What makes a Google Expert?

Google Experts are a global network of experienced product strategists, designers, developers and marketing professionals actively supporting developers, startups and companies changing the world through web and mobile applications.

Google Experts are experienced, recognized developers of Google technologies as well as outstanding professionals in product strategy, UX/UI, marketing, growth hacking and monetization. They distinguish themselves through frequently speaking at conferences, share their passion and experience by publishing videos and tutorials, writing code samples, mentoring developers and startups and much more. Thanks to their support, developers, high-potential startups and technical communities around the world build and launch highly innovative apps.

Becoming An Expert

Becoming an expert, means undergoing a stringent evaluation process, as well as being nominated by a Google employee or partner, authorized by the Google Developers team, and all based on the special contribution they make to their field. The program itself is run by Google Developers, which gives Experts access to valuable know-how and a network of product, design and marketing experts within Google and the wider world.

Typical activities

  • Creation of content

    Experts create tutorials, write code samples, educational books and blogs. They publish videos and drive community projects.

  • Speaking at conferences

    Experts are active speakers at large and small developer conferences, inspiring developers and startups around the world.

  • Mentoring developers and startups

    Experts with experience in startups, mentor tech entrepreneurs helping them design, develop and distribute their products.

Categories

Technology

Google Developers Experts (GDEs) are pros in one or more Google Technologies and recognised as thought-leaders in their subject. They are active contributors to the developers ecosystems - writing code samples, speaking frequently at conferences, publishing videos, running tutorials or mentoring others.

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Google Developers Experts

Marketing

Marketing Experts are masters at communication strategies, brand development, monetisation tools for web and mobile apps and distribution – including (but not limited to) SEO, SEM, social media, growth hacking, Google Play Services and data analysis. They know how to build a clear value proposition, and apply follow-up strategies that give app developers, startups and companies the momentum they need.

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Marketing Experts

UX / UI

UX/UI Experts bring professional experience and industry-proven techniques to help developers, startups and companies make their web and mobile apps useful as well as beautiful. They define the right user groups, run research, create prototypes and wireframes. Hence turning customer insights into actionable designs.

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UX/UI Experts

Product Strategy

Product Strategy Experts have significant strategy experience in startups and companies. They apply their knowledge and experience of multiple business models to sketch out the basis of a product and apply reasoning. They appreciate that developing apps can be high-risk and high-speed business, and use their skills to iterate quickly and guide people through business decisions.

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Product Strategy Experts