Asim Janjua

Asim Janjua

User Research, Interaction Design, Visual Design

Dubai, UAE


  • Designer
  • UX / UI
  • Interaction Design
  • Web Development
  • Brand Specialist
  • Design Sprint Enthusiast
  • Business Strategy Design
  • Product Management
  • Google Expert
  • Design Thinking and HCD Consultant.


Asim is a adaptive and empathetic creative thinker skilled at driving human centered design, brand strategy and web standards. A Design Sprint and Design Thinking enthusiast, Asim combines a keen grasp of complex user experience and marketing strategy with impeccable technical and design sensibility.

In 2014 Asim took a sabbatical from his full-time job at Google to serve as an Acumen Global Fellow. Acumen is a nonprofit, that invests in companies, leaders and ideas that change how the world tackles poverty. After training in New York, Asim was assigned by Acumen for one year at a microfinance institution that focused on poverty alleviation for rural low-income farmers. He graduated from the program in 2015. Asim is now doing a Masters in Strategic Design Management at Parsons New School.

Today, combined with his Masters Asim is running his own design firm called Noology working as a consultant for VC's, private equity firms, startups and multinationals focusing on technology management and innovation, user-experience and visual design, brand and creative strategy, bringing Google thinking and products to the world. Asim provides workshops and mentorship for several startups, accelerators and incubators on Design, UX, UI, Product Management, Brand Strategy and Technology. Asim lives in Dubai, New York and London.