrics.invalid_clicks metrics.message_chat_rate metrics.message_chats metrics.message_impressions metrics.mobile_friendly_clicks_percentage metrics.organic_clicks metrics.organic_clicks_per_query metrics.organic_impressions metrics.organic_impressions_per_query metrics.organic_queries metrics.percent_new_visitors metrics.phone_calls metrics.phone_impressions metrics.phone_through_rate metrics.publisher_organic_clicks metrics.publisher_purchased_clicks metrics.publisher_unknown_clicks metrics.relative_ctr metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_exact_match_impression_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.sk_ad_network_conversions metrics.speed_score metrics.top_impression_percentage metrics.valid_accelerated_mobile_pages_clicks_percentage metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.video_quartile_p100_rate metrics.video_quartile_p25_rate metrics.video_quartile_p50_rate metrics.video_quartile_p75_rate metrics.video_view_rate metrics.video_views metrics.view_through_conversions paid_organic_search_term_view parental_status_view product_group_view search_term_view segments.activity_account_id segments.activity_rating segments.ad_destination_type segments.ad_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.auction_insight_domain segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.conversion_value_rule_primary_dimension segments.day_of_week segments.device segments.external_activity_id segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.month segments.month_of_year segments.partner_hotel_id segments.placeholder_type segments.product_aggregator_id segments.product_bidding_category_level1 segments.product_bidding_category_level2 segments.product_bidding_category_level3 segments.product_bidding_category_level4 segments.product_bidding_category_level5 segments.product_brand segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_engine_results_page_type segments.search_term_match_type segments.sk_ad_network_ad_event_type segments.sk_ad_network_attribution_credit segments.sk_ad_network_conversion_value segments.sk_ad_network_source_app.sk_ad_network_source_app_id segments.sk_ad_network_user_type segments.slot segments.webpage segments.week segments.year shopping_performance_view smart_campaign_search_term_view topic_view travel_activity_group_view travel_activity_performance_view user_location_view video webpage_view

segments.day_of_week Field description Day of the week, for example, MONDAY. Category SEGMENT Data Type ENUM FRIDAY MONDAY SATURDAY SUNDAY THURSDAY TUESDAY UNKNOWN UNSPECIFIED WEDNESDAY Type URL google.ads.googleads.v13.enums.DayOfWeekEnum.DayOfWeek Filterable True Selectable True Sortable True Repeated False Selectable With The following fields/resources can be selected with this segment: ad_group ad_group_ad ad_group_ad_asset_combination_view ad_group_ad_asset_view ad_group_asset ad_group_audience_view age_range_view asset_field_type_view asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_asset campaign_audience_view customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view extension_feed_item feed_item feed_placeholder_view gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view managed_placement_view metrics.absolute_top_impression_percentage metrics.active_view_cpm metrics.active_view_ctr metrics.active_view_impressions metrics.active_view_measurability metrics.active_view_measurable_cost_micros metrics.active_view_measurable_impressions metrics.active_view_viewability metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_click_to_call metrics.all_conversions_from_directions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_from_menu metrics.all_conversions_from_order metrics.all_conversions_from_other_engagement metrics.all_conversions_from_store_visit metrics.all_conversions_from_store_website metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_conversions_value_per_cost metrics.auction_insight_search_absolute_top_impression_percentage metrics.auction_insight_search_impression_share metrics.auction_insight_search_outranking_share metrics.auction_insight_search_overlap_rate metrics.auction_insight_search_position_above_rate metrics.auction_insight_search_top_impression_percentage metrics.average_cost metrics.average_cpc metrics.average_cpe metrics.average_cpm metrics.average_cpv metrics.average_page_views metrics.average_time_on_site metrics.benchmark_average_max_cpc metrics.benchmark_ctr metrics.bounce_rate metrics.clicks metrics.combined_clicks metrics.combined_clicks_per_query metrics.combined_queries metrics.content_budget_lost_impression_share metrics.content_impression_share metrics.content_rank_lost_impression_share metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cost_per_current_model_attributed_conversion metrics.cross_device_conversions metrics.ctr metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_from_interactions_rate metrics.current_model_attributed_conversions_from_interactions_value_per_interaction metrics.current_model_attributed_conversions_value metrics.current_model_attributed_conversions_value_per_cost metrics.engagement_rate metrics.engagements metrics.gmail_forwards metrics.gmail_saves metrics.gmail_secondary_clicks metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.invalid_click_rate metrics.invalid_clicks metrics.message_chat_rate metrics.message_chats metrics.message_impressions metrics.mobile_friendly_clicks_percentage metrics.organic_clicks metrics.organic_clicks_per_query metrics.organic_impressions metrics.organic_impressions_per_query metrics.organic_queries metrics.percent_new_visitors metrics.phone_calls metrics.phone_impressions metrics.phone_through_rate metrics.publisher_organic_clicks metrics.publisher_purchased_clicks metrics.publisher_unknown_clicks metrics.relative_ctr metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_exact_match_impression_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.sk_ad_network_conversions metrics.speed_score metrics.top_impression_percentage metrics.valid_accelerated_mobile_pages_clicks_percentage metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.video_quartile_p100_rate metrics.video_quartile_p25_rate metrics.video_quartile_p50_rate metrics.video_quartile_p75_rate metrics.video_view_rate metrics.video_views metrics.view_through_conversions paid_organic_search_term_view parental_status_view per_store_view product_group_view search_term_view segments.activity_account_id segments.activity_rating segments.ad_destination_type segments.ad_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.auction_insight_domain segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.conversion_value_rule_primary_dimension segments.date segments.device segments.external_activity_id segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.month segments.month_of_year segments.partner_hotel_id segments.product_aggregator_id segments.product_bidding_category_level1 segments.product_bidding_category_level2 segments.product_bidding_category_level3 segments.product_bidding_category_level4 segments.product_bidding_category_level5 segments.product_brand segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_engine_results_page_type segments.search_term_match_type segments.sk_ad_network_ad_event_type segments.sk_ad_network_attribution_credit segments.sk_ad_network_conversion_value segments.sk_ad_network_source_app.sk_ad_network_source_app_id segments.sk_ad_network_user_type segments.slot segments.webpage segments.week segments.year shopping_performance_view smart_campaign_search_term_view topic_view travel_activity_group_view travel_activity_performance_view user_location_view video webpage_view

segments.device Field description Device to which metrics apply. Category SEGMENT Data Type ENUM CONNECTED_TV DESKTOP MOBILE OTHER TABLET UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v13.enums.DeviceEnum.Device Filterable True Selectable True Sortable True Repeated False Selectable With The following fields/resources can be selected with this segment: ad_group ad_group_ad ad_group_asset ad_group_audience_view age_range_view asset_field_type_view asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_asset campaign_audience_view campaign_group click_view customer customer_asset detail_placement_view display_keyword_view distance_view expanded_landing_page_view extension_feed_item feed_item feed_placeholder_view gender_view geographic_view group_placement_view hotel_performance_view income_range_view keyword_view landing_page_view managed_placement_view metrics.absolute_top_impression_percentage metrics.active_view_cpm metrics.active_view_ctr metrics.active_view_impressions metrics.active_view_measurability metrics.active_view_measurable_cost_micros metrics.active_view_measurable_impressions metrics.active_view_viewability metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_conversions_value_per_cost metrics.auction_insight_search_absolute_top_impression_percentage metrics.auction_insight_search_impression_share metrics.auction_insight_search_outranking_share metrics.auction_insight_search_overlap_rate metrics.auction_insight_search_position_above_rate metrics.auction_insight_search_top_impression_percentage metrics.average_cost metrics.average_cpc metrics.average_cpe metrics.average_cpm metrics.average_cpv metrics.clicks metrics.combined_clicks metrics.combined_clicks_per_query metrics.combined_queries metrics.content_budget_lost_impression_share metrics.content_impression_share metrics.content_rank_lost_impression_share metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cost_per_current_model_attributed_conversion metrics.cross_device_conversions metrics.ctr metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_from_interactions_rate metrics.current_model_attributed_conversions_from_interactions_value_per_interaction metrics.current_model_attributed_conversions_value metrics.current_model_attributed_conversions_value_per_cost metrics.engagement_rate metrics.engagements metrics.gmail_forwards metrics.gmail_saves metrics.gmail_secondary_clicks metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.invalid_click_rate metrics.invalid_clicks metrics.mobile_friendly_clicks_percentage metrics.organic_clicks metrics.organic_clicks_per_query metrics.organic_impressions metrics.organic_impressions_per_query metrics.organic_queries metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_exact_match_impression_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.speed_score metrics.top_impression_percentage metrics.valid_accelerated_mobile_pages_clicks_percentage metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.video_quartile_p100_rate metrics.video_quartile_p25_rate metrics.video_quartile_p50_rate metrics.video_quartile_p75_rate metrics.video_view_rate metrics.video_views metrics.view_through_conversions paid_organic_search_term_view parental_status_view product_group_view search_term_view segments.activity_account_id segments.activity_rating segments.ad_destination_type segments.ad_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.auction_insight_domain segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.external_activity_id segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.month segments.month_of_year segments.partner_hotel_id segments.placeholder_type segments.product_aggregator_id segments.product_bidding_category_level1 segments.product_bidding_category_level2 segments.product_bidding_category_level3 segments.product_bidding_category_level4 segments.product_bidding_category_level5 segments.product_brand segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_engine_results_page_type segments.search_term_match_type segments.slot segments.week segments.year shopping_performance_view topic_view travel_activity_performance_view user_location_view video webpage_view

segments.external_activity_id Field description Advertiser supplied activity ID. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable With The following fields/resources can be selected with this segment: ad_group campaign metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_per_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.impressions metrics.value_per_all_conversions metrics.value_per_conversion segments.activity_account_id segments.activity_rating segments.ad_network_type segments.date segments.day_of_week segments.device segments.hour segments.month segments.quarter segments.week segments.year travel_activity_performance_view

segments.external_conversion_source Field description External conversion source. Category SEGMENT Data Type ENUM AD_CALL_METRICS ANALYTICS ANALYTICS_SEARCH_ADS_360 ANDROID_FIRST_OPEN ANDROID_IN_APP APP_UNSPECIFIED CLICK_TO_CALL DISPLAY_AND_VIDEO_360_FLOODLIGHT FIREBASE FIREBASE_SEARCH_ADS_360 FLOODLIGHT GOOGLE_ATTRIBUTION GOOGLE_HOSTED GOOGLE_PLAY IOS_FIRST_OPEN IOS_IN_APP SALESFORCE SEARCH_ADS_360 STORE_SALES STORE_SALES_CRM STORE_SALES_DIRECT_UPLOAD STORE_SALES_PAYMENT_NETWORK STORE_VISITS THIRD_PARTY_APP_ANALYTICS UNKNOWN UNSPECIFIED UPLOAD UPLOAD_CALLS WEBPAGE WEBSITE_CALL_METRICS Type URL google.ads.googleads.v13.enums.ExternalConversionSourceEnum.ExternalConversionSource Filterable True Selectable True Sortable True Repeated False Selectable With The following fields/resources can be selected with this segment: ad_group ad_group_ad ad_group_asset ad_group_audience_view ad_schedule_view age_range_view asset asset_field_type_view asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_asset campaign_audience_view campaign_budget customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view extension_feed_item feed_item feed_placeholder_view gender_view geographic_view group_placement_view income_range_view keyword_view landing_page_view location_view managed_placement_view metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cross_device_conversions metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_value metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.view_through_conversions parental_status_view product_group_view search_term_view segments.ad_destination_type segments.ad_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.budget_campaign_association_status.campaign segments.budget_campaign_association_status.status segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hour segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.month segments.month_of_year segments.placeholder_type segments.product_aggregator_id segments.product_bidding_category_level1 segments.product_bidding_category_level2 segments.product_bidding_category_level3 segments.product_bidding_category_level4 segments.product_bidding_category_level5 segments.product_brand segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_term_match_type segments.slot segments.webpage segments.week segments.year shopping_performance_view topic_view user_location_view video webpage_view

segments.geo_target_airport Field description Resource name of the geo target constant that represents an airport. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable With The following fields/resources can be selected with this segment: ad_group campaign customer geographic_view metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cost metrics.average_cpc metrics.average_cpm metrics.average_cpv metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.value_per_all_conversions metrics.value_per_conversion metrics.video_view_rate metrics.video_views metrics.view_through_conversions segments.ad_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.geo_target_canton segments.geo_target_city segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.month segments.month_of_year segments.quarter segments.week segments.year user_location_view

segments.geo_target_canton Field description Resource name of the geo target constant that represents a canton. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable With The following fields/resources can be selected with this segment: ad_group campaign geographic_view metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cost metrics.average_cpc metrics.average_cpm metrics.average_cpv metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.value_per_all_conversions metrics.value_per_conversion metrics.video_view_rate metrics.video_views metrics.view_through_conversions segments.ad_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.geo_target_airport segments.geo_target_city segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.month segments.month_of_year segments.quarter segments.week segments.year user_location_view

segments.geo_target_city Field description Resource name of the geo target constant that represents a city. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable With The following fields/resources can be selected with this segment: ad_group campaign customer geographic_view metrics.absolute_top_impression_percentage metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cost metrics.average_cpc metrics.average_cpm metrics.average_cpv metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.top_impression_percentage metrics.value_per_all_conversions metrics.value_per_conversion metrics.video_view_rate metrics.video_views metrics.view_through_conversions segments.ad_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.month segments.month_of_year segments.quarter segments.week segments.year user_location_view

segments.geo_target_country Field description Resource name of the geo target constant that represents a country. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable With The following fields/resources can be selected with this segment: ad_group campaign hotel_performance_view metrics.absolute_top_impression_percentage metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.top_impression_percentage metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.date segments.day_of_week segments.device segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.month segments.partner_hotel_id segments.quarter segments.week segments.year

segments.geo_target_county Field description Resource name of the geo target constant that represents a county. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable With The following fields/resources can be selected with this segment: ad_group campaign geographic_view metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cost metrics.average_cpc metrics.average_cpm metrics.average_cpv metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.value_per_all_conversions metrics.value_per_conversion metrics.video_view_rate metrics.video_views metrics.view_through_conversions segments.ad_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.month segments.month_of_year segments.quarter segments.week segments.year user_location_view

segments.geo_target_district Field description Resource name of the geo target constant that represents a district. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable With The following fields/resources can be selected with this segment: ad_group campaign geographic_view metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cost metrics.average_cpc metrics.average_cpm metrics.average_cpv metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.value_per_all_conversions metrics.value_per_conversion metrics.video_view_rate metrics.video_views metrics.view_through_conversions segments.ad_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_county segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.month segments.month_of_year segments.quarter segments.week segments.year user_location_view

segments.geo_target_metro Field description Resource name of the geo target constant that represents a metro. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable With The following fields/resources can be selected with this segment: ad_group campaign customer geographic_view metrics.absolute_top_impression_percentage metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cost metrics.average_cpc metrics.average_cpm metrics.average_cpv metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.top_impression_percentage metrics.value_per_all_conversions metrics.value_per_conversion metrics.video_view_rate metrics.video_views metrics.view_through_conversions segments.ad_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_county segments.geo_target_district segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.month segments.month_of_year segments.quarter segments.week segments.year user_location_view

segments.geo_target_most_specific_location Field description Resource name of the geo target constant that represents the most specific location. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable With The following fields/resources can be selected with this segment: ad_group campaign geographic_view metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cost metrics.average_cpc metrics.average_cpm metrics.average_cpv metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.value_per_all_conversions metrics.value_per_conversion metrics.video_view_rate metrics.video_views metrics.view_through_conversions segments.ad_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.month segments.month_of_year segments.quarter segments.week segments.year user_location_view

segments.geo_target_postal_code Field description Resource name of the geo target constant that represents a postal code. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable With The following fields/resources can be selected with this segment: ad_group campaign geographic_view metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cost metrics.average_cpc metrics.average_cpm metrics.average_cpv metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.value_per_all_conversions metrics.value_per_conversion metrics.video_view_rate metrics.video_views metrics.view_through_conversions segments.ad_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.month segments.month_of_year segments.quarter segments.week segments.year user_location_view

segments.geo_target_province Field description Resource name of the geo target constant that represents a province. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable With The following fields/resources can be selected with this segment: ad_group campaign geographic_view metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cost metrics.average_cpc metrics.average_cpm metrics.average_cpv metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.value_per_all_conversions metrics.value_per_conversion metrics.video_view_rate metrics.video_views metrics.view_through_conversions segments.ad_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_region segments.geo_target_state segments.month segments.month_of_year segments.quarter segments.week segments.year user_location_view

segments.geo_target_region Field description Resource name of the geo target constant that represents a region. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable With The following fields/resources can be selected with this segment: ad_group campaign customer geographic_view metrics.absolute_top_impression_percentage metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cost metrics.average_cpc metrics.average_cpm metrics.average_cpv metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.top_impression_percentage metrics.value_per_all_conversions metrics.value_per_conversion metrics.video_view_rate metrics.video_views metrics.view_through_conversions segments.ad_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_state segments.month segments.month_of_year segments.quarter segments.week segments.year user_location_view

segments.geo_target_state Field description Resource name of the geo target constant that represents a state. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable With The following fields/resources can be selected with this segment: ad_group campaign geographic_view metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cost metrics.average_cpc metrics.average_cpm metrics.average_cpv metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.value_per_all_conversions metrics.value_per_conversion metrics.video_view_rate metrics.video_views metrics.view_through_conversions segments.ad_network_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.month segments.month_of_year segments.quarter segments.week segments.year user_location_view

segments.hotel_booking_window_days Field description Hotel booking window in days. Category SEGMENT Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable With The following fields/resources can be selected with this segment: ad_group campaign hotel_performance_view metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_per_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.click_type segments.date segments.day_of_week segments.device segments.geo_target_country segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_state segments.hour segments.month segments.partner_hotel_id segments.quarter segments.week segments.year

segments.hotel_center_id Field description Hotel center ID. Category SEGMENT Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable With The following fields/resources can be selected with this segment: ad_group campaign hotel_performance_view metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_per_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.click_type segments.date segments.day_of_week segments.device segments.geo_target_country segments.hotel_booking_window_days segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.month segments.partner_hotel_id segments.quarter segments.week segments.year

segments.hotel_check_in_date Field description Hotel check-in date. Formatted as yyyy-MM-dd. Category SEGMENT Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable With The following fields/resources can be selected with this segment: ad_group campaign hotel_performance_view metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_per_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.click_type segments.date segments.day_of_week segments.device segments.geo_target_country segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_state segments.hour segments.month segments.partner_hotel_id segments.quarter segments.week segments.year

segments.hotel_check_in_day_of_week Field description Hotel check-in day of week. Category SEGMENT Data Type ENUM FRIDAY MONDAY SATURDAY SUNDAY THURSDAY TUESDAY UNKNOWN UNSPECIFIED WEDNESDAY Type URL google.ads.googleads.v13.enums.DayOfWeekEnum.DayOfWeek Filterable True Selectable True Sortable True Repeated False Selectable With The following fields/resources can be selected with this segment: ad_group campaign hotel_performance_view metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_per_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.click_type segments.date segments.day_of_week segments.device segments.geo_target_country segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_state segments.hour segments.month segments.partner_hotel_id segments.quarter segments.week segments.year

segments.hotel_city Field description Hotel city. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable With The following fields/resources can be selected with this segment: ad_group campaign hotel_performance_view metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_per_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.click_type segments.date segments.day_of_week segments.device segments.geo_target_country segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.month segments.partner_hotel_id segments.quarter segments.week segments.year

segments.hotel_class Field description Hotel class. Category SEGMENT Data Type INT32 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable With The following fields/resources can be selected with this segment: ad_group campaign hotel_performance_view metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_per_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.click_type segments.date segments.day_of_week segments.device segments.geo_target_country segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.month segments.partner_hotel_id segments.quarter segments.week segments.year

segments.hotel_country Field description Hotel country. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable With The following fields/resources can be selected with this segment: ad_group campaign hotel_performance_view metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_per_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.click_type segments.date segments.day_of_week segments.device segments.geo_target_country segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.month segments.partner_hotel_id segments.quarter segments.week segments.year

segments.hotel_date_selection_type Field description Hotel date selection type. Category SEGMENT Data Type ENUM DEFAULT_SELECTION UNKNOWN UNSPECIFIED USER_SELECTED Type URL google.ads.googleads.v13.enums.HotelDateSelectionTypeEnum.HotelDateSelectionType Filterable True Selectable True Sortable True Repeated False Selectable With The following fields/resources can be selected with this segment: ad_group ad_group_audience_view campaign campaign_audience_view hotel_performance_view metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_per_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.click_type segments.date segments.day_of_week segments.device segments.geo_target_country segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.month segments.partner_hotel_id segments.quarter segments.week segments.year

segments.hotel_length_of_stay Field description Hotel length of stay. Category SEGMENT Data Type INT32 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable With The following fields/resources can be selected with this segment: ad_group campaign hotel_performance_view metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_per_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.click_type segments.date segments.day_of_week segments.device segments.geo_target_country segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_price_bucket segments.hotel_state segments.hour segments.month segments.partner_hotel_id segments.quarter segments.week segments.year

segments.hotel_price_bucket Field description Hotel price bucket. Category SEGMENT Data Type ENUM LOWEST_TIED LOWEST_UNIQUE NOT_LOWEST ONLY_PARTNER_SHOWN UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v13.enums.HotelPriceBucketEnum.HotelPriceBucket Filterable True Selectable True Sortable True Repeated False Selectable With The following fields/resources can be selected with this segment: ad_group campaign hotel_performance_view metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_per_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.click_type segments.date segments.day_of_week segments.device segments.geo_target_country segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.month segments.partner_hotel_id segments.quarter segments.week segments.year

segments.hotel_rate_rule_id Field description Hotel rate rule ID. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable With The following fields/resources can be selected with this segment: ad_group campaign hotel_performance_view metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_per_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.click_type segments.date segments.day_of_week segments.device segments.geo_target_country segments.hotel_center_id segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_price_bucket segments.hotel_rate_type segments.hotel_state segments.hour segments.month segments.partner_hotel_id segments.quarter segments.week segments.year

segments.hotel_rate_type Field description Hotel rate type. Category SEGMENT Data Type ENUM PRIVATE_RATE PUBLIC_RATE QUALIFIED_RATE UNAVAILABLE UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v13.enums.HotelRateTypeEnum.HotelRateType Filterable True Selectable True Sortable True Repeated False Selectable With The following fields/resources can be selected with this segment: ad_group campaign hotel_performance_view metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_per_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.click_type segments.date segments.day_of_week segments.device segments.geo_target_country segments.hotel_center_id segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_state segments.hour segments.month segments.partner_hotel_id segments.quarter segments.week segments.year

segments.hotel_state Field description Hotel state. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable With The following fields/resources can be selected with this segment: ad_group campaign hotel_performance_view metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_per_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.click_type segments.date segments.day_of_week segments.device segments.geo_target_country segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hour segments.month segments.partner_hotel_id segments.quarter segments.week segments.year

segments.hour Field description Hour of day as a number between 0 and 23, inclusive. Category SEGMENT Data Type INT32 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable With The following fields/resources can be selected with this segment: ad_group bidding_strategy campaign campaign_group customer hotel_group_view hotel_performance_view metrics.absolute_top_impression_percentage metrics.active_view_cpm metrics.active_view_ctr metrics.active_view_impressions metrics.active_view_measurability metrics.active_view_measurable_cost_micros metrics.active_view_measurable_impressions metrics.active_view_viewability metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.average_cost metrics.average_cpc metrics.average_cpe metrics.average_cpm metrics.average_cpv metrics.clicks metrics.content_impression_share metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.ctr metrics.engagement_rate metrics.engagements metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.phone_calls metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.top_impression_percentage metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.video_quartile_p100_rate metrics.video_quartile_p25_rate metrics.video_quartile_p50_rate metrics.video_quartile_p75_rate metrics.video_view_rate metrics.video_views metrics.view_through_conversions segments.activity_account_id segments.activity_rating segments.ad_destination_type segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.external_activity_id segments.external_conversion_source segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.month segments.month_of_year segments.partner_hotel_id segments.quarter segments.week segments.year travel_activity_group_view travel_activity_performance_view

segments.interaction_on_this_extension Field description Only used with feed item metrics. Indicates whether the interaction metrics occurred on the feed item itself or a different extension or ad unit. Category SEGMENT Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable With The following fields/resources can be selected with this segment: ad_group ad_group_ad campaign extension_feed_item feed_item metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_per_conversion metrics.ctr metrics.impressions metrics.message_chat_rate metrics.message_chats metrics.message_impressions metrics.phone_calls metrics.phone_impressions metrics.phone_through_rate metrics.value_per_conversion segments.ad_network_type segments.date segments.device segments.month segments.month_of_year segments.placeholder_type segments.quarter segments.slot segments.week segments.year

segments.keyword.ad_group_criterion Field description The AdGroupCriterion resource name. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False Selectable With The following fields/resources can be selected with this segment: ad_group_ad metrics.absolute_top_impression_percentage metrics.active_view_cpm metrics.active_view_ctr metrics.active_view_impressions metrics.active_view_measurability metrics.active_view_measurable_cost_micros metrics.active_view_measurable_impressions metrics.active_view_viewability metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_conversions_value_per_cost metrics.average_cost metrics.average_cpc metrics.average_cpe metrics.average_cpm metrics.average_cpv metrics.average_page_views metrics.average_time_on_site metrics.bounce_rate metrics.clicks metrics.combined_clicks metrics.combined_clicks_per_query metrics.combined_queries metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cost_per_current_model_attributed_conversion metrics.cross_device_conversions metrics.ctr metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_from_interactions_rate metrics.current_model_attributed_conversions_from_interactions_value_per_interaction metrics.current_model_attributed_conversions_value metrics.current_model_attributed_conversions_value_per_cost metrics.engagement_rate metrics.engagements metrics.gmail_forwards metrics.gmail_saves metrics.gmail_secondary_clicks metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.organic_clicks metrics.organic_clicks_per_query metrics.organic_impressions metrics.organic_impressions_per_query metrics.organic_queries metrics.percent_new_visitors metrics.phone_calls metrics.phone_impressions metrics.phone_through_rate metrics.top_impression_percentage metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.video_quartile_p100_rate metrics.video_quartile_p25_rate metrics.video_quartile_p50_rate metrics.video_quartile_p75_rate metrics.video_view_rate metrics.video_views metrics.view_through_conversions paid_organic_search_term_view search_term_view segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.external_conversion_source segments.keyword.info.match_type segments.keyword.info.text segments.month segments.quarter segments.search_engine_results_page_type segments.search_term_match_type segments.slot segments.week segments.year

segments.keyword.info.match_type Field description The match type of the keyword. Category SEGMENT Data Type ENUM BROAD EXACT PHRASE UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v13.enums.KeywordMatchTypeEnum.KeywordMatchType Filterable True Selectable True Sortable True Repeated False Selectable With The following fields/resources can be selected with this segment: ad_group_ad metrics.absolute_top_impression_percentage metrics.active_view_cpm metrics.active_view_ctr metrics.active_view_impressions metrics.active_view_measurability metrics.active_view_measurable_cost_micros metrics.active_view_measurable_impressions metrics.active_view_viewability metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_conversions_value_per_cost metrics.average_cost metrics.average_cpc metrics.average_cpe metrics.average_cpm metrics.average_cpv metrics.average_page_views metrics.average_time_on_site metrics.bounce_rate metrics.clicks metrics.combined_clicks metrics.combined_clicks_per_query metrics.combined_queries metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cost_per_current_model_attributed_conversion metrics.cross_device_conversions metrics.ctr metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_from_interactions_rate metrics.current_model_attributed_conversions_from_interactions_value_per_interaction metrics.current_model_attributed_conversions_value metrics.current_model_attributed_conversions_value_per_cost metrics.engagement_rate metrics.engagements metrics.gmail_forwards metrics.gmail_saves metrics.gmail_secondary_clicks metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.organic_clicks metrics.organic_clicks_per_query metrics.organic_impressions metrics.organic_impressions_per_query metrics.organic_queries metrics.percent_new_visitors metrics.phone_calls metrics.phone_impressions metrics.phone_through_rate metrics.top_impression_percentage metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.video_quartile_p100_rate metrics.video_quartile_p25_rate metrics.video_quartile_p50_rate metrics.video_quartile_p75_rate metrics.video_view_rate metrics.video_views metrics.view_through_conversions paid_organic_search_term_view search_term_view segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.external_conversion_source segments.keyword.ad_group_criterion segments.keyword.info.text segments.month segments.quarter segments.search_engine_results_page_type segments.search_term_match_type segments.slot segments.week segments.year

segments.keyword.info.text Field description The text of the keyword (at most 80 characters and 10 words). Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable With The following fields/resources can be selected with this segment: ad_group_ad metrics.absolute_top_impression_percentage metrics.active_view_cpm metrics.active_view_ctr metrics.active_view_impressions metrics.active_view_measurability metrics.active_view_measurable_cost_micros metrics.active_view_measurable_impressions metrics.active_view_viewability metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_conversions_value_per_cost metrics.average_cost metrics.average_cpc metrics.average_cpe metrics.average_cpm metrics.average_cpv metrics.average_page_views metrics.average_time_on_site metrics.bounce_rate metrics.clicks metrics.combined_clicks metrics.combined_clicks_per_query metrics.combined_queries metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cost_per_current_model_attributed_conversion metrics.cross_device_conversions metrics.ctr metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_from_interactions_rate metrics.current_model_attributed_conversions_from_interactions_value_per_interaction metrics.current_model_attributed_conversions_value metrics.current_model_attributed_conversions_value_per_cost metrics.engagement_rate metrics.engagements metrics.gmail_forwards metrics.gmail_saves metrics.gmail_secondary_clicks metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.organic_clicks metrics.organic_clicks_per_query metrics.organic_impressions metrics.organic_impressions_per_query metrics.organic_queries metrics.percent_new_visitors metrics.phone_calls metrics.phone_impressions metrics.phone_through_rate metrics.top_impression_percentage metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.video_quartile_p100_rate metrics.video_quartile_p25_rate metrics.video_quartile_p50_rate metrics.video_quartile_p75_rate metrics.video_view_rate metrics.video_views metrics.view_through_conversions paid_organic_search_term_view search_term_view segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.date segments.day_of_week segments.device segments.external_conversion_source segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.month segments.quarter segments.search_engine_results_page_type segments.search_term_match_type segments.slot segments.week segments.year

segments.month Field description Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd. Category SEGMENT Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable With The following fields/resources can be selected with this segment: ad_group ad_group_ad ad_group_ad_asset_combination_view ad_group_ad_asset_view ad_group_asset ad_group_audience_view ad_schedule_view age_range_view asset_field_type_view asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_asset campaign_audience_view campaign_group conversion_action customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view extension_feed_item feed_item feed_placeholder_view gender_view geographic_view group_placement_view hotel_group_view hotel_performance_view income_range_view keyword_view landing_page_view location_view managed_placement_view metrics.absolute_top_impression_percentage metrics.active_view_cpm metrics.active_view_ctr metrics.active_view_impressions metrics.active_view_measurability metrics.active_view_measurable_cost_micros metrics.active_view_measurable_impressions metrics.active_view_viewability metrics.all_conversions metrics.all_conversions_by_conversion_date metrics.all_conversions_from_click_to_call metrics.all_conversions_from_directions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_from_menu metrics.all_conversions_from_order metrics.all_conversions_from_other_engagement metrics.all_conversions_from_store_visit metrics.all_conversions_from_store_website metrics.all_conversions_value metrics.all_conversions_value_by_conversion_date metrics.all_conversions_value_per_cost metrics.auction_insight_search_absolute_top_impression_percentage metrics.auction_insight_search_impression_share metrics.auction_insight_search_outranking_share metrics.auction_insight_search_overlap_rate metrics.auction_insight_search_position_above_rate metrics.auction_insight_search_top_impression_percentage metrics.average_cost metrics.average_cpc metrics.average_cpe metrics.average_cpm metrics.average_cpv metrics.average_page_views metrics.average_time_on_site metrics.benchmark_average_max_cpc metrics.benchmark_ctr metrics.biddable_app_install_conversions metrics.biddable_app_post_install_conversions metrics.bounce_rate metrics.clicks metrics.combined_clicks metrics.combined_clicks_per_query metrics.combined_queries metrics.content_budget_lost_impression_share metrics.content_impression_share metrics.content_rank_lost_impression_share metrics.conversion_last_conversion_date metrics.conversion_last_received_request_date_time metrics.conversions metrics.conversions_by_conversion_date metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_by_conversion_date metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cost_per_current_model_attributed_conversion metrics.cross_device_conversions metrics.ctr metrics.current_model_attributed_conversions metrics.current_model_attributed_conversions_from_interactions_rate metrics.current_model_attributed_conversions_from_interactions_value_per_interaction metrics.current_model_attributed_conversions_value metrics.current_model_attributed_conversions_value_per_cost metrics.engagement_rate metrics.engagements metrics.gmail_forwards metrics.gmail_saves metrics.gmail_secondary_clicks metrics.historical_creative_quality_score metrics.historical_landing_page_quality_score metrics.historical_quality_score metrics.historical_search_predicted_ctr metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.invalid_click_rate metrics.invalid_clicks metrics.message_chat_rate metrics.message_chats metrics.message_impressions metrics.mobile_friendly_clicks_percentage metrics.organic_clicks metrics.organic_clicks_per_query metrics.organic_impressions metrics.organic_impressions_per_query metrics.organic_queries metrics.percent_new_visitors metrics.phone_calls metrics.phone_impressions metrics.phone_through_rate metrics.publisher_organic_clicks metrics.publisher_purchased_clicks metrics.publisher_unknown_clicks metrics.relative_ctr metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_exact_match_impression_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.sk_ad_network_conversions metrics.speed_score metrics.top_impression_percentage metrics.valid_accelerated_mobile_pages_clicks_percentage metrics.value_per_all_conversions metrics.value_per_all_conversions_by_conversion_date metrics.value_per_conversion metrics.value_per_conversions_by_conversion_date metrics.value_per_current_model_attributed_conversion metrics.video_quartile_p100_rate metrics.video_quartile_p25_rate metrics.video_quartile_p50_rate metrics.video_quartile_p75_rate metrics.video_view_rate metrics.video_views metrics.view_through_conversions paid_organic_search_term_view parental_status_view per_store_view product_group_view search_term_view segments.activity_account_id segments.activity_rating segments.ad_destination_type segments.ad_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.auction_insight_domain segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.conversion_adjustment segments.conversion_attribution_event_type segments.conversion_lag_bucket segments.conversion_or_adjustment_lag_bucket segments.conversion_value_rule_primary_dimension segments.date segments.day_of_week segments.device segments.external_activity_id segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_country segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.interaction_on_this_extension segments.keyword.ad_group_criterion segments.keyword.info.match_type segments.keyword.info.text segments.partner_hotel_id segments.placeholder_type segments.product_aggregator_id segments.product_bidding_category_level1 segments.product_bidding_category_level2 segments.product_bidding_category_level3 segments.product_bidding_category_level4 segments.product_bidding_category_level5 segments.product_brand segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.search_engine_results_page_type segments.search_term_match_type segments.sk_ad_network_ad_event_type segments.sk_ad_network_attribution_credit segments.sk_ad_network_conversion_value segments.sk_ad_network_source_app.sk_ad_network_source_app_id segments.sk_ad_network_user_type segments.slot segments.webpage segments.week segments.year shopping_performance_view smart_campaign_search_term_view topic_view travel_activity_group_view travel_activity_performance_view user_location_view video webpage_view

segments.month_of_year Field description Month of the year, for example, January. Category SEGMENT Data Type ENUM APRIL AUGUST DECEMBER FEBRUARY JANUARY JULY JUNE MARCH MAY NOVEMBER OCTOBER SEPTEMBER UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v13.enums.MonthOfYearEnum.MonthOfYear Filterable True Selectable True Sortable True Repeated False Selectable With The following fields/resources can be selected with this segment: ad_group ad_group_ad ad_group_asset ad_group_audience_view ad_schedule_view age_range_view asset_field_type_view asset_group_product_group_view asset_set_asset asset_set_type_view bidding_strategy campaign campaign_asset campaign_audience_view click_view customer customer_asset detail_placement_view display_keyword_view distance_view dynamic_search_ads_search_term_view expanded_landing_page_view extension_feed_item feed_item feed_placeholder_view gender_view geographic_view group_placement_view income_range_view keyword_view landing_page_view location_view managed_placement_view metrics.average_cost metrics.average_cpc metrics.average_cpe metrics.average_cpm metrics.average_page_views metrics.average_time_on_site metrics.benchmark_ctr metrics.biddable_app_install_conversions metrics.biddable_app_post_install_conversions metrics.bounce_rate metrics.clicks metrics.combined_clicks metrics.combined_clicks_per_query metrics.combined_queries metrics.content_budget_lost_impression_share metrics.content_impression_share metrics.content_rank_lost_impression_share metrics.cost_micros metrics.cross_device_conversions metrics.ctr metrics.engagement_rate metrics.engagements metrics.gmail_forwards metrics.gmail_saves metrics.gmail_secondary_clicks metrics.historical_creative_quality_score metrics.historical_landing_page_quality_score metrics.historical_quality_score metrics.historical_search_predicted_ctr metrics.impressions metrics.interaction_event_types metrics.interaction_rate metrics.interactions metrics.message_chat_rate metrics.message_chats metrics.message_impressions metrics.mobile_friendly_clicks_percentage metrics.organic_clicks metrics.organic_clicks_per_query metrics.organic_impressions metrics.organic_impressions_per_query metrics.organic_queries metrics.percent_new_visitors metrics.phone_calls metrics.phone_impressions metrics.phone_through_rate metrics.relative_ctr metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.sk_ad_network_conversions metrics.speed_score metrics.valid_accelerated_mobile_pages_clicks_percentage paid_organic_search_term_view parental_status_view per_store_view product_group_view search_term_view segments.ad_destination_type segments.ad_network_type segments.asset_interaction_target.asset segments.asset_interaction_target.interaction_on_this_asset segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.geo_target_airport segments.geo_target_canton segments.geo_target_city segments.geo_target_county segments.geo_target_district segments.geo_target_metro segments.geo_target_most_specific_location segments.geo_target_postal_code segments.geo_target_province segments.geo_target_region segments.geo_target_state segments.hour segments.interaction_on_this_extension segments.placeholder_type segments.quarter segments.search_engine_results_page_type segments.search_term_match_type segments.sk_ad_network_ad_event_type segments.sk_ad_network_attribution_credit segments.sk_ad_network_conversion_value segments.sk_ad_network_source_app.sk_ad_network_source_app_id segments.sk_ad_network_user_type segments.slot segments.webpage segments.week segments.year smart_campaign_search_term_view topic_view user_location_view video webpage_view

segments.partner_hotel_id Field description Partner hotel ID. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable With The following fields/resources can be selected with this segment: ad_group campaign hotel_performance_view metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_from_interactions_value_per_interaction metrics.all_conversions_value metrics.all_conversions_value_per_cost metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_from_interactions_value_per_interaction metrics.conversions_value metrics.conversions_value_per_cost metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.hotel_average_lead_value_micros metrics.hotel_eligible_impressions metrics.hotel_price_difference_percentage metrics.impressions metrics.search_absolute_top_impression_share metrics.search_budget_lost_absolute_top_impression_share metrics.search_budget_lost_impression_share metrics.search_budget_lost_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.search_rank_lost_absolute_top_impression_share metrics.search_rank_lost_impression_share metrics.search_rank_lost_top_impression_share metrics.search_top_impression_share metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.click_type segments.date segments.day_of_week segments.device segments.geo_target_country segments.hotel_booking_window_days segments.hotel_center_id segments.hotel_check_in_date segments.hotel_check_in_day_of_week segments.hotel_city segments.hotel_class segments.hotel_country segments.hotel_date_selection_type segments.hotel_length_of_stay segments.hotel_price_bucket segments.hotel_rate_rule_id segments.hotel_rate_type segments.hotel_state segments.hour segments.month segments.quarter segments.week segments.year

segments.placeholder_type Field description Placeholder type. This is only used with feed item metrics. Category SEGMENT Data Type ENUM AD_CUSTOMIZER AFFILIATE_LOCATION APP CALL CALLOUT DYNAMIC_CUSTOM DYNAMIC_EDUCATION DYNAMIC_FLIGHT DYNAMIC_HOTEL DYNAMIC_JOB DYNAMIC_LOCAL DYNAMIC_REAL_ESTATE DYNAMIC_TRAVEL IMAGE LOCATION MESSAGE PRICE PROMOTION SITELINK STRUCTURED_SNIPPET UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v13.enums.PlaceholderTypeEnum.PlaceholderType Filterable True Selectable True Sortable True Repeated False Selectable With The following fields/resources can be selected with this segment: ad_group ad_group_ad campaign feed_item metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cpc metrics.average_cpm metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.impressions metrics.value_per_conversion segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.device segments.external_conversion_source segments.interaction_on_this_extension segments.month segments.month_of_year segments.quarter segments.slot segments.week segments.year

segments.product_aggregator_id Field description Aggregator ID of the product. Category SEGMENT Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False Selectable With The following fields/resources can be selected with this segment: ad_group campaign customer metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cpc metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.impressions metrics.search_absolute_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_bidding_category_level1 segments.product_bidding_category_level2 segments.product_bidding_category_level3 segments.product_bidding_category_level4 segments.product_bidding_category_level5 segments.product_brand segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view

segments.product_bidding_category_level1 Field description Bidding category (level 1) of the product. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False Selectable With The following fields/resources can be selected with this segment: ad_group campaign customer metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cpc metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.impressions metrics.search_absolute_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_bidding_category_level2 segments.product_bidding_category_level3 segments.product_bidding_category_level4 segments.product_bidding_category_level5 segments.product_brand segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view

segments.product_bidding_category_level2 Field description Bidding category (level 2) of the product. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False Selectable With The following fields/resources can be selected with this segment: ad_group campaign customer metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cpc metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion metrics.cross_device_conversions metrics.ctr metrics.impressions metrics.search_absolute_top_impression_share metrics.search_click_share metrics.search_impression_share metrics.value_per_all_conversions metrics.value_per_conversion segments.ad_network_type segments.click_type segments.conversion_action segments.conversion_action_category segments.conversion_action_name segments.date segments.day_of_week segments.device segments.external_conversion_source segments.month segments.product_aggregator_id segments.product_bidding_category_level1 segments.product_bidding_category_level3 segments.product_bidding_category_level4 segments.product_bidding_category_level5 segments.product_brand segments.product_channel segments.product_channel_exclusivity segments.product_condition segments.product_country segments.product_custom_attribute0 segments.product_custom_attribute1 segments.product_custom_attribute2 segments.product_custom_attribute3 segments.product_custom_attribute4 segments.product_feed_label segments.product_item_id segments.product_language segments.product_merchant_id segments.product_store_id segments.product_title segments.product_type_l1 segments.product_type_l2 segments.product_type_l3 segments.product_type_l4 segments.product_type_l5 segments.quarter segments.week segments.year shopping_performance_view

segments.product_bidding_category_level3 Field description Bidding category (level 3) of the product. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False Selectable With The following fields/resources can be selected with this segment: ad_group campaign customer metrics.all_conversions metrics.all_conversions_from_interactions_rate metrics.all_conversions_value metrics.average_cpc metrics.clicks metrics.conversions metrics.conversions_from_interactions_rate metrics.conversions_value metrics.cost_micros metrics.cost_per_all_conversions metrics.cost_per_conversion