User Research, Interaction Design
Buenos Aires, Argentina
- User Research
- Usability Testing
- Usability Analysis
- Interaction Design
- Information Architecture
- Service Design
Betina is a User Experience Designer and Researcher.
She holds a Design degree from UBA (Universidad de Buenos Aires) and has always been passionately interested in UX. She teaches Usability at UTN (Universidad Tecnológica Nacional) for the first UX specialization in Argentina. She’s interested in getting designers involved in the UX, and she works as a mentor with the goal to create a career for the field in her country. She has also been working as an active member for IxDA (Interaction Design Association) Bs As chapter, where she is engaged in the evangelization area.
Having worked in the design field for almost 15 years, in 2014 she founded Empathy: a UX Design consultancy based in Buenos Aires that designed products and services for large and small companies. From that position, Betina performs as a lead UX consultant collaborating in different projects around the world.