Google Play Game Services

Google Play Games Services Branding Guidelines

These guidelines provide you with the design specification for various Google Play Games services branding elements. You can use these elements in your app without pre-approval provided you follow these basic guidelines. Use of Google brands in ways not expressly covered by these guidelines is not allowed without prior written consent from Google (for more information, see the Guidelines for Third Party Use of Google Brand Features.

Games and Google Play branding

You are encouraged to create a great end-to-end experience when integrating game services. It is also important to show to your players how Google Play Games is used for the most intuitive experience. This document describes the minimum requirements to use Google Play Games branding in a game and to officially be recognized as supporting Google Play Games.

Guideline summary

To use Google Play Games branding elements in a game and to officially support Google Play game services, your game must meet these requirements:

  • Minimum features
    • Implement Google+ Sign-in according to the platform that your game is running on (Android, iOS).
    • When the user launches your game for the first time, start the sign-in flow immediately after your game starts.
      • On Android devices, your game must display the Google Play Games 'Connecting' pop-up when starting the sign-in flow.
      • Alternatively, you can start sign-in immediately after an introductory experience or after the user clicks on a sign-in button in your game. For examples of how to implement sign-in for these alternative scenarios, see the best practices guide.
    • Integrate Google Play Games achievements into your game.

  • Required iconography
    • Provide a way to invoke Google Play Games default UI with user interface entry points for Achievements, Leaderboards, Multiplayer Invites, or Game Gifts. Developers are still encouraged to implement their own UI for these features. See the FAQ for details.
    • Always use the Google Play game controller icon when labeling entry points. In instances where there are many entry points on one screen, use the guidelines below to best match your game’s experience.
  • Game feature terminology
    • When describing any game feature in-game, you may use the "Google Play", "Google Play Games" or "Play Games" brands nominatively to refer to those services. For reference usage, see the examples in this document.
  • What not to do
    • Do not suppress or interrupt any pop-ups or overlays invoked by game services on Android. iOS is excluded from this requirement.
    • Do not use Google+ icons to label in-game features and functionality.
    • Do not use “Google”, “Google Play”, “Google Play Games” or any other Google trademarks in your game title. You may use Google trademarks nominatively, as described in these branding guidelines, in your game description.
    • Do not use Google provided iconography, Google logos, or anything closely similar to those icons or logos in your game's icon.

Game iconography

General guidelines

  • Do not obfuscate icons with other elements in your game.
  • Icons should be easy to see and free from “busy” backgrounds.
  • Ensure there’s adequate space when using multiple icons, so they don’t touch or overlap with other iconography.
  • You are free to modify the color and texture of icons to match the style of your game. Make sure to follow the guidelines on what not to do.

Applying the Google Play game controller icon

Use the Google Play game controller to represent the use of Google Play Games services.

Green game controller badge Gray game controller badge White game controller badge
  • Use the game controller icon in buttons or other user interface elements that launch default game service UI.
  • Avoid using the controller icon repetitively on one screen. If a screen has multiple buttons or elements that would cause repetition, use the game controller icon once per area that visually groups together those elements.
  • You may alter the color and texture of Google Play Games iconography to match your game’s style. See the examples and guidelines below.

Examples and showcase implementations

You are encouraged to perform visual treatments on iconography to match the style of their game. Since every game is unique, here are some examples on how to apply Google Play Games icons to your user interfaces.

  • Example 1. The Google Play Games controller icon is inset with other game services feature icons to visually tie these features together. In this example, buttons for achievements and leaderboards are shown on the same screen using Play Games iconography. When multiple feature icons are shown, the Play Games controller is shown in a way that creates affinity with the feature icons.

    example screenshot
  • Example 2. Icons can be modified within the documented guidelines to suit the style of your game. In this example, a set of entry points to game services multiplayer features are shown as a collection.

    example screenshot

Optional: Game feature icons

While not required, the iconography below can be used when creating UI elements that launch default UI for Achievements, Leaderboards and Multiplayer, or Game Gifts features. These icons are not a replacement for the game controller icon requirement.

Achievements Green game achievements badge Gray game achievements badge White game achievements badge
Multiplayer Green multiplayer badge Gray multiplayer badge White multiplayer badge
Leaderboards Green game leaderboards badge Gray game leaderboards badge White game leaderboards badge
Gifts Green game gifts badge Gray game gifts badge White game gifts badge

What not to do

  • Do not obfuscate icons with other elements. For example:

    overlay controller icon with achievements icon
  • Do not substantially modify icons. For example:

    distorted game controller icon
  • Show the icon on a busy background. For example:

    obfuscated game controller icon
  • Do not use Google+ icons to label in-game features and functionality.
  • Do not use the Google provided iconography in your game’s icon.

Game feature terminology

When describing any game feature in-game, you may use "Google Play", "Google Play Games", or "Play Games" to nominatively refer to the use of Google Play Games services. This applies to Achievements, Leaderboards, Multiplayer and cloud save.

Example usage:

  • Google Play Games
  • Google Play Leaderboards
  • Achievements from Google Play Games
  • Google Play Game Gifts
  • Your game progress is being saved online with Google Play
  • Quick match with Google Play
  • Finding players with Google Play

What not to do

  • Do not use “Google”, “Google Play”, “Google Play Games” or any other Google trademarks in your game title. You may use Google trademarks nominatively, as described in these branding guidelines, in your game description.

FAQ

What methods invoke default UI (Intents) for game features?

  • The Achievement default UI is invoked through getAchievementsIntent. (Android / iOS)
  • The Leaderboards default UI is invoked through getLeaderboardIntent. (Android / iOS)
  • The Multiplayer Invite default UI for real-time multiplayer is invoked through getSelectOpponentsIntent. (Android / iOS)
  • The Multiplayer Invite default UI for turn-based multiplayer is invoked through getSelectOpponentsIntent. (Android / iOS)
  • Which pop-ups should I ensure are shown in my game?

    • On Android:
      • Ensure the “Welcome back” pop-up is shown after sign-in and never interrupted by other game or player activities.
      • Ensure the Achievement pop-up shows up when unlocking an achievement through unlockAchievement, increment or equivalent method.
    • On iOS:
      • Your're encouraged to show all pop-ups on all platforms. In the interest of providing a good user experience, you may suppress Google Play Games service pop-ups in iOS if you are already using Game Center.

    What are the Google+ branding guidelines?

    Google+ branding guidelines can be found here.

    Should I use Google+ branding on all game features?

    Follow G+ branding guidelines for sign-in scenarios only. For game features, follow the iconography requirements and use the Google Play game controller.

    Can I change the look of the Google Play icons to better match my game?

    In general, yes. Change the color, texture and size to suit your game. Follow the general guidelines so that the icon is visible and recognizable.

    My game has multiple buttons to show achievements and leaderboards, does the game controller icon need to be in each UI element?

    No. In this case, use the controller once in a header or next to a collection of buttons. This way the game controller is meant to show that a set of buttons use Google Play Games services.

    Do my game feature buttons need to use feature icons?

    The only required icon is the Google Play game controller, displayed on a UI element or the screen invoking Google Play Games features.

    If you are displaying many buttons for Google Play Games services, such as 5 different leaderboard buttons, the Google Play game feature icons for achievements, leaderboards and multiplayer are available for your use. The Google Play game controller must still be shown on the same screen

    Download files

    You can download the image files for Google Play Games services branding from the Downloads page.

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