Tom Allison

Tom Allison

User Research, Interaction Design

Berlin, Germany


  • UX Product Definition
  • UX Research
  • UX Design
  • Stakeholder Interviews
  • Persona Development
  • Target-Persona Workshop
  • End-User In-Context Interviews
  • Interaction Design
  • Integration in Agile Development Teams
  • User-Acceptance
  • Usability Testing


Tom is an experienced and passionate UX researcher, strategist and designer, with a strong preference for working in Agile development teams. He most recently studied Human-computer Interaction as part of his Masters in Information Science from the School of Information at the University of Michigan. His first job after graduation was as a High-Tech Anthropologist™ at Menlo Innovations, in Ann Arbor, Michigan, where he worked on projects for companies of all sizes and stages of development.

Based in Berlin since 2006, Tom has helped early-to-mid-stage startups as well as multi-national corporations provide more useful, usable and delightful experiences to their end users. He is currently helping Delivery Hero with the integration of UX practices across all holdings as their Senior UX Researcher and Designer. In his spare time, Tom contributes to the team that's shaping the Google Launchpad Program, and since 2009 has participated in UXcamp Europe – one of the largest gatherings of UX professionals in the world – as participant and subsequent organizer.