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Email markup

Add markup to emails

Increase user engagement with actions in emails.

Add actions to emails

Increase your users' engagement with interactive cards and buttons in your emails.

Highlights in Inbox

Highlight your emails with important information and actions in Inbox by Gmail.

Answers in Search and Now

Google Now brings users the right information at just the right time.

Example App: Embedding Schemas in Emails

Learn how to create an email that will get more engagement throughout Google. You'll see how easy it is to embed schemas in emails, and also see how these new emails will appear throughout Google.

Schema reference docs

Read our schema documentation to see how easy it is to mark up emails.

Watch the announcement video